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“The issue isn’t the strength of the idea. It’s whether it connects to what the other person cares about.” - Winnie da Silva
Why do some ideas land instantly… while others just hang in the air, no matter how well you explain them?
In this episode, I break down a simple but powerful leadership concept that can completely change how you influence others, especially when you don’t have formal authority. I share how understanding what people truly care about (their “currency”) can shift conversations, build trust faster, and help your message actually stick.
You’ll hear me discuss:
- Why strong arguments alone don’t guarantee influence
- What “currency” really means and how it shows up in everyday leadership
- How to spot what someone values based on their behavior and priorities
- Simple ways to reframe your message so it connects and lands
- How this applies to stakeholders, feedback, trust-building, and big conversations
- Why influence is less about pushing your point and more about aligning with what matters to others
Resources Winnie da Silva on LinkedIn | On the Web | Substack | YouTube | Email - winnie@winnifred.org
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