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What does it take to build a world-class agricultural export industry from the heart of the Karoo?
This week Michael Avery was joined by David Muller, CEO of Prieska Pistachio Company, to explore how a once-abandoned pistachio farming venture is being transformed into a premium South African success story. Their conversation unpacked the persistence required to overcome complex farming challenges, and why South African farmers continue to compete on the global stage through innovation and resilience.
David also shared insights into the growing global demand for pistachios, South Africa's unique competitive advantages in the sector, and what it takes to attract the patient capital needed to build a world-class agricultural venture.
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