Snapchat Spotlight - $1M/day Paid to Creators

Aug 2020 $20/share
Feb 2021 $60/share
3x increase in share price
Nov 2020 launch of Spotlight
Inclusive Stakeholding
Inclusive Equity
Paying out Creators
⭐ “Ultimately it's about what is going to make creators the happiest.”
Competing with TikTok & IG Reels
250M Daily Active Users (DAU)
Paying out to top 100 creators of most popularly viewed Spotlights each day
#1 gets paid most (~$100,000)
#100 paid least (~$1,000)
Submit every 5 mins
Snapchat spending $365M/year
Must be grossing $365M+/year from Ads
Uber approach of just bulldozing to domination
If my Spotlight video rakes in 1M views, pays me out ~$100,000
That would mean each view was worth $0.10
If the viewer was to only watch one video (highly unlikely)
More competition on-boarding, harder to win daily prize money
Each viewer is likely watching dozens of minutes of videos
Creating $1+ of revenue for Snapchat since they are watching several ads while browsing
250M Daily Active Users (DAU)
Some users won’t earn Snapchat a penny in ads (log in, reply to DMs, watch 1 video)
Some users will earn Snapchat $10 in ads because they’ll use the platform for 5 hours that day
Cam Casey (19 year old TikToker with 7M+ followers)
Heard him first discuss Snapchat Spotlights on David Dobrik & Jason Nash’s VIEWS Podcast
Casey reported in mid-Jan to be making $3M+ since Spotlight launched in Nov 2020
100+ posts per day (one every 5 mins = up to 12/hour = max 192/day with 8 hours sleep)
Lottery ticket submissions
Takes 3-4 weeks after Snapchat Pay verification to receive money
Team Snapchat sends you a chat message notifying you ranked in the top 100 and earned $
You confirm your email, age, taxpayer verification via Hyperwallet (PayPal)
27 year old Lowe’s employee earning $12.50/hour
Posted sister deep frying turkey on Thanksgiving
Earned her $500,000 on Snapchat Spotlight
The Algorithmically Curated Feed of Vertical Video
Trending: dancing videos, prank videos, challenges, tutorials
No public like counts or comments
All creators, not just influencers, make money when video goes viral
⭐ CROWD-SOURCING PLANET’S TOP TALENT ⭐
Decentralization Renaissance
Snapchat can become key player if it moves fast because TikTok will compete with daily $1M purses
So will IG Reels if it’s smart & even YouTube
The Clubhouse/Twitter Spaces conversation is nowhere near as interesting as the Inclusive Equity opportunity with Creators on Snapchat Spotlight
Snapchat is also incorporating Astrology into the platform!
Also a whole suite of other fascinating geolocation features, media packages, AR glasses, etc.
Huge rebirth for Snapchat, brilliant Inclusive Equity Pioneering, stonk will likely soar
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