The SmartAss Marketer - QUICKIE Stop Chasing Two Rabbits At A Time

Tom gets a little fired up about social media and why it's so critical that brands embrace the notion of thought leadership and start creating content for their target audience.

As marketers we've all been guilty of it, chasing shiny objects SQUIRREL!. Tom drops some advice on how to stay ON TARGET with your social media and content marketing efforts.

Tom digs deep into empathy and smart marketers get to know their target audience when they create content.