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What are your clients trying to tell you while you’re busy giving them excellent advice?
Their unfinished answers could change your next podcast episode, your Substack content, and the offer you invite them into.
My daughter was twelve when she asked me to stop assuming I knew what she needed.
Sometimes she wanted advice. Sometimes she wanted me to listen. Sometimes she needed a good, swift kick in the pants.
I had been choosing for her.
That habit can follow you straight into your business. Someone starts explaining. You recognize the problem. Out comes your expertise.
They thank you. Later, they’re still having the conversation they meant to have with you.
In this episode, I show you how to turn client conversations into relevant podcast content and calls to action: ask what someone means, listen for what matters, and connect your invitation to the help they need next.
You’ll hear:
- How to turn “I need to publish more” into a specific decision that fits your capacity.
- The question that helps you define what a successful podcast guest appearance looks like.
- Why “I need to email more consistently” might conceal a fear another sending schedule won’t solve.
- How an author’s book-selling goals and boundaries shape her podcast guesting strategy.
- Two CTA examples that give someone a reason to take the next step.
- What you miss when you fill a thoughtful pause with a premature offer.
You don’t have to fill that space with everything you know.
Want help connecting what your audience tells you to your content and offers? Join the Studio as a paid subscriber. Bring a real exchange from your DMs, a question someone asked after an interview, or the invitation you keep rewriting.
Join the Substack Podcast Studio
If you are not inside the Studio yet, start with a free subscription and come peek around.
Fair warning: you won't stay free for long.
The Substack Podcast Studio: thevirtualpodcastschool.com/substack
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Book a consult for a podcast launch package. thevirtualpodcastschool.com/consult
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Book a Mic Drop Mastery Power Hour:
thevirtualpodcastschool.com/podcastcoaching
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thevirtualpodcastschool.com/healthcheckup
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thejenrogers.substack.com/subscribe
