معلومات عن هذه الحلقة
In this episode of the Sonic Truth podcast, host Scott interviews Alex Collmer, founder and CEO of VidMob, discussing the intersection of AI and creative measurement in marketing. They explore the evolution of VidMob, the importance of creative quality in advertising, and how AI can enhance creative intelligence. The conversation also delves into the differences between digital and CTV advertising, attention dynamics, and a successful case study with Kalanova. Alex shares insights on the cultural shifts towards data-driven marketing and the future of AI in creative measurement.
الإنجليزية
الولايات المتحدة
النص 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
البحث في الحلقات الماضية
البحث في الحلقات السابقة من The Sonic Truth.
حلقات أخرى في هذا البودكاست
In this episode of The Sonic Truth, we sit down with Colin Anderson, a seasoned pro in podcast and content production. With a career spanning top roles at SiriusXM, Stitcher, Earwolf, Maximum Fun, and the BBC, Colin has been at the forefront of shaping the podcasting industry.
The post Beyond the…
In this episode of The Sonic Truth, Kristin Charron sits down with Dane Cardiel, Founder and Publisher of Good Tape, a design studio and magazine, to explore the future of podcasting. With a career spanning Gumball, SiriusXM, and Simplecast, Dane shares insights on emerging formats, podcasting’s gr…
In this interactive conversation, J Bonilla (The Elements Music) and Damien Escobar (Havas Group) explore how brands can harness music to create deeper emotional and cultural connections. They discuss balancing creativity with strategy in sonic branding, common mistakes brands make when selecting m…
On this episode of The Sonic Truth, we’re joined by Shanil Chande, Commercial & Partnerships Director at Hawk, an Azerion company. Shanil shares his expertise on the latest trends in CTV and digital audio measurement, the biggest challenges brands face in attribution, and how advanced tools lik…
In this episode of The Sonic Truth, we dive into the evolving world of AI-driven audio advertising with Stas Tushinskiy, CEO & Co-Founder of Instrumatic. Stas shares how AI is transforming the way brands personalize, optimize, and scale their audio campaigns—unlocking new levels of contextual r…
إخلاء المسؤولية: البودكاست والأعمال الفنية المضمنة في هذه الصفحة مأخوذة من Advertising Week، وهي مملوكة لمالكها وليست تابعة لشركة Listen Notes, Inc أو معتمدة منها.
تعديل
شكراً على مساعدتنا في الحفاظ على قاعدة بيانات البودكاست مُحدَّثة.
