Why Your Relationships Are Your Greatest Business Asset w/ Jaclyn Strominger | Covert Code | EP 130

This week on The Covert Code Podcast, the topic is:
Why Your Relationships Are Your Greatest Business Asset
My special guest is Jaclyn Strominger, Success Strategist, creator of the LEAP Framework and Relationship Capital Formula, co-author of Charting True North, and host of the Unstoppable Success Podcast.
Jaclyn built businesses for years through one thing she seemed to do naturally: relationships.
Then she moved across the country from Massachusetts to Reno, Nevada, knowing almost no one.
Suddenly, the network she had spent years building was thousands of miles away.
Instead of allowing that to stop her, Jaclyn turned relationship-building into a deliberate strategy. Within days of arriving in Reno, she began attending events, meeting people and intentionally following up. Her business took off, and she realized something important:
Relationship-building isn't simply a personality trait.
It's a skill.
In this episode, Jaclyn and I talk about how to move beyond collecting contacts and start building what she calls Relationship Capital.
Her formula is simple:
Relationship Capital = People × Action
We discuss how to follow up after networking events, why listening is one of the most underrated business skills, how to provide value without immediately trying to make a sale, when to stop pursuing an unresponsive contact, and why long-term relationships often create opportunities years after the first meeting.
Jaclyn also walks us through her LEAP Framework: Leveraging Communication, Energy, Action and Performance, and why leaders should continually revisit their vision, mission, values and the people surrounding them.
CONNECT WITH JACLYN STROMINGER
Official Website:
https://jaclynstrominger.com/
LinkedIn:
https://www.linkedin.com/in/jstrominger/
Instagram:
https://www.instagram.com/jaclynstrominger/
Facebook:
https://www.facebook.com/JaclynStrominger
Jaclyn's current platform focuses on helping CEOs and entrepreneurs build relationship capital, break plateaus and create greater business momentum.
LISTEN TO UNSTOPPABLE SUCCESS
Unstoppable Success Podcast:
https://podcast.jaclynstrominger.com/
GET THE BOOK: CHARTING TRUE NORTH
Charting True North: The CEO's Guide to Authentistic Leadership
By Jaclyn Strominger and Damian Andrews
Amazon:
https://www.amazon.com/s?k=Charting+True+North+Jaclyn+Strominger
GET THE BOOK: THE COVERT CODE
The Covert Code – Mastering the Art of Digital Marketing
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ABOUT HOST ANNA COVERT
Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With more than two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies including Microsoft, Apple and IBM and leads Covert Communication, Hawaii's largest digital agency.
ANNA'S WEBSITES
The Covert Code:
https://thecovertcode.com/
Anna Covert:
https://annacovert.com/
Covert Communication:
https://covertcommunication.com/
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