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Hey, everybody.
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Welcome to another session of the Lost Coast
podcast.
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Today, I have My guest is Peter Bain, and he's
a small business coach.
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He helps businesses put more money on their
bottom line and generate more revenue through
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some strategic strategies that he has.
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And welcome to the show, Peter.
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Well, thanks, Corey.
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I sure appreciate the opportunity to talk to
you.
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Listeners listeners here are, excited to hear
what you gotta say.
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So tell us a little bit about yourself and, how
you got started in the business you're in now.
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K.
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Well, I spent, 40 years in in sales, marketing,
and product development, and the packaging
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industry.
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I I went from there to, to to the recruiting
industry.
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Found out that when I was, in my fifties and
looking for new opportunities, It just age
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discrimination was there, and there just
weren't any opportunities.
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So I figured I'd have to look into another
another opportunity, if you will, and ended up
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being a corporate recruiter for for 10 years.
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It was a it was a great job.
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Got a little tedious at times.
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But it was just really satisfying to be able to
help a client or I should say a candidate, find
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their their new opportunity and and affect
their family.
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In fact, I had one candidate that that sent me
a text at Christmas saying Merry Christmas to
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you and your family.
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You sure made a major impression on my family
this year.
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So there is something that the satisfaction
there.
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So I retired and spent a year like many
retirees, just kinda lounging around and
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enjoying the retirement and decided, well, I
gotta do something.
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You know, I've just been working all my life.
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Gotta do something and Originally, I was gonna
go into developing a a business where I would
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help, baby boomers find new jobs.
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In, you know, to help them overcome the age
bias.
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And, unfortunately, we found out that we're
just not gonna overcome it.
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And I didn't feel comfortable, you know,
charging people for something that I couldn't
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guarantee and long came my opportunity now,
Wisdom Works.
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Wisdom Works was actually the name of the
company, that I set up to help help people find
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new opportunities, but, I like the name.
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I like the, logos have decided to keep it, and
now I'm in Wisdom Works Coaching.
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I work with small to medium sized companies to
help them grow their revenue and more
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importantly improve their profitability.
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We have a proprietary software system that we
use that uses 500,000,000 weighted algorithms
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to analyze up to 40 different areas in a small
business.
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Our goal is really to find areas where we can
make small incremental improvements that can
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add up to a significant amount of money.
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In some instances, up to, 1000, if not 100 of
1000 of dollars.
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In fact, we tell we tell people that give us 45
minutes and we'll find a $100,000 in revenue
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for you that you can achieve without paying any
extra for advertising or marketing.
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So we found that that's worked very well.
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And, so that's basically what I've been doing.
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Enjoy working with clients and helping them
improve.
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And there's the satisfaction I get is when they
can take days off or make some extra profits to
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hire people to take the weight off their
shoulders or just to basically fill their
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retirement account.
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Now these businesses you're helping, I mean, is
there a certain size, you know, certain age of
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the business?
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You know, what's what is there some kind of
criteria you have to when you bring a business
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on board, or just pretty much every business is
depending on how and what you guys are gonna do
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to help them and generate more.
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Because, I mean, when you state, you can find a
$100,000, well, maybe it's just somebody who's
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got a little garage out back.
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You know, you're not gonna $100,000 there, I
wouldn't suppose.
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Well, yeah.
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Well, we wouldn't, you know, basically, we look
at a a size range of about 500,000 and up You
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know, normally it's about 5 or $10,000,000.
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So that seems to be the sweet spot.
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Okay.
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So what about smaller businesses?
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I mean, is there still hope for them, or is or
you guys got you guys know your niche now and
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you you target it in to where you're at.
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Well, no.
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There there's hope for them, you know, just not
you've got a $50,000 business, we're certainly
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not gonna be able to find you a $100,000 in
revenue.
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So, you know, we have to look at that and the
question becomes you know, cost?
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Is it worth it to the guy out in the garage,
you know, to increase his profit $10,000 from
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50 to $60,000 and, you know, have to pay to do
it.
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Yeah.
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You know, that the results just aren't there.
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Whereas as we as we go up, the opportunities
are there, the higher that the revenue the
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better the, the opportunity.
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Yeah.
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So you guys are taking the businesses through a
betting program before really you even accept
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to work with them and more the more than
likely.
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Correct?
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Yeah.
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Basically, we go through the software system.
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And, what we do is we go through we we search
for areas together.
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And we do decide how much we think we can
improve that area, but in a percentage basis,
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and then, we kind of back it off to be
conservative.
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And we say to them, alright.
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We can improve in this area, this area, this
area, which could be cutting costs.
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It could be marketing, digital marketing,
increasing pricing.
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Many small companies don't know what their p is
their unique selling position.
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So they're just out there kind of flailing
around.
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They don't know how to come communicate to
their customers what makes them better than
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than the other guy.
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So we work with them to help them zero in on on
what makes them better and then also to make
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sure that their employees know that, and they
can communicate that to people that they're
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talking to.
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So so you're not helping just a business owner.
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You're helping the business owner and the
employees to make a whole bigger rounded more
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important company in more community like
situation.
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So everybody's involved in the in the process.
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Yeah.
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Basically, again, it depends upon the size of
the company.
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A a single sole proprietor is one thing.
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Oftentimes, you've got a smaller company.
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Maybe they have a a chief marketing officer.
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So I might work with the owner to talk about
and say, hey.
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You know, you need, to modify or to look at
your marketing program.
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And then I would work with his chief marketing
officer or vice president of marketing or
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whatever.
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And I think the big thing in the end is as we
work closely with them, we Once we get to the
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point where they wanna we decided it's mutually
worthwhile to work together and that I can
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provide assistance to them, we then, go into,
you know, a one on one coaching where we talk
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once a week.
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For about an hour.
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And it it's can be with the owner.
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It can be with the chief marketing officer
depending upon who's responsible for the
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particular objective, if you will, for that
week.
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And
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then we work with them again to hold them
accountable and truthfully to hold myself
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accountable to make sure that we that I'm
providing the value.
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And and we our goal is really to provide a
minimum twice the value of what we bring, what
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we charge.
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So a normal fee depending upon the company can
be $2000 a month.
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Our goal is at a minimum to increase their
revenue or their profitability by $4000 a
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month.
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Till it's a win win.
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Yeah.
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And it is it is guaranteed.
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Under the assumption that the business owner
implements the plans that we discuss, you know,
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and so that's a that's a big point, but, it's
not just a flying the dark, take a chance.
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We guarantee it.
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I tell you what, that's pretty impressive
because that puts a lot of pressure I mean,
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puts a lot of pressure on you, but still, the
business owner has to put those situations in
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place that that you ask them to because if they
don't do that, they kinda probably know
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employees of guarantee, I hope.
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Well, yeah, it does.
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It I mean, there is the guarantee is I don't
know if explicit is the right word, but it does
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it does say that you must, implement what we
discuss.
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Yeah.
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You know, it's not I'm telling you.
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We're we're jointly gonna make a decision as to
what you're gonna do.
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And we're gonna help you do it.
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And if you do it, we guarantee you're gonna
have results.
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So, I mean, could this be as simple as saying,
okay.
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You know, we got a product here.
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So you're selling ice cream.
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Right?
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Got a big ice cream chain or something.
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I mean, this could be as simple as raising 10¢
price pre the cone or something.
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I don't know.
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I mean, is those kinds some of the strategies
you look at if they're not hap not the profit
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margins that they need in the areas of the
company.
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We we We start off from a profitability
standpoint.
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We start off with looking at costs.
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How can we cut costs?
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You know, every every business has probably got
a little extra fat in it that we can cut out.
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That goes right to the bottom line in
profitability.
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Then we, further on down the road, we look at
increasing pricing.
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And what many small business owners don't
understand, they'll say, oh my god.
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I can't increase prices.
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I'm gonna lose customers.
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And we show them, well, alright.
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You know, you can afford to lose x amount of
customers at this higher price.
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And and still be, breakeven from profit
standpoint.
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Yeah.
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One example that we had was somebody that had,
1500 customers.
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And we worked through the program, and
increasing costs and turned out that, he could
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lose 500 of that 1500 customers and still break
even from profit standpoint.
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So every every customer over that 1000 is
basically additional profit in this pocket.
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Yep.
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Yeah.
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I always I it reminds me of the bar industry.
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Right?
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So, you know, the bars selling drinks, selling
booze, the got your patrons in the bar all the
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time.
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And then the the the price all seven goes up
one day, a quarter a drink.
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They think it's the end of the world You know,
they don't come back for a week because they're
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upset, but sooner or later, they're all sitting
in the same schools as they were before.
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And it's just, yeah, way it works.
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And many of those people just, you know, 25¢
here or there.
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They're not gonna say, well, that's it.
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I'm leaving.
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And, you know, depending upon the business,
somebody that's going to leave for a small
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amount like that or a small increase is
probably not somebody that you're gonna keep as
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a loyal customer.
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He's gonna he's gonna go to the next guy who's
got the lower price and the next guy.
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Yeah.
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And, again, profitability is what we're looking
at.
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We're not looking at discounting and and trying
to buy business.
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Yep.
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No.
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Yeah.
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It's it's you gotta just a fair fair price for
the fair fair product in, you know, what you're
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offering.
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So that's great.
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So you got started this and you like doing it.
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Now you're retire you're retired for about a
year, you said.
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Then you're gonna you got into this whole
marketing thing.
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How long have you been doing this now?
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Well, I've I've only been added truthfully for
for 6 months.
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6 months.
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You know, and people say, well, how can you be
the help to me with only 6 months, of
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experience?
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And then I point to them and say, well, I spent
40 years in sales and marketing in in small
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companies.
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I never worked for a large company.
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So in the small companies, you wear multiple
hats.
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So I've been exposed to purchasing and
logistics and, you know, all those other things
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that go in to be a a successful business.
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That plus the fact that I spent 10 years as a
corporate recruiter gives me insight into the
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recruiting process, into human resources.
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So I do have a well rounded background, and I
think as importantly, is the software that we
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use.
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I mean, we just don't say do this.
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The software will help us set priorities.
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Basically, what we will do is prioritize what
comes first.
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And normally, that's cut costs because that
goes right to the bottom line.
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And then once we set the priorities, we set up
an implementation schedule where we agree that,
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say for week 1, we're gonna work on, digital
marketing.
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And weeks 2 to 5, we're gonna work on, cutting
costs and things like that.
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And basically in the end, what people get a
kick out of is the fact that we say, alright.
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You know, this is what you have to do.
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This is how you have to do it.
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Now do you think you could do it yourself or
you need help?
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And if they need help, that's where we step in
and they say, well, yeah, you know, I'd like
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your help.
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I'm running around as it is, I need somebody to
hold me accountable.
230
00:13:42,440 --> 00:13:42,759
Yeah.
231
00:13:42,759 --> 00:13:46,519
That's a that's probably the biggest piece of
it that the the check-in point for the
232
00:13:46,519 --> 00:13:47,559
accountability purposes.
233
00:13:47,559 --> 00:13:52,434
Like you say, for client and for you to make
sure what you're implementing is still working.
234
00:13:52,654 --> 00:13:57,009
And and you guys have that, you know, the
communication piece coming on and and and
235
00:13:57,009 --> 00:14:01,490
finding the pain points and and just the
process of of what you're asking to do
236
00:14:01,490 --> 00:14:01,990
sometimes.
237
00:14:02,449 --> 00:14:06,735
You I'm sure sometimes you when you when you
got a client, and you're asking to do some
238
00:14:06,735 --> 00:14:11,855
things, you've probably had to make some pivots
to adjust some timing frames, of course.
239
00:14:11,855 --> 00:14:12,355
Right?
240
00:14:12,710 --> 00:14:15,050
Well, of course, you know, it's not set in
stone.
241
00:14:16,070 --> 00:14:18,649
There are factors that we work through
together.
242
00:14:19,350 --> 00:14:21,985
You know, there's There's nothing that says it
has to be done.
243
00:14:21,985 --> 00:14:25,365
Our goal is to do it as as quickly and
efficiently as possible.
244
00:14:26,225 --> 00:14:29,764
But, you know, again, times things change.
245
00:14:30,210 --> 00:14:35,169
In a program where we work together with our
clients for some of my associates that worked
246
00:14:35,169 --> 00:14:36,149
with them for years.
247
00:14:37,304 --> 00:14:42,285
And, again, we have to bring value every month,
every year, to the table.
248
00:14:42,904 --> 00:14:46,605
And we have been able to again, thanks to the
proprietary software.
249
00:14:47,929 --> 00:14:52,429
That not only gives us the implementation
schedule, but includes AI.
250
00:14:52,889 --> 00:14:57,304
And it also, you know, what was the term I
wanna use.
251
00:14:58,004 --> 00:15:01,304
It also gives a very specific instructions.
252
00:15:01,684 --> 00:15:03,144
We don't just say, alright.
253
00:15:03,200 --> 00:15:05,200
Digital marketing, what are we gonna do?
254
00:15:05,200 --> 00:15:10,259
You know, the the system will generate,
customized instructions, if you will.
255
00:15:10,625 --> 00:15:12,304
For each one that might say, alright.
256
00:15:12,304 --> 00:15:18,084
You know, you wanna look at discounts you can
get from your suppliers or, you know, can you
257
00:15:18,225 --> 00:15:25,570
get free shipping and and then they give them
ideas, if you will, to go out and and find the
258
00:15:25,570 --> 00:15:27,889
additional monies that we're that we're looking
259
00:15:27,889 --> 00:15:28,389
for.
260
00:15:29,325 --> 00:15:29,825
Interesting.
261
00:15:29,884 --> 00:15:30,365
Interesting.
262
00:15:30,365 --> 00:15:35,565
So, yeah, the the software does have a a whole
bunch of AI involved in it then.
263
00:15:35,565 --> 00:15:37,620
So it's analyzing the stuff all the time.
264
00:15:37,620 --> 00:15:41,879
All the information you're putting into it and
probably making the adjustments as needed.
265
00:15:42,500 --> 00:15:42,899
Yeah.
266
00:15:42,899 --> 00:15:45,700
And it it is unique and it is proprietary to
us.
267
00:15:45,700 --> 00:15:50,325
I I truthfully, I license it, but it is a
proprietary system.
268
00:15:51,504 --> 00:15:57,160
And it's, been proven to work in just about
every business, which is why we guarantee it.
269
00:15:57,460 --> 00:15:57,960
Yeah.
270
00:15:59,220 --> 00:15:59,540
Good.
271
00:15:59,540 --> 00:16:01,860
So what's your what's your niche market?
272
00:16:01,860 --> 00:16:07,365
If if I would say, you know, like a certain
business type of restaurants, you know,
273
00:16:08,705 --> 00:16:12,579
manufacturing, you know, what what's what's the
number one market.
274
00:16:12,879 --> 00:16:15,940
If you if you know that it works so well.
275
00:16:16,559 --> 00:16:21,034
My niche, you know, obviously, this this is
applicable to any company out there.
276
00:16:21,274 --> 00:16:24,414
But my niche mostly is in the manufacturing
area.
277
00:16:24,714 --> 00:16:31,209
That's where I can bring the most value because
of my background in there in packaging for, for
278
00:16:31,209 --> 00:16:37,554
instance, so I can work closely with companies
where packaging is a could be a major part of
279
00:16:37,554 --> 00:16:42,535
their spend and to work closely with them to
make sure that they're they're buying efficient
280
00:16:42,595 --> 00:16:48,909
packaging, that they're you know, that it's it
it makes the impression on the consumer that
281
00:16:48,909 --> 00:16:54,289
they're looking to and and, those types of
things versus a doctor's office.
282
00:16:55,404 --> 00:16:59,184
Many of my associates work with doctor's
offices and the doctors love them.
283
00:16:59,325 --> 00:17:00,545
They do very well.
284
00:17:00,845 --> 00:17:02,285
And, again, I will work.
285
00:17:02,285 --> 00:17:04,225
I I don't wanna say I work with anybody.
286
00:17:04,750 --> 00:17:09,650
But my sweet spot is, again, the manufacturing
companies that make products for sale.
287
00:17:10,750 --> 00:17:11,490
Very nice.
288
00:17:11,765 --> 00:17:15,045
Then you're just you're you're you're just
looking at told, is that your background,
289
00:17:15,045 --> 00:17:17,945
basically, what you grew up in and or what you
Right.
290
00:17:18,325 --> 00:17:18,644
Yeah.
291
00:17:18,644 --> 00:17:18,884
Yeah.
292
00:17:18,884 --> 00:17:20,484
So you're making the connection points.
293
00:17:20,484 --> 00:17:26,009
You you speak their language, you know, exactly
what's going on, the ins and outs, and, didn't
294
00:17:26,009 --> 00:17:26,809
hammer that right out.
295
00:17:26,809 --> 00:17:32,975
So you you can analyze what AI is kicking back
out and and and word the process now to the
296
00:17:32,975 --> 00:17:36,115
manufacturer and get them up and running
faster.
297
00:17:36,950 --> 00:17:37,509
For sure.
298
00:17:37,509 --> 00:17:37,990
For sure.
299
00:17:37,990 --> 00:17:42,630
And plus the fact that what I have is, you
know, over that 40 years, I developed quite a
300
00:17:42,630 --> 00:17:49,164
rolodex, if you will, Well, that probably shows
my age by by saying Rolodex, but I've but I've
301
00:17:49,164 --> 00:17:52,065
developed quite a number of contacts out in the
market.
302
00:17:52,340 --> 00:17:53,539
In the packaging area.
303
00:17:53,539 --> 00:17:57,799
So I have some people that I can go to for some
expert guidance also.
304
00:17:58,500 --> 00:17:58,660
Right.
305
00:17:58,660 --> 00:18:01,400
So it's not only your proprietary software.
306
00:18:01,855 --> 00:18:04,515
It's your rolodex, your contacts.
307
00:18:04,575 --> 00:18:06,815
So you know if something needs to be switched.
308
00:18:06,815 --> 00:18:09,055
You got you know, you can go through that
rolodex.
309
00:18:09,055 --> 00:18:13,819
You can find that company that can give him
help him with this product or or give him
310
00:18:13,819 --> 00:18:18,700
something in a little cheaper realm or the
right connection point, basically, to help that
311
00:18:18,700 --> 00:18:22,335
proprietary product work together with your
knowledge.
312
00:18:23,275 --> 00:18:23,674
True.
313
00:18:23,674 --> 00:18:24,174
Yep.
314
00:18:24,315 --> 00:18:26,095
That's that's it in a nutshell.
315
00:18:26,315 --> 00:18:26,474
Yeah.
316
00:18:26,474 --> 00:18:30,769
That's a that's a that's a big key point here
because I can come in and have your proprietary
317
00:18:31,390 --> 00:18:31,910
software there.
318
00:18:31,910 --> 00:18:37,555
I can punch all things up and but if I don't
have the contacts to make all that kinda really
319
00:18:37,555 --> 00:18:39,414
come together in a strong point.
320
00:18:39,715 --> 00:18:44,055
That's gonna you're gonna you're gonna be way
ahead of the game than I would be.
321
00:18:44,940 --> 00:18:45,259
Yeah.
322
00:18:45,259 --> 00:18:45,980
Oh, for sure.
323
00:18:45,980 --> 00:18:51,019
And and we can help analyze their current
sources to make sure that they're that they're
324
00:18:51,019 --> 00:18:55,605
giving them the the good deal and providing the
value all companies need to provide.
325
00:18:56,625 --> 00:18:56,784
Yeah.
326
00:18:56,784 --> 00:18:58,865
I tell you what, that that's a great
combination there.
327
00:18:58,865 --> 00:19:03,539
Just, just to have the contacts in the in the
and the software and putting them both
328
00:19:03,539 --> 00:19:04,039
together.
329
00:19:04,339 --> 00:19:04,579
Yeah.
330
00:19:04,579 --> 00:19:06,279
That's that's a that's a great product.
331
00:19:06,420 --> 00:19:10,174
So our listeners today, I'm sure we've grabbed
their attention awesome.
332
00:19:10,234 --> 00:19:13,534
You taught him some great stuff and some great
ideas here.
333
00:19:14,794 --> 00:19:20,079
But, How can they get ahold of you and, you
know, where they get ahold of you at?
334
00:19:20,079 --> 00:19:26,384
And then also, you know, we'll kinda give give
our even our listeners hear something to, drive
335
00:19:26,384 --> 00:19:27,285
them your direction.
336
00:19:28,545 --> 00:19:29,045
Okay.
337
00:19:29,184 --> 00:19:32,644
Well, I I guess the easiest way to get a hold
of me is through my website.
338
00:19:33,529 --> 00:19:34,990
The website is wisdomworkscoach.com.
339
00:19:38,809 --> 00:19:44,494
And if you go through there, if you go to the
website, I had hit the contact us button and
340
00:19:44,494 --> 00:19:45,054
asked for it.
341
00:19:45,054 --> 00:19:51,690
We have I have a book that I wrote, that looks
into 12 of the areas that that small businesses
342
00:19:51,829 --> 00:19:55,769
need to look at and gives them some insight
into those areas.
343
00:19:55,990 --> 00:20:03,545
And I'd be happy to send them the book the
website also has, a simulator, if you will,
344
00:20:03,684 --> 00:20:09,109
where the, the customer can go in there and And
it's it's relatively simple, but it gives a
345
00:20:09,109 --> 00:20:12,730
good overview of what the system could do.
346
00:20:13,029 --> 00:20:19,095
And the visitor can go in there and type in
various changes and see what effect it could
347
00:20:19,095 --> 00:20:25,034
have on on profitability revenue and also,
valuation of the company.
348
00:20:25,335 --> 00:20:32,599
You know, many many instances we work with
companies where, the owner wants to get out in
349
00:20:32,599 --> 00:20:35,980
a couple years and wants to prepare the company
for sale.
350
00:20:36,474 --> 00:20:43,355
And it's surprising, amazing how we can
increase the value of the company, simply by
351
00:20:43,355 --> 00:20:45,775
making these changes and increasing their
profitability.
352
00:20:47,019 --> 00:20:47,519
Boy.
353
00:20:47,980 --> 00:20:52,480
I bet every everybody on here listening today,
if you're looking at selling their business,
354
00:20:52,539 --> 00:20:57,115
you have better contact Peter because When you
go to sell, that's gonna be more money in your
355
00:20:57,115 --> 00:20:57,515
pocket.
356
00:20:57,515 --> 00:20:58,894
That's that's a win win.
357
00:20:59,034 --> 00:21:00,815
I crossed the board if you ask me.
358
00:21:01,115 --> 00:21:01,355
Sure.
359
00:21:01,355 --> 00:21:04,400
And you can understand why I get so much
satisfaction from it.
360
00:21:04,559 --> 00:21:05,220
Oh, yeah.
361
00:21:05,279 --> 00:21:05,779
Yeah.
362
00:21:05,920 --> 00:21:06,420
Yeah.
363
00:21:06,880 --> 00:21:07,200
Yeah.
364
00:21:07,200 --> 00:21:11,519
You you help somebody out, help their family,
help their legacy, and and all that hard work
365
00:21:11,519 --> 00:21:12,820
they put into their business.
366
00:21:13,184 --> 00:21:18,384
Just doesn't, you know, just kinda sometimes
you you people sell their businesses for
367
00:21:18,384 --> 00:21:20,644
pennies on a dollar because they don't know
what to do.
368
00:21:21,265 --> 00:21:21,745
Yep.
369
00:21:21,745 --> 00:21:22,245
Yep.
370
00:21:22,880 --> 00:21:23,380
Yeah.
371
00:21:25,679 --> 00:21:26,079
Alright.
372
00:21:26,079 --> 00:21:34,595
Well, Peter, kinda give us an example of a a a
current past client or something that that you
373
00:21:34,595 --> 00:21:39,974
and your your company has helped and and made
their situation so much better.
374
00:21:40,820 --> 00:21:45,539
Well, I think, one of the best examples that I
appreciate, and it's actually one of my
375
00:21:45,539 --> 00:21:50,615
associates, but one of my associates has been
working with a small company for I believe it's
376
00:21:50,615 --> 00:21:52,154
about 6 years now.
377
00:21:52,615 --> 00:21:57,974
And, they've been working together and he they
got to the point where they've pretty well
378
00:21:57,974 --> 00:22:00,400
taken care of just about everything.
379
00:22:00,779 --> 00:22:02,880
Everything is running smoothly, very
profitable.
380
00:22:03,820 --> 00:22:08,955
So much so that my associate called up the
called up the client and said, you know, I
381
00:22:08,955 --> 00:22:10,095
don't feel right.
382
00:22:10,795 --> 00:22:13,375
Taking money from you when we hardly ever talk.
383
00:22:14,049 --> 00:22:18,850
And the client said, well, you know, you made
me look like a star in front of my board of
384
00:22:18,850 --> 00:22:19,350
directors.
385
00:22:19,890 --> 00:22:24,914
Plus I know that if I have a problem, you're
always you're always gonna be there to help me
386
00:22:24,914 --> 00:22:25,234
with it.
387
00:22:25,234 --> 00:22:29,974
So I don't mind paying you, and I'll continue
paying you even though we hardly ever talk.
388
00:22:30,275 --> 00:22:35,839
And I think that's something that speaks very
highly of our system and the people within that
389
00:22:35,839 --> 00:22:36,339
system.
390
00:22:37,440 --> 00:22:37,679
Yeah.
391
00:22:37,679 --> 00:22:38,960
That that that's huge.
392
00:22:38,960 --> 00:22:43,855
If if you've trained them so well that they're
automatically doing it themselves, but they're
393
00:22:43,855 --> 00:22:45,154
still willing to pay you.
394
00:22:45,295 --> 00:22:46,355
They keep you around.
395
00:22:46,494 --> 00:22:47,634
That's pretty impressive.
396
00:22:47,775 --> 00:22:49,295
That's really impressive, actually.
397
00:22:49,295 --> 00:22:49,694
Yeah.
398
00:22:49,694 --> 00:22:53,869
And remember, these, depending upon the
company, This could be 1000 of dollars.
399
00:22:54,650 --> 00:23:01,049
You know, depending upon what we're doing,
typically, costs can be, and we have other
400
00:23:01,049 --> 00:23:04,514
areas a cost can be $2000 a month.
401
00:23:05,054 --> 00:23:10,355
So here's this person she's paying 2000 a month
or 4 or 5 or whatever.
402
00:23:11,000 --> 00:23:17,000
And happily doing it just to have the
opportunity to know that, one of my associates
403
00:23:17,000 --> 00:23:19,500
is available when she dials the phone.
404
00:23:20,194 --> 00:23:20,934
That's impressive.
405
00:23:21,315 --> 00:23:22,774
That's impressive, Peter.
406
00:23:23,474 --> 00:23:29,099
So on that note, remember everybody Get ahold
of Peter at wisdomworkscoach.com.
407
00:23:30,759 --> 00:23:31,259
Okay?
408
00:23:31,400 --> 00:23:34,539
He's willing to help you and your business get
things started.
409
00:23:35,075 --> 00:23:38,695
You got any last words for anybody today,
Peter, before we sign off?
410
00:23:39,234 --> 00:23:43,309
Well, I think one of the things that I just
wanna say and I wanna stress is the fact that
411
00:23:44,509 --> 00:23:48,269
you know, it's if you're how do I wanna put
this?
412
00:23:48,269 --> 00:23:54,994
You know, basically, what I wanna stress is
that, you know, if you have a if you have a
413
00:23:54,994 --> 00:23:57,974
business, my mind is going blank here, Corey.
414
00:23:58,275 --> 00:24:01,809
You you spent you you pretty well fried me
after a half an hour.
415
00:24:01,809 --> 00:24:02,370
I got it.
416
00:24:02,370 --> 00:24:02,610
But,
417
00:24:03,490 --> 00:24:05,170
now I'm trying to remember where I was.
418
00:24:05,170 --> 00:24:05,830
I apologize.
419
00:24:06,529 --> 00:24:06,769
No.
420
00:24:06,769 --> 00:24:07,090
It's alright.
421
00:24:07,090 --> 00:24:13,384
I just if you got wisdom words to give to our
listeners today before we sign off here.
422
00:24:13,384 --> 00:24:14,125
That's all.
423
00:24:14,505 --> 00:24:16,265
Well, I think we've pretty well hit it all.
424
00:24:16,265 --> 00:24:22,250
I guess one thing I do wanna say though is is
that There's always the option as we go through
425
00:24:22,250 --> 00:24:28,109
these programs for the client to to to say I
wanna take this and run with it myself.
426
00:24:28,884 --> 00:24:34,904
And, you know, if they decide they don't wanna
hire us or they don't wanna, subscribe to us,
427
00:24:34,964 --> 00:24:36,744
we basically say thank you.
428
00:24:36,805 --> 00:24:37,945
Here's your map.
429
00:24:38,150 --> 00:24:39,609
Here's what you need to do.
430
00:24:40,390 --> 00:24:42,009
Let me know if it doesn't work.
431
00:24:42,390 --> 00:24:44,170
And there's no harm, no foul.
432
00:24:44,630 --> 00:24:46,890
So there's no charge for initial consultation.
433
00:24:48,194 --> 00:24:54,674
And you are exposed to areas where you can save
as I say, we can generate a $100,000 worth of
434
00:24:54,674 --> 00:24:56,694
revenue in 45 minutes.
435
00:24:57,359 --> 00:25:01,680
Oh, we'll have to you know, Peter, that's kinda
interesting because that's the same same way I
436
00:25:01,680 --> 00:25:03,519
looked at our financial stuff that we do.
437
00:25:03,519 --> 00:25:05,585
We give them the road map They have the road
map.
438
00:25:05,585 --> 00:25:08,484
They can go put everything into place without
us if they want.
439
00:25:08,785 --> 00:25:11,684
But that's that's exactly what we do too here.
440
00:25:12,079 --> 00:25:14,960
So, you know, Peter, I appreciate your time
today.
441
00:25:14,960 --> 00:25:17,839
This was this was a great great show.
442
00:25:17,839 --> 00:25:19,680
I think the listeners got a lot out of this.
443
00:25:19,680 --> 00:25:20,660
I know I did.
444
00:25:21,015 --> 00:25:24,394
So, on that note, this is the Los Coast
podcast.
445
00:25:24,535 --> 00:25:28,535
We'll be signing off, and we will see you guys
all next time.
446
00:25:28,535 --> 00:25:29,275
Thank you.
447
00:25:29,479 --> 00:25:29,979
Bye.
448
00:25:30,039 --> 00:25:30,759
That was great.
449
00:25:30,759 --> 00:25:31,579
Thanks, Corey.
00:00:03,120 --> 00:00:03,859
Hey, everybody.
2
00:00:04,240 --> 00:00:07,459
Welcome to another session of the Lost Coast
podcast.
3
00:00:08,160 --> 00:00:13,865
Today, I have My guest is Peter Bain, and he's
a small business coach.
4
00:00:14,084 --> 00:00:18,804
He helps businesses put more money on their
bottom line and generate more revenue through
5
00:00:18,804 --> 00:00:21,899
some strategic strategies that he has.
6
00:00:22,439 --> 00:00:24,379
And welcome to the show, Peter.
7
00:00:25,079 --> 00:00:26,039
Well, thanks, Corey.
8
00:00:26,039 --> 00:00:28,539
I sure appreciate the opportunity to talk to
you.
9
00:00:29,634 --> 00:00:33,975
Listeners listeners here are, excited to hear
what you gotta say.
10
00:00:34,034 --> 00:00:39,479
So tell us a little bit about yourself and, how
you got started in the business you're in now.
11
00:00:40,260 --> 00:00:40,760
K.
12
00:00:40,899 --> 00:00:46,740
Well, I spent, 40 years in in sales, marketing,
and product development, and the packaging
13
00:00:46,740 --> 00:00:47,240
industry.
14
00:00:48,225 --> 00:00:52,085
I I went from there to, to to the recruiting
industry.
15
00:00:52,625 --> 00:00:58,270
Found out that when I was, in my fifties and
looking for new opportunities, It just age
16
00:00:58,270 --> 00:01:01,809
discrimination was there, and there just
weren't any opportunities.
17
00:01:02,030 --> 00:01:07,495
So I figured I'd have to look into another
another opportunity, if you will, and ended up
18
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being a corporate recruiter for for 10 years.
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It was a it was a great job.
20
00:01:12,055 --> 00:01:13,834
Got a little tedious at times.
21
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But it was just really satisfying to be able to
help a client or I should say a candidate, find
22
00:01:21,920 --> 00:01:25,265
their their new opportunity and and affect
their family.
23
00:01:25,265 --> 00:01:30,545
In fact, I had one candidate that that sent me
a text at Christmas saying Merry Christmas to
24
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you and your family.
25
00:01:31,810 --> 00:01:35,109
You sure made a major impression on my family
this year.
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00:01:35,329 --> 00:01:38,069
So there is something that the satisfaction
there.
27
00:01:38,369 --> 00:01:43,715
So I retired and spent a year like many
retirees, just kinda lounging around and
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enjoying the retirement and decided, well, I
gotta do something.
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00:01:47,795 --> 00:01:49,634
You know, I've just been working all my life.
30
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Gotta do something and Originally, I was gonna
go into developing a a business where I would
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00:01:57,280 --> 00:02:00,420
help, baby boomers find new jobs.
32
00:02:01,665 --> 00:02:04,644
In, you know, to help them overcome the age
bias.
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00:02:05,185 --> 00:02:09,259
And, unfortunately, we found out that we're
just not gonna overcome it.
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00:02:09,500 --> 00:02:14,539
And I didn't feel comfortable, you know,
charging people for something that I couldn't
35
00:02:14,539 --> 00:02:20,034
guarantee and long came my opportunity now,
Wisdom Works.
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00:02:20,334 --> 00:02:27,489
Wisdom Works was actually the name of the
company, that I set up to help help people find
37
00:02:27,489 --> 00:02:30,530
new opportunities, but, I like the name.
38
00:02:30,530 --> 00:02:35,430
I like the, logos have decided to keep it, and
now I'm in Wisdom Works Coaching.
39
00:02:35,794 --> 00:02:41,955
I work with small to medium sized companies to
help them grow their revenue and more
40
00:02:41,955 --> 00:02:43,655
importantly improve their profitability.
41
00:02:44,969 --> 00:02:52,669
We have a proprietary software system that we
use that uses 500,000,000 weighted algorithms
42
00:02:53,534 --> 00:02:56,995
to analyze up to 40 different areas in a small
business.
43
00:02:57,534 --> 00:03:04,639
Our goal is really to find areas where we can
make small incremental improvements that can
44
00:03:04,639 --> 00:03:06,879
add up to a significant amount of money.
45
00:03:06,879 --> 00:03:12,740
In some instances, up to, 1000, if not 100 of
1000 of dollars.
46
00:03:13,435 --> 00:03:20,715
In fact, we tell we tell people that give us 45
minutes and we'll find a $100,000 in revenue
47
00:03:20,715 --> 00:03:27,460
for you that you can achieve without paying any
extra for advertising or marketing.
48
00:03:28,400 --> 00:03:30,740
So we found that that's worked very well.
49
00:03:31,085 --> 00:03:34,305
And, so that's basically what I've been doing.
50
00:03:35,004 --> 00:03:37,745
Enjoy working with clients and helping them
improve.
51
00:03:38,129 --> 00:03:44,290
And there's the satisfaction I get is when they
can take days off or make some extra profits to
52
00:03:44,290 --> 00:03:49,215
hire people to take the weight off their
shoulders or just to basically fill their
53
00:03:49,215 --> 00:03:50,275
retirement account.
54
00:03:51,055 --> 00:03:56,849
Now these businesses you're helping, I mean, is
there a certain size, you know, certain age of
55
00:03:56,849 --> 00:03:57,409
the business?
56
00:03:57,409 --> 00:04:01,969
You know, what's what is there some kind of
criteria you have to when you bring a business
57
00:04:01,969 --> 00:04:07,735
on board, or just pretty much every business is
depending on how and what you guys are gonna do
58
00:04:07,735 --> 00:04:09,094
to help them and generate more.
59
00:04:09,094 --> 00:04:13,894
Because, I mean, when you state, you can find a
$100,000, well, maybe it's just somebody who's
60
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got a little garage out back.
61
00:04:15,254 --> 00:04:18,220
You know, you're not gonna $100,000 there, I
wouldn't suppose.
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00:04:18,680 --> 00:04:19,240
Well, yeah.
63
00:04:19,240 --> 00:04:26,824
Well, we wouldn't, you know, basically, we look
at a a size range of about 500,000 and up You
64
00:04:26,824 --> 00:04:28,764
know, normally it's about 5 or $10,000,000.
65
00:04:30,105 --> 00:04:32,045
So that seems to be the sweet spot.
66
00:04:33,660 --> 00:04:34,160
Okay.
67
00:04:34,540 --> 00:04:36,400
So what about smaller businesses?
68
00:04:36,460 --> 00:04:42,435
I mean, is there still hope for them, or is or
you guys got you guys know your niche now and
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00:04:42,435 --> 00:04:45,574
you you target it in to where you're at.
70
00:04:46,035 --> 00:04:46,514
Well, no.
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00:04:46,514 --> 00:04:51,879
There there's hope for them, you know, just not
you've got a $50,000 business, we're certainly
72
00:04:51,879 --> 00:04:54,779
not gonna be able to find you a $100,000 in
revenue.
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00:04:55,319 --> 00:04:59,685
So, you know, we have to look at that and the
question becomes you know, cost?
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00:05:00,145 --> 00:05:06,930
Is it worth it to the guy out in the garage,
you know, to increase his profit $10,000 from
75
00:05:06,930 --> 00:05:12,069
50 to $60,000 and, you know, have to pay to do
it.
76
00:05:12,290 --> 00:05:12,610
Yeah.
77
00:05:12,610 --> 00:05:14,814
You know, that the results just aren't there.
78
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Whereas as we as we go up, the opportunities
are there, the higher that the revenue the
79
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better the, the opportunity.
80
00:05:25,199 --> 00:05:25,439
Yeah.
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00:05:25,439 --> 00:05:29,839
So you guys are taking the businesses through a
betting program before really you even accept
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00:05:29,839 --> 00:05:32,144
to work with them and more the more than
likely.
83
00:05:32,144 --> 00:05:32,644
Correct?
84
00:05:33,104 --> 00:05:33,425
Yeah.
85
00:05:33,425 --> 00:05:35,764
Basically, we go through the software system.
86
00:05:35,985 --> 00:05:39,925
And, what we do is we go through we we search
for areas together.
87
00:05:40,459 --> 00:05:46,240
And we do decide how much we think we can
improve that area, but in a percentage basis,
88
00:05:46,699 --> 00:05:50,425
and then, we kind of back it off to be
conservative.
89
00:05:50,964 --> 00:05:52,985
And we say to them, alright.
90
00:05:53,444 --> 00:05:58,009
We can improve in this area, this area, this
area, which could be cutting costs.
91
00:05:58,009 --> 00:06:02,509
It could be marketing, digital marketing,
increasing pricing.
92
00:06:03,449 --> 00:06:07,705
Many small companies don't know what their p is
their unique selling position.
93
00:06:08,245 --> 00:06:10,824
So they're just out there kind of flailing
around.
94
00:06:11,925 --> 00:06:16,720
They don't know how to come communicate to
their customers what makes them better than
95
00:06:16,939 --> 00:06:18,160
than the other guy.
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00:06:18,459 --> 00:06:24,925
So we work with them to help them zero in on on
what makes them better and then also to make
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00:06:24,925 --> 00:06:29,644
sure that their employees know that, and they
can communicate that to people that they're
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00:06:29,644 --> 00:06:30,464
talking to.
99
00:06:31,300 --> 00:06:33,220
So so you're not helping just a business owner.
100
00:06:33,220 --> 00:06:37,699
You're helping the business owner and the
employees to make a whole bigger rounded more
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00:06:37,699 --> 00:06:40,995
important company in more community like
situation.
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00:06:40,995 --> 00:06:43,715
So everybody's involved in the in the process.
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00:06:43,715 --> 00:06:44,215
Yeah.
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00:06:44,435 --> 00:06:47,495
Basically, again, it depends upon the size of
the company.
105
00:06:48,779 --> 00:06:51,519
A a single sole proprietor is one thing.
106
00:06:51,579 --> 00:06:53,579
Oftentimes, you've got a smaller company.
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Maybe they have a a chief marketing officer.
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00:06:57,074 --> 00:07:00,615
So I might work with the owner to talk about
and say, hey.
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You know, you need, to modify or to look at
your marketing program.
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00:07:05,199 --> 00:07:09,600
And then I would work with his chief marketing
officer or vice president of marketing or
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whatever.
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00:07:10,560 --> 00:07:15,485
And I think the big thing in the end is as we
work closely with them, we Once we get to the
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point where they wanna we decided it's mutually
worthwhile to work together and that I can
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provide assistance to them, we then, go into,
you know, a one on one coaching where we talk
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once a week.
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For about an hour.
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00:07:32,974 --> 00:07:34,894
And it it's can be with the owner.
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It can be with the chief marketing officer
depending upon who's responsible for the
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00:07:40,094 --> 00:07:45,319
particular objective, if you will, for that
week.
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00:07:46,819 --> 00:07:46,980
And
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then we work with them again to hold them
accountable and truthfully to hold myself
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00:07:51,425 --> 00:07:55,204
accountable to make sure that we that I'm
providing the value.
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00:07:55,664 --> 00:08:01,339
And and we our goal is really to provide a
minimum twice the value of what we bring, what
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we charge.
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00:08:02,699 --> 00:08:07,199
So a normal fee depending upon the company can
be $2000 a month.
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00:08:07,625 --> 00:08:13,464
Our goal is at a minimum to increase their
revenue or their profitability by $4000 a
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month.
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00:08:14,839 --> 00:08:16,060
Till it's a win win.
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Yeah.
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00:08:17,000 --> 00:08:18,620
And it is it is guaranteed.
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Under the assumption that the business owner
implements the plans that we discuss, you know,
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and so that's a that's a big point, but, it's
not just a flying the dark, take a chance.
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We guarantee it.
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00:08:35,200 --> 00:08:39,394
I tell you what, that's pretty impressive
because that puts a lot of pressure I mean,
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00:08:39,394 --> 00:08:44,514
puts a lot of pressure on you, but still, the
business owner has to put those situations in
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00:08:44,514 --> 00:08:49,190
place that that you ask them to because if they
don't do that, they kinda probably know
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employees of guarantee, I hope.
138
00:08:51,830 --> 00:08:52,950
Well, yeah, it does.
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00:08:52,950 --> 00:08:58,245
It I mean, there is the guarantee is I don't
know if explicit is the right word, but it does
140
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it does say that you must, implement what we
discuss.
141
00:09:03,610 --> 00:09:04,090
Yeah.
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00:09:04,090 --> 00:09:05,529
You know, it's not I'm telling you.
143
00:09:05,529 --> 00:09:09,870
We're we're jointly gonna make a decision as to
what you're gonna do.
144
00:09:10,544 --> 00:09:12,325
And we're gonna help you do it.
145
00:09:12,384 --> 00:09:14,964
And if you do it, we guarantee you're gonna
have results.
146
00:09:15,504 --> 00:09:17,745
So, I mean, could this be as simple as saying,
okay.
147
00:09:17,745 --> 00:09:18,945
You know, we got a product here.
148
00:09:18,945 --> 00:09:20,225
So you're selling ice cream.
149
00:09:20,225 --> 00:09:20,529
Right?
150
00:09:20,529 --> 00:09:22,610
Got a big ice cream chain or something.
151
00:09:22,610 --> 00:09:27,570
I mean, this could be as simple as raising 10¢
price pre the cone or something.
152
00:09:27,570 --> 00:09:27,930
I don't know.
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00:09:27,930 --> 00:09:32,105
I mean, is those kinds some of the strategies
you look at if they're not hap not the profit
154
00:09:32,105 --> 00:09:35,544
margins that they need in the areas of the
company.
155
00:09:35,544 --> 00:09:38,570
We we We start off from a profitability
standpoint.
156
00:09:38,629 --> 00:09:40,330
We start off with looking at costs.
157
00:09:40,470 --> 00:09:41,850
How can we cut costs?
158
00:09:42,149 --> 00:09:46,875
You know, every every business has probably got
a little extra fat in it that we can cut out.
159
00:09:46,934 --> 00:09:49,115
That goes right to the bottom line in
profitability.
160
00:09:50,054 --> 00:09:53,434
Then we, further on down the road, we look at
increasing pricing.
161
00:09:54,009 --> 00:09:58,330
And what many small business owners don't
understand, they'll say, oh my god.
162
00:09:58,330 --> 00:09:59,610
I can't increase prices.
163
00:09:59,610 --> 00:10:00,750
I'm gonna lose customers.
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00:10:01,495 --> 00:10:03,495
And we show them, well, alright.
165
00:10:03,495 --> 00:10:08,475
You know, you can afford to lose x amount of
customers at this higher price.
166
00:10:09,179 --> 00:10:12,480
And and still be, breakeven from profit
standpoint.
167
00:10:13,100 --> 00:10:13,339
Yeah.
168
00:10:13,339 --> 00:10:18,320
One example that we had was somebody that had,
1500 customers.
169
00:10:18,855 --> 00:10:24,375
And we worked through the program, and
increasing costs and turned out that, he could
170
00:10:24,375 --> 00:10:29,759
lose 500 of that 1500 customers and still break
even from profit standpoint.
171
00:10:30,539 --> 00:10:36,559
So every every customer over that 1000 is
basically additional profit in this pocket.
172
00:10:37,595 --> 00:10:38,095
Yep.
173
00:10:38,235 --> 00:10:38,634
Yeah.
174
00:10:38,634 --> 00:10:42,014
I always I it reminds me of the bar industry.
175
00:10:42,075 --> 00:10:42,575
Right?
176
00:10:42,795 --> 00:10:48,509
So, you know, the bars selling drinks, selling
booze, the got your patrons in the bar all the
177
00:10:48,509 --> 00:10:48,750
time.
178
00:10:48,750 --> 00:10:53,009
And then the the the price all seven goes up
one day, a quarter a drink.
179
00:10:53,069 --> 00:10:57,134
They think it's the end of the world You know,
they don't come back for a week because they're
180
00:10:57,134 --> 00:11:01,394
upset, but sooner or later, they're all sitting
in the same schools as they were before.
181
00:11:01,534 --> 00:11:04,274
And it's just, yeah, way it works.
182
00:11:05,049 --> 00:11:09,370
And many of those people just, you know, 25¢
here or there.
183
00:11:09,850 --> 00:11:11,529
They're not gonna say, well, that's it.
184
00:11:11,529 --> 00:11:12,190
I'm leaving.
185
00:11:12,735 --> 00:11:17,615
And, you know, depending upon the business,
somebody that's going to leave for a small
186
00:11:17,615 --> 00:11:22,259
amount like that or a small increase is
probably not somebody that you're gonna keep as
187
00:11:22,259 --> 00:11:23,320
a loyal customer.
188
00:11:23,460 --> 00:11:28,440
He's gonna he's gonna go to the next guy who's
got the lower price and the next guy.
189
00:11:28,875 --> 00:11:29,274
Yeah.
190
00:11:29,274 --> 00:11:31,754
And, again, profitability is what we're looking
at.
191
00:11:31,754 --> 00:11:34,975
We're not looking at discounting and and trying
to buy business.
192
00:11:36,420 --> 00:11:36,820
Yep.
193
00:11:36,820 --> 00:11:37,059
No.
194
00:11:37,059 --> 00:11:37,379
Yeah.
195
00:11:37,379 --> 00:11:43,379
It's it's you gotta just a fair fair price for
the fair fair product in, you know, what you're
196
00:11:43,379 --> 00:11:43,879
offering.
197
00:11:44,355 --> 00:11:45,394
So that's great.
198
00:11:45,394 --> 00:11:49,554
So you got started this and you like doing it.
199
00:11:49,554 --> 00:11:52,774
Now you're retire you're retired for about a
year, you said.
200
00:11:53,040 --> 00:11:55,759
Then you're gonna you got into this whole
marketing thing.
201
00:11:55,759 --> 00:11:57,620
How long have you been doing this now?
202
00:11:58,240 --> 00:12:02,924
Well, I've I've only been added truthfully for
for 6 months.
203
00:12:03,144 --> 00:12:03,545
6 months.
204
00:12:03,545 --> 00:12:08,825
You know, and people say, well, how can you be
the help to me with only 6 months, of
205
00:12:08,825 --> 00:12:09,325
experience?
206
00:12:09,625 --> 00:12:15,179
And then I point to them and say, well, I spent
40 years in sales and marketing in in small
207
00:12:15,179 --> 00:12:15,679
companies.
208
00:12:16,139 --> 00:12:18,000
I never worked for a large company.
209
00:12:18,460 --> 00:12:21,360
So in the small companies, you wear multiple
hats.
210
00:12:21,745 --> 00:12:27,024
So I've been exposed to purchasing and
logistics and, you know, all those other things
211
00:12:27,024 --> 00:12:29,764
that go in to be a a successful business.
212
00:12:30,589 --> 00:12:35,870
That plus the fact that I spent 10 years as a
corporate recruiter gives me insight into the
213
00:12:35,870 --> 00:12:39,625
recruiting process, into human resources.
214
00:12:40,164 --> 00:12:46,725
So I do have a well rounded background, and I
think as importantly, is the software that we
215
00:12:46,725 --> 00:12:47,225
use.
216
00:12:47,559 --> 00:12:49,659
I mean, we just don't say do this.
217
00:12:49,960 --> 00:12:52,139
The software will help us set priorities.
218
00:12:52,759 --> 00:12:57,554
Basically, what we will do is prioritize what
comes first.
219
00:12:58,014 --> 00:13:02,250
And normally, that's cut costs because that
goes right to the bottom line.
220
00:13:02,330 --> 00:13:08,490
And then once we set the priorities, we set up
an implementation schedule where we agree that,
221
00:13:08,490 --> 00:13:11,950
say for week 1, we're gonna work on, digital
marketing.
222
00:13:12,394 --> 00:13:18,254
And weeks 2 to 5, we're gonna work on, cutting
costs and things like that.
223
00:13:18,554 --> 00:13:24,470
And basically in the end, what people get a
kick out of is the fact that we say, alright.
224
00:13:24,529 --> 00:13:26,129
You know, this is what you have to do.
225
00:13:26,129 --> 00:13:27,809
This is how you have to do it.
226
00:13:27,809 --> 00:13:30,470
Now do you think you could do it yourself or
you need help?
227
00:13:31,205 --> 00:13:35,365
And if they need help, that's where we step in
and they say, well, yeah, you know, I'd like
228
00:13:35,365 --> 00:13:36,105
your help.
229
00:13:37,044 --> 00:13:40,940
I'm running around as it is, I need somebody to
hold me accountable.
230
00:13:42,440 --> 00:13:42,759
Yeah.
231
00:13:42,759 --> 00:13:46,519
That's a that's probably the biggest piece of
it that the the check-in point for the
232
00:13:46,519 --> 00:13:47,559
accountability purposes.
233
00:13:47,559 --> 00:13:52,434
Like you say, for client and for you to make
sure what you're implementing is still working.
234
00:13:52,654 --> 00:13:57,009
And and you guys have that, you know, the
communication piece coming on and and and
235
00:13:57,009 --> 00:14:01,490
finding the pain points and and just the
process of of what you're asking to do
236
00:14:01,490 --> 00:14:01,990
sometimes.
237
00:14:02,449 --> 00:14:06,735
You I'm sure sometimes you when you when you
got a client, and you're asking to do some
238
00:14:06,735 --> 00:14:11,855
things, you've probably had to make some pivots
to adjust some timing frames, of course.
239
00:14:11,855 --> 00:14:12,355
Right?
240
00:14:12,710 --> 00:14:15,050
Well, of course, you know, it's not set in
stone.
241
00:14:16,070 --> 00:14:18,649
There are factors that we work through
together.
242
00:14:19,350 --> 00:14:21,985
You know, there's There's nothing that says it
has to be done.
243
00:14:21,985 --> 00:14:25,365
Our goal is to do it as as quickly and
efficiently as possible.
244
00:14:26,225 --> 00:14:29,764
But, you know, again, times things change.
245
00:14:30,210 --> 00:14:35,169
In a program where we work together with our
clients for some of my associates that worked
246
00:14:35,169 --> 00:14:36,149
with them for years.
247
00:14:37,304 --> 00:14:42,285
And, again, we have to bring value every month,
every year, to the table.
248
00:14:42,904 --> 00:14:46,605
And we have been able to again, thanks to the
proprietary software.
249
00:14:47,929 --> 00:14:52,429
That not only gives us the implementation
schedule, but includes AI.
250
00:14:52,889 --> 00:14:57,304
And it also, you know, what was the term I
wanna use.
251
00:14:58,004 --> 00:15:01,304
It also gives a very specific instructions.
252
00:15:01,684 --> 00:15:03,144
We don't just say, alright.
253
00:15:03,200 --> 00:15:05,200
Digital marketing, what are we gonna do?
254
00:15:05,200 --> 00:15:10,259
You know, the the system will generate,
customized instructions, if you will.
255
00:15:10,625 --> 00:15:12,304
For each one that might say, alright.
256
00:15:12,304 --> 00:15:18,084
You know, you wanna look at discounts you can
get from your suppliers or, you know, can you
257
00:15:18,225 --> 00:15:25,570
get free shipping and and then they give them
ideas, if you will, to go out and and find the
258
00:15:25,570 --> 00:15:27,889
additional monies that we're that we're looking
259
00:15:27,889 --> 00:15:28,389
for.
260
00:15:29,325 --> 00:15:29,825
Interesting.
261
00:15:29,884 --> 00:15:30,365
Interesting.
262
00:15:30,365 --> 00:15:35,565
So, yeah, the the software does have a a whole
bunch of AI involved in it then.
263
00:15:35,565 --> 00:15:37,620
So it's analyzing the stuff all the time.
264
00:15:37,620 --> 00:15:41,879
All the information you're putting into it and
probably making the adjustments as needed.
265
00:15:42,500 --> 00:15:42,899
Yeah.
266
00:15:42,899 --> 00:15:45,700
And it it is unique and it is proprietary to
us.
267
00:15:45,700 --> 00:15:50,325
I I truthfully, I license it, but it is a
proprietary system.
268
00:15:51,504 --> 00:15:57,160
And it's, been proven to work in just about
every business, which is why we guarantee it.
269
00:15:57,460 --> 00:15:57,960
Yeah.
270
00:15:59,220 --> 00:15:59,540
Good.
271
00:15:59,540 --> 00:16:01,860
So what's your what's your niche market?
272
00:16:01,860 --> 00:16:07,365
If if I would say, you know, like a certain
business type of restaurants, you know,
273
00:16:08,705 --> 00:16:12,579
manufacturing, you know, what what's what's the
number one market.
274
00:16:12,879 --> 00:16:15,940
If you if you know that it works so well.
275
00:16:16,559 --> 00:16:21,034
My niche, you know, obviously, this this is
applicable to any company out there.
276
00:16:21,274 --> 00:16:24,414
But my niche mostly is in the manufacturing
area.
277
00:16:24,714 --> 00:16:31,209
That's where I can bring the most value because
of my background in there in packaging for, for
278
00:16:31,209 --> 00:16:37,554
instance, so I can work closely with companies
where packaging is a could be a major part of
279
00:16:37,554 --> 00:16:42,535
their spend and to work closely with them to
make sure that they're they're buying efficient
280
00:16:42,595 --> 00:16:48,909
packaging, that they're you know, that it's it
it makes the impression on the consumer that
281
00:16:48,909 --> 00:16:54,289
they're looking to and and, those types of
things versus a doctor's office.
282
00:16:55,404 --> 00:16:59,184
Many of my associates work with doctor's
offices and the doctors love them.
283
00:16:59,325 --> 00:17:00,545
They do very well.
284
00:17:00,845 --> 00:17:02,285
And, again, I will work.
285
00:17:02,285 --> 00:17:04,225
I I don't wanna say I work with anybody.
286
00:17:04,750 --> 00:17:09,650
But my sweet spot is, again, the manufacturing
companies that make products for sale.
287
00:17:10,750 --> 00:17:11,490
Very nice.
288
00:17:11,765 --> 00:17:15,045
Then you're just you're you're you're just
looking at told, is that your background,
289
00:17:15,045 --> 00:17:17,945
basically, what you grew up in and or what you
Right.
290
00:17:18,325 --> 00:17:18,644
Yeah.
291
00:17:18,644 --> 00:17:18,884
Yeah.
292
00:17:18,884 --> 00:17:20,484
So you're making the connection points.
293
00:17:20,484 --> 00:17:26,009
You you speak their language, you know, exactly
what's going on, the ins and outs, and, didn't
294
00:17:26,009 --> 00:17:26,809
hammer that right out.
295
00:17:26,809 --> 00:17:32,975
So you you can analyze what AI is kicking back
out and and and word the process now to the
296
00:17:32,975 --> 00:17:36,115
manufacturer and get them up and running
faster.
297
00:17:36,950 --> 00:17:37,509
For sure.
298
00:17:37,509 --> 00:17:37,990
For sure.
299
00:17:37,990 --> 00:17:42,630
And plus the fact that what I have is, you
know, over that 40 years, I developed quite a
300
00:17:42,630 --> 00:17:49,164
rolodex, if you will, Well, that probably shows
my age by by saying Rolodex, but I've but I've
301
00:17:49,164 --> 00:17:52,065
developed quite a number of contacts out in the
market.
302
00:17:52,340 --> 00:17:53,539
In the packaging area.
303
00:17:53,539 --> 00:17:57,799
So I have some people that I can go to for some
expert guidance also.
304
00:17:58,500 --> 00:17:58,660
Right.
305
00:17:58,660 --> 00:18:01,400
So it's not only your proprietary software.
306
00:18:01,855 --> 00:18:04,515
It's your rolodex, your contacts.
307
00:18:04,575 --> 00:18:06,815
So you know if something needs to be switched.
308
00:18:06,815 --> 00:18:09,055
You got you know, you can go through that
rolodex.
309
00:18:09,055 --> 00:18:13,819
You can find that company that can give him
help him with this product or or give him
310
00:18:13,819 --> 00:18:18,700
something in a little cheaper realm or the
right connection point, basically, to help that
311
00:18:18,700 --> 00:18:22,335
proprietary product work together with your
knowledge.
312
00:18:23,275 --> 00:18:23,674
True.
313
00:18:23,674 --> 00:18:24,174
Yep.
314
00:18:24,315 --> 00:18:26,095
That's that's it in a nutshell.
315
00:18:26,315 --> 00:18:26,474
Yeah.
316
00:18:26,474 --> 00:18:30,769
That's a that's a that's a big key point here
because I can come in and have your proprietary
317
00:18:31,390 --> 00:18:31,910
software there.
318
00:18:31,910 --> 00:18:37,555
I can punch all things up and but if I don't
have the contacts to make all that kinda really
319
00:18:37,555 --> 00:18:39,414
come together in a strong point.
320
00:18:39,715 --> 00:18:44,055
That's gonna you're gonna you're gonna be way
ahead of the game than I would be.
321
00:18:44,940 --> 00:18:45,259
Yeah.
322
00:18:45,259 --> 00:18:45,980
Oh, for sure.
323
00:18:45,980 --> 00:18:51,019
And and we can help analyze their current
sources to make sure that they're that they're
324
00:18:51,019 --> 00:18:55,605
giving them the the good deal and providing the
value all companies need to provide.
325
00:18:56,625 --> 00:18:56,784
Yeah.
326
00:18:56,784 --> 00:18:58,865
I tell you what, that that's a great
combination there.
327
00:18:58,865 --> 00:19:03,539
Just, just to have the contacts in the in the
and the software and putting them both
328
00:19:03,539 --> 00:19:04,039
together.
329
00:19:04,339 --> 00:19:04,579
Yeah.
330
00:19:04,579 --> 00:19:06,279
That's that's a that's a great product.
331
00:19:06,420 --> 00:19:10,174
So our listeners today, I'm sure we've grabbed
their attention awesome.
332
00:19:10,234 --> 00:19:13,534
You taught him some great stuff and some great
ideas here.
333
00:19:14,794 --> 00:19:20,079
But, How can they get ahold of you and, you
know, where they get ahold of you at?
334
00:19:20,079 --> 00:19:26,384
And then also, you know, we'll kinda give give
our even our listeners hear something to, drive
335
00:19:26,384 --> 00:19:27,285
them your direction.
336
00:19:28,545 --> 00:19:29,045
Okay.
337
00:19:29,184 --> 00:19:32,644
Well, I I guess the easiest way to get a hold
of me is through my website.
338
00:19:33,529 --> 00:19:34,990
The website is wisdomworkscoach.com.
339
00:19:38,809 --> 00:19:44,494
And if you go through there, if you go to the
website, I had hit the contact us button and
340
00:19:44,494 --> 00:19:45,054
asked for it.
341
00:19:45,054 --> 00:19:51,690
We have I have a book that I wrote, that looks
into 12 of the areas that that small businesses
342
00:19:51,829 --> 00:19:55,769
need to look at and gives them some insight
into those areas.
343
00:19:55,990 --> 00:20:03,545
And I'd be happy to send them the book the
website also has, a simulator, if you will,
344
00:20:03,684 --> 00:20:09,109
where the, the customer can go in there and And
it's it's relatively simple, but it gives a
345
00:20:09,109 --> 00:20:12,730
good overview of what the system could do.
346
00:20:13,029 --> 00:20:19,095
And the visitor can go in there and type in
various changes and see what effect it could
347
00:20:19,095 --> 00:20:25,034
have on on profitability revenue and also,
valuation of the company.
348
00:20:25,335 --> 00:20:32,599
You know, many many instances we work with
companies where, the owner wants to get out in
349
00:20:32,599 --> 00:20:35,980
a couple years and wants to prepare the company
for sale.
350
00:20:36,474 --> 00:20:43,355
And it's surprising, amazing how we can
increase the value of the company, simply by
351
00:20:43,355 --> 00:20:45,775
making these changes and increasing their
profitability.
352
00:20:47,019 --> 00:20:47,519
Boy.
353
00:20:47,980 --> 00:20:52,480
I bet every everybody on here listening today,
if you're looking at selling their business,
354
00:20:52,539 --> 00:20:57,115
you have better contact Peter because When you
go to sell, that's gonna be more money in your
355
00:20:57,115 --> 00:20:57,515
pocket.
356
00:20:57,515 --> 00:20:58,894
That's that's a win win.
357
00:20:59,034 --> 00:21:00,815
I crossed the board if you ask me.
358
00:21:01,115 --> 00:21:01,355
Sure.
359
00:21:01,355 --> 00:21:04,400
And you can understand why I get so much
satisfaction from it.
360
00:21:04,559 --> 00:21:05,220
Oh, yeah.
361
00:21:05,279 --> 00:21:05,779
Yeah.
362
00:21:05,920 --> 00:21:06,420
Yeah.
363
00:21:06,880 --> 00:21:07,200
Yeah.
364
00:21:07,200 --> 00:21:11,519
You you help somebody out, help their family,
help their legacy, and and all that hard work
365
00:21:11,519 --> 00:21:12,820
they put into their business.
366
00:21:13,184 --> 00:21:18,384
Just doesn't, you know, just kinda sometimes
you you people sell their businesses for
367
00:21:18,384 --> 00:21:20,644
pennies on a dollar because they don't know
what to do.
368
00:21:21,265 --> 00:21:21,745
Yep.
369
00:21:21,745 --> 00:21:22,245
Yep.
370
00:21:22,880 --> 00:21:23,380
Yeah.
371
00:21:25,679 --> 00:21:26,079
Alright.
372
00:21:26,079 --> 00:21:34,595
Well, Peter, kinda give us an example of a a a
current past client or something that that you
373
00:21:34,595 --> 00:21:39,974
and your your company has helped and and made
their situation so much better.
374
00:21:40,820 --> 00:21:45,539
Well, I think, one of the best examples that I
appreciate, and it's actually one of my
375
00:21:45,539 --> 00:21:50,615
associates, but one of my associates has been
working with a small company for I believe it's
376
00:21:50,615 --> 00:21:52,154
about 6 years now.
377
00:21:52,615 --> 00:21:57,974
And, they've been working together and he they
got to the point where they've pretty well
378
00:21:57,974 --> 00:22:00,400
taken care of just about everything.
379
00:22:00,779 --> 00:22:02,880
Everything is running smoothly, very
profitable.
380
00:22:03,820 --> 00:22:08,955
So much so that my associate called up the
called up the client and said, you know, I
381
00:22:08,955 --> 00:22:10,095
don't feel right.
382
00:22:10,795 --> 00:22:13,375
Taking money from you when we hardly ever talk.
383
00:22:14,049 --> 00:22:18,850
And the client said, well, you know, you made
me look like a star in front of my board of
384
00:22:18,850 --> 00:22:19,350
directors.
385
00:22:19,890 --> 00:22:24,914
Plus I know that if I have a problem, you're
always you're always gonna be there to help me
386
00:22:24,914 --> 00:22:25,234
with it.
387
00:22:25,234 --> 00:22:29,974
So I don't mind paying you, and I'll continue
paying you even though we hardly ever talk.
388
00:22:30,275 --> 00:22:35,839
And I think that's something that speaks very
highly of our system and the people within that
389
00:22:35,839 --> 00:22:36,339
system.
390
00:22:37,440 --> 00:22:37,679
Yeah.
391
00:22:37,679 --> 00:22:38,960
That that that's huge.
392
00:22:38,960 --> 00:22:43,855
If if you've trained them so well that they're
automatically doing it themselves, but they're
393
00:22:43,855 --> 00:22:45,154
still willing to pay you.
394
00:22:45,295 --> 00:22:46,355
They keep you around.
395
00:22:46,494 --> 00:22:47,634
That's pretty impressive.
396
00:22:47,775 --> 00:22:49,295
That's really impressive, actually.
397
00:22:49,295 --> 00:22:49,694
Yeah.
398
00:22:49,694 --> 00:22:53,869
And remember, these, depending upon the
company, This could be 1000 of dollars.
399
00:22:54,650 --> 00:23:01,049
You know, depending upon what we're doing,
typically, costs can be, and we have other
400
00:23:01,049 --> 00:23:04,514
areas a cost can be $2000 a month.
401
00:23:05,054 --> 00:23:10,355
So here's this person she's paying 2000 a month
or 4 or 5 or whatever.
402
00:23:11,000 --> 00:23:17,000
And happily doing it just to have the
opportunity to know that, one of my associates
403
00:23:17,000 --> 00:23:19,500
is available when she dials the phone.
404
00:23:20,194 --> 00:23:20,934
That's impressive.
405
00:23:21,315 --> 00:23:22,774
That's impressive, Peter.
406
00:23:23,474 --> 00:23:29,099
So on that note, remember everybody Get ahold
of Peter at wisdomworkscoach.com.
407
00:23:30,759 --> 00:23:31,259
Okay?
408
00:23:31,400 --> 00:23:34,539
He's willing to help you and your business get
things started.
409
00:23:35,075 --> 00:23:38,695
You got any last words for anybody today,
Peter, before we sign off?
410
00:23:39,234 --> 00:23:43,309
Well, I think one of the things that I just
wanna say and I wanna stress is the fact that
411
00:23:44,509 --> 00:23:48,269
you know, it's if you're how do I wanna put
this?
412
00:23:48,269 --> 00:23:54,994
You know, basically, what I wanna stress is
that, you know, if you have a if you have a
413
00:23:54,994 --> 00:23:57,974
business, my mind is going blank here, Corey.
414
00:23:58,275 --> 00:24:01,809
You you spent you you pretty well fried me
after a half an hour.
415
00:24:01,809 --> 00:24:02,370
I got it.
416
00:24:02,370 --> 00:24:02,610
But,
417
00:24:03,490 --> 00:24:05,170
now I'm trying to remember where I was.
418
00:24:05,170 --> 00:24:05,830
I apologize.
419
00:24:06,529 --> 00:24:06,769
No.
420
00:24:06,769 --> 00:24:07,090
It's alright.
421
00:24:07,090 --> 00:24:13,384
I just if you got wisdom words to give to our
listeners today before we sign off here.
422
00:24:13,384 --> 00:24:14,125
That's all.
423
00:24:14,505 --> 00:24:16,265
Well, I think we've pretty well hit it all.
424
00:24:16,265 --> 00:24:22,250
I guess one thing I do wanna say though is is
that There's always the option as we go through
425
00:24:22,250 --> 00:24:28,109
these programs for the client to to to say I
wanna take this and run with it myself.
426
00:24:28,884 --> 00:24:34,904
And, you know, if they decide they don't wanna
hire us or they don't wanna, subscribe to us,
427
00:24:34,964 --> 00:24:36,744
we basically say thank you.
428
00:24:36,805 --> 00:24:37,945
Here's your map.
429
00:24:38,150 --> 00:24:39,609
Here's what you need to do.
430
00:24:40,390 --> 00:24:42,009
Let me know if it doesn't work.
431
00:24:42,390 --> 00:24:44,170
And there's no harm, no foul.
432
00:24:44,630 --> 00:24:46,890
So there's no charge for initial consultation.
433
00:24:48,194 --> 00:24:54,674
And you are exposed to areas where you can save
as I say, we can generate a $100,000 worth of
434
00:24:54,674 --> 00:24:56,694
revenue in 45 minutes.
435
00:24:57,359 --> 00:25:01,680
Oh, we'll have to you know, Peter, that's kinda
interesting because that's the same same way I
436
00:25:01,680 --> 00:25:03,519
looked at our financial stuff that we do.
437
00:25:03,519 --> 00:25:05,585
We give them the road map They have the road
map.
438
00:25:05,585 --> 00:25:08,484
They can go put everything into place without
us if they want.
439
00:25:08,785 --> 00:25:11,684
But that's that's exactly what we do too here.
440
00:25:12,079 --> 00:25:14,960
So, you know, Peter, I appreciate your time
today.
441
00:25:14,960 --> 00:25:17,839
This was this was a great great show.
442
00:25:17,839 --> 00:25:19,680
I think the listeners got a lot out of this.
443
00:25:19,680 --> 00:25:20,660
I know I did.
444
00:25:21,015 --> 00:25:24,394
So, on that note, this is the Los Coast
podcast.
445
00:25:24,535 --> 00:25:28,535
We'll be signing off, and we will see you guys
all next time.
446
00:25:28,535 --> 00:25:29,275
Thank you.
447
00:25:29,479 --> 00:25:29,979
Bye.
448
00:25:30,039 --> 00:25:30,759
That was great.
449
00:25:30,759 --> 00:25:31,579
Thanks, Corey.
