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Nicole Lesko, Meredith's SVP of data, ad platforms and monetization has been encouraged by a rise in RFPs and soaring demand in June, a sign that advertiser are returning to digital advertising even as the pandemic is on the rise. In this episode, she'll get into the advertiser trends that are currently affecting the publisher community.
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Keith Eadie, VP and GM of Adobe Advertising Cloud and head of product for Adobe Analytics, reports in from his garage, aka, his home office. Keith shares why Adobe Advertising Cloud is pulling out of programmatic TV, why incrementality is starting to pick up steam and tips for weathering a crisis f…
Digital agency Jellyfish is marching on toward global expansion, despite the global pandemic. In this episode, CEO Rob Pierre talks to AdExchanger about the agency’s acquisition plans and how it manages client spend across a the evermore powerful walled gardens.
In March, Elana Gold took over the chief marketer role at Del Monte Fresh, one of the major US fruit and produce companies, with big plans to promote whole new product lines, like a sweeter pineapple and a crispier version of lettuce.
Since the pandemic hit, Del Monte opened its first-ever retail …
Snopes COO Vinny Green talks about how the company is leaning more into reader revenue as it builds up its brand as the go-to place for debunking the fake news that swirls on social media.
إخلاء المسؤولية: البودكاست والأعمال الفنية المضمنة في هذه الصفحة مأخوذة من AdExchanger، وهي مملوكة لمالكها وليست تابعة لشركة Listen Notes, Inc أو معتمدة منها.
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