The Mistake That Keeps You Out Of The Room With Powerful People | EO Detroit Founder John Anderson

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If a young entrepreneur is listening to this right now,
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what advice would you give to them when they're looking
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for their first mentor?
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I don't think you can force it. So my thing
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was always, how can I help you or what can
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I do? And I don't think I ever specifically asked
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anyone to mentor me. It was always like making a
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connection and you just sort of let it unfold and
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see if it gels.
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And I know your passion is entrepreneurship, considering that you
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are the founder of the EO Detroit chapter.
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You need to serve and show value before you ask
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for Anything in exchange.
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You really are one call away from a life-changing relationship.
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They have to size you up and decide, are you
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worthy of their time and investment? I helped Michigan out,
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become one of the top five states to live and
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work in the next 10 years because it's a moonshot.
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It's a 2% chance of success, but it'd be really
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cool to work on it and all the people you'd
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meet and relationships and so on.
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Founder of EO Detroit. You now are executive coach. You've
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written a book. I mean, you've done it all. And
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now you have a passion for Michigan and trying to
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turn Michigan into one of the most wonderful places to live.
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We'll get into that. I do want to start with
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EO Detroit real quick. So like, how did that? First
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of all, EO was nowhere as big as it is
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now back then.
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I think when I joined, it was a member at
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large in 1994. And there were maybe 380 members there. Globally.
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Compared to now?
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15,000, I think is the number today.
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Yeah. When you said yes to Detroit, like walk me
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through that story. What happened there?
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What it was is I owned an office furniture dealership
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called Gorman's Business Interiors. There's still a Gorman's residential furniture
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that exists today. And so the owner of that was
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kind of a mentor of mine and a partner. And
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I was in something called the CEO Roundtable, which was
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sponsored by the Detroit Chamber of Commerce. And that was
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a mixture of younger people and older people, but all entrepreneurs.
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I'm flipping through fast company, no ink magazine. And I
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see this caption for the birthing of giants. And every
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year we invite 60 entrepreneurs from around the world to
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attend a program sponsored by MIT, YEO young entrepreneurs organization
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and ink. I apply to this thing and I get accepted.
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So Aaron was 60 people. If you signed up to
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be a YEO member at that time, you got the,
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money discounted from your membership or, you know, from the program. Sure.
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So it didn't net cost anything. So now I'm a
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member at large in 1994. Nobody's starting a chapter. 1995,
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I decided I'll start the chapter. So in January 1996,
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Vern Harnish flew in, who's the founder of YU globally,
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and we launched Detroit Chapter. And then the first 12
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members became the first forum table. And today, four of
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us are still together after 30 years. And Those who
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came after that have been there for 20-plus years.
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What's the magic in EO? What do you think is
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that thing?
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I think it's the idea that if you're around other
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people who are wanting to do things and go places
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and learn, then it just rubs off on you. It's
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sort of the company key. And I found that was
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part of the reason for starting it. At MIT, I
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got a little taste of that with the birth of
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the Giants. I came back to one of the guys
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in my CEO roundtable, Marty Petz. I said, Marty, we
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got to launch this Detroit chapter. Why would we do that?
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We're in the CEO roundtable. And I said, why don't
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you come to the Chicago University? And at that time,
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like everybody went to the university because it was such
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a small organization. So let's say there were a couple
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hundred people there. And he kind of crashes it. And
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after like two hours, he's like, we got to do this.
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There was just some energy, like a vibe that was
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just really hard to describe, but it was cool. And
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so he and I started the chapter in January 96.
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That's great. Who was your first member?
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Me. Yeah. Beyond me, it's I'm Marty. Yeah. Um, I
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can't remember the exact packing order. We saved a lot
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of that history. I have like a file folder. Um,
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but I, I don't remember the exact order.
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When, when did EO Detroit start getting traction? Like when it,
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like when did it really, like how long did you
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guys have to plug away to start growing, growing, growing
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to where it is today?
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Well, I'm a real relationship guy, right? That's one of
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my sort of secrets. And, um, So I immediately reached
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out to YPO Detroit. And YPO was a much more
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established program. And YEO, which is now EO, was geared
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after YPO. So we were structured very similar. And actually,
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Ray Hickok, who is the founder of YPO, his daughter
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helped Fern launch YEO. So I reached out to the
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YPO chapter, which was established in Detroit. And it was
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people like Jim Nicholson and Bert Farbman and Cecil Stallard.
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and a lot of big racolta. So all these guys
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were in YPO, and we had nothing. We had no money.
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We had no resources. So Cecil Stallard kind of took
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us under his wing. Our first annual party, they hosted
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at Henry Ford's estate, and we got to come along.
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So we had a table, and they had all their members.
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And then there was a summer thing, a golf outing
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out at Tam O'Shanter. And again, they really underwrote all that.
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So in the early days, that was part of the attraction.
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to a YPO members. Like you get to hang out
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with some YPO people, big businesses. And, uh, so that
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was part of the attraction. Then later they came to
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us and said, can you get some of our sons
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in who didn't yet qualify for YPO? So we bent
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the rules a little bit on that and they had
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their own table, but that was kind of a payback
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to them. And then those guys eventually became YPO members.
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And so without YPO's help or again, other relationships, it
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probably wouldn't have made it. And I brought in the
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first few sponsors. It was, um, I think, uh, Fulmer Rejevitz,
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which is now UHY. And one of the law firms
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was Jaffe. Now it's that, whatever their name is. Just
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out there working relationships. Yeah.
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Let me ask you about that because I think that's
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going to be a key to today's podcast. How important
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has relationship building been for you and your business life?
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Or just in your life?
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Huge. And I don't know where it, I'll give Mr.
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Cooper credit for sort of starting this. So as a
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young man, I grew up in an upper middle class neighborhood.
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My father was president of a company, but had done
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it on his own. And so I went to Bloomfield
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Hill schools and so on. And he wanted me to,
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I was the youngest of three. My sister said, gone
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to Michigan State. And he's like, you got to go
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to college. I don't want to go to college. He said,
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you got to go for at least a semester. So
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I go for a semester at a fair state. I
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get high. I come back with a 1.98 grade point average.
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He said, you really didn't want to go to school.
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I said, I told you that. So he said, well,
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you got to work. I love working. He taught me
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a work ethic. I was started very, very young. So, um,
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I went and applied at this mortgage company and it
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was run by Mr. Cooper was the chairman of the board. And, um, I,
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the deal was you had to use a company car
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to do these bank runs. This is pre computer. So
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there wasn't, uh, there would be secretarial pools that type
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up all the mortgages. And then I had to deliver
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the mortgages to the various banks and to the federal
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reserve downtown. Wow. So I was, I was a messenger
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mail clerk. So one day I look on the parking
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lot and the only car is Mr. Cooper's. So I
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walk into his office. He had like one of those
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outer offices, inner office of the old days, right? Yeah.
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Martini lunch kind of thing. And I said, Mr. Cooper,
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I'm supposed to do a bank run and you have
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the only car. And he threw me the keys. I
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didn't expect that. So I tool around in his nice car,
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come back. And he said, sit down and talk to me.
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So Mr. Cooper sort of takes me under his wings.
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And we become very good friends. And he's like, you know,
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I don't think your dad's such an idiot. And all
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these little subtle things trying to get me back on track.
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And one day he said, John, I wish I were you.
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And I said, what are you talking about? I'm a
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freaking loser. I'm the mailroom clerk and the chairman of
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the board. He said, no, you're going to do great
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things one day. And I don't know if I'd never
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heard that before or it didn't connect because it was
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a parent or teacher. But if Mr. Cooper saw something
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in me, then maybe there was something there. So that
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kind of started this sort of, relationship thing. Can I
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find other Mr. Coopers? And then ultimately, can I become
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a Mr. Cooper for others? This idea that someone can
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spark something inside you that you can't yet see in yourself.
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And I think EO has that same ability, that we
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do that for each other.
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If a young entrepreneur is listening to this right now,
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what advice would you give to them when they're looking
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for their first mentor?
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I don't think you can force it. I would One
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of my rules was I would reach out to people. Like, again,
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I went and met Mike Illich, David Bren's friend of mine,
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the chairman of Domino's Pizza. I would go and first
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I had the gumption to just say, I'd like to
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meet with you. And I was standing behind like EO.
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Like I had a reason for meeting with him. So I,
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you know, I'm not just some schmuck off the street.
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So I'm doing something for someone else. I'm building this organization.
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That was one key thing. It wasn't about me. And
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the next thing is depending on how high up they go,
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You can't ask for something from any of those people
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for 10 years. You need to serve and show value
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before you ask for anything in exchange because everybody's asking
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for something from these people and they're worn out from it.
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So my thing was always, how can I help you
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or what can I do? And David Brannon is a
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great example. We just had him over for EO West
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Michigan to speak and they loved him. And one of
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the things I would ask him, would you come in
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and speak to Leadership Oakland? I was on Leadership Oakland's
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I did their program and then it was on their
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board and so on. And so would you come in
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and speak to leadership? Would you come in and speak
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to EO? So I was always asking them, would you
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come in and present on behalf of these organizations? So again,
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it wasn't something for me and then I would always
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thank him profusely for that. And so there was just
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this recognition that we're both trying to get somewhere. We
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both understand it comes from service and you have the
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ability to serve better than I do. And then I
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think all the rest just sort of naturally unfold. They
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have to size you up and decide are you worthy
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of their time and investment? But I don't think I
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ever specifically asked anyone to mentor me. It was always
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like making a connection and you just sort of let
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it unfold and see if it shelves.
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And then when you, when you've built these relationships over
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the course of your time, when was the time that
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you realized that, yeah, like relationships held that much power?
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Like when, when were you like, wow, like when you
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know the right people, it really can change your life.
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Was it the Mr. Cooper was that first opportunity for you?
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And then was there a moment? As you built EO,
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that you're like, man, knowing the right people matter.
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It seemed to be. I mean, that was kind of
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the script, right? It's not what you know, who you know.
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So I was doing that. I mentioned earlier that when
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we were out in the outer office that roughly at
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age 30, I set up BHAG, the term. Now I
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like Diamandis' term, moonshot. But I set this sort of
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BHAG that in 15 years, I'd be one of the
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most networked people in Southeast Michigan. So I gave myself
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a long horizon to do it. So launching EO fit that, uh,
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joining leadership, Oakland, joining leadership, Detroit, then serving on the
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board of leadership, Oakland, and it was at Brooks Patterson's
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business round table, the Detroit economic club, um, was a
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member of Franklin Hills country club. So I, I was
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everywhere talking to everyone as much as I could. And again,
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creating a value on the way. And then I would
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make these sort of connections, uh, where I just seem
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to click with people. And then that just became, it
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became natural and normal. And I was also along the way,
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I married into a very wealthy entrepreneurial family. So I
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was around great wealth and realized, okay, they're no different
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than me. And so I got very comfortable sort of
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approaching anybody with these, the right, you know, reason where
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I didn't feel threatened. And so kind of the greatest
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test of that, of this sort of 15 year journey
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was when EO Detroit put on their first, um, eccentric
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where the, it's a regional event. So they had, Indianapolis
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and Columbus and all these chapters coming in and they,
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and I was on the committee and they said, you know,
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who can you get? And we'll get David Brandon. That's
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no problem. He'll do it. And of course he, he did.
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I said, do you think he could get bill for junior?
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I said, yeah, I was one degree separation. I just
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had to go to one person. I connected with his
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sort of admin. He then cleared it for a conversation.
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And I said, bill, you know, your great grandfather was
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a entrepreneur and this is what we're doing in Detroit.
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And he said, I didn't know anything about you guys.
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It sounds fantastic. Tell you what, I will host you
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at Ford Field. You guys can throw footballs around. You
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can go in the locker room and so on. I'll
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take care of the bar bill, everything. Then I don't
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want to be a talking head. So you're going to
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come up to the lounge and we'll have two easy
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chairs and you guys can ask me any question you want.
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And this was right after the collapse when Ford was
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the only one that didn't have to be bailed out.
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So it was right in that period. And then he
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talked about the Lions. And again, just very approachable, very
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wonderful guy. And the cool thing in that one, I
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didn't do the questioning. I think I would have been
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too nervous. One of my forum mates, Brian Farilla, who's
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really good at this, he said, you know, I'll do
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the interviewing. So when Bill walks in and he's got
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handlers and everybody's like really geeked out. And you can
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feel that energy. Like it was just kind of, you know,
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like electrical. And Bill's like, so yeah, my boys are
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home for the weekend. They wanted to play hockey. And
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he was just like another dad talking about his college
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kids at home. And it changed the whole energy in
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the room. Everybody just calmed down. And it made for
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a great event. And that was another example of that.
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It's like people like that who are really, and you
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were talking about meeting Kevin Harrington and so on. They're
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like that. They don't want to be held up high.
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They just feel like, let's be regular people and do
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regular things. And so every time you do that, you
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become more comfortable that there is a way you approach this.
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And you have to do it with sincerity. And you
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have to serve something other than yourself.
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Yeah, there's an entrepreneur. Her name is Cody Sanchez. She
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has a massive following online. She just released a podcast
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on how do you talk to the top 1%. And
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it was very much similar to you need to serve
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and you serve because everybody is asking. Everyone wants something.
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Everyone wants a piece. And if you can learn how
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to serve and give and be one of those few
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people that you give without asking for a long time.
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And the other thing that she mentioned too, she's like,
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the other thing that you can do to separate yourself
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when talking to the top 1% or building that relationship
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is if they're going through a fire or a tough
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time or a PR issue and you support them when
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nobody else wants them, that's the way you can really show.
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You know, it's funny, there's a company right now called
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Good Good. I don't know if you've heard of this.
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So Good Good is a golf apparel company and they
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also have a YouTube channel. Millions of followers on their
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YouTube channel.
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They're massive.
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And they've done more for the sport for young golfers
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than probably any other pro golfer right now. Um, they
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just went through a massive PR issue with Callaway. They
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released an ad. It was like a dumb ad, but
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in the video, one of the guys pushed a girl
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cause they, uh, touched, she touched his driver, but also
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like even like Betty White got tackled in a Snickers commercial.
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So it was just like, it was supposed to be dumb. And,
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but the way it was edited and the way it
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came off, it came off really bad. And a lot
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of people were really angry. Like they were promoting, promoting
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domestic violence. They were doing all this stuff. So massive
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PR nightmare to where Callaway dropped them.
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Right.
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So Callaway approved the commercial and then Callaway was like, Oh,
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it's them. They're the problem. And they, you know, it's
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a big thing. So I know a couple of the
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guys on the team. So I texted them. I was like,
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Hey guys, I want you to let you know, I
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got you.
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I have your back.
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If you ever need anything, let me know. Cause I
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know they're good guys, which is a stupid ad, their
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marketing company released. And I did that because when I
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was like, It was when you can show that when
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the whole world's against somebody and you know them and
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you can love on them a little bit, they're going
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to remember that. And so that was just another situation of,
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I think if you are trying to talk to the 1%,
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if you can show that you're there for them and
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not ask anything from them, that's how they're going to
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remember you. And I don't know if, if, if that's
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kind of what you've experienced too, when you're dealing with,
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I don't.
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Know if I ever had a situation where I had
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to be of service like that. But for instance, when,
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00:16:24.009 --> 00:16:26.750
Peter Diamandis, he's coming in on September 28th at the
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Economic Club in Grand Rapids. I brought him in in,
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I don't know, 2018 or something like that. And originally
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it was $ 90, 000. And so I don't remember how it
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all kind of laid out, but he's like, can you
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get me to $ 120, 000? And so I got $ 30, 000 from
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EO Detroit, $ 30, 000 from YPO Detroit, $ 30, 000 from YPO Grand Rapids,
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and $ 30, 000 from the Economic Club. So again, this sort
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of exceeded his expectations, was in service, and And it
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was on the flight home. He's like, well, what can
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I do for you? And I said, well, if you
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could endorse the back of my book, that's great. Um,
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but that's all I've ever asked.
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Incredible.
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And then, um, I'm going to be seeing him again
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later this month and we'll have more airplane time. And so, uh,
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see where that conversation goes. Yeah.
365
00:17:10.589 --> 00:17:12.710
I remember, uh, this is an interesting conversation. We'll move
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on to your story, but Patrick bet, David, um, you know,
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PBD has a big podcast. He, his first, one of
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his first episodes was with Mark Cuban.
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Hmm.
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And when he had very, he only had maybe like
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a couple thousand followers on YouTube and people asking, how
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did he land someone like Mark Cuban on a very
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early podcast? And what he did, same thing. He's like,
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Hey Mark, what do you need? And Mark's like, Hey,
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I'm releasing this new app. We need downloads. And PVD
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had an insurance agency with like, you know, 10,000 agents.
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He's like, I can help you with downloads. What do
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you need? He's like, Mark's like, if you can give
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me like 5,000 downloads, I'll get your show. So, so
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PVD got him like 15,000. And again, he just asked what, again,
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Mark Cuban has everything that he needs.
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He's also a good guy.
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He's a good dude.
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Yeah.
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And so, but PB & D went, he didn't just say,
386
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you know, can you come on my podcast? He was like, what, what,
387
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is there any way that I could help you with
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anything you have going on? And he did. And then
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Mark did the podcast and you're right. And it does
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help when there are some, there are some guys that
391
00:18:11.720 --> 00:18:13.890
I would argue the majority of the top 1% I've met,
392
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they've been amazing people. Amazing people.
393
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I agree with that.
394
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And people that, you would think would be, you know, arrogant.
395
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They're not.
396
00:18:23.769 --> 00:18:25.690
They're just, like you said earlier, they want to be
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treated like the average guy. Because they are.
398
00:18:28.269 --> 00:18:30.269
Well, the other thing is, you have to assume that
399
00:18:30.349 --> 00:18:33.359
everybody got help by somebody. I think that's the, back
400
00:18:33.380 --> 00:18:37.339
to the mentoring story, the Rich Cooper thing. I think there's,
401
00:18:38.519 --> 00:18:41.259
if you've gotten anywhere, somebody has helped you, and so
402
00:18:41.279 --> 00:18:44.200
that responsibility to sort of give that back, again, if
403
00:18:44.240 --> 00:18:45.619
the relationship feels right.
404
00:18:45.720 --> 00:18:48.390
Yeah, that's true. I mean, I could talk about relationships,
405
00:18:48.769 --> 00:18:50.950
Because again, we've gotten 130 referrals so far this year.
406
00:18:51.569 --> 00:18:54.230
Like relationships are, like I think I told you on
407
00:18:54.250 --> 00:18:56.829
the phone, like we realized through doing EOS that we're
408
00:18:56.849 --> 00:18:59.789
not a podcast agency. We're a people connector agency using
409
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the vehicle podcast. And when we had that aha moment
410
00:19:02.839 --> 00:19:06.759
of like, the reason we exist is to make it
411
00:19:06.940 --> 00:19:10.299
easier for people to connect. It was like this, like
412
00:19:10.339 --> 00:19:14.559
we all had this audible just gasp. And that's our BHAG.
413
00:19:15.000 --> 00:19:17.240
So our BHAG is to make a million connections in
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the next 10 years.
415
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Yeah.
416
00:19:18.759 --> 00:19:22.279
That's our BHAG. And everything we do is that, hey,
417
00:19:22.759 --> 00:19:24.700
is it easier to make connections? Are we connecting people?
418
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Are we allowing, are we, again, we view podcasting, not
419
00:19:29.799 --> 00:19:31.380
about us, but like it's a way to connect. It's
420
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a way to meet people. And so that's our BHAG.
421
00:19:33.279 --> 00:19:36.259
And so that's been, EOS has been a great tool
422
00:19:36.319 --> 00:19:38.579
for us. And who is this, Dan Dolka? Do you
423
00:19:38.599 --> 00:19:42.099
know Dan Dolka? He's an EO member in Detroit. And
424
00:19:42.140 --> 00:19:46.079
he was telling me that it's changed their life. And
425
00:19:46.119 --> 00:19:49.950
so what's that like for you when you hear people say,
426
00:19:50.099 --> 00:19:53.220
EO Detroit has changed my life and you had an
427
00:19:53.259 --> 00:19:56.539
opportunity to even, you don't even know these people, but
428
00:19:56.579 --> 00:19:59.720
you have, because of what you started back then, it's
429
00:19:59.759 --> 00:20:01.680
changed so many entrepreneurs trajectory.
430
00:20:01.960 --> 00:20:03.900
It's interesting you ask that. So one of the things
431
00:20:03.960 --> 00:20:05.650
I've done for Vern over the years, I have this
432
00:20:05.750 --> 00:20:08.750
close relationship with him. is I would remind him, look
433
00:20:08.789 --> 00:20:11.430
at all the lives you've impacted and what you've done
434
00:20:11.470 --> 00:20:14.650
and so on. And I know that partly he needed
435
00:20:14.670 --> 00:20:18.150
to hear that. So I appreciate what you're saying, but
436
00:20:18.190 --> 00:20:21.109
maybe the same reaction he does is I don't feel
437
00:20:21.130 --> 00:20:26.619
like my contribution is all that great. I'm just sort
438
00:20:26.660 --> 00:20:30.839
of a cog in the wheel. On that, though, an interesting,
439
00:20:30.940 --> 00:20:34.400
I'm glad you asked it because, so we were going to,
440
00:20:34.740 --> 00:20:35.640
we're jumping ahead a little bit.
441
00:20:35.680 --> 00:20:36.660
Yeah, let's go, let's go.
442
00:20:36.819 --> 00:20:40.470
So, Let's see, how did this start? Last time, I've
443
00:20:40.490 --> 00:20:43.609
been with Peter Diamandis at Abundance 360 for 14 years now.
444
00:20:43.670 --> 00:20:46.890
So I've attended more sessions in person than anyone else. Wow.
445
00:20:47.029 --> 00:20:49.019
That was another kind of commitment, right? I'm committed to
446
00:20:49.039 --> 00:20:52.140
this relationship. And he said it's a 25-year program, so
447
00:20:52.259 --> 00:20:56.240
I'm in for the 25. Wow. And so he, instead
448
00:20:56.279 --> 00:20:59.019
of using a BHAG, he calls it a moonshot. Mm-hmm. Mm-hmm.
449
00:20:59.759 --> 00:21:02.859
And so he had two guys talking about their moonshots.
450
00:21:02.920 --> 00:21:05.579
And one is the guy who created the, he didn't
451
00:21:05.720 --> 00:21:10.170
invent the taser. But he took the Taser to police.
452
00:21:10.190 --> 00:21:13.890
Main Street. And that was so successful then they went
453
00:21:13.970 --> 00:21:16.809
on to create the cameras, body cams that police use.
454
00:21:16.849 --> 00:21:18.589
So they may have made more money off of that.
455
00:21:18.650 --> 00:21:20.809
And today I think the company is valued at $ 50 billion.
456
00:21:21.430 --> 00:21:23.710
But he told the Moonshot story of how they got
457
00:21:23.750 --> 00:21:27.150
there and his father was involved and every dollar on
458
00:21:27.170 --> 00:21:29.490
the line and he's like crying in his bed, why
459
00:21:29.519 --> 00:21:31.019
did I ever do this kind of thing? And today
460
00:21:31.059 --> 00:21:33.599
it's a great success story. The other one they had
461
00:21:33.660 --> 00:21:39.089
was Slingshot. Slingshot is a drone company, and they started
462
00:21:39.170 --> 00:21:42.049
in Africa. And there's a whole backstory on that. He
463
00:21:42.109 --> 00:21:46.519
shared that, I believe the number was this, that if
464
00:21:46.539 --> 00:21:49.440
you're going to do a moonshot, you have a 2%
465
00:21:49.440 --> 00:21:52.970
chance of success. But if you spent 10 years doing it,
466
00:21:53.319 --> 00:21:55.900
you wouldn't be disappointed. I think that was the number
467
00:21:55.920 --> 00:21:58.380
he used, 2% in 10 years. I know the 10
468
00:21:58.380 --> 00:22:00.880
years is perfect. So that's what kind of led to
469
00:22:00.920 --> 00:22:05.180
this idea, hey, maybe I help Michigan out, become one
470
00:22:05.200 --> 00:22:07.670
of the top five states to live and work. in
471
00:22:07.690 --> 00:22:10.609
the next 10 years because it's a moonshot. It's a
472
00:22:10.609 --> 00:22:14.029
2% chance of success, but it'd be really cool to
473
00:22:14.089 --> 00:22:15.670
work on it and all the people you'd meet and
474
00:22:15.690 --> 00:22:19.430
the relationships and so on. So I happened to see
475
00:22:19.470 --> 00:22:25.240
Bill Ford. He was the last speaker. He and his daughter, Alexandra,
476
00:22:25.779 --> 00:22:29.140
were the final speakers for the Grand Rapids Economic Club
477
00:22:30.200 --> 00:22:32.920
rotation this year. And so I was at the pre-meet
478
00:22:32.940 --> 00:22:34.119
thing and I said, Bill, I don't know if you
479
00:22:34.140 --> 00:22:36.700
remember John Anderson and course he's very current oh yeah
480
00:22:36.720 --> 00:22:38.339
yeah that was great yeah and i said you know
481
00:22:38.359 --> 00:22:40.619
i got this idea on this making michigan top high
482
00:22:40.640 --> 00:22:42.200
place to live work and he's like oh i love
483
00:22:42.259 --> 00:22:44.019
it kind of thing and i said well i'll follow
484
00:22:44.059 --> 00:22:45.579
up with you you know that's everybody wants to talk
485
00:22:45.599 --> 00:22:49.180
to so he might have just been who the hell
486
00:22:49.200 --> 00:22:52.420
are you and um although we had exchanged emails over
487
00:22:52.460 --> 00:22:54.049
the years and i sent him my book and he
488
00:22:54.069 --> 00:22:57.509
did acknowledge that wow he said it was good um
489
00:22:57.970 --> 00:23:00.809
so anyhow i follow up with his admin and you
490
00:23:00.829 --> 00:23:01.349
always have to go.
491
00:23:01.329 --> 00:23:03.190
Through sort of a hand yeah everyone has a handler
492
00:23:03.410 --> 00:23:04.640
and um And.
493
00:23:04.619 --> 00:23:07.359
She's like, we talked for a while and she said, yeah,
494
00:23:07.819 --> 00:23:11.369
Bill really is serious about this and very interested. But
495
00:23:11.380 --> 00:23:15.029
she said, you know, if we make it, if Bill's involved,
496
00:23:15.130 --> 00:23:17.750
then it becomes like a Ford thing. And then does
497
00:23:17.769 --> 00:23:20.450
that kind of ruin the whole idea that we're working on?
498
00:23:20.730 --> 00:23:22.490
So she said, why don't you do it? You don't
499
00:23:22.849 --> 00:23:26.390
have any organization and you're not trying to sell anything.
500
00:23:26.930 --> 00:23:31.420
And I'm like, that's interesting. So. Kind of a long-winded
501
00:23:31.599 --> 00:23:34.920
way of answering, you know, or acknowledging, thank you. Yes,
502
00:23:35.000 --> 00:23:37.920
it's made an impact. But again, it's, here I am
503
00:23:37.940 --> 00:23:41.019
at this point saying, can I really do this? Should
504
00:23:41.059 --> 00:23:43.420
I really do this? And, you know, is this worth
505
00:23:43.420 --> 00:23:46.309
10 years sort of effort? But I think it'd almost
506
00:23:46.349 --> 00:23:49.069
be like EO. You have no idea what the impact's
507
00:23:49.109 --> 00:23:50.930
going to be. You just want to sort of be
508
00:23:50.950 --> 00:23:53.529
the next version of Mr. Cooper. And if along the
509
00:23:53.569 --> 00:23:57.009
way it turns into something bigger, well, great. But if not,
510
00:23:57.069 --> 00:23:59.289
that's okay too. And that was the same thing in
511
00:23:59.309 --> 00:24:01.819
writing my book. I had the same philosophy there. So
512
00:24:02.519 --> 00:24:03.799
we jump into that quickly.
513
00:24:03.839 --> 00:24:04.200
Let's do it.
514
00:24:04.240 --> 00:24:07.240
So my book is called replace retirement, living your legacy
515
00:24:07.259 --> 00:24:10.019
in the exponential age. This came from, so in the
516
00:24:10.079 --> 00:24:12.589
early days with Peter Diamandis at abundance 360, he would
517
00:24:12.609 --> 00:24:14.289
have challenged us that you're either going to be a
518
00:24:14.589 --> 00:24:17.809
disrupted or you can be a disruptor. And they often say,
519
00:24:17.829 --> 00:24:19.769
you know, if you disrupt a billion people, you can
520
00:24:19.789 --> 00:24:22.970
make a billion dollars. So, um, so I'm like, how
521
00:24:22.990 --> 00:24:25.599
can I be a disruptor without stepping on any of
522
00:24:25.650 --> 00:24:28.279
my relationships? Because this is, I had to make these
523
00:24:28.339 --> 00:24:30.980
decision points several times in my life where I can
524
00:24:31.000 --> 00:24:32.940
either have money or I can have the relationship. And
525
00:24:32.960 --> 00:24:34.900
I always went for the relationship. So I'm like, okay,
526
00:24:34.920 --> 00:24:37.589
I can't compete with Vern and I can't compete with Peter.
527
00:24:38.549 --> 00:24:40.730
So my mind went around. I took a while to
528
00:24:40.769 --> 00:24:42.069
kind of incubate. And I said, you know what? I'm
529
00:24:42.109 --> 00:24:44.369
a baby boomer and I don't intend to retire. What
530
00:24:44.410 --> 00:24:48.150
if I disrupt the idea of retirement? So that became
531
00:24:48.210 --> 00:24:50.549
the nucleus of writing a book, Replace Retirement. It's like,
532
00:24:50.930 --> 00:24:53.690
we shouldn't be retiring. Now, part of the way I
533
00:24:53.750 --> 00:24:55.809
came about that in terms of creating the moonshot or
534
00:24:55.849 --> 00:24:58.720
BHAG is that how would you do it for 1.6
535
00:24:58.720 --> 00:25:01.200
million people? Well, that was basically if there's 80 million
536
00:25:01.240 --> 00:25:06.640
baby boomers and 20% of any statistical curve will get
537
00:25:06.680 --> 00:25:08.680
it right away, you just got to talk to 20 million.
538
00:25:09.109 --> 00:25:12.190
If you could just, I'm sorry, 16 million, 20%. If
539
00:25:12.210 --> 00:25:14.750
you could just get 10% penetration, that's kind of crossing
540
00:25:14.769 --> 00:25:17.869
the chasm stuff, it'd be 1.6 million. So could I
541
00:25:17.950 --> 00:25:22.950
change the lives for older people to live intentionally to
542
00:25:22.970 --> 00:25:24.750
the end of their life? So that became kind of
543
00:25:24.789 --> 00:25:28.339
that moonshot and that's what led to the book. And again,
544
00:25:28.380 --> 00:25:30.869
it didn't harm any relationships. And I actually met new
545
00:25:30.890 --> 00:25:33.450
people out of it. And so now I'm sort of
546
00:25:33.470 --> 00:25:35.410
just chewing on this one that that was back and
547
00:25:35.849 --> 00:25:38.150
released in 2019. It's like, okay, what's the next book
548
00:25:38.190 --> 00:25:42.150
I'm writing? And, and what is the cause? So this
549
00:25:42.210 --> 00:25:44.660
is where this make Michigan a top five to live
550
00:25:44.680 --> 00:25:46.799
at work, which is a lunch meeting I had today.
551
00:25:47.400 --> 00:25:49.440
I'm still trying to get my head around. Is this
552
00:25:49.559 --> 00:25:53.349
really what you, I guess, or can I even do it?
553
00:25:53.380 --> 00:25:57.539
You know, it's the same thing with, I probably had
554
00:25:57.579 --> 00:26:01.680
as much doubt and concern way back launching a chapter, right?
555
00:26:01.720 --> 00:26:03.740
Is this ever going to go anywhere? But it'd be
556
00:26:03.759 --> 00:26:05.940
kind of cool. I remember the one thought I had
557
00:26:05.980 --> 00:26:08.660
back then is if you knew like a, remember this
558
00:26:08.740 --> 00:26:11.079
is 1996, if you knew like a Bill Gates before
559
00:26:11.099 --> 00:26:12.859
it was Bill Gates, you were just hanging out with him,
560
00:26:13.000 --> 00:26:15.680
that'd be kind of cool. So that was a little
561
00:26:15.700 --> 00:26:17.200
bit of a thought is like, well, I'm never going
562
00:26:17.220 --> 00:26:20.460
to be in that circle or meeting these entrepreneurs if
563
00:26:20.509 --> 00:26:23.400
I'm not hanging out with entrepreneurs. So, again, it's sort
564
00:26:23.420 --> 00:26:25.299
of back to this and that's, I really want to
565
00:26:25.319 --> 00:26:27.940
have this conversation with Peter and get him to either
566
00:26:27.980 --> 00:26:30.619
kind of nudge me that way or so I still
567
00:26:30.660 --> 00:26:31.519
feeling it out. Yeah.
568
00:26:31.539 --> 00:26:32.720
I want to, I want to talk about the top
569
00:26:32.769 --> 00:26:34.650
five thing, but I don't have your book here too.
570
00:26:34.730 --> 00:26:36.009
Did you have something that you wanted to share with
571
00:26:36.049 --> 00:26:38.450
us from the book? Cause you have it there. And, um,
572
00:26:38.589 --> 00:26:41.269
I think the premise is so strong.
573
00:26:41.650 --> 00:26:43.309
Well, this is actually, this is not from my book.
574
00:26:43.349 --> 00:26:46.259
This is from Peter's most recent book. This book is called,
575
00:26:46.619 --> 00:26:49.019
so his, his big breakout where I met him, if,
576
00:26:50.420 --> 00:26:52.900
I met Vern in 1994 at the Birth of the
577
00:26:52.920 --> 00:26:55.619
Giants program, which led to launching the EO chapter.
578
00:26:55.779 --> 00:26:59.339
I was one, by the way. I'm a 1994 baby,
579
00:26:59.359 --> 00:27:00.000
so it was a good year.
580
00:27:00.019 --> 00:27:00.259
Oh, okay.
581
00:27:00.400 --> 00:27:01.740
That was a good year.
582
00:27:03.240 --> 00:27:06.259
So that was a big kind of life-changing fork and
583
00:27:06.279 --> 00:27:08.500
so on. So meeting Vern and then like, I'm going
584
00:27:08.519 --> 00:27:10.180
to hang out with these guys. I'm going to become
585
00:27:10.289 --> 00:27:13.210
friends with them. And today we're very close friends. I'm
586
00:27:13.250 --> 00:27:15.789
the executor of his children's will. Wow. He trusts me
587
00:27:15.829 --> 00:27:19.660
more than any other person. When I met Peter Diamandis
588
00:27:19.859 --> 00:27:22.119
actually at a Fortune Summit and he spoke about abundance,
589
00:27:22.200 --> 00:27:23.740
why the future is better than you think, I said
590
00:27:23.779 --> 00:27:26.140
the same moment. I'm going to get to know this guy.
591
00:27:26.180 --> 00:27:27.599
I'm going to become friends with him. And I want
592
00:27:27.619 --> 00:27:29.480
to sort of follow this guy for the next 25 years.
593
00:27:29.920 --> 00:27:33.000
So this book, I believe, is their fourth. It's Peter
594
00:27:33.019 --> 00:27:35.519
Diamandis and Stephen Kotler. They're both friends of mine. Kotler
595
00:27:35.579 --> 00:27:37.700
is more of a researcher and he does all the
596
00:27:37.740 --> 00:27:40.250
work on the flow. And then Peter is kind of
597
00:27:40.269 --> 00:27:42.269
the big name, right? He's one of the 50 most
598
00:27:42.349 --> 00:27:44.819
influential people in the world. Hmm. So Peter is kind
599
00:27:44.839 --> 00:27:46.400
of the guy they put on stage, and Stephen does
600
00:27:46.440 --> 00:27:48.019
a lot of the writing. So most of this is
601
00:27:48.039 --> 00:27:53.710
really Stephen's words with Peter as a sound. But in it,
602
00:27:53.740 --> 00:27:57.630
he had this idea of the bias cascade. So he said,
603
00:27:58.190 --> 00:28:01.150
in humans, the bandwidth of attention is 50 to 120
604
00:28:01.150 --> 00:28:04.009
bits wide. That's all you can focus on in any
605
00:28:04.130 --> 00:28:07.509
one time. That's it. Your moment-by-moment reality fits through a
606
00:28:07.569 --> 00:28:11.069
channel only a few dozen bits wide. Listening to someone
607
00:28:11.150 --> 00:28:14.210
speak requires about 60 bits worth of attention. If two
608
00:28:14.250 --> 00:28:17.089
people are talking at once while a faucet drips, it's
609
00:28:17.130 --> 00:28:20.970
game over. Attention is maxed. You're tapped out. How tapped out?
610
00:28:21.490 --> 00:28:24.609
As of 2024, the average user spent almost two and
611
00:28:24.630 --> 00:28:27.579
a half hours a day on social media. The attention
612
00:28:27.599 --> 00:28:30.599
span of a goldfish is estimated at three to nine seconds.
613
00:28:31.170 --> 00:28:33.619
The attention span of a human trained on two plus
614
00:28:33.680 --> 00:28:36.960
hours of social media a day is shorter. So what's
615
00:28:36.980 --> 00:28:39.720
the proper analogy? An insect? Nope. That's giving it too
616
00:28:39.740 --> 00:28:43.440
much credit. A hungry insect. When a bee forages for nectar,
617
00:28:43.869 --> 00:28:45.869
It takes one to two seconds to determine if a
618
00:28:46.009 --> 00:28:49.289
flower is worth its time. That's how long the modern
619
00:28:49.309 --> 00:28:54.720
brain considers an idea before swiping right. Wow. So there's lots,
620
00:28:54.779 --> 00:28:57.180
and that's why I really like Peter. He's talking about
621
00:28:57.240 --> 00:29:00.619
all these opportunities with abundance, but also there are dangers
622
00:29:00.680 --> 00:29:03.079
in all this stuff. My point in all that, and
623
00:29:03.119 --> 00:29:04.880
maybe this goes back to the top five place to
624
00:29:04.920 --> 00:29:07.460
live and work and the conversation at lunch, is that
625
00:29:07.700 --> 00:29:10.990
maybe it's not about And there's all kinds of emerging technologies, right?
626
00:29:12.190 --> 00:29:15.359
Ford's building this battery plant. One of the fastest exponential
627
00:29:15.400 --> 00:29:18.039
growth technologies right now is battery storage. And now they're
628
00:29:18.059 --> 00:29:20.039
making sodium batteries. So there's all kinds of new stuff
629
00:29:20.059 --> 00:29:24.119
going on in batteries. If you can solve the battery
630
00:29:24.140 --> 00:29:28.250
storage thing, then you've got solar energy and alternative energies,
631
00:29:28.309 --> 00:29:30.789
which are moving also at an exponential rate. Now you
632
00:29:30.809 --> 00:29:33.410
can store the stuff. There was another guy I heard
633
00:29:33.450 --> 00:29:37.329
that said there's about 30% excess capacity in our current grid.
634
00:29:37.680 --> 00:29:40.059
You didn't have to build the grid any bigger about
635
00:29:40.059 --> 00:29:42.059
3 to 5 a.m. in the morning. So if you
636
00:29:42.079 --> 00:29:44.160
could store the energy from 3 to 5 a.m. in
637
00:29:44.200 --> 00:29:46.599
the morning and have the data center turn it off
638
00:29:46.619 --> 00:29:49.160
from 3 to 5 in the afternoon, you kind of
639
00:29:49.220 --> 00:29:52.470
solve sort of this energy demand. So there's all these
640
00:29:52.509 --> 00:29:58.009
emerging technologies. Maybe the key to this thing is becoming
641
00:29:58.049 --> 00:30:02.430
the Richard Cooper's for young people today to sort of,
642
00:30:02.430 --> 00:30:04.450
and let's assume you got to have a fire burning.
643
00:30:04.490 --> 00:30:06.369
Let's say I had a fire in me that my
644
00:30:06.410 --> 00:30:09.059
parents had placed there. What he did was throw fuel
645
00:30:09.140 --> 00:30:11.720
on it. What EO did was throw fuel on it.
646
00:30:11.880 --> 00:30:14.339
What David Brand did was throw fuel on it. What
647
00:30:14.380 --> 00:30:16.940
Vern did was throw fuel on it. What Peter Diamandis
648
00:30:16.980 --> 00:30:19.160
does is throw fuel on it. So if I have
649
00:30:19.200 --> 00:30:21.970
a fire in me and someone can throw fuel on it,
650
00:30:22.440 --> 00:30:26.109
then anything is possible. Maybe that's the secret to helping
651
00:30:26.170 --> 00:30:31.750
young people today to, create the technologies, and do whatever's necessary.
652
00:30:32.210 --> 00:30:34.079
Not telling them what to do or how to do it,
653
00:30:34.109 --> 00:30:36.910
but simply saying, let me give you the fuel. Because
654
00:30:37.289 --> 00:30:40.509
when you watch that clip of Musk and they launched
655
00:30:40.529 --> 00:30:42.289
the rocket, the time when they got the fourth one
656
00:30:42.329 --> 00:30:44.750
not to blow off, right? They're all cheering and stuff.
657
00:30:45.089 --> 00:30:47.309
These are young people who are like super committed to
658
00:30:47.349 --> 00:30:50.599
work incredible hours, all the things that supposedly young people
659
00:30:50.640 --> 00:30:53.059
don't want to do today, and they're changing the world.
660
00:30:53.539 --> 00:30:56.440
So maybe inherent in all of us is this desire
661
00:30:56.480 --> 00:30:59.740
to change the world, and we just need mentors or
662
00:30:59.819 --> 00:31:03.759
a system to help them get some fuel. And that
663
00:31:03.880 --> 00:31:05.799
may be that that's more of the thought I have
664
00:31:05.839 --> 00:31:07.700
right now on this top five is like, maybe we
665
00:31:07.720 --> 00:31:10.859
got to create an environment that allows that fuel to
666
00:31:10.900 --> 00:31:15.319
be shared where 20% of young people is like, I've
667
00:31:15.339 --> 00:31:17.299
been looking for this. I've been wanting it. And I
668
00:31:17.319 --> 00:31:19.980
learned that because I work with family owned businesses and
669
00:31:20.039 --> 00:31:22.769
I work with second generation, third generation. And so I
670
00:31:22.789 --> 00:31:24.940
got lots of young people who are doing my program
671
00:31:24.960 --> 00:31:28.089
that are just as impacted as older people. And it's
672
00:31:28.130 --> 00:31:29.930
all based on let's go to the end of your life.
673
00:31:29.970 --> 00:31:31.950
Let's look at what it would look like to make
674
00:31:31.990 --> 00:31:35.279
it the best life possible and then work backwards from there.
675
00:31:35.579 --> 00:31:39.519
Not linearly, but exponentially. Let's throw away all the existing
676
00:31:39.559 --> 00:31:43.640
rules because it's games changing faster. And then just change
677
00:31:43.680 --> 00:31:45.890
the way you see the world. Because one of my
678
00:31:45.930 --> 00:31:49.789
things is when I get out my soapbox or whatever,
679
00:31:50.109 --> 00:31:53.009
I was born in 1958. So I'm raised by parents
680
00:31:53.049 --> 00:31:57.029
who thought like 60s, 70s, 80s, you know. I don't
681
00:31:57.049 --> 00:31:59.430
live in the 60s, 70s, and 80s. What they taught
682
00:31:59.450 --> 00:32:02.210
me about the 60s, 70s, and 80s does no relevance today.
683
00:32:02.750 --> 00:32:04.849
I need to be hanging out where the future is,
684
00:32:04.869 --> 00:32:07.170
not where the past is. And as long as I'm
685
00:32:08.589 --> 00:32:11.440
cognitively biased to that past, I'm not going to see
686
00:32:11.940 --> 00:32:13.619
the opportunity in the future. So I have to be
687
00:32:14.140 --> 00:32:17.400
surrounding myself with people who understand that and think and
688
00:32:17.460 --> 00:32:19.640
read that way. And then I need to help others
689
00:32:20.200 --> 00:32:23.630
on that same journey. And so that may be more
690
00:32:23.650 --> 00:32:26.029
of the way to sort of solve this Top five
691
00:32:26.049 --> 00:32:29.670
for Michigan. We have an incredible state with tremendous resources.
692
00:32:30.470 --> 00:32:34.230
And Vern just shared with me, he read something, the
693
00:32:34.319 --> 00:32:40.440
top three most expensive lakeshore homes in the country are
694
00:32:40.460 --> 00:32:43.880
in Michigan. Number one is, let's see if you can
695
00:32:43.900 --> 00:32:45.940
get them. What do you think the top three are?
696
00:32:46.400 --> 00:32:48.599
Traverse City is the first city that pops in my head.
697
00:32:48.900 --> 00:32:50.900
It's an inland lake. All three are inland lakes.
698
00:32:51.259 --> 00:32:51.559
Okay.
699
00:32:53.220 --> 00:32:53.559
Cities?
700
00:32:53.720 --> 00:32:54.500
Am I guessing cities?
701
00:32:55.099 --> 00:32:56.819
Or the lake. The lake? Yeah.
702
00:32:57.019 --> 00:32:58.349
Lake Michigan, right?
703
00:32:58.380 --> 00:32:59.150
No, they're inland lakes.
704
00:32:59.329 --> 00:32:59.950
Oh, inland lakes.
705
00:33:00.450 --> 00:33:03.410
Oh, small, oh, I see what you're saying. Ooh. Well,
706
00:33:03.430 --> 00:33:04.450
think of the wealthy areas.
707
00:33:05.670 --> 00:33:07.730
I mean, is everything up north?
708
00:33:07.950 --> 00:33:08.309
Yeah.
709
00:33:08.369 --> 00:33:08.890
Are you thinking of?
710
00:33:08.890 --> 00:33:11.539
Well, one's down here. Two are up north. Oh, man.
711
00:33:11.579 --> 00:33:14.400
Pick one up north that you think. Oh, man. One
712
00:33:14.420 --> 00:33:15.859
lake could do all three. Yeah, I know.
713
00:33:15.900 --> 00:33:18.160
I mean, I just, the issue is my geography in
714
00:33:18.180 --> 00:33:21.200
Michigan is limited because I grew up in Ohio, so
715
00:33:21.220 --> 00:33:23.500
I don't really know. I mean, the only... I don't
716
00:33:23.559 --> 00:33:25.740
know that many inland lakes outside of like, I know
717
00:33:25.759 --> 00:33:29.160
there's Crystal Lake up north, which is a beautiful lake,
718
00:33:29.200 --> 00:33:30.049
by the way, if you've ever been there.
719
00:33:30.400 --> 00:33:33.009
They're all beautiful. So I'll make it easy. Yeah. So
720
00:33:33.089 --> 00:33:35.809
Walloon came out as number one. The average home on
721
00:33:35.849 --> 00:33:40.470
Walloon Lake, I think, is 6.3 million. More than anywhere
722
00:33:40.490 --> 00:33:43.740
else in the country. What? It's number one lake home property.
723
00:33:43.799 --> 00:33:44.940
And where is Walloon Lake?
724
00:33:45.019 --> 00:33:48.200
Walloon is just south of Petoskey. Okay. So it's above Charlotte.
725
00:33:48.220 --> 00:33:49.680
That's what I was thinking in that area.
726
00:33:50.140 --> 00:33:52.849
Number two is Torch Lake. And then number three is
727
00:33:52.930 --> 00:33:57.559
Orchard Lake in the country. So there are some bad
728
00:33:57.599 --> 00:33:59.819
stats for Michigan, but there's some really good stats. So
729
00:33:59.839 --> 00:34:03.380
people are coming here because they want our environment, our geography.
730
00:34:03.420 --> 00:34:06.289
So my theory was that, and one of my good
731
00:34:06.329 --> 00:34:08.690
friends is McKeel Haggerty and has his company based in
732
00:34:08.969 --> 00:34:11.949
Traverse City. Imagine you're in Traverse City and you work
733
00:34:11.989 --> 00:34:14.489
for his company and you decide, hey, let's go to
734
00:34:14.530 --> 00:34:17.130
Chicago tonight for some drinks. You take a drone over.
735
00:34:17.829 --> 00:34:19.739
You play around at the bar, and at 1 a.m.,
736
00:34:19.780 --> 00:34:22.199
you drone back, and then you get in the self-driving car,
737
00:34:22.500 --> 00:34:25.440
and it takes you home. You can be so plastered,
738
00:34:25.460 --> 00:34:26.880
you don't even know where home is. It'll get you
739
00:34:26.940 --> 00:34:29.940
to home. And then your humanoid will help you into
740
00:34:29.980 --> 00:34:32.619
the house. So these are all things that are coming
741
00:34:32.679 --> 00:34:34.599
in our life. I'm not suggesting that's the way to
742
00:34:34.699 --> 00:34:38.550
live life. I'm just saying that it changes mobility and
743
00:34:38.610 --> 00:34:42.610
sort of where our opportunities lie. So it's that kind
744
00:34:42.650 --> 00:34:46.630
of thinking. One is you have to plant that picture. First,
745
00:34:46.670 --> 00:34:48.309
I have to say, What do you want in life?
746
00:34:48.769 --> 00:34:51.309
Then plant the picture that this can really happening in
747
00:34:51.369 --> 00:34:53.530
our backyard. And oh, by the way, you can live
748
00:34:53.570 --> 00:34:55.429
on all these beautiful lakes. I mean, it's like a
749
00:34:55.469 --> 00:34:57.110
dream country. And of course I don't live on a
750
00:34:57.150 --> 00:35:00.300
lake that costs six points. Yeah. I, I've got my
751
00:35:00.340 --> 00:35:05.260
place for like 230,000 back in 2010 during the downturn. But, um,
752
00:35:05.519 --> 00:35:07.920
you can still pick up, you look on lake your
753
00:35:07.980 --> 00:35:10.679
own cause it's not the West shore, right? Yeah. You
754
00:35:10.719 --> 00:35:12.420
can still pick up places there for two, $ 300, 000. Yep.
755
00:35:12.460 --> 00:35:17.199
Anywhere else on the great lake. couldn't touch it. No.
756
00:35:17.460 --> 00:35:20.949
Let me, let me ask you this. What, I love
757
00:35:20.989 --> 00:35:24.389
your kind of concept of everyone needs a Mr. Cooper
758
00:35:24.409 --> 00:35:26.889
in their life. And if we can all find a Mr.
759
00:35:26.929 --> 00:35:29.789
Cooper and if, if the older generation, this was going
760
00:35:29.809 --> 00:35:31.510
to say the older generation can be a Mr. Cooper,
761
00:35:32.150 --> 00:35:35.590
that's attractive for young people to have those people that
762
00:35:35.639 --> 00:35:37.820
can pour fuel on the fire to change the world.
763
00:35:39.000 --> 00:35:40.559
But when you look at, if I think of a
764
00:35:40.599 --> 00:35:45.429
top five States, what are more of the experiential things.
765
00:35:45.449 --> 00:35:47.530
And when you think of a top five state, what
766
00:35:47.550 --> 00:35:50.869
do you, what do you, what does John Anderson think when,
767
00:35:51.030 --> 00:35:53.889
when he says top five state, like what's important to you?
768
00:35:53.909 --> 00:35:55.449
It might not be important to everyone, but what would
769
00:35:55.469 --> 00:35:56.809
be important to you in a top five state?
770
00:35:57.869 --> 00:36:01.239
I guess the closest I can come to it, you know,
771
00:36:01.260 --> 00:36:03.039
in our backyard is I live in Grand Rapids or
772
00:36:03.079 --> 00:36:06.260
outside Grand Rapids. I think Grand Rapids offers some of
773
00:36:06.280 --> 00:36:10.300
those things, right? It's a vibrant city. It's growing. It's got, again,
774
00:36:10.460 --> 00:36:13.019
some old money, pouring money into the area, right? They're
775
00:36:13.219 --> 00:36:18.130
reinvesting backyard um so all those kind of pieces are
776
00:36:18.150 --> 00:36:21.190
in place to say we want people to stay here
777
00:36:21.230 --> 00:36:23.010
we want this to be a vibrant city we want
778
00:36:23.050 --> 00:36:25.579
you know they brought in uh santana and the doobie
779
00:36:25.599 --> 00:36:28.699
brothers you know for the the new venue and they're
780
00:36:28.719 --> 00:36:31.320
working on the soccer stadium and so there's this this
781
00:36:31.380 --> 00:36:34.900
investment gilbert did the same thing downtown harder kind of
782
00:36:34.940 --> 00:36:36.739
model right because he had to start with a small
783
00:36:36.800 --> 00:36:39.070
pocket so on but that was the same thing and
784
00:36:39.170 --> 00:36:42.150
interesting enough there's a The way that I got to
785
00:36:42.190 --> 00:36:45.610
Bill Ford was through Mike Brennan, who at the time
786
00:36:45.650 --> 00:36:49.710
was the CEO of United Way for Southeastern Michigan. I
787
00:36:49.730 --> 00:36:52.019
got introduced to Mike by one of my clients who
788
00:36:52.039 --> 00:36:53.880
was the president of Baker College. He was sitting on
789
00:36:53.900 --> 00:36:56.940
the board. So I started becoming the coach for Mike Brennan,
790
00:36:56.960 --> 00:36:59.320
the CEO of United Way. At the time, they were
791
00:36:59.360 --> 00:37:03.260
in this building that was given to them, but it
792
00:37:03.320 --> 00:37:06.019
was like on Cass Avenue. It was a wreck. It
793
00:37:06.039 --> 00:37:08.010
was costing them a fortune to just be in there,
794
00:37:08.030 --> 00:37:09.829
and they were on a bunch of floors, so they
795
00:37:09.849 --> 00:37:13.599
weren't all together. Because of the downturn, it ends up
796
00:37:13.619 --> 00:37:16.800
that the space, it's where the old National Bank was.
797
00:37:16.889 --> 00:37:18.789
It's across from the Starbucks.
798
00:37:18.809 --> 00:37:20.730
Yeah, like in Campus Martius area?
799
00:37:20.849 --> 00:37:22.070
Yes, right there. Yep, yep.
800
00:37:22.329 --> 00:37:23.230
That little hub area.
801
00:37:23.289 --> 00:37:26.269
Yes, right at the prime corner. There was supposed to
802
00:37:26.289 --> 00:37:28.889
be somebody moving in, but with the financial things going on,
803
00:37:29.230 --> 00:37:32.050
they backed out. So then they made them a sweetheart
804
00:37:32.070 --> 00:37:35.570
deal to take over the second floor. The space, it
805
00:37:35.809 --> 00:37:37.809
used to be a bank. So they were knocking out
806
00:37:38.090 --> 00:37:40.199
all the old bank stuff. but there were still some
807
00:37:40.219 --> 00:37:42.380
of the columns and everything. So Michael said, stop right
808
00:37:42.420 --> 00:37:44.320
where it is. So he had some of the old
809
00:37:44.510 --> 00:37:47.389
bank stuff, partly kind of hammered it, you know, like,
810
00:37:47.670 --> 00:37:50.050
and then he had like all new and steel case,
811
00:37:50.090 --> 00:37:53.170
I think, uh, donated the furniture. So he had the
812
00:37:53.230 --> 00:37:56.199
space that kind of represented the old to the new.
813
00:37:56.559 --> 00:37:59.340
The next thing he did is, um, we used all
814
00:37:59.380 --> 00:38:02.619
the tools from scaling up and, and Rockefeller habits. And
815
00:38:02.659 --> 00:38:04.480
so he had the BHAG on the wall and he
816
00:38:04.519 --> 00:38:07.110
had metrics and, And he went from, he had a,
817
00:38:07.099 --> 00:38:08.800
he had a graphic artist come in. It was a
818
00:38:08.840 --> 00:38:11.019
coolest space. I would take all my clients in. Cause
819
00:38:11.059 --> 00:38:13.420
I never saw anybody do what he did. Um, where
820
00:38:13.440 --> 00:38:15.500
he had all the different things that United Way was
821
00:38:15.539 --> 00:38:17.539
supporting at one time and they had to come down
822
00:38:17.559 --> 00:38:19.659
to like three or four. So he had them like
823
00:38:19.860 --> 00:38:21.599
a railroad track, a truck, you know, came in like
824
00:38:21.619 --> 00:38:23.760
a trend style and just like four trains going out.
825
00:38:23.780 --> 00:38:25.219
And those were their four big things of the year.
826
00:38:25.360 --> 00:38:29.750
So then, um, their BHAG was making greater Detroit. So
827
00:38:29.789 --> 00:38:32.730
not downtown, but making greater Detroit, one of the top
828
00:38:32.750 --> 00:38:35.340
five places to live and work in the country. by 2030.
829
00:38:35.320 --> 00:38:40.429
It'll be interesting to see how this plays out. And
830
00:38:40.710 --> 00:38:44.389
this is, the city's at bankrupt. Gilbert had just started
831
00:38:44.429 --> 00:38:48.230
putting money in. It was just a train wreck down there.
832
00:38:48.949 --> 00:38:51.630
And some of his team left. They didn't understand why
833
00:38:51.650 --> 00:38:54.730
he wasn't supporting all these organizations. They were just focused
834
00:38:54.789 --> 00:38:58.969
on doing really well with these few four. And Bill
835
00:38:58.989 --> 00:39:03.030
Ford's wife was on the board. She sees all this stuff.
836
00:39:03.050 --> 00:39:04.170
She's like, Bill, you got to come down and see
837
00:39:04.190 --> 00:39:06.750
what you're doing. And anyway, no, you got to come.
838
00:39:07.010 --> 00:39:09.000
So finally, as a dutiful husband, as you would with
839
00:39:09.039 --> 00:39:12.239
your wife, okay, let's go. So he walks through, he
840
00:39:12.280 --> 00:39:14.820
sees all their metrics on the wall. He sees all
841
00:39:14.840 --> 00:39:18.159
their measurables, everything that they had done with Alan Mullally
842
00:39:18.199 --> 00:39:21.050
at Ford. And he's like, he reads the BHAG and
843
00:39:21.070 --> 00:39:23.650
he said, Bill, I always thought we were just writing
844
00:39:23.690 --> 00:39:25.650
you checks that were kind of not really making a
845
00:39:25.670 --> 00:39:28.039
big impact to the community. I see what you're doing
846
00:39:28.079 --> 00:39:30.420
now and I'm 100% behind you. I don't know if
847
00:39:30.460 --> 00:39:33.039
Dan Gilbert had the same experience, but again, it was
848
00:39:33.059 --> 00:39:35.519
this one person getting real clear on here's what we
849
00:39:35.559 --> 00:39:36.760
want to do and why we want to do it
850
00:39:36.780 --> 00:39:39.139
and how it serves community. And it started to sort
851
00:39:39.179 --> 00:39:41.070
of change your action. That's how I actually got built
852
00:39:41.110 --> 00:39:44.530
was through Michael. He went on now to start a
853
00:39:44.550 --> 00:39:46.690
nonprofit and they're doing some really cool things I could
854
00:39:46.710 --> 00:39:50.610
talk about, but he was up too much time. But that, again,
855
00:39:50.650 --> 00:39:53.530
is this idea that you've got to find a community,
856
00:39:53.929 --> 00:39:56.570
I guess, that really wants to invest in itself and
857
00:39:57.280 --> 00:40:00.599
attract young people. And maybe that's the old money if
858
00:40:00.619 --> 00:40:03.059
they're willing to sort of reinvest into that community. I
859
00:40:03.119 --> 00:40:05.159
know there's a– I don't know if you're familiar in Kalamazoo.
860
00:40:05.179 --> 00:40:09.219
They have the Kalamazoo Promise. It's– no one has– it's
861
00:40:09.260 --> 00:40:12.840
probably the Stryker family. No one will admit who's funding it.
862
00:40:13.179 --> 00:40:16.420
But if you go through the entire Kalamazoo school system,
863
00:40:16.460 --> 00:40:21.889
K through 12, and you then apply to any Michigan university,
864
00:40:21.929 --> 00:40:25.130
they'll pay your tuition for the full four years, any
865
00:40:25.190 --> 00:40:28.809
school you can get into. Wow. Wow. That's again, a
866
00:40:28.889 --> 00:40:34.070
private funded community effort to make the city vibrant again.
867
00:40:34.550 --> 00:40:37.039
So maybe it's that, again, it's not, it's not a
868
00:40:37.059 --> 00:40:39.159
government thing. It's a community.
869
00:40:39.179 --> 00:40:39.739
It's a people thing.
870
00:40:39.780 --> 00:40:42.739
So, so when you ask that, maybe that's what represents
871
00:40:42.760 --> 00:40:45.579
the community. It's, it's the same idea we're talking about
872
00:40:45.619 --> 00:40:48.710
with Musk launching a rocket. It's the energy. It's the
873
00:40:48.730 --> 00:40:51.170
same thing about EO. You're saying, so why EO and
874
00:40:51.210 --> 00:40:53.730
what happened there and so on? It's the energy. We
875
00:40:53.769 --> 00:40:55.699
all want to be part of something that has energy.
876
00:40:56.219 --> 00:40:59.019
And if not, we want to go somewhere else. How
877
00:40:59.059 --> 00:41:00.239
do we tap back into the energy?
878
00:41:00.760 --> 00:41:02.760
Yeah, for me, I like energy and low taxes. Those
879
00:41:02.800 --> 00:41:05.139
are my two things. Yeah, I mean, I think I
880
00:41:05.920 --> 00:41:07.599
was going to ask, well, one of the things that
881
00:41:07.619 --> 00:41:08.940
I think you brought up that I want to highlight
882
00:41:08.960 --> 00:41:11.480
for our listeners is you mentioned a couple times today
883
00:41:11.510 --> 00:41:16.150
about how people had clarity and because of that clarity,
884
00:41:16.210 --> 00:41:19.420
their organization's boom, like whether it was, you know, in
885
00:41:19.559 --> 00:41:22.460
a way that very clear of where they're going, Bill
886
00:41:22.500 --> 00:41:25.880
Ford saw the clarity visibly on the company. It was like,
887
00:41:26.000 --> 00:41:28.039
I want to get behind this. And I think that's
888
00:41:28.059 --> 00:41:30.980
a great lesson is if you're an entrepreneur building something,
889
00:41:31.719 --> 00:41:34.380
clarity on where you're going. And that's the importance of
890
00:41:34.500 --> 00:41:38.360
a moonshot or a BHAG, right? The idea of that
891
00:41:38.619 --> 00:41:41.179
is so you can get clarity on where you go.
892
00:41:41.199 --> 00:41:44.320
And then my 30 years of business coaching, because I
893
00:41:44.340 --> 00:41:48.190
was like, so this all started back, it was, So
894
00:41:48.210 --> 00:41:50.730
I had the office furniture dealership, and my big kind
895
00:41:50.769 --> 00:41:53.130
of wake-up moment, we were talking a little bit about
896
00:41:53.170 --> 00:41:58.809
my mountain experiences. There's a book by John Krakauer, Into
897
00:41:58.849 --> 00:42:02.099
Thin Air, about the Everest climb. This guy's a local
898
00:42:02.159 --> 00:42:05.260
attorney who was on that climb when that all went down. Wow.
899
00:42:05.420 --> 00:42:07.440
And he would tell his story. So it was actually
900
00:42:07.460 --> 00:42:09.639
at the new, Chrysler had just opened the tech center,
901
00:42:09.679 --> 00:42:11.780
and they were holding the event there. I think it
902
00:42:11.820 --> 00:42:14.960
was a Leadership Oakland event. And he was the guest speaker,
903
00:42:14.980 --> 00:42:17.519
and he's talking about the whole thing and what happened
904
00:42:17.539 --> 00:42:19.690
and so on. And, of course, he survived it. And
905
00:42:20.070 --> 00:42:24.389
he said, after spending like $ 65, 000, this is back in
906
00:42:24.690 --> 00:42:31.260
the 1970s, after spending $ 65, 000 and then climbing all these
907
00:42:31.300 --> 00:42:34.019
other mountains and the months off and the training and
908
00:42:34.059 --> 00:42:36.980
everything else, he's like 800 yards or something like that
909
00:42:37.019 --> 00:42:39.460
from the top. But the rule was they were supposed
910
00:42:39.480 --> 00:42:41.019
to turn around at 2 o'clock. If you don't somewhat
911
00:42:41.039 --> 00:42:42.320
by 2 o'clock, you're going to get off the mountain,
912
00:42:42.639 --> 00:42:44.900
which Rob Hall in the post office, the postal guy,
913
00:42:45.230 --> 00:42:48.110
They went postal, did not follow the rules, but he
914
00:42:48.190 --> 00:42:50.590
climbed down. He said to himself, he had promised his
915
00:42:50.639 --> 00:42:54.079
wife he would come back alive in a second. He said,
916
00:42:54.860 --> 00:42:57.500
it was not my mountain and it was not my day.
917
00:42:57.679 --> 00:42:59.719
Climb on with John Wayne Bravado would have taken me
918
00:42:59.760 --> 00:43:02.139
to his death, to my death. And I'm like, that's
919
00:43:02.159 --> 00:43:03.889
what I'm doing in my business right now. This is
920
00:43:03.949 --> 00:43:06.130
not my mountain. I'm not going to be able to
921
00:43:06.170 --> 00:43:08.449
change the office or turn a strand, all theory there.
922
00:43:09.090 --> 00:43:11.210
And so that's when I made the decision to get
923
00:43:11.230 --> 00:43:13.489
an office. I'm going to sell this thing off. And
924
00:43:13.530 --> 00:43:15.170
Vern reached out to me and said, what are you
925
00:43:15.210 --> 00:43:16.309
doing now? And I said, well, I'd like to do
926
00:43:16.329 --> 00:43:18.769
what you're doing, sort of business coaching, because he was
927
00:43:18.809 --> 00:43:20.429
our coach. He's like, yeah, we're going to take the
928
00:43:20.449 --> 00:43:23.139
program from MIT on the road. We're going to call
929
00:43:23.199 --> 00:43:26.159
it the Master of Business Dynamics, and you can be
930
00:43:26.199 --> 00:43:28.659
my first coach. And so I was the very first
931
00:43:28.719 --> 00:43:31.619
coach for Vern before there was– he hadn't written the
932
00:43:31.659 --> 00:43:34.360
Rockefeller Habits or anything else. So that's how it sort
933
00:43:34.380 --> 00:43:37.880
of started. So at the time, we called ourselves Solutions
934
00:43:37.960 --> 00:43:40.820
at Work. Well, my forum table included the first 12 members,
935
00:43:40.880 --> 00:43:44.420
including Gina Wickman. So Gino's family had just sold their business.
936
00:43:44.460 --> 00:43:46.239
What are you doing? Why don't you join us? We're
937
00:43:46.260 --> 00:43:48.789
going to do this thing with, again, I don't know
938
00:43:48.809 --> 00:43:52.789
if he'd, he'd at that time, he probably published Rockefeller. Um,
939
00:43:53.230 --> 00:43:55.210
and which my wife got him to read. Otherwise he
940
00:43:55.230 --> 00:43:56.610
wouldn't have read. And I said, we're going to do
941
00:43:56.630 --> 00:43:58.550
this thing and we're going to have white college solutions work.
942
00:43:58.590 --> 00:44:00.469
And we're going to, and so we'd fly out and
943
00:44:00.489 --> 00:44:03.570
we'd see Jim Collins and Patrick Lone, Lynch only ran
944
00:44:04.030 --> 00:44:06.150
our annual planning sessions two years in a row. We
945
00:44:06.170 --> 00:44:08.969
had an exclusive agreement for eight years with him. And
946
00:44:08.989 --> 00:44:11.360
then Jim Collins, um, he simply just said, you know,
947
00:44:11.389 --> 00:44:14.280
give what, give my books away, and knowledge my stuff.
948
00:44:14.320 --> 00:44:18.239
And so we anchored on those three. So that's why
949
00:44:18.699 --> 00:44:21.980
EOS looks like that, is that Gino was the third
950
00:44:22.019 --> 00:44:25.280
partner in Solutions at Work. And then we came to
951
00:44:25.320 --> 00:44:28.989
a decision point in part of Waze. So that all
952
00:44:29.030 --> 00:44:33.070
started in my conference room.
953
00:44:33.590 --> 00:44:34.369
That's incredible.
954
00:44:34.389 --> 00:44:37.630
Huh. I mean. Oh, but I wanted to. I'm sorry.
955
00:44:37.670 --> 00:44:38.210
Yeah, no, you're good.
956
00:44:38.809 --> 00:44:40.849
So along the way of all this business coaching, right,
957
00:44:40.869 --> 00:44:45.489
almost 30 years of doing it, Around 2008, I guess
958
00:44:45.510 --> 00:44:50.269
during the downturn, I've never had a contract with anybody.
959
00:44:50.570 --> 00:44:52.690
They're all verbal agreements. I've been working with the Farben
960
00:44:52.730 --> 00:44:56.230
Group for 20 years on a verbal agreement. They just
961
00:44:56.250 --> 00:44:59.190
bring me back every quarter, year after year. I wouldn't
962
00:44:59.230 --> 00:45:00.829
continue doing it, but they keep bringing me back, and
963
00:45:00.849 --> 00:45:03.349
I love the guys. And there's been a couple moments
964
00:45:03.409 --> 00:45:07.949
where it sort of made a big difference, right? So anyhow,
965
00:45:08.010 --> 00:45:10.579
in a way, I'm like a security blanket, and it's
966
00:45:10.639 --> 00:45:14.210
a deep, close relationship. So I have lots of those.
967
00:45:14.250 --> 00:45:18.130
My clients last eight, 10 years. And all unhinging. So
968
00:45:18.150 --> 00:45:21.050
in 2008, markets going to hell, right? And they're like,
969
00:45:21.550 --> 00:45:23.889
I figure all my clients are looking. They're like, well,
970
00:45:23.909 --> 00:45:26.150
we can remove John Anderson as an expense because we
971
00:45:26.170 --> 00:45:27.789
don't even have an agreement with him. We'll just give
972
00:45:27.809 --> 00:45:30.150
him like 30 days notice and we'll come loose. So
973
00:45:30.230 --> 00:45:31.929
I preemptively went to him and said, what if I
974
00:45:31.969 --> 00:45:33.730
went from $ 4, 000 a day to $ 2, 500 a day? When
975
00:45:33.769 --> 00:45:36.889
I come in 12 times a year, I'll come in
976
00:45:36.929 --> 00:45:39.449
every month. And they're like, yeah, that'd be great. So
977
00:45:39.469 --> 00:45:41.159
like six of them signed up for that. So my
978
00:45:41.219 --> 00:45:44.840
revenues actually went up. It's a downturn. So now I'm
979
00:45:45.039 --> 00:45:46.460
coming in once a month, but I was like kind
980
00:45:46.480 --> 00:45:49.099
of running out of material and content. And so I
981
00:45:49.139 --> 00:45:52.139
created something for myself called a success map. And it
982
00:45:52.179 --> 00:45:55.159
was like a plan for the individual based on all
983
00:45:55.179 --> 00:45:57.659
the stuff you have in EOS and everything else. And
984
00:45:57.760 --> 00:46:00.650
so I started testing that with them and that was
985
00:46:00.690 --> 00:46:02.590
going really well. So then I made it a rule.
986
00:46:02.630 --> 00:46:04.269
If you want me to be your business coach, you
987
00:46:04.329 --> 00:46:07.030
have to do what ultimately one of the YPO guys said,
988
00:46:07.110 --> 00:46:08.829
don't call it a success map, call it a legacy
989
00:46:08.869 --> 00:46:11.889
map because I'm more interested in legacy than success. I
990
00:46:11.909 --> 00:46:14.320
got success. So the legacy map became a criteria. If
991
00:46:14.340 --> 00:46:16.000
you want John to be your business coach, you have
992
00:46:16.019 --> 00:46:20.619
to do the legacy map. Then 2010, COVID comes along
993
00:46:21.179 --> 00:46:24.360
and another breakout. So I've got a client, Glenn Granger,
994
00:46:24.460 --> 00:46:26.579
Granger Construction. I've worked with him for like 10 years.
995
00:46:27.260 --> 00:46:29.800
And we're trying to figure out what to do in COVID, right?
996
00:46:30.380 --> 00:46:32.510
And he said, you know that legacy map you do?
997
00:46:32.510 --> 00:46:34.969
Why don't you do it with Dennis, my executive vice president?
998
00:46:35.570 --> 00:46:36.929
I do it with Dennis. Dennis, this is pretty cool.
999
00:46:36.949 --> 00:46:38.989
Why don't you do it with the vice president? Pretty
1000
00:46:39.010 --> 00:46:41.309
soon I'm working with the entire executive team, all with
1001
00:46:41.349 --> 00:46:44.929
their legacy maps and their business The company just explodes.
1002
00:46:45.250 --> 00:46:48.110
So I'm doing a presentation on October 10th, I think
1003
00:46:48.159 --> 00:46:50.380
it is, to EOS Michigan, and I'm going to include
1004
00:46:50.420 --> 00:46:52.679
all these stories. And I checked with three of the clients,
1005
00:46:52.719 --> 00:46:55.360
and they're like, yeah, tell the story. But basically, here's
1006
00:46:55.400 --> 00:46:57.980
what their revenue did, here's what their profitability did. The
1007
00:46:58.019 --> 00:47:00.800
reason why, they were great companies, okay? So you've got
1008
00:47:00.820 --> 00:47:02.960
to start with good materials. They already had a lot
1009
00:47:03.139 --> 00:47:05.219
of their act together. It wasn't that I was such
1010
00:47:05.260 --> 00:47:08.159
a great business coach. What I did is, by creating
1011
00:47:08.219 --> 00:47:10.840
a plan where they trusted themselves and knew what their
1012
00:47:10.900 --> 00:47:13.409
purpose was and what their being, all right? that they
1013
00:47:13.429 --> 00:47:16.269
had this plan for themselves as they became to trust
1014
00:47:16.309 --> 00:47:19.389
themselves better, they trusted each other better. And that just
1015
00:47:19.530 --> 00:47:21.909
flowed right on through the company. So the performance just
1016
00:47:21.929 --> 00:47:23.929
sort of went off the charts. So I had another
1017
00:47:23.969 --> 00:47:28.710
client in West Michigan did the same thing, multi-generational privately held. And, uh,
1018
00:47:29.210 --> 00:47:31.869
and it's not only he's, I actually have two clients
1019
00:47:31.909 --> 00:47:35.269
who've ordered humanoids already. Like, so the other piece I'm
1020
00:47:35.289 --> 00:47:37.230
always bringing in is here's what's happening. We have this
1021
00:47:37.269 --> 00:47:41.110
called exponential thinking. Here's the latest technology. Here's the latest changes.
1022
00:47:41.179 --> 00:47:43.789
We watch one on robotics and, And again, two of
1023
00:47:43.809 --> 00:47:46.130
the guys, I'm a hot order. You know, I got
1024
00:47:46.150 --> 00:47:47.329
to start trying this thing out, right?
1025
00:47:47.349 --> 00:47:47.449
Yeah.
1026
00:47:47.469 --> 00:47:50.340
I mean, this is what's coming. And so that was
1027
00:47:50.380 --> 00:47:52.500
a big part of sort of the evolution of this
1028
00:47:52.579 --> 00:47:55.039
is that I enjoyed the business stuff, but I really
1029
00:47:55.099 --> 00:47:58.159
enjoyed the personal stuff. Maybe back to the Mr. Cooper story.
1030
00:47:58.579 --> 00:48:00.619
And if I give them an effective plan to live
1031
00:48:00.880 --> 00:48:03.599
the rest of their life by, which is in my book,
1032
00:48:04.019 --> 00:48:06.909
Replace Retirement, then that would be kind of the piece.
1033
00:48:06.949 --> 00:48:08.650
If you don't have clarity, it's tough to do anything.
1034
00:48:08.909 --> 00:48:11.949
So that was a long-winded sort of endorsement of that.
1035
00:48:11.969 --> 00:48:16.000
I said, That's just incredibly important. And another thing is
1036
00:48:16.219 --> 00:48:18.599
I always tell them when I'm working with somebody, I've
1037
00:48:18.619 --> 00:48:22.900
worked with, again, sons, with wives, it's compound interest after that.
1038
00:48:24.000 --> 00:48:26.820
Think about it. Like 1%, the 1% of the population
1039
00:48:26.860 --> 00:48:29.619
actually has a plan for their life, that they're effectively
1040
00:48:29.679 --> 00:48:33.349
working every week and every day. And so you just keep,
1041
00:48:33.369 --> 00:48:35.409
you only have to do, you only have to achieve
1042
00:48:35.409 --> 00:48:38.449
80% because it's just compound after that. So you get
1043
00:48:38.449 --> 00:48:39.949
80% and then 80% again and 80% again, you do that.
1044
00:48:39.949 --> 00:48:44.949
10 years, 20 years, 30 years, 40 years. And one
1045
00:48:44.969 --> 00:48:47.849
day you wake up and you can't believe what, but
1046
00:48:47.869 --> 00:48:50.309
it was intentional. It was by design. Yeah.
1047
00:48:51.010 --> 00:48:52.590
One of the things I, you know, I love for
1048
00:48:52.650 --> 00:48:56.210
us to end here with this topic. It's interesting. You
1049
00:48:56.230 --> 00:48:59.949
brought up moonshotting today. I think, so I was on
1050
00:48:59.989 --> 00:49:01.409
a call. I'm going to shout out a guy, Michael
1051
00:49:01.449 --> 00:49:05.800
King Jr. He's an amazing executive coach and he works
1052
00:49:05.820 --> 00:49:09.280
with like big fortune 100 companies does really well with,
1053
00:49:09.679 --> 00:49:11.380
those leaders, actually, I think it'd be a great connection
1054
00:49:11.400 --> 00:49:13.500
for you to have. I think you'd love them. He's amazing.
1055
00:49:15.050 --> 00:49:16.989
But he was talking this morning about like, when you
1056
00:49:17.010 --> 00:49:19.329
do create a BHAG or a dream or whatever, like
1057
00:49:19.409 --> 00:49:21.179
most people, don't dream big enough.
1058
00:49:21.280 --> 00:49:21.469
Yeah.
1059
00:49:22.010 --> 00:49:26.010
Like they think they're dreaming big. And like, for me,
1060
00:49:26.019 --> 00:49:28.260
it's like, oh my goodness, if I had a 10
1061
00:49:28.260 --> 00:49:30.440
K a month client, that'd be crazy. He's like, Dylan,
1062
00:49:30.460 --> 00:49:32.280
you can have a 50 K a month client, you know,
1063
00:49:32.300 --> 00:49:36.619
like you're not dreaming big enough. And when people create
1064
00:49:36.659 --> 00:49:40.480
their BHAGs or their moonshots, What's something that they can
1065
00:49:40.539 --> 00:49:46.179
do to uncork the imposter syndrome and the fear of
1066
00:49:46.219 --> 00:49:49.510
dreaming big? Because I think sometimes we self-preservate ourselves to
1067
00:49:49.570 --> 00:49:51.769
not dream big just in case we fail. But what
1068
00:49:51.809 --> 00:49:54.329
you're saying is the beauty of if you create a
1069
00:49:54.369 --> 00:49:56.730
dream so big that you do get 2% of the
1070
00:49:56.769 --> 00:49:59.809
way there, you've done a lot of really great things.
1071
00:50:00.309 --> 00:50:03.530
So walk me through how can people really feel the
1072
00:50:03.570 --> 00:50:07.969
freedom to dream so big that if they do only
1073
00:50:08.030 --> 00:50:11.139
get a smidgen of the way that they're still successful.
1074
00:50:11.469 --> 00:50:14.050
Well, in my book, I give credit to everybody I've
1075
00:50:14.090 --> 00:50:16.230
ever learned anything from. And so this idea of starting
1076
00:50:16.269 --> 00:50:18.170
with the end of your life is I learned from
1077
00:50:18.210 --> 00:50:21.369
Dan Sullivan and he called it a lifetime extender. I
1078
00:50:21.409 --> 00:50:24.449
just call it lifetime goal or whatever. So, um, and
1079
00:50:24.489 --> 00:50:28.380
he endorsed my book. Um, the, the idea that let's,
1080
00:50:28.780 --> 00:50:32.840
let's pick a number that's out there. Um, and then,
1081
00:50:33.039 --> 00:50:34.840
and hold to it. So how old are you going
1082
00:50:34.860 --> 00:50:37.139
to be when you die? Which is always a great question.
1083
00:50:37.639 --> 00:50:39.840
And then you got to start at 90, whatever it
1084
00:50:39.889 --> 00:50:43.420
is you're. And then from there, through a series of questions,
1085
00:50:43.480 --> 00:50:45.500
keep building back and saying, okay, well, I don't want
1086
00:50:45.519 --> 00:50:47.420
to be broken down. No, no, no, you're not broken down.
1087
00:50:47.699 --> 00:50:50.760
What defines the greatest health for you? And what defines
1088
00:50:51.380 --> 00:50:53.780
all the sort of great pieces of that? And keep
1089
00:50:53.980 --> 00:50:56.139
reminding again and again. So when you're all said and done,
1090
00:50:56.159 --> 00:50:58.139
you read that back and it's like, okay, this is
1091
00:50:58.179 --> 00:50:59.860
how you're living. This is how much money you have.
1092
00:51:00.219 --> 00:51:02.539
Same thing with money. I'll do the same thing. I'll say,
1093
00:51:02.820 --> 00:51:05.349
what's the... what is the amount of money that would
1094
00:51:05.369 --> 00:51:07.530
give you the financial freedom to do whatever you want,
1095
00:51:08.170 --> 00:51:10.869
but not that it's the tail wagging the dog. Because
1096
00:51:10.889 --> 00:51:12.489
remember I made that an early sort of thing and
1097
00:51:12.510 --> 00:51:14.690
realized it didn't deliver, but it would give you the
1098
00:51:14.730 --> 00:51:17.110
financial freedom to do things you want. So, so I
1099
00:51:17.139 --> 00:51:18.579
set that number. You don't need to worry about how
1100
00:51:18.639 --> 00:51:20.280
you're going to get there yet. You have to plant
1101
00:51:20.320 --> 00:51:22.400
that seed in your head, just like the age thing.
1102
00:51:23.039 --> 00:51:25.639
So going through a series of questions on here, you're
1103
00:51:25.739 --> 00:51:29.159
helping people to start thinking exponentially about their life, not linearly,
1104
00:51:29.519 --> 00:51:32.269
because otherwise, Even with that opening question, you're going to say, well,
1105
00:51:32.289 --> 00:51:37.389
my parents lived to like 85, 87. That's a normal,
1106
00:51:37.489 --> 00:51:39.949
linear way to look at life. So it starts from
1107
00:51:39.969 --> 00:51:42.380
the opening question. You've got to change the way you
1108
00:51:42.420 --> 00:51:45.579
look at the future, not the past, right? So that's
1109
00:51:45.619 --> 00:51:49.460
a big piece of it. The other is then, in
1110
00:51:49.500 --> 00:51:51.320
my case, I have people on sort of like a
1111
00:51:51.360 --> 00:51:54.449
weekly huddle, if you will. So every week I'm asking
1112
00:51:54.510 --> 00:51:57.769
you to talk about, like you have to, I help
1113
00:51:57.789 --> 00:52:00.329
them define their purpose, which is, isn't a big exercise.
1114
00:52:00.409 --> 00:52:02.650
I can do it in like 15 minutes after I
1115
00:52:02.670 --> 00:52:04.739
spent a couple of days with them. And cause everybody
1116
00:52:04.780 --> 00:52:07.539
already has their purpose in them. So now you've got
1117
00:52:07.559 --> 00:52:10.119
to say every week out loud in this quick call,
1118
00:52:10.179 --> 00:52:13.840
this little huddle, if you will, what's your purpose and
1119
00:52:13.860 --> 00:52:15.260
how are you going to live in the next seven days?
1120
00:52:15.900 --> 00:52:17.090
What are you reading? How are you going to use
1121
00:52:17.110 --> 00:52:18.650
that in the next seven days? So all the questions
1122
00:52:18.690 --> 00:52:21.590
are kind of forward focused rather than backwards focused. And
1123
00:52:21.630 --> 00:52:23.090
at the end, I'm like, what are the top three
1124
00:52:23.110 --> 00:52:24.809
goals for the month? So that's kind of, you know,
1125
00:52:25.190 --> 00:52:27.389
this is what I set out. So, you're starting to
1126
00:52:27.409 --> 00:52:31.380
define where you're going on these ideas of what's most
1127
00:52:31.460 --> 00:52:34.519
important in your life, not on where you've been. And
1128
00:52:34.679 --> 00:52:36.340
sort of, so we've got this exponential piece and then
1129
00:52:36.820 --> 00:52:39.260
are you reinforcing that this is really the journey or
1130
00:52:39.280 --> 00:52:42.820
committed to versus that old journey? And the same with
1131
00:52:42.840 --> 00:52:44.199
the reading, you know, why do I ask him, what
1132
00:52:44.219 --> 00:52:46.179
are you reading? Because you need to be reading, you
1133
00:52:46.219 --> 00:52:48.780
need to be understanding what's coming up again.
1134
00:52:49.079 --> 00:52:50.820
Otherwise you're proactive, not reactive.
1135
00:52:50.840 --> 00:52:54.119
Yeah. So, so that's designed into it. And then I
1136
00:52:54.159 --> 00:52:56.840
have a whole process of, I didn't do it today.
1137
00:52:56.900 --> 00:52:58.320
That's why I came in and said, well, you've got
1138
00:52:58.360 --> 00:53:00.840
to get about 80% out of me. On my work days,
1139
00:53:00.940 --> 00:53:03.460
or what Dan Sullivan would call a focus day, I
1140
00:53:03.500 --> 00:53:06.360
spend two hours every morning going through a ritual of
1141
00:53:06.909 --> 00:53:11.730
items that include prayer and meditation and exercise and writing
1142
00:53:11.769 --> 00:53:16.809
personal notes to people and journaling and reflecting and all
1143
00:53:16.829 --> 00:53:19.769
this stuff because I need to prepare for the day
1144
00:53:20.190 --> 00:53:23.070
in order to launch correctly. So if otherwise, I'm going
1145
00:53:23.090 --> 00:53:25.219
to kind of go back to what's familiar and comfortable
1146
00:53:25.739 --> 00:53:27.880
That's the challenge with the month off this morning, get
1147
00:53:27.920 --> 00:53:29.699
up and walk the dog and so on. So I'm not,
1148
00:53:30.159 --> 00:53:33.539
not as sharp or like into the game. So just
1149
00:53:33.559 --> 00:53:35.440
like an athlete would do or anybody else, it's the
1150
00:53:35.480 --> 00:53:38.829
same principles. If you're really serious about winning the Rose bowl,
1151
00:53:39.130 --> 00:53:41.210
you better see it in your mind, play it out
1152
00:53:41.269 --> 00:53:44.429
in your mind, practice in a way that you know,
1153
00:53:44.469 --> 00:53:48.610
you can do this and, and then set goals accordingly.
1154
00:53:48.969 --> 00:53:51.530
The last piece on the goal thing, this is another nuance.
1155
00:53:52.409 --> 00:53:54.340
So I take all the month of February off the,
1156
00:53:54.710 --> 00:53:57.110
snowmobile and go back with friends. And I take all
1157
00:53:57.150 --> 00:53:58.989
the month of August off up at the cottage to
1158
00:53:59.050 --> 00:54:01.889
entertain family and friends and so on. That's one of
1159
00:54:02.010 --> 00:54:06.659
my big goals. That's by choice. I'm not necessarily making
1160
00:54:06.699 --> 00:54:09.900
money in those, or I have to find passive ways
1161
00:54:09.940 --> 00:54:13.360
to get income out of my month. So it's back
1162
00:54:13.380 --> 00:54:16.559
to like, what is most important? And are you aligning
1163
00:54:16.599 --> 00:54:18.840
your life around it? And so money is not my
1164
00:54:18.900 --> 00:54:21.530
most important. It was when I was younger, i.e. I
1165
00:54:21.800 --> 00:54:24.829
married into great wealth. But today, it's relationships. So if
1166
00:54:24.869 --> 00:54:28.289
I'm not making relationships first and prioritizing them, then I'm
1167
00:54:28.309 --> 00:54:32.150
not really living in relation to what I said was important.
1168
00:54:32.190 --> 00:54:36.300
So that's the other thing. It's not because of entrepreneurs.
1169
00:54:36.360 --> 00:54:39.260
And money is a big thing. But it's really, even
1170
00:54:39.519 --> 00:54:41.380
if you go back to Maslow's hierarchy and everything else,
1171
00:54:41.420 --> 00:54:43.440
it's more of a foundational piece. That's why I call
1172
00:54:43.480 --> 00:54:46.519
it financial freedom. I realized that I'd gone for financial
1173
00:54:48.659 --> 00:54:50.780
abundance in the sense that I had so much money,
1174
00:54:50.820 --> 00:54:54.110
I was bulletproof. but it wasn't delivering any of the
1175
00:54:54.150 --> 00:54:56.949
sort of purpose of life. And so it's like, okay,
1176
00:54:56.969 --> 00:55:00.329
I got to reset my priorities here and figure out
1177
00:55:00.349 --> 00:55:03.030
what that freedom looks like. But I want to make
1178
00:55:03.070 --> 00:55:05.469
sure this isn't coming at the expense of that. That
1179
00:55:05.510 --> 00:55:08.760
could be in anything. It could be health or the
1180
00:55:08.800 --> 00:55:11.110
work you're doing and so on. And again, I give
1181
00:55:11.469 --> 00:55:13.820
Dan Sullivan a lot of credit. He called it unique ability, right?
1182
00:55:14.179 --> 00:55:15.920
So it's like, you can be excellent at something. You
1183
00:55:15.940 --> 00:55:17.659
can make a lot of money at that thing. It
1184
00:55:17.679 --> 00:55:19.400
can be hard to walk away from it, but you know,
1185
00:55:19.420 --> 00:55:21.900
you make a lot of money at this. So, His
1186
00:55:21.980 --> 00:55:25.119
unique ability is good. Jim Collins just released a book.
1187
00:55:25.179 --> 00:55:27.960
I listened to it. Have you done his yet?
1188
00:55:28.260 --> 00:55:30.590
He wrote Good to Great, right? He wrote Good to Great.
1189
00:55:30.619 --> 00:55:32.429
So that's the book I've read from him.
1190
00:55:32.710 --> 00:55:35.750
So he just released one in the last six months
1191
00:55:35.789 --> 00:55:38.110
or whatever. And I don't have my phone with me,
1192
00:55:38.170 --> 00:55:45.960
but it's living a life worth meaning or something. It's
1193
00:55:46.059 --> 00:55:49.559
very appropriate to our conversation. A life worth living?
1194
00:55:49.639 --> 00:55:52.300
Yeah. What to make of a life.
1195
00:55:52.489 --> 00:55:55.789
What to make of a life. Okay. He's reinforcing everything
1196
00:55:55.829 --> 00:55:58.210
we're talking about right now. So he did, because he's
1197
00:55:58.250 --> 00:56:00.710
a researcher, right? He pulled all these data sets and
1198
00:56:00.809 --> 00:56:02.869
had to do all these comparisons on people. So it's
1199
00:56:02.889 --> 00:56:05.409
fascinating because you're hearing about interesting people. Because you can't
1200
00:56:05.429 --> 00:56:07.329
pull much stuff up on you and I, but you
1201
00:56:07.349 --> 00:56:09.949
can on famous people. And so he's saying, and I
1202
00:56:09.989 --> 00:56:12.539
can't say for certain that everybody's identical to these folks,
1203
00:56:13.000 --> 00:56:15.860
but he's looking for certain characteristics there. In his case,
1204
00:56:15.880 --> 00:56:19.679
because he likes to use that term hedgehog, right? He's like,
1205
00:56:19.920 --> 00:56:21.840
what we do is we can move from hedgehog to
1206
00:56:21.880 --> 00:56:24.500
hedgehog to hedgehog throughout our lives. The other thing he
1207
00:56:24.539 --> 00:56:27.960
said in all his research, people most often after 50
1208
00:56:27.960 --> 00:56:31.139
had a better run than they did post 50, pre 50.
1209
00:56:31.139 --> 00:56:33.780
Like even like Jimmy Carter as a president and so-so,
1210
00:56:34.159 --> 00:56:37.610
but as post president, his impact on humanity was massive.
1211
00:56:37.989 --> 00:56:40.530
He gives lots of examples like that. The, one of
1212
00:56:40.550 --> 00:56:44.210
the great ones was Led Zeppelin. He said, um, Jimmy
1213
00:56:44.230 --> 00:56:48.090
Page and Robert Plant. And Robert Plant didn't want Zeppelin
1214
00:56:48.110 --> 00:56:51.260
to go on after Bottom died because they had started
1215
00:56:51.280 --> 00:56:53.739
the band together and so on. There was a point
1216
00:56:53.780 --> 00:56:59.480
where they did a reunion tour thing because Bottom's son
1217
00:56:59.619 --> 00:57:01.860
played the drums, I think, for him. He stepped in
1218
00:57:01.920 --> 00:57:03.780
and so they did this thing. They were offered like
1219
00:57:03.800 --> 00:57:05.820
a billion dollars to go back in. It's like, nope.
1220
00:57:06.559 --> 00:57:07.679
I don't need the money. I don't want to do that.
1221
00:57:07.739 --> 00:57:09.639
I want to keep playing with interesting people in Africa
1222
00:57:09.679 --> 00:57:12.570
and all this stuff. So again, He had designed what
1223
00:57:12.789 --> 00:57:16.710
his exponential life, his behead looked like. It was different
1224
00:57:16.730 --> 00:57:19.320
from others, but it did define who he was. So
1225
00:57:19.340 --> 00:57:21.989
that was, if I've learned anything on this journey, it's
1226
00:57:22.010 --> 00:57:25.400
that you got to define what, what greatness is for yourself.
1227
00:57:26.099 --> 00:57:29.800
And then, and then perhaps there is always the opportunity
1228
00:57:29.860 --> 00:57:32.239
in that sense to be a Richard Cooper or whatever,
1229
00:57:32.280 --> 00:57:35.019
because that sparks something in somebody else. It maybe goes
1230
00:57:35.059 --> 00:57:37.800
back to this thing where we met these successful people
1231
00:57:37.820 --> 00:57:40.269
or wealthy people and they're like really humble and, and
1232
00:57:40.329 --> 00:57:42.670
easy to approach and be around and so on is
1233
00:57:42.710 --> 00:57:45.340
because they've learned the same thing. It's like, if it's
1234
00:57:45.389 --> 00:57:49.199
just a bigger plane or whatever, you're going to be disappointed.
1235
00:57:49.559 --> 00:57:52.320
Well, I'll tell you, I mean, I think my biggest
1236
00:57:52.360 --> 00:57:54.480
takeaway is a couple of things. Number one is to
1237
00:57:55.079 --> 00:57:58.809
double down on relationships. I think when you, as a,
1238
00:57:58.900 --> 00:58:00.900
if you're a business owner in Michigan, if you're NEO
1239
00:58:00.940 --> 00:58:05.730
right now, like spending the time to love on other people,
1240
00:58:05.789 --> 00:58:07.750
making it a point in your life to be a giver,
1241
00:58:07.769 --> 00:58:10.250
not a taker, right? Like we talked about that, like
1242
00:58:10.269 --> 00:58:13.730
be a giver, not a taker. And when you do that,
1243
00:58:14.309 --> 00:58:16.789
you will build relationships. And when you think of other
1244
00:58:16.809 --> 00:58:21.000
people first, instead of yourself, amazing things will happen. And
1245
00:58:21.480 --> 00:58:23.539
where can people find more about you? If there's a
1246
00:58:23.559 --> 00:58:25.440
business owner listening to this and they want coaching or
1247
00:58:25.460 --> 00:58:27.719
if people want to buy, like where can people find information?
1248
00:58:27.739 --> 00:58:28.619
Where can they reach out?
1249
00:58:28.920 --> 00:58:32.889
So since about the time Gino departed, which was in
1250
00:58:32.889 --> 00:58:39.800
1994 or whatever. Mm-hmm. we then rebranded the company, the
1251
00:58:39.860 --> 00:58:42.099
CEO advantage. So it still exists today. I'm still with
1252
00:58:42.119 --> 00:58:44.610
the original partner that I launched to add just a
1253
00:58:44.929 --> 00:58:47.750
few coaches because we, again, we're not in the coaching business,
1254
00:58:48.530 --> 00:58:51.510
you know, like building coaching organizations. And so you can
1255
00:58:51.530 --> 00:58:53.070
go to the CEO advantage. You can learn about the
1256
00:58:53.090 --> 00:58:55.869
business coaching side of our business. And what I'm, I
1257
00:58:55.909 --> 00:58:59.210
call this thing, the legacy map or the exponential leader practice.
1258
00:58:59.690 --> 00:59:01.210
So if you want to be an exponential leader, then
1259
00:59:01.250 --> 00:59:04.550
you have to practice it on a daily, weekly, monthly basis.
1260
00:59:05.170 --> 00:59:07.679
But it is built around all the same tools and,
1261
00:59:08.269 --> 00:59:10.699
techniques that you guys have been interested in business and
1262
00:59:10.719 --> 00:59:13.219
so on. I just simply applied that to a person
1263
00:59:13.280 --> 00:59:17.340
instead of a business. And I do that locally. So
1264
00:59:17.659 --> 00:59:19.739
in the state of Michigan, I have one client outside
1265
00:59:19.780 --> 00:59:22.880
of Michigan, again, through a relationship. But if I'm getting
1266
00:59:22.900 --> 00:59:24.590
on a plane, I want to go somewhere fun. And
1267
00:59:24.659 --> 00:59:27.769
so everybody's a driveway. Yeah. And I just keep a
1268
00:59:27.809 --> 00:59:31.300
handful of clients. Interesting enough, They're all family-owned businesses. I
1269
00:59:31.340 --> 00:59:33.920
didn't intend it this way, but all my clients are family-owned.
1270
00:59:34.679 --> 00:59:39.820
And yeah, so I've always got capacity for maybe one more,
1271
00:59:39.840 --> 00:59:40.760
two more times.
1272
00:59:40.800 --> 00:59:44.139
Well, I'll tell you, if you're a family-owned business in Michigan,
1273
00:59:44.599 --> 00:59:47.699
you should call John Anderson. And thank you so much.
1274
00:59:47.719 --> 00:59:49.179
And really quick before I forget, I want to shout
1275
00:59:49.239 --> 00:59:53.300
out Tim Bryson at Sandler for making this introduction. If
1276
00:59:53.389 --> 00:59:56.449
you are someone in Michigan and you feel like your
1277
00:59:56.469 --> 00:59:59.590
sales team is just not delivering... Sandler would be a
1278
00:59:59.690 --> 01:00:01.690
really good call. And Tim, it is an amazing job
1279
01:00:01.710 --> 01:00:05.429
facilitating Sandler. So thank you, Tim. Appreciate you very much
1280
01:00:05.449 --> 01:00:08.050
for introducing. I mean, again, it's relationships, right? We met
1281
01:00:08.210 --> 01:00:11.550
because of relationship. We're probably going to meet more people
1282
01:00:11.610 --> 01:00:14.969
because of our relationship. And that's just, man, if I
1283
01:00:15.070 --> 01:00:17.329
I'm so I'm young, but I'm learning, I'm starting to
1284
01:00:17.510 --> 01:00:20.269
see that. And I'm starting to learn like the power
1285
01:00:20.329 --> 01:00:24.119
in people and the, and the, the, the, you know,
1286
01:00:24.139 --> 01:00:27.360
when you think of degrees of separation and, How legitimately
1287
01:00:27.460 --> 01:00:30.599
real that is. Like you really are one call away
1288
01:00:31.000 --> 01:00:35.519
from a life-changing relationship. You really are one person away
1289
01:00:35.559 --> 01:00:39.099
or two people away from that one relationship that's going to,
1290
01:00:39.159 --> 01:00:41.320
and so the world's way smaller than you think.
1291
01:00:41.840 --> 01:00:44.530
And you may not realize it in your lifetime. Again,
1292
01:00:44.710 --> 01:00:48.989
whether Mr. Cooper can see the impact he's had, but
1293
01:00:49.050 --> 01:00:51.510
if we give him credit for lighting the fire to
1294
01:00:51.550 --> 01:00:52.630
all this, yeah.
1295
01:00:53.050 --> 01:00:56.199
It's pretty cool. And who knows how many other John
1296
01:00:56.239 --> 01:00:57.840
Anderson's Mr. Cooper also inspired.
1297
01:00:58.380 --> 01:00:59.019
Yeah. Yeah.
1298
01:00:59.400 --> 01:01:02.400
That's incredible. Well, thank you so much. It's already been
1299
01:01:02.400 --> 01:01:04.389
45 minutes. You can believe it. And thank you so
1300
01:01:04.429 --> 01:01:06.550
much for coming on the podcast. I appreciate you a lot.
1301
01:01:06.710 --> 01:01:08.610
And the legacy that you left in Michigan, I know
1302
01:01:08.650 --> 01:01:12.090
it's not over. Whether you pursue this top five thing
1303
01:01:12.130 --> 01:01:13.389
or you have something new, I know that you have
1304
01:01:13.429 --> 01:01:14.909
great things ahead of you. And I think you're going
1305
01:01:14.929 --> 01:01:17.349
to be like Jimmy Carter after your post 50 is
1306
01:01:17.369 --> 01:01:19.969
going to be way more impactful than your pre 50.
1307
01:01:19.969 --> 01:01:20.389
I like that.
1308
01:01:20.679 --> 01:01:23.039
So you're welcome. And thank you for listening to this
1309
01:01:23.099 --> 01:01:25.559
episode of the Dylan England show as always like comment, subscribe,
1310
01:01:25.929 --> 01:01:27.630
Share with a friend. If you're in the car listening
1311
01:01:27.650 --> 01:01:28.929
to this, make sure you keep your eyes on the road.
1312
01:01:29.360 --> 01:01:29.599
All right.
1313
01:01:29.619 --> 01:01:30.599
We'll see you on the next episode.
1314
01:01:31.059 --> 01:01:31.239
Peace.