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Your customer isn’t logical; they’re emotional.
In this episode, Brandon Keenen breaks down the myth of the rational buyer and explains why facts and features don’t sell — feelings do. Drawing on behavioral psychology and real brand examples like Notion, Salesforce, and Airbnb, this episode reframes how mid-market marketers should approach messaging.
You’ll learn:
Why emotion beats explanation in decision-making
How to shift from “feature-first” to “feeling-first” copy
A simple framework to balance emotion and logic in your marketing
Because when you speak to the gut, you don’t have to fight for the brain.
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