معلومات عن هذه الحلقة
Allison Lynch has the depth of experience that most marketers could only dream of having. As an early employee at Whoop, she had hands-on involvement in all the levers of marketing (and beyond). Athletes and content ended up becoming a big part of her role, which put her squarely in competition with Second Nature host, Aaron Lutze (who lead content + community at Oura). With both roles in their past, this episode is a chance for them to regroup and compare notes on their experiences - as well as what it taught them about the future of marketing.
Show Notes:
Allison's website: https://www.allisonmary.com/
Allison Lynch: https://www.linkedin.com/in/allison-lynch-76b48652/
Allison's Substack: https://notaconversationalpace.substack.com/
Whoop: https://www.whoop.com/
Oura: https://ouraring.com/
Allison's Article on Matter Of Brand: https://amatterofbrand.substack.com/p/influencers-vs-athletes-the-bubble
Sara Vaughn: https://www.youtube.com/@smevaughn
Mali Noyes: https://www.youtube.com/@malinoyes
BPC - Brand, Product, Content:
Saucony x Minted: https://mintednewyork.com/products/speed4
Salomon x Kith: https://kith.com/collections/salomon
Gabby x Vogue: https://www.vogue.com/article/how-sports-and-fashion-fell-in-love-angel-reese-gabby-thomas-frances-tiafoe
Hoka - Run Stop Corner Shop: https://www.runnersworld.com/uk/news/a63441861/hoka-run-stop-corner-shop/
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