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As hospitality grapples with fragmented systems, rising operational complexity, and rapidly evolving guest expectations, what technology foundations are needed to enable truly connected, experience-led travel? In this episode of Setting the PACE, Tim Davis speaks with Paco Pérez-Lozao Rüter, President of Hospitality at Amadeus, to explore how the industry can move beyond isolated “tech islands” towards cloud-based, data-centric ecosystems that support personalisation and digital merchandising at scale. Paco shares insights on the shift from transaction-centric models to traveller-centric journeys, the importance of unified data architecture, and how next-generation core platforms are enabling new use cases across distribution, operations and guest engagement. The conversation examines the realities of technology adoption in hospitality, the balance between building, partnering and acquiring capabilities, and how AI-driven models could reshape how travel is discovered, planned and booked. Paco also provides a global market perspective, discussing regional growth trends, changing traveller behaviour and what distinguishes industry leaders from those struggling to keep pace.
