Inside New Era’s Wildly Complex (and Effective) SMS Program

Stephanie Charon, Postscript's unofficial Chief Entertainment Officer, walks you through how to message your buyers vs prospects, plus how to get granular for even better results. We cover: - Why segmentation isn’t optional if you want better ROI - The easy buyer vs. prospect split that moves th…

Kace joins us to break down the anatomy of a high-performing SMS welcome series, sandwich-style (yes, really.) From the first slice of incentive “bread” to the double-stack of reviews and bestsellers, we talk through how to serve a simpler, smarter experience that reduces decision fatigue and get…

Learn how to use FAQ campaigns in SMS marketing to proactively answer your customers’ top questions, especially for higher-value products. Pulling real customer FAQs into targeted SMS sends can reduce hesitation, ease the burden on your CX team, and boost conversions from prospects who are close bu…

Travis talks us through the benefits and strategy behind creating a "Brand Persona" for your SMS channel and your marketing in general; a character that represents and embodies your brand to make customer interactions feel more personal and human. It costs nothing, is simple to set up, and can mass…