8.11 - the Shift featuring Jake Isham, CEO of Creative Minds (Los Angeles CA)

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Hello, and welcome back to another edition of The Shift.
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I am Catherine E. Trotter, your host. Today's gonna be
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another phenomenal conversation. So you know what you gotta do.
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You got to hit the share button and share this
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with your network, share it with your community, because we
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have someone I think that's going to share some valuable information.
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I like to call it golden nuggets. I'm going to
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read a little snippet of his bio and then we'll
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bring him on officially. So Jake Isham, he's in the
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Los Angeles, California area.
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He believes in.
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Helping founders and executives to build personal brands that wins trust.
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It also leads to deals. You know, he's a filmmaker
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and he is a brand strategist. Without further ado, let's
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welcome Jake. Thank you so much for being on the show,
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having me here.
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Absolutely.
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You know, we had a moment, a brief moment to
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talk prior to now, and just in those moments, it
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really left an impression upon me about the knowledge and
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your skill set in the industry that you're in. Right,
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So before we talk all about your company creative minds,
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tell everybody a little bit about who is Jake and
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what drew you to the film industry.
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Well, I'm born and raised in Los Angeles, and I
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feel like I almost have like a cliche story where.
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I grew up acting. I grew up acting. I love
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being on stage.
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I grew up acting from the age of five to
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about sixteen seventeen years old. And then at that point
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around in my mid teens, I had an agent, had
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a manager, and I was doing a lot of auditions,
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but I was getting most of the auditions myself, and
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I was like, this is ridiculous and pretentious. Sixteen year
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old Jake went, well, I'm gonna stop auditioning and I'm going.
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To just write and direct my own movies. You know
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I can do that.
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Of course, it's a little uh, it's not as easy
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as that.
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But I went to film school and learned behind.
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The camera, and by the end of those four years,
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I forgot that I even cared about acting, and I
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felt completely in love with the craft of directing.
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But isn't it how life is, Right, We'll start off
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on one path, like you have the love for acting
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as a teenager, you delved into it and even hit
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a lot of guts in you to say I'm gonna
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take the bull by the horn and do it myself
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with getting myself featured in certain opportunities. But then when
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you went to film school, you discovered another passion of yours.
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Talk about the discovery of that passion.
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I mean it was very in line with what I
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had been doing.
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I grew up doing obviously acting, and I had also
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grew up doing music. I was very fortunate that both
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my parents are artists and are working artists, and so
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I was raised in a household where being an artist
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was a career.
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It was you know, it was a very you could say,
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very not the.
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Norm of like, go get a real job. My parents
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real job was being an artist. Yea. So it was
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very much okay, you want to be a filmmaker, great,
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go go, yeah, go figure it out.
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You know. I grew up doing music.
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And performing in DJ, and I had a whole and
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career in music, and.
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I always around.
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Yeah, and so I just made the shift at you know, uh,
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in senior year of college. It was a very clear
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moment and decisive moment where I was just like, great,
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I'm going to double down on the film stuff and
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make this a career and.
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Been kind of figuring out ever since.
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Yeah, No, I think that's beautiful.
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And for those that are tuned in and those that
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you know, feel connected to something that's being said, definitely
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share this. You're tuned into the shift. And I think
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something that struck me your parents. You modeled a lot
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of what you saw your parents doing, and they gave
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you the freedom and the encouragement to flow in what
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you wanted to do. Because a lot of times, to
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your point, people will say, oh, you can't really make
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money in the arts or so forth, but that's contrary.
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It is a very real industry, very real money to
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be made.
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You locked into your vision of how you saw yourself flowing.
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And I think modeling is very important. Again, you said
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you saw your parents, you grew up in it. But
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I think what's beautiful also because there's so many ways
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you can go when we talk about the arts in
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that arts community, but you dived into something that struck
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a chord for you, not saying all the other things
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you were doing wasn't a real space for you, but
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when you dived into the film, and I want to
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kind of shift to that. What shifted you then to
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start creative minds?
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Well, it was, to be honest, it was like, how
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do I make money doing this? You know? Okay, great,
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I have a piece of paper that says I'm a filmmaker,
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And anybody who knows the industry knows that there's kind
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of like one of two ways you can do it.
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You can kind of.
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Work your way up from being a PA, you know,
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which is like a production assistant. Can you work your
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way up the ladder and then until eventually you get
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your shot? Yeah, or you kind of take a stab
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at the freelance lifestyle. I had done a couple of
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the PA type jobs and was like nope, and really
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just so I was like, this is so not what
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I want to do. I've been very fortunate and it's
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been you know, definitely had its ups and downs, but
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I've never worked for somebody else. I've but because of that,
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it's definitely been there's a lack of security throughout the
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last fifteen years and so, but basically what started with
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Creative Minds was like, Okay, I got to figure this out.
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I have a skill set and.
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I was growing my own social media relatively quickly at
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that point, and I was kind of learning marketing and
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it just kind of sings where what can I provide
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value in terms of I have these skills, who needs
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these skills? And you know, in my early twenties, I
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have to learn business. I had to basically go to
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business school then, but on my own and still am
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going to business schools in the sense of like I'm
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still learning, still figuring it out, because the entrepreneurship specifically,
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like that skill set is not like an inherent skill
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set sales, marketing, etc. Like you could say more of
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the film stuff is the passion and that's where I'm like, Okay,
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that's where I'm naturally more drawn to. And but it's
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been a continual education in terms of business and understanding
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the shift between being an entrepreneur and being an artist and.
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How do those fit together and fit separately.
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Now, I think that's the beauty said And even for
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the fact that you talked about the shift and for
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everybody that's tuned and you know, the show is all
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about shifting, so that I think it's perfect with the
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analogy or just how you're painting the picture on how
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you personally had to shift, and you talked about, you know,
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from the passion the artistry side to then Okay, well,
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now we gotta make money. This is my passion, this
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is my love. I'm great at it, but now I
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need to make money from it. But also, I think,
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as I hear you speak, process of elimination took place again.
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You was doing some PA work, but she was like, no,
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this isn't for me. I think that's profound. Here's why
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I say that, because sometimes people can get stuck in
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a role in their life. It's not feeding them, it's
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not fulfilling, it's not providing the resources funding that they need.
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But they just saying it because they were told, well,
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this is the typical order of things. But what I'm
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hearing from you, you may have heard that's the typical order.
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You tried it, but you realize it wasn't for you,
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and then you shifted. Yeah.
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I mean it was really quick. I actually had done
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a PA job before college. I worked it was very
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fortunate to work on a feature film like at eighteen,
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and really quickly in those six weeks that I was
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on set, was like I never want to do this,
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and look, I made great money for an eighteen year old.
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I was making bank doing it. In those six weeks.
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I was like, oh, okay, But I always I never
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cared about the money. I because I I don't know,
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I had been around and look, I'm very fortunate to
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have grown up around some money and in an upper
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middle class, upper class and.
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When you the biggest advantage I.
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Say, when people ask me, like, what was the advantage
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of growing up in that lifestyle was you see, money
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can't be made and if you're just smart enough and
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and you just kind of figure out how to the
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dots like, you can make money, and you can make
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a lot of money. And there was no ceiling to money.
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Money is just energy. It comes in, it comes out,
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it needs to move. And if you're provide a service
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or a product that's.
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Valuable enough, you will make money.
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And so being that, my parents are, yes, the artists,
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but because of that, they're entrepreneurs. You know, they worked
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for themselves, they created their own companies. That I was like, oh,
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you you can create your own company.
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You can be the boss.
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And it was so I always I was around that,
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you know, I mean to be blunt, the opposite of
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like my wife, for example, whose parents, you know, work
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for others and weren't particularly that. So she was always
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used to more of a safety security net until her
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and I meant it started dating. She was like, oh, okay,
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I see that, and I've you know, to see you know,
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I love that you call it the shift, but like
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to see her shift, And it is so important to
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who you are around has such such a.
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Impact on how you think and how you operate.
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And even recently, you know, I'm in my thirties now
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and I, you know, was around a friend that I
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mentioned something and he gave me kind of an interesting comment.
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I'm like, oh, but again compared to another friend who
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I said a similar thing to and gave me the
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complete opposite reaction of fots.
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Oh yeah, that's awesome. And it's just that mindset around
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who you're around matters so much.
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Yeah, No, a mindset is everything. Who you're around, your association,
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the shift, even in your relationship with your wife and
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as you always dating, I think it's so important the
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conversation that we're having with others, but also talk about
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the conversation that you have to have with you because
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as you're on this entrepreneurship journey, how can an entrepreneur
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stay motivated? Because to your point, it can be ups
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and downs, it could be a lot of things going on,
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So how can an entrepreneur? How have you stayed motivated?
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It's silly as it is like when I first got
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into the entrepreneurship game and learning entrepreneurship, they you know,
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every mentor every you know conference.
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I went to the thing everyone said and.
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I absolutely hated it. I rejected it. I fought it.
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I was like, you're an idiot.
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This even though they're you know, unbelievably successful, they were
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all it's eighty percent mindset, twenty percent tactics.
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And I was like, I don't know if we're allowed
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to cut curse, but you know all of the curse words,
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you know.
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And as I've now you know, been doing this for
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well over a decade, it is the mindset.
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It is the and like, you know, what has.
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Got me through it. It has been the you know,
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self belief. No, I am going to be successful. The
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days are down, No, just keep going, work a little harder,
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work a little harder. Keep No, I will be successful.
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And it and it it's what's the phrase. I think
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it was delusionally optimistic, which is true any any artist,
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any entrepreneur, anybody who's successful. There's an aspect of they
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are delusionally optimistic that they will be successful. And you know,
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there was a line that I heard from Tom Cruise
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which was I don't tell other people my goals.
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Basically to never.
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Allow them to give any evaluation of it, like ohka,
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are you sure you can do that or any invalidation
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of hm.
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I don't think you can do that. That's not achievable.
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You know.
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Like I had a buddy of mine and I had
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to catch myself and after I regretted any everything I said,
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because he was like, yeah, you know, I want to
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do this with this influencer and this celebrity and like
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these are my five ten year goals. And I was like, well,
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you know, if you look at that, like he hasn't
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done anything like that influencer doesn't endorse things like this,
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and like, you know, I don't want to put any
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like negative Like even though I was like in the
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moment already being like I don't want to put any
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negative vibes or any I was even after I was
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like why I even say that at all? I should
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have just said, hell, yeah, man, I love that, even
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though I'm like that celebrity would probably never endorse this
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type of product. But I didn't need to give that
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evaluation in you know, and in those thoughts in his
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universe because and because I don't want that type of
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energy back to me. And it's like catching yourself, and
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it's just being hyper aware of that people around you,
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of who give you that Like I'm unbelie pievably fortunate
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that my entire family is unbelievably supportive in my ventures
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and where I'm unbelievably supportive in their ventures, you know,
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And I recognize how rare that is to have a close.
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Of a bond we all have and have that.
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Relationship, and likewise with my wife, with my spouse, where
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you know, arguably the most important decision one will ever
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make is their spouse, and you have to be so
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locked in on that same goal, on that same that
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you have that agreement we're going for these goals.
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Yeah. No, I think that's so powerful.
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Even as you're mentioning about the family unit, your connection
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and relationship with your wife and then your parents and
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then your you know, family members. O.
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I'm the oldest of four kids and we all have
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you know, significant others. So you know, we go to dinner,
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it's a reservation for ten now and actually my youngest
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brother actually just now had a child, and so it's
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a reservation for eleven technical days.
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Yeah, I think that's beautiful.
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And for those that are listening and those that are watching,
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I think these are all principles that we can take
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in and say, how can we take this conversation back
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to our families? Right, So, I think you're painting a
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beautiful picture between the business side, entrepreneurship, but also family.
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You know, because that is what I'm hearing from you
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is a huge piece of your puzzle in your life
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and everything dealing with strategic collaboration network who powers the shift.
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We love puzzle pieces because we truly believe that we're
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all interconnected together. And even as you're sharing about your
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family unit, y'all are all interconnected together. And when I
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was on your LinkedIn page, you talked about a decade
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and when I noticed that on your LinkedIn page, and
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for those that are watching, I encourage you to go
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to his page. But I'm just gonna read another snippet
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that I saw and mentioned. Over the past decade, Jake
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worked with more than one hundred and fifty entrepreneurs and companies,
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including Grant Cardone Callaway, and so many other Travis Matthew
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talk about your you know what was those experiences.
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Like, I mean, everyone unique and different, and you know,
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each he just had their own interesting story, you know.
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I mean, it's very fun to work with bigger and
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bigger brands, bigger and bigger entrepreneurs because again, like as
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we kind of talked about earlier, which was you start
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to see how the people above you operate and how
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you know, working with a company like Travis Matthew and
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seeing like they're planning clothes two years from now, they're
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having strategic discussions two years ahead. You're seeing you know,
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working with Grants, seeing the way his team operates around
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him to facilitate his extreme optimization on how he gets
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things done. You know, where people's like, oh that's successive.
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It's like, well the man is I guess civillionaire, and
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you know, his time needs to be optimized.
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And so you see these different.
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Companies and these different entrepreneurs work in a different way,
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and you don't see that unless you're around it. And
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so that's been arguably kind of the coolest and most
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informative thing with working with the you know, eight nine
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ten figure brands, the millionaires, and you know a couple
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of billionaires I've been able, very very fortunate to be around.
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Yeah, and so what I'm.
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Hearing from you, you you was able to extract principles
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from them and how they operate in their business model,
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planning ahead, thinking future, you know, not just in the
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current moment. And for those that are watching right now,
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for those that have businesses, you're an entrepreneur, you may
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have a team of your own with your company, where
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are you going in the next two years? I think
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this is a you know, rhetorical question that we all
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can think about the.
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Next two years. What will it look like?
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You know, twenty twenty seven is be here before we
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blink our eye twenty twenty eight? Where do you see
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yourself right? Where do you see yourself growing to? I
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notice also on your LinkedIn profile it talked about you
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focus on deep marketing strategy. Talk a little bit about
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that when you're working with someone.
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Well, so I work a lot as a consulting creative director,
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where you know, basically they're in charge of kind of
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the the creative vision of the marketing plan. And so
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when I kind of step in there and I work
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with you know, cmos or I work with, you know,
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heads of marketing, basically helping kind of execute.
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What that vision is.
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And you know, working with these guys and seeing like, Okay, hey,
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this is what we want to achieve this year, but
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it needs to be in line with our five, ten,
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twenty year goal for the company, you know, and everybody's
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again a little bit different, but you know, it come
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down to so much is just attention.
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You know, you to win, you just need It's a
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game of attention.
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And you know, I thought, piggyback on what you just said.
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I see another excerpt from your LinkedIn profile and I
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really want you to expand on this because I think
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it's interesting. It says you help entrepreneurs to cut through
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the noise by crafting content that builds trust, drives visibility,
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and creates true omnipresence across platforms. Kind of piggybacking on
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what you were just saying, But I think that's important
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because there's a lot of things that can be put
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on social media, that can be put on our website,
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but is it connected, does it have a layered approach?
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And how do you cut through the noise?
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Well, I mean what you're asking is a multi multi
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part Okay, you know I want to kind of tackle Yeah. So,
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I mean you can say the first thing is is, like.
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You know, because you hear it a lot from if
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people are in the marketing space or they're you know,
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listening to marketing podcasts marketing.
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Gurus, you could say this aspect of be on brand,
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what's your brand? And this word brand? Right? Branding on brand?
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You know, oh no, that's off brand, Like what does
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that mean? Well? Brand?
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If you just take the word, I'm just gonna, you know,
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do a little marketing lesson right now if you don't mind.
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You know, is an identifiable mark?
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Right?
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If you just think of it like cattle or horse
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on a ranch on a farm, you have an identifiable mark.
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You go, oh, that owns you know, that ranch owns
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that horse or that cattle or that animal. So you
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want to look at, you know, the brands that we
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recognize as they have an identifiable what you instantly go,
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that's who they are, right? And I just saw a
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great clip from the First Million Podcasts talking about Alex Hermosi.
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When they had him on the podcast. They said, okay,
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well what is your brand? And he's like business which
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they were talking about how where They're like when you
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first hear that, you go.
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What are you talking about that? That's such a.
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Large thing, Like no, no, no, you got to like hone
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in niche down and he's like, no, I want when
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somebody thinks about business, they think about me, Like.
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That is how big?
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Again we're talking He's not trying to do this in
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a year, in two years, five years, He's like, this
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is a lifetime, you know. In a similar way, where
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again he referenced like Grant Cardon, it was like when
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people think of Grant cardone, they think real estate, and
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they think real estate, they think Grant Cardon, Like that's
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the level of association, you know, or Ryan seahand where
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real estate agent Ryan seahand like they're building that brand.
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You think athletics, you think Nike, you think then arguably
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before Adidas, before under Armour.
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So it's the.
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Thing that I try to first do is what is
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let's be on brand. Let's make sure our messaging is consistent, right,
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So like what do you want to be known for?
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Really simply what do you want to be known for?
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And then it's I don't know if I'm on not
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to curse, but I unfortunately throw in a lot of
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f words to add emphasis as a true American, you know,
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but don't effing change it.
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Stay on the path.
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It's slow, it's fast, doesn't matter, say stay on the path, picket.
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And because the easiest thing to do is change, the
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hardest thing to do, the absolute hardest thing to do
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is not to change. And this is coming from somebody
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who is arguably the most guilty of changing. And this
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is one hundred percent the pot calling the kettle black.
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And I want one hundred percent admit it. Take me
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to jail type, you know, all of it. I am
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the absolute worst of changing because I didn't see success.
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It's not growing, and I've you know, struggled, and so
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I tried to, you know, say it from the standpoint
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of I've learned the hard lessons I've suffered because of it.
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And so the first thing is, you know, pick the brand,
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stay on brand. And usually it's relatively for the most part,
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like internally, yes, I've changed. Externally, people were like, what
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are you talking about. You've always done the kind of
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the same thing, and I have, you know, I've had
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internal freakouts and shifts and.
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This and that.
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But you know, so.
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You know, if you're a lawyer, You're typically just going
435
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to be a lawyer for the rest of your life,
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and so talk about that. And so cutting through the
437
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noise is usually you first gotta to cut through the noise.
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You've gotta it takes steps. You first got to just
439
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start putting stuff out there, and you typically find out
440
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what works by just doing volume. You know, I have
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a client who we were starting post content and again
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00:24:26.759 --> 00:24:28.960
you have to do such volume to go what cuts
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through the noise? Yes, there are previous to that, to
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go what are the things to help unlock what works?
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Is controversy obviously, being semi controversial or fully controversial obviously
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is going to create engagement. In terms of scripting, your
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hook the first three seconds, the you know, going all right, guys,
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So being you know, more talkative, you could you know,
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the influencer voice speed at which you talk like. These
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are little things that can improve how to cut through
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the noise. But the biggest thing that I always tell
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people it's like is being on brand. What do you
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want like if you were to go viral and you
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hear YouTube coaches talk about this all the time, which
455
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is if you were to go viral for one thing,
456
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because usually that thing that goes viral will go viral
457
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again and you're gonna have to double down on it.
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So what's the thing you want to go viral for?
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Just keep doing that? Yeah, don't because you will go
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viral like I. You know, if you just do it enough,
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you will go viral. Something will go viral. And like
462
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I have, you can say the opposite story of friend
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of mine who's a musician. I was putting out the music,
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putting out the music, putting in the music, and then
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they have a camper van and they do the van
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life and one of their van life videos went viral.
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Guess what happens the audience, It just wants fan life videos.
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They don't care about the music. I had the same
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thing with me during COVID. I was just like, ah,
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TikTok's new. I guess I'm a millennial. I guess I'll
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get on this TikTok train. And my dog went viral
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ten million views. Anything about my photography, my filmmaking, nobody cared.
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I post my dog did another dog video, another million views.
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Post another dog video another two million views, another half
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million reviews. Post a filmmaking or photography video, twenty views,
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a couple thousand views, but like I grew two hundred
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thousand followers in like two months because of my dog.
478
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But I was like, I don't want to be a
479
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dog dad influencer person, right, I didn't want to do that,
480
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and I went viral for the wrong reasons. So your
481
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jury might be slower, it might be bigger, you know real.
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And then the last thing I tell people is like,
483
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look like a lot of small businesses that I consult
484
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or talk with or even work with, I go, you know,
485
00:27:16.720 --> 00:27:20.759
let's take a local plumbing company. What is their total
486
00:27:20.839 --> 00:27:24.880
adjustable market that they're going to serve. Let's say Los Angeles, right,
487
00:27:27.039 --> 00:27:29.200
which is where I live. It's a big city, it's
488
00:27:29.240 --> 00:27:34.519
got three million people. Let's say out of that it's
489
00:27:35.839 --> 00:27:40.599
half a million homes. You're going to service half a
490
00:27:40.839 --> 00:27:43.319
or you're gonna even service half a million homes. No,
491
00:27:45.119 --> 00:27:50.359
you're going to service maybe five thousand a year. I
492
00:27:50.400 --> 00:27:53.759
mean that's five thousand a year. That's three hundred and
493
00:27:53.799 --> 00:27:58.799
sixty five houses with one of your team members doing
494
00:27:58.839 --> 00:28:01.000
it a day, every single day.
495
00:28:01.119 --> 00:28:05.680
Christmas included the three hundred and sixty five homes.
496
00:28:06.039 --> 00:28:09.759
If you have two plumbers, now you're at seven hundred replumbers.
497
00:28:09.880 --> 00:28:11.519
Now you're at a thousand homes.
498
00:28:13.559 --> 00:28:17.519
Yeah, you don't need videos to get a million views.
499
00:28:20.279 --> 00:28:21.960
And this is the shift I tried to tell people.
500
00:28:22.000 --> 00:28:26.240
You don't need to go viral, you need the right audience.
501
00:28:26.480 --> 00:28:31.039
So cutting through the noise is not going viral. Cutting
502
00:28:31.039 --> 00:28:36.279
through the noise is getting the right audience to go, oh,
503
00:28:36.599 --> 00:28:41.160
they're my solution. That's what I've been looking for because
504
00:28:41.200 --> 00:28:43.559
I always talk to business owners and I go, look,
505
00:28:43.599 --> 00:28:47.599
you're not being an entertainer. Entertainers need millions of views
506
00:28:47.599 --> 00:28:50.440
because they get paid by millions of views. They get
507
00:28:50.440 --> 00:28:53.839
paid by their reviews, whether via brand deals, ad sense,
508
00:28:53.880 --> 00:28:56.839
et cetera. That's how they're getting paid. If you're a
509
00:28:56.920 --> 00:28:58.200
local service business, you're not.
510
00:28:58.119 --> 00:29:00.160
Getting paid by views.
511
00:29:00.680 --> 00:29:02.640
You just want your phone to ringk So you need
512
00:29:02.680 --> 00:29:06.279
to make content that's going to help make your phone ring,
513
00:29:06.599 --> 00:29:11.680
which is not entertainment content. It can be entertaining, but
514
00:29:11.759 --> 00:29:13.519
a lot of people who are gonna watch entertaining videos
515
00:29:13.559 --> 00:29:15.119
and they go, oh, cool to wipe up.
516
00:29:18.559 --> 00:29:21.240
I love the fact that you're just straight, no fluff.
517
00:29:21.480 --> 00:29:23.720
You just you know, putting the cars on the table, really,
518
00:29:23.759 --> 00:29:27.680
because you know, I think sometimes with social media people
519
00:29:27.720 --> 00:29:30.599
can make people feel pressure. Did you go viral yet?
520
00:29:30.799 --> 00:29:34.079
Question Mark? Right, well does your business go viral? And
521
00:29:34.119 --> 00:29:37.200
I think you beautifully explain what does cutting through the
522
00:29:37.240 --> 00:29:38.599
noise even mean.
523
00:29:39.039 --> 00:29:40.960
And breaking down viral.
524
00:29:42.599 --> 00:29:46.079
And not going viral, and where it makes sense and
525
00:29:46.119 --> 00:29:48.359
for what type of business, what type of industry.
526
00:29:49.000 --> 00:29:52.160
And you know, look, there are definitely clients that I
527
00:29:52.240 --> 00:29:55.640
have who need and want to go viral, who want
528
00:29:55.680 --> 00:29:58.240
to go viral, but also like, for what we're doing,
529
00:29:58.640 --> 00:30:01.039
have to go viral because of what we're doing is
530
00:30:01.480 --> 00:30:07.200
gaining general awareness. Right, We're not looking to sell a
531
00:30:07.279 --> 00:30:12.039
local service. They're looking to gain awareness and become an influencer.
532
00:30:12.440 --> 00:30:15.000
You know, I have a book and I'm trying to
533
00:30:15.000 --> 00:30:18.319
get my book and my message out there. You know,
534
00:30:18.440 --> 00:30:21.400
I want to do more speaking gigs. Well, that person
535
00:30:21.519 --> 00:30:22.839
needs to gain more views.
536
00:30:24.160 --> 00:30:27.799
They have to. That is their business. You know. It
537
00:30:28.759 --> 00:30:32.680
makes sense exactly, and it's and it's that's why not
538
00:30:32.839 --> 00:30:34.160
people are like, oh, well what should I do?
539
00:30:34.200 --> 00:30:37.799
It's like, well, not every strategy fits one.
540
00:30:37.920 --> 00:30:41.079
It's very different, you know, and.
541
00:30:42.720 --> 00:30:44.880
But it's again knowing the brand at the end of
542
00:30:44.920 --> 00:30:48.559
the day, just staying on brand, you know, it is
543
00:30:48.920 --> 00:30:51.599
what matters. There's a mentor of mine who you know,
544
00:30:51.759 --> 00:30:55.519
had a colleague that they worked with who had I
545
00:30:55.559 --> 00:30:59.119
think a couple of thousand Instagram followers. Their videos never
546
00:30:59.160 --> 00:31:02.119
got more than a thousand and views. They were making
547
00:31:02.160 --> 00:31:07.359
over a million dollars all via Instagram because they serviced
548
00:31:07.559 --> 00:31:11.559
a very specific Niche answered very specific questions on social
549
00:31:11.599 --> 00:31:15.039
media and got those people to go Oh, got into
550
00:31:15.079 --> 00:31:18.839
the DMS boom sale sale, sales sale because her services
551
00:31:18.839 --> 00:31:21.680
were like, you know, thirty to fifty thousand dollars a pop.
552
00:31:24.200 --> 00:31:25.960
Yeah, listen.
553
00:31:26.079 --> 00:31:27.880
For those that are tuned in, I think this is
554
00:31:28.000 --> 00:31:31.400
like a condensed version of a masterclass.
555
00:31:31.440 --> 00:31:32.759
That's what I'll say.
556
00:31:33.079 --> 00:31:35.440
Say so I appreciate that.
557
00:31:35.599 --> 00:31:36.680
I'll take the compliment.
558
00:31:37.079 --> 00:31:39.400
Yeah, because you're a straight shooting you're putting the cards
559
00:31:39.440 --> 00:31:40.960
on the table. And for those of you that are
560
00:31:40.960 --> 00:31:44.079
tuned in, you are tuned into the shift. I'm Catherine
561
00:31:44.160 --> 00:31:47.440
here with Jake with Creative Minds. He's the CEO of
562
00:31:47.480 --> 00:31:50.000
the company. He too, also has a podcast show, and
563
00:31:50.039 --> 00:31:51.519
I want him to talk about that, and also you
564
00:31:51.519 --> 00:31:54.079
should follow his podcast show. There was something else that
565
00:31:54.119 --> 00:31:56.200
I saw on your LinkedIn page. And as we wind
566
00:31:56.240 --> 00:31:58.720
down the segment, we can talk about this. It said
567
00:31:58.880 --> 00:32:02.920
collaboration and networking is the backbone of filmmaking and backbone
568
00:32:02.960 --> 00:32:07.720
of business overall. Too talk about networking, how you've navigated
569
00:32:07.759 --> 00:32:10.039
through different networking experiences.
570
00:32:12.119 --> 00:32:12.759
I think.
571
00:32:14.839 --> 00:32:17.240
I think networking is something that everybody is always figuring
572
00:32:17.279 --> 00:32:25.960
out the worst I'll go more on worst actions first.
573
00:32:26.079 --> 00:32:30.519
The worst actions is trying to get something from somebody.
574
00:32:30.680 --> 00:32:33.599
To be honest, the best action is be a freaking
575
00:32:33.680 --> 00:32:38.759
human being. Create Like, I look at networking as like,
576
00:32:39.000 --> 00:32:42.279
is this somebody I want as a friend, as a colleague?
577
00:32:43.519 --> 00:32:44.720
Do I like the person?
578
00:32:45.400 --> 00:32:50.480
If I go ooh, actually they could be a freaking trillionaire.
579
00:32:50.799 --> 00:32:52.880
But if I'm like, I don't actually like this person,
580
00:32:52.880 --> 00:32:55.240
they give me weird vibes, they like, they don't listen
581
00:32:55.279 --> 00:33:00.599
to me, they don't ask me any questions. This is
582
00:33:00.599 --> 00:33:04.839
not a relationship I want. If they don't, they don't
583
00:33:04.839 --> 00:33:08.240
grant me any importance. I'm like, this is gonna be
584
00:33:08.240 --> 00:33:10.960
a very one sided, weird relationship. You know, I have
585
00:33:11.119 --> 00:33:16.640
met a lot of successful people and on the flip side,
586
00:33:16.640 --> 00:33:21.799
it's like on that side, it's you know, like, how
587
00:33:21.839 --> 00:33:24.480
can you help them? And be like, oh, I'll get
588
00:33:24.480 --> 00:33:26.960
you coffee, And I love this from Alex Mosey's like
589
00:33:27.000 --> 00:33:29.480
getting me coffee, I have seventeen people who can do
590
00:33:29.519 --> 00:33:31.720
that in my company.
591
00:33:31.880 --> 00:33:34.279
That's not gonna help me. Me getting lunch with you
592
00:33:34.400 --> 00:33:38.039
is not gonna help me. Like, that's not.
593
00:33:39.759 --> 00:33:42.440
You know, yeah, shoot your shot and ask see if
594
00:33:42.480 --> 00:33:46.880
you can. You know, I've been very fortunate, but like that,
595
00:33:47.000 --> 00:33:47.640
you know, three.
596
00:33:47.480 --> 00:33:50.039
Degrees of separation, Hey do you know somebody? You know?
597
00:33:50.240 --> 00:33:52.680
Like I'm right now looking to fill a bunch of
598
00:33:52.720 --> 00:33:55.960
roles in my company. And so I literally went to
599
00:33:56.000 --> 00:33:58.559
my direct network and I was like, hey, I don't
600
00:33:58.559 --> 00:34:00.480
know if this is what you're doing these days, but like,
601
00:34:00.559 --> 00:34:02.759
this is what I'm looking for. And I had multiple
602
00:34:02.799 --> 00:34:04.559
people who went, no, that's not what I'm doing. And
603
00:34:04.599 --> 00:34:06.839
I go, great, who do you know? Because you do
604
00:34:06.960 --> 00:34:07.519
this role?
605
00:34:08.320 --> 00:34:10.880
Who do you know who does that? And then they're
606
00:34:10.880 --> 00:34:11.960
linking me up with people.
607
00:34:12.840 --> 00:34:16.320
And because of that, there's already that instant like oh
608
00:34:16.360 --> 00:34:17.760
you know this person, you know this person like you,
609
00:34:18.039 --> 00:34:20.760
we already know, we're kind of along that same wavelength
610
00:34:21.360 --> 00:34:24.599
of people, rather than like I don't know you at all,
611
00:34:25.079 --> 00:34:29.719
you know, so networking being and then there's an aspect
612
00:34:29.760 --> 00:34:32.320
of just like be willing to ask.
613
00:34:33.920 --> 00:34:37.079
And be willing to be You're putting me on.
614
00:34:37.000 --> 00:34:38.599
The spot of like these are This is not a
615
00:34:38.639 --> 00:34:41.199
question I typically get, So I'm like, oh, what are I?
616
00:34:41.719 --> 00:34:47.239
What have I done? That's successful? Arguably the hardest thing.
617
00:34:47.079 --> 00:34:50.639
That I've had to do, because it is for anybody
618
00:34:50.639 --> 00:34:53.679
who's ambitious, I think it comes.
619
00:34:54.519 --> 00:34:57.119
It's the opposite, which is to be humble.
620
00:34:59.119 --> 00:35:01.679
You know, to page out of Kendrick Lamar's book and
621
00:35:01.719 --> 00:35:04.840
you know, sit down, be humble. Uh.
622
00:35:05.239 --> 00:35:10.079
You know where you want to not look like the
623
00:35:10.119 --> 00:35:11.000
small guy in the room.
624
00:35:12.119 --> 00:35:15.639
Everybody who who is working on their business wanting to
625
00:35:15.920 --> 00:35:19.119
be big. You don't want to look like the least
626
00:35:19.159 --> 00:35:21.440
experienced guy in the room. You want to you wanna
627
00:35:21.679 --> 00:35:24.199
like no, no, no, yeah, yeah, I know my ship,
628
00:35:24.760 --> 00:35:25.760
Yeah it's.
629
00:35:25.800 --> 00:35:27.159
It's yeah, yeah yeah, yeah yeah.
630
00:35:27.199 --> 00:35:27.239
No.
631
00:35:27.320 --> 00:35:28.719
I'm legit. I'm legit.
632
00:35:29.519 --> 00:35:34.679
And the more you can confidently, I'm not saying don't
633
00:35:34.719 --> 00:35:35.320
be confident.
634
00:35:35.400 --> 00:35:36.480
What I'm saying is.
635
00:35:36.719 --> 00:35:40.760
You don't have to posture yourself and being like I
636
00:35:40.800 --> 00:35:44.039
have achieved what I've achieved, I'm looking to gain more.
637
00:35:44.760 --> 00:35:45.599
What can I learn?
638
00:35:47.079 --> 00:35:49.960
And the biggest power when talking to people is ask
639
00:35:50.119 --> 00:35:53.960
questions and shut up. The more questions you can ask
640
00:35:54.000 --> 00:35:56.519
and the to be honest, the less you can tell
641
00:35:56.559 --> 00:36:00.199
about yourself is a stronger skill set. Now there is
642
00:36:00.199 --> 00:36:02.480
a time and place to be able to be like, well,
643
00:36:02.559 --> 00:36:05.400
yes you know, let me tell.
644
00:36:05.239 --> 00:36:05.760
You about me.
645
00:36:06.239 --> 00:36:13.360
But as hard as it is, make sure your conversations
646
00:36:13.519 --> 00:36:20.159
are more questions and listening than self promotion and self grandizing.
647
00:36:22.079 --> 00:36:25.599
You've given network and a brand new definition. I feel
648
00:36:25.719 --> 00:36:28.800
just like when you were talking about branding, you gave
649
00:36:28.840 --> 00:36:32.039
it a beautiful definition. And same thing with the networking,
650
00:36:32.719 --> 00:36:35.719
because we know we need a network, but what is networking?
651
00:36:35.760 --> 00:36:36.960
And what I.
652
00:36:36.880 --> 00:36:40.599
Heard from you is you have to make sure whoever
653
00:36:40.639 --> 00:36:43.440
you're networking with, do you even genuinely connect.
654
00:36:43.119 --> 00:36:45.320
With this person. That was a big takeaway from.
655
00:36:45.119 --> 00:36:48.039
Me because sometimes you know, you could be in rooms
656
00:36:48.039 --> 00:36:50.480
and spaces or someone said, well you if you if
657
00:36:50.480 --> 00:36:52.480
you're gonna make it, you gotta make sure you know
658
00:36:52.599 --> 00:36:54.800
this person, but do you connect with that? That's one
659
00:36:54.840 --> 00:36:59.559
of my big takeaways as I heard you share. For
660
00:36:59.639 --> 00:37:05.000
those listening, listen, this has been an impromptu masterclass. So
661
00:37:05.320 --> 00:37:07.480
what I suggest for everyone to do is save this
662
00:37:07.519 --> 00:37:09.440
podcast and hit the replay. I know I'm going to
663
00:37:09.519 --> 00:37:11.440
hit the replay because I believe it's a lot of
664
00:37:11.519 --> 00:37:14.239
nuggets that we all can take away.
665
00:37:13.960 --> 00:37:15.000
From to implement.
666
00:37:15.639 --> 00:37:17.800
Third quarter's coming around. I mean, I'm sorry, the fourth
667
00:37:17.880 --> 00:37:19.519
quarter is going to be coming around the corner. How
668
00:37:19.559 --> 00:37:22.239
are we going to close out twenty twenty six? You know,
669
00:37:22.320 --> 00:37:24.960
we all got to be working on ourselves, and Jake
670
00:37:25.119 --> 00:37:29.679
is giving us, I believe, definitions, but principles, really principles
671
00:37:29.679 --> 00:37:33.480
that we can live by personally but also with our business.
672
00:37:33.519 --> 00:37:38.360
And you know, let's talk about one more jem drop
673
00:37:38.480 --> 00:37:40.679
will come on more because it's been the thing that
674
00:37:40.719 --> 00:37:43.480
I've been trying to tell myself recently, which is one
675
00:37:43.519 --> 00:37:45.599
percent better every day to make it into.
676
00:37:45.400 --> 00:37:51.559
The one percent? M Yeah, and you have to be
677
00:37:51.679 --> 00:37:55.119
willing to and I say you as in the mirror.
678
00:37:55.639 --> 00:37:59.639
Yeah, you know, this is very much a statement to
679
00:37:59.679 --> 00:38:04.039
myself as it is to anybody listening, which is I
680
00:38:04.039 --> 00:38:07.719
I keep forcing myself to be willing for it to
681
00:38:07.800 --> 00:38:14.559
take longer, and the willingness for it to take time
682
00:38:14.679 --> 00:38:17.119
to do it, the more guarantee.
683
00:38:16.639 --> 00:38:17.920
The success will occur.
684
00:38:18.840 --> 00:38:19.440
Yeah.
685
00:38:19.480 --> 00:38:24.320
And it is the just the aspect of like, it's
686
00:38:24.400 --> 00:38:28.360
going to be harder, it's going to take longer, and
687
00:38:28.599 --> 00:38:33.280
you just have to be willing to understand that, and
688
00:38:33.360 --> 00:38:35.639
as in you, as an I I have been having
689
00:38:35.639 --> 00:38:38.559
to more and more understand that. It's just it's about
690
00:38:38.599 --> 00:38:42.480
one percent better every week, one percent better, one percent better.
691
00:38:42.760 --> 00:38:46.079
Eventually that's all adds up and you're in the one percent.
692
00:38:45.760 --> 00:38:46.599
Of whatever.
693
00:38:47.840 --> 00:38:50.360
Category of percentages you want to be in, whether it's wealth,
694
00:38:50.400 --> 00:38:54.840
whether it's your industry, whether it's in sports, this, that, whatever,
695
00:38:56.199 --> 00:38:59.400
you know, and it's but it's that willingness for it
696
00:38:59.480 --> 00:39:02.519
to just incrementally get there.
697
00:39:03.119 --> 00:39:05.480
Yeah, as you were sharing, I was thinking about compound
698
00:39:05.559 --> 00:39:10.000
interest and so you know, working on yourself getting better
699
00:39:10.079 --> 00:39:13.039
one percent every day every week, and it grows and
700
00:39:13.079 --> 00:39:14.559
it compounds over time.
701
00:39:15.519 --> 00:39:19.119
And that's the biggest example I use for social media marketing. Look,
702
00:39:19.400 --> 00:39:24.719
your organic social is literally the equivalent of compound interest.
703
00:39:25.519 --> 00:39:28.480
That's the example I constantly use on podcasts and on
704
00:39:28.519 --> 00:39:30.639
my own social when I when I talk about it.
705
00:39:30.599 --> 00:39:31.320
Because.
706
00:39:32.559 --> 00:39:37.000
It's going to grow slowly. You look at every single person.
707
00:39:37.159 --> 00:39:42.960
Mister Beast, the largest YouTuber in the planet is did
708
00:39:43.039 --> 00:39:49.840
this and now he's gaining you know, millions of followers
709
00:39:49.920 --> 00:39:50.719
every day.
710
00:39:52.400 --> 00:39:56.519
But he started to zero, just like all of us wealth.
711
00:39:56.800 --> 00:40:01.559
Social marketing business it all is actual potential. But again
712
00:40:01.599 --> 00:40:03.800
that's where I have to remind myself. It's just one
713
00:40:03.840 --> 00:40:07.840
percent every day. So good, do a post today on
714
00:40:07.840 --> 00:40:12.480
one platform. Good, just do another post tomorrow, and then
715
00:40:12.519 --> 00:40:16.519
another post. Eventually it'll be two posts, or eventually you'll
716
00:40:16.519 --> 00:40:18.280
have an assistant to be able to do the post
717
00:40:18.360 --> 00:40:21.480
for you. Eventually you'll just you know, be able to
718
00:40:21.599 --> 00:40:23.440
delegate and expand and expand.
719
00:40:23.719 --> 00:40:24.320
And this is a.
720
00:40:24.400 --> 00:40:29.440
Nuts speaking of podcasts, and this is beautifully said. Listen
721
00:40:29.480 --> 00:40:32.440
for those that's tuned in, share Share, Share, and when
722
00:40:32.440 --> 00:40:35.000
you share, you could just say one percent, one percent
723
00:40:35.039 --> 00:40:37.679
better every day, whatever, or you can take another golden
724
00:40:37.760 --> 00:40:40.239
nugget that you heard and when you share this post,
725
00:40:40.360 --> 00:40:42.159
drop the nugget you do it that way, drop the
726
00:40:42.239 --> 00:40:45.119
nugget that you connected with the most when you share this,
727
00:40:45.239 --> 00:40:47.119
when you text this link, when you put it on
728
00:40:47.199 --> 00:40:49.880
your social media page. But I want us to talk
729
00:40:49.920 --> 00:40:53.480
about your podcast show, Move Faster. Tell everyone how can
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they can plug into your show?
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So yeah, I have a podcast called Move Faster. It
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is a little bit more direct towards artists because it
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was the show that I wish I had a decade ago.
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I'm sure there's other shows like this that exist, but
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you know, it's a little bit of based around just
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my my lessons and learnings. So it's it's I've been
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kind of doing on and off for years, talk about
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you know again just trying to get one percent better
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every day and where it's but it's similar to you know,
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Ale Tramos is the game in that respect, where it's
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just the lessons he's learning and the lessons he's imparting,
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and it's you know, the lessons I'm learning and imparting
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to artists about the business side, because the I look
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at being an artist is very much being an entrepreneur.
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Being an entrepreneur is being an artist because you know,
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you're putting something there that's never been there before. That's
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all an artist does is creating a future and creating
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art that's never been created before, and entrepreneurs creating a
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business and creating job and creating money that's never been
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there before. So you know, it's my entrepreneurial lessons that
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hopefully up and coming artists UH can listen to take
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part in and with the basic philosophy that most problems
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00:42:18.519 --> 00:42:19.840
can be solved by just moving faster.
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Absolutely absolutely plug your website and any handles you want
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to drop.
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00:42:25.599 --> 00:42:30.519
Creative Minds Official dot com is the website for the company,
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as silly as it is. You can just search my
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00:42:33.159 --> 00:42:37.000
name on any social media platform. You'll either see my photography,
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00:42:37.119 --> 00:42:42.960
my filmmaking, my company stuff, companies Creative Minds find me,
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00:42:43.239 --> 00:42:46.280
follow me on LinkedIn, add me, DM me on any
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00:42:46.280 --> 00:42:46.519
of them.
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If you have any questions. More than happy to help
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in any way I can.
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Absolutely And for those that are tuned into the shift,
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you know, we bring on individuals that have knowledge, but
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also they're very passionate about what they do. In this
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conversation today is writ in an alignment and so I
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00:43:03.440 --> 00:43:05.480
know some of you see that little circle up the top,
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This says Unlocked twenty twenty seven. Yes, it is all
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00:43:08.119 --> 00:43:12.239
going down next year. Saturday, April seventeenth, twenty twenty seven,
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00:43:13.039 --> 00:43:16.039
the third annual Unlocked twenty twenty seven business conference. It
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00:43:16.079 --> 00:43:19.039
will be at the BWI Marriott Hotel. Go to our
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00:43:19.079 --> 00:43:22.960
website strategiccnetwork dot com to get more information click on
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00:43:23.119 --> 00:43:26.119
Unlocked twenty twenty seven tab and all the details will
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00:43:26.159 --> 00:43:28.280
be there. With that being said, we're getting ready to
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00:43:28.280 --> 00:43:29.599
close out any final words.
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00:43:29.679 --> 00:43:32.280
Jake just keep going.
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It is it is business being an entrepreneur, it's all.
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It's a game of just not throwing in the towel.
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00:43:41.920 --> 00:43:44.320
If you just keep going, you will win.
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One percent every day. And with that being said, we're
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gonna see everybody at the top,