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Most artists don’t have a content problem. They have a fan-building problem.
In this episode of The Manager’s Playbook, Mauricio Ruiz sits back down with Nick Ruffalo, SVP of Audience Engagement at Big Loud, to break down the biggest mistake artists and teams are making in modern music marketing.
Nick dives into fan pages, ManyChat automation, Instagram group chats, Spotify for Artists data, retargeting ads, content testing, audience strategy, and why views alone don’t equal real fans.
This conversation is a practical playbook for artists, managers, marketers, and music executives trying to understand how to build demand, capture attention, and turn casual listeners into a real fanbase.
Whether you’re developing an artist, planning a release, building a content strategy, or trying to understand what actually moves the needle in today’s music business, this episode is packed with insights you can apply immediately.
A conversation like this doesn’t come cheap.
Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home
Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/
Want the full conversation? TMP Patreon members get early episodes, exclusive clips, and two live Q&As with guests every month. Join at https://www.patreon.com/cw/TheManagersPlaybook
Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook
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