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Welcome to the Real People Real Business Show.
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My name is Stephanie Hayes, and I'm a business strategist who helps experience business owners design asset-based business models that set them up for growth and exit.
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I love to speak with like-minded entrepreneurs to share their real stories and the gritty details on how they've navigated their own way through.
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On this show, you won't hear about the glamorized entrepreneurship journeys that you see online, and you won't be told how to make six figures in six weeks.
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Instead, you can expect to hear real, vulnerable and inspiring stories you can relate to that have helped create the foundation for each of our guests businesses today.
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I am so excited to welcome Mora de Galler moira shows coaches, business leaders and service-based entrepreneurs how to build a top tier income from speaking and become a sought after authority worldwide.
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She went from being a youth worker, living in London, making 30 K a year to a business mentor and speaker building multiple six figures in revenue.
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Just two years after she discovered the power of speaking and now shows her clients how to do the same in half the time, she has captivated audiences worldwide with her powerful presentations, her retreats in Paris, New York.
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Valencia Dublin, and soon Morocco, which I would really like to go to.
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Sharing the outstanding success stories from her clients who have created financial independence for themselves.
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Welcome to the show, Moira.
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Thanks so much for being here and taking the time to share your story today.
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Thanks so much, Stephanie.
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It's brilliant to be here with you.
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So tell me the story, youth worker in London.
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How do did you make the transition into speaking and building the business that you have today?
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Tell us everything.
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Yeah, transition.
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It makes it sound like a nice word that maybe it all flowed, but it certainly was not the case.
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Not at all.
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But but yeah, I think like like many women, when they get close to 40, they start questioning their lives and what they do and who they are and how they're spending their time and their money and all that.
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And I, I was no different.
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I was approaching my 36th birthday and I just all of a sudden was overwhelmed with, is this it?
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Is this as good as it gets Moira, you know?
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And I remember like going through a whole time where I was just like really down and a little bit depressed with my life, where I'm like usually all like, let's go, let's party, let's have fun.
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You know, I was super energetic, so it was, it was strange for me to feel like that.
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I really felt it.
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And You know, I felt like I was looking for a sign from the universe, Stephanie, as we do.
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And just out of nowhere, a friend of mine who had owed me money from, you know, a long time ago, he arrived back in London.
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He was like, oh, hey Moira, you know, thank you so much for lending me that money.
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And I was like, thank you so much.
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And like, you know, the, the woman I was then or the girl.
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I would've said, let's go, let's party.
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Let's have a great weekend.
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And I just thought, no, maybe this is the sign.
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So I did what every girl would do in my situation.
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I bought myself a ticket on the Eurostar to Paris, and I went there to go like, I'm gonna make some decisions about my life.
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And in Paris, I had a moment of, you know, London is just not for me anymore.
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And while I was sitting in this beautiful cafe in Mummar, thinking about where else in the world I could go, cause I was living in London at the time.
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I had a phone call from home and there was something about the way the word home came up on the screen that day that I had this.
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Sense of peace wash over me and I was just like, oh my God, I wanna go home.
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So I left Ireland when I was 18 years old and this was me at 36 with the world at my fingertips.
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And I wanted to move back to this little village in the middle of nowhere and start again.
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What?
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And yeah, it was the best decision I ever made because that sparked the entrepreneurial fire in me because I literally had to come up with something to do because finding a job here wasn't really an option.
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And my first business was a travel business cuz I wanted to promote my local area.
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And then from that I learned that businesses really needed help with sales.
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So I focused on sales in the beginning and then speaking became part of the journey just a little bit down the line.
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But that's really how it happened.
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And, you know, looking back, I'm so glad I did that because I, I my mom didn't have long to live when I made that decision.
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And I would never have known, nobody would've known, but she only had five years to live.
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And I was just so glad that I moved back home and got to spend those five years with her living back here.
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Yeah.
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And you know, I, I am, I'm not a, a religious person, but I honestly believe there is some sort of energy in the universe that, that guides us in some direction with our intuition and who knows where that came from.
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And so you started a travel business?
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I.
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And what happened with that business?
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So did it continue to grow?
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Did you Yeah.
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Evolve past it?
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It was, yeah, it was really, that was really a passion project because when I moved back home, I could really see that businesses were struggling and the main industry was tourism, and I was just like, that's crazy.
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This place is amazing.
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So I just really took it upon myself to create adventures like heart led.
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Like kinda hidden gem adventures where I got all the local services together and we would put on these amazing adventures together.
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But it was from working with those individual businesses that I started to really learn about the problems that businesses were actually facing, which was really getting sales and clients.
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And I had spent like maybe.
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I'd say probably six years of my life working in marketing before I got into youth work.
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Cuz youth work was another, you know, like I felt like this was like my calling to do that work for a while.
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So I was able to draw on those skills I had before and start helping these people individually.
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And then that's how my coaching business started.
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And I'm not, I don't think that my business continued, but the partnerships, the JV ventures that were created among all those businesses that stayed strong and that continued to, to blossom.
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So when did you make the transition into what you're doing now, into coaching and, and sort of how did that work?
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Yeah, so how did, it was messy.
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Let's say I didn't do like a launch of a coaching business.
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I just started.
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More or less phasing something out and then just pulling in something new, which I think is really important for people to think when they're thinking about a business.
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Like I think they can go into this like frame of mind, oh, I need to launch and I need to do this big, whole big thing.
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But actually you don't.
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You just want to just start bringing something new in, just adding another layer to what you're doing.
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And then eventually the other thing.
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The other project will just phase out.
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And that's a much better way to do it cuz then you can make the mistakes when mistakes are low then and you're not like, you know, like, oh, I'm launching my new business and then nobody knows about it.
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And give yourself a ti a bit of time to actually build some relationships and build some clients.
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And that's when speaking became a thing for me because I realized after I had worked with those local businesses, there wasn't that many and I wasn't living in a very highly populated area.
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I.
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I had to travel sometimes like four or five hours to go to a networking event.
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And I was really thinking I need to find a faster way to get in front of business owners cuz I knew I had a really great message for them.
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So I literally fi stumbled upon an event locally, which is unheard of here.
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And there was a sign saying entrepreneurs, authors, leaders, all this.
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And I was like, I need to be one of those speakers.
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And you know, I had the voice.
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Like we all have, like, you know, well, who do you think you are?
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What are you gonna talk about?
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You don't speak on stages.
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But just swallowed my pride.
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Walked into the office and asked the organizers if they would consider me as a speaker, and gave them a little bit of a spiel about what I had been doing.
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And they said, yeah, we've actually seen you on social media.
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And I had had some.
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PR from the travel business in some national newspapers.
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So people had known of me.
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And yeah, I got to speak and in 30 minutes on the stage at that event, I was able to do more in terms of client enrollment in 30 minutes.
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That had taken me three months before, so I was like, I find a way that I can grow my business fast today.
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Right, right, right.
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And if you can get on stage and you're comfortable in it, in the stars aligned for you, it can be extremely effective.
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But I wanna go back to something that you said, and I think it's really relevant to this show, to the way that we work with clients to, you know, my own personal values and beliefs.
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And that is that you don't need to do some big.
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Fancy launch in order to check the checkbox that says, I've launched my business.
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This, this is often and normally a slow, progressive, you know, growth over time.
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And I like the idea of changing one small thing at a time, right?
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Mm-hmm.
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And slowly evolving.
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People seem to have this This idea that everything needs to be rush, rush, rush, and a big bang and, and mm-hmm.
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It often can, there's so much risk associated with that.
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And there's also so much disappointment because it takes so much to get that right.
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And so I think it's entirely permissible and advisable to take the route that you did.
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Yeah, and it's like often like they, people who do often do that, they don't have the assets for a launch.
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You know, they're just thinking about, you know, the front end.
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I've got my business, I'm gonna do this.
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And you're like, yeah, but where, like, what are the assets you're gonna use to actually do this?
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And it seems to be like the last thing people think.
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That's why I would really encourage people to consider speaking, because Speak speaking actually built me an audience very, very fast of people who heard my story, who got to experience my energy.
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And then when I, they were on my list, I built a very highly engaged list because people actually knew me.
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Before they joined my list or they felt they did, because that's what speaking does.
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You can feel like you know a speaker after like 30 minutes of listening to them speak.
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Yep.
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You create a shared experience together.
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And also, you know, it's a wonderful, I I, this is what I like about podcasting too, is it's a wonderful way to become known and to know others because you get to, you get to hear and you get to experience so much more than, you know, just looking at pictures or, or the written word or what have you.
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So how do you recommend someone goes about.
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Building their speaker profile and, and you know, finding those first engagements where, you know, it's like, it, I know speaking tends to be one of these things where it's like a little chicken and egg.
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I will start to get more speaking engagements when I have more speaking engagements too.
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Reference, I, I'm sure you have this question all the time.
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Yeah, absolutely.
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And you know, like if you, if there's anybody listening here and they have never spoken before please don't think that I jumped on stage and I was just like, fearless.
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I was shaking.
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You know, I went through my whole like thing of being afraid to speak, but when I, I mentioned earlier, you wanna make the mistakes when the stake are low.
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So find an event that's local to you that might have 10 to 15 people.
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And offer your services there cuz you're more likely to get booked there cuz the person knows you, likes you, trusts you, and probably wants to support you in what your, what your endeavor is.
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So a female business networking group a local business event, like something like that.
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Chamber of Commerce.
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A chamber of commerce.
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Exactly.
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Yeah.
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Just offer to do a 20, 30 minute presentation there.
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And if you do a good job, if you provide value and people like what they hear, not only will you get clients, but somebody else in that room will probably be able to suggest the next place you speak for you, the next place you can speak.
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Because stages lead to stages.
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And I think that if you sit down and think, oh, I need to book 12 stages this year or something, like, it can be daunting, but yet two or three.
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And be smart enough to use those two or three to get five or six outta that.
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Right, right.
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Yeah, yeah.
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I've heard that though.
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And what happens with that, Stephanie, is you just get better.
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You get better and better every time you do.
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And then when the big opportunity comes, which everybody wants, the big opportunity, you're ready for it.
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You've made all your mistakes, you've ticked all your boxes, you know you've gone through all the feels, and then you're ready for a big stage.
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And it's okay to start small.
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Totally.
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Small stages are gold mines.
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People don't realize, I think a lot of people think that they have to be on the big stages that, that that's all that matters.
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I remember a lady talking to me who, she's built a business around speaking as well, and she said, you know what I did?
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I just decided that I was gonna speak on a hundred stages.
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Mm, speak on under stages.
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I started with local and it didn't matter what they were, and she goes, at some point in time I reached this critical mass where it stopped being me asking to speak, and it started being me being asked to speak exactly.
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All compounded.
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That was a great, so I did something similar where I, I, I said I was gonna speak in every county in Ireland, so, Ireland's got 32 counties, so I was like, that's 30 th two stages.
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I usually get another stage booked, so that could be 60.
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So I was like, I'm just gonna do that.
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Plus I got to see my country, which was just a brilliant way to get to travel around the place.
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How long does it take to get from one county to another?
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Well, that depends.
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Like the county that I'm in right now, it could take me two hours to get to somebody else who's like, you know, on the other side of the county.
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But it's, it's fairly small.
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I think you Google from the top of Ireland to the bottom and about seven hours depending on Oh, okay.
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Waterway or something like that.
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Yeah, yeah.
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I mean, we're just, we're nothing compared to this.
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States, come on.
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Or Canada?
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I'm in Canada and I was thinking, gosh, I could speak in every province.
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I'm like, getting from one province to another on the other side of the country is a good, you know, seven hour flight.
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So, totally.
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And I, I d I actually started to plan a tour of Canada.
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And actually that's the year that my mother passed away.
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So it never came to pass.
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But I was gonna do that.
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And then I was like looking at going, oh my God, this country is ginormous.
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What am I thinking?
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It is, and there's a lot of space.
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Mm-hmm.
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Like mm-hmm.
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You know, you go to the States and it's, it's like town, town, town, town, town, town, town, city.
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Whereas in, in Canada, you'll go town.
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Travel, travel, travel, travel, travel, travel, travel, town, travel, travel, travel, travel.
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Like, there's a lot of space in between our, sort of our, our urban areas.
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Right.
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So, you know, you kind of do need to plan it out, I guess.
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But, you know, we're, we're a, we're, we're a different country for sure.
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So, you know, for, for people who are interested in speaking and making, speaking part of their visibility strategy, I know it's not for everyone, but.
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Can it be, I, there are people who will say, oh, I'm introverted, or I, I don't like to be on stage.
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What's, you know, how do you get past that?
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Yeah.
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I, I think if, if, if you're thinking about it, it's for you.
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So regardless of whether you're an introvert or an extrovert, because I think for introverts, and, you know, one of my one of the coaches in my program, we were talking about this with our clients today, like introverts think that, you know, they need to be like this highly energetic and, you know, all like Tony Robbins style person.
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And actually you don't, but you do need to have a good talk.
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And it's, you need one good presentation.
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So just think about it as one performance, and if that performance hits on the pain points of your audience, you relate to them.
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They like your story, they like you.
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You're gonna get clients regardless of whether you're an introvert or an extrovert.
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I don't think it matters.
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I think everybody's got their own style and I think everybody's style will be appreciated.
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And remember, we're like, I'm a firm believer.
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Like when I go to speak in a room, there's people in that room that are assigned to me.
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Like I am gonna be the person who's gonna help them take, take them to their breakthrough.
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I know that it might not be the entire room, but I'm never speaking to everybody.
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I'm only ever speaking to the people who have the problems that I solve.
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So that's not gonna be everybody.
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Yeah.
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And I think that's important too, right?
00:15:42.164 --> 00:15:55.365
Because we, I, I think when we, when we try to create talks, we're trying to, we're trying to make everyone happy, but it's, it's absolutely true that, that you are speaking to, to a handful, aren't you?
00:15:55.365 --> 00:15:55.634
Mm-hmm.
00:15:56.534 --> 00:15:56.865
Yeah.
00:15:57.195 --> 00:16:10.274
Because, you know, If you're solving a problem that's common in your market, like you can be sure that the people, like if you know, if it's in sales or if it's in business and making money or wealth or like, you know, something like that.
00:16:10.274 --> 00:16:14.294
There's going to be people in that audience that have the problem, but the people that don't.
00:16:14.764 --> 00:16:18.904
Maybe they don't have the problem yet, but they might remember you because they heard you speak.
00:16:19.174 --> 00:16:26.445
Maybe one of their neighbors sisters, brothers, has a business and they're like, oh my gosh, I need to introduce Moira to, to my, to my neighbor.
00:16:26.445 --> 00:16:27.434
This is what they need.
00:16:27.825 --> 00:16:31.184
Or they're just gonna enjoy it cuz they're, they're there for something else.
00:16:31.184 --> 00:16:32.595
They'll get something practical.
00:16:32.625 --> 00:16:35.144
They might pick up a tip or, or something along the way.
00:16:35.445 --> 00:16:37.424
But I think ev you're making a mistake.
00:16:37.485 --> 00:16:43.125
If you're going into a room to please everyone, I think you want to go into that room and provide value.
00:16:43.509 --> 00:16:54.340
To the best of your ability and be as engaging as you possibly can, but not to be there to please everybody, but understand that everybody will get something out of your talk, but you're there to do a job.
00:16:54.549 --> 00:16:57.759
You're there to provide breakthroughs and transformation for the people that you help.
00:16:58.000 --> 00:16:59.440
So you should go with that intention.
00:17:00.669 --> 00:17:02.049
So what makes a good topic?
00:17:03.625 --> 00:17:09.654
Well, I think that topics are really good and, and around the four key areas of people's lives.
00:17:09.924 --> 00:17:13.134
So it's gonna be like money sales business.
00:17:13.464 --> 00:17:16.464
Then it's gonna be like love, sex, relationships.
00:17:16.894 --> 00:17:21.714
Fulfillment purpose, direction, and then I guess spirituality mindset.
00:17:22.015 --> 00:17:27.115
Those are really the areas that people invest in, and those are the areas that people have big problems in.
00:17:27.355 --> 00:17:31.045
So if that's the case and that it's, you know, it's very important to remember that.
00:17:31.480 --> 00:17:36.670
The more specific your talk title can be within those areas, the more likely to get booked that you are.
00:17:36.819 --> 00:17:41.009
So I would say that that's, that would make a good anything in those categories.
00:17:41.460 --> 00:17:45.384
And then if you're an entrepreneur, your talk is basically what's your message?
00:17:46.164 --> 00:17:49.704
You know, what is the, how to solve problem without x?
00:17:49.704 --> 00:17:51.355
What is that thing that you talk about?
00:17:51.355 --> 00:17:52.765
That's really what you talk about.
00:17:52.765 --> 00:17:58.134
And I train people how to have one presentation, Stephanie, so that they get really good at that one presentation.
00:17:58.839 --> 00:18:00.309
And then they just change the audience.
00:18:00.309 --> 00:18:01.480
They don't change their talks.
00:18:01.480 --> 00:18:02.529
They don't change their stories.
00:18:02.529 --> 00:18:03.819
They just get really good at it.
00:18:04.180 --> 00:18:12.910
And if you look at all the best speakers and the famous people that we think of, like say Tony Robbins has been doing the same content in U P W for the last 40 years.
00:18:13.329 --> 00:18:13.839
That's the same.
00:18:13.839 --> 00:18:15.099
He's doing the same thing.
00:18:15.105 --> 00:18:17.319
You know, Mel Robbins talks about the same thing.
00:18:17.349 --> 00:18:19.180
Les Bryan talks about the same things.
00:18:19.359 --> 00:18:25.029
They have one presentation, they probably have a few more, but they have a key presentation that you know their content.
00:18:26.575 --> 00:18:38.805
And I, you know, one of the things I've learned in trying to create, trying to create speaker worthy content is that the emotional connection is so critical.
00:18:39.224 --> 00:18:39.255
Mm.
00:18:39.255 --> 00:18:43.724
And I remember going up there and thinking, oh, I'm just gonna teach everybody how to, you know, build a business model.
00:18:46.140 --> 00:18:46.380
Yeah.
00:18:46.890 --> 00:18:48.750
Oh, I'm sure everybody be lining up for that.
00:18:48.990 --> 00:18:54.539
But if I could, and I, you know, I've got good things to say about it, but it's not a, it's not an emotional topic.
00:18:54.539 --> 00:19:08.549
It doesn't appeal to, like, I love what you just listed off, and I wanna pin that somewhere because if it doesn't appeal to one of those, so how can I turn business models into something that appeals to us on an emotional level?
00:19:09.240 --> 00:19:12.480
How can I, so what does, what would you say a business model does for people?
00:19:13.365 --> 00:19:26.684
Well, it helps them feel connected to their business and their, them being connected to their business means that they can create a life for themselves that helps them support their families and be present for their families.
00:19:26.684 --> 00:19:31.065
And finally, you know, find that connection to their families that they couldn't when they had a job.
00:19:31.065 --> 00:19:34.545
And, you know, we work backwards from that and work backwards from that to the why.
00:19:34.994 --> 00:19:39.134
You know, the, the business model is what keeps you in that sustained.
00:19:39.575 --> 00:19:41.615
You know, lifestyle that you really want.
00:19:41.914 --> 00:19:50.884
Whereas if you don't have the right business model and you've created a business model that's in conflict with who you are as an individual, then it, that's a business that's likely to fizzle, right?
00:19:50.914 --> 00:19:51.184
Mm-hmm.
00:19:51.634 --> 00:19:55.684
So I wouldn't, I would, I would base it around how to build a business.
00:19:56.049 --> 00:20:02.079
Without whatever emotion they have, without the frustration that will last, that will create wealth for a lifetime.
00:20:02.319 --> 00:20:09.190
So I would kinda like play around with something like that, and I wouldn't get too much into the business model because they don't care.
00:20:09.190 --> 00:20:14.589
But when you talk about business, then you say, and the way that you do that is you need to create a model.
00:20:14.650 --> 00:20:16.960
And then you have, you talk about it within that.
00:20:16.960 --> 00:20:21.400
But I don't think I would go down that route with the talk because it might be like, oh, what's that with the talk title?
00:20:21.400 --> 00:20:22.240
Be like, what's that?
00:20:22.305 --> 00:20:27.884
Exactly, but how to build existence without frustration that lasts a lifetime and creates wealth and legacy for my family.
00:20:28.005 --> 00:20:29.115
I wanna know about that.
00:20:29.984 --> 00:20:32.835
Well, I'll tell you what it ended up as well.
00:20:33.494 --> 00:20:38.325
It ended up as a talk that was called Reluctantly Feminine.
00:20:39.105 --> 00:20:39.434
Okay.
00:20:41.204 --> 00:20:43.244
And it just, you know, it was part of a process.
00:20:43.335 --> 00:20:48.525
And I imagine that you have a process similar that you are taking your clients through.
00:20:48.525 --> 00:20:51.055
So tell me a little bit more about how you work with your clients.
00:20:52.095 --> 00:20:57.315
Yeah, I think the first thing that every entrepreneur needs to CL get clarity on is like, who?
00:20:57.404 --> 00:20:58.365
Who are your people?
00:20:59.055 --> 00:21:00.285
What are their problems?
00:21:00.315 --> 00:21:03.555
And what is the big outcome that only you can offer them?
00:21:03.555 --> 00:21:06.045
So we start off with identifying the big problem.
00:21:07.259 --> 00:21:08.609
And then what's the pay?
00:21:08.609 --> 00:21:16.890
What's the big payoff that they get if they solve that big problem, and what's the path and process, the unique path and process that they can only get through you?
00:21:17.400 --> 00:21:24.869
And then from there, we turn that into a signature presentation with a built-in offer so that every time you speak, you gather leads.
00:21:24.930 --> 00:21:28.140
And those leads will turn into high, high ticket sales on the backend.
00:21:28.500 --> 00:21:33.839
And if you've got a 20 K offer, or let's just say a 10 K offer, and you get two clients every time you speak.
00:21:34.380 --> 00:21:38.369
Well, that means you're getting 20,000 in revenue every time you speak.
00:21:38.369 --> 00:21:45.089
If you do that once a month for six months, you're on your path to a six figure business or do it twice a month, you're on the path to a multiple six figure business.
00:21:46.230 --> 00:21:48.930
And that's, you know, provided that you're finding an audience.
00:21:49.470 --> 00:22:01.440
Yeah, well, finding the audience is key, like I was saying before, but I think if you can find your first two or three and you have a good message and a good talk title, and you're actually able to deliver value, you'll get invited to speak.
00:22:02.214 --> 00:22:02.414
Yeah.
00:22:02.420 --> 00:22:17.924
That stage that I told you that I shared earlier where I was able to do more in 30 minutes, one of the things that happened at that stage was I was approached by a national event host, and she was, she was there just networking, whatever, and she was like, I loved your story.
00:22:17.930 --> 00:22:20.894
Would you come and speak at our event in the, in the summer?
00:22:20.894 --> 00:22:22.694
And I was just like, well, how many people will be there?
00:22:22.694 --> 00:22:24.464
And she was like, oh, it'll be 200 people.
00:22:24.884 --> 00:22:28.835
And there was me in a room with like 30 people and I was just like, Wow.
00:22:29.075 --> 00:22:41.404
So I, and also I had almost six months to prepare for that event, which I think is another thing that stops entrepreneurs like saying yes and getting or asking for stages cuz they're like, I'm not ready yet.
00:22:41.855 --> 00:22:44.105
Always remember if you get booked, you're gonna have a.
00:22:44.204 --> 00:22:46.545
Specific timeframe to get ready.
00:22:46.694 --> 00:22:52.454
And if you know you're going on that stage, you will be practicing and you'll be preparing for sure.
00:22:52.634 --> 00:22:58.944
But if there is no stage to get ready for, you're getting ready to be ready for something and you know nothing about it, so it won't happen.
00:23:00.240 --> 00:23:00.779
Yes.
00:23:00.900 --> 00:23:01.410
Yes.
00:23:01.769 --> 00:23:08.309
And so when you're working with your clients, are you working with them, you know, in sort of a container?
00:23:08.309 --> 00:23:11.529
Or is it, you know a longer term engagement?
00:23:11.769 --> 00:23:14.710
You know, if I came to you and I said, okay, ma, Mario, let's do this.
00:23:15.400 --> 00:23:15.849
Yeah.
00:23:16.150 --> 00:23:17.140
It would be where do we start?
00:23:17.559 --> 00:23:17.740
Yeah.
00:23:17.740 --> 00:23:22.930
It would really depend on what it is that you need specifically and how fast you want to get it done.
00:23:23.740 --> 00:23:26.170
Yeah, so there's different levels of working with me.
00:23:26.349 --> 00:23:28.930
I don't do so much one-to-one, Stephanie these days.
00:23:28.930 --> 00:23:32.859
I do more group, but I do work with some v I P clients from time to time.
00:23:32.859 --> 00:23:37.299
Especially if somebody come, like, somebody came to me last week and they're like, I have a talk in April.
00:23:37.420 --> 00:23:38.349
I've paid for it.
00:23:38.349 --> 00:23:39.700
I really need to make a return.
00:23:39.704 --> 00:23:41.140
So I was like, yeah, totally.
00:23:41.140 --> 00:23:41.619
I can do that.
00:23:41.619 --> 00:23:45.190
Cuz my group program would be a longer would take longer to get results from there.
00:23:45.880 --> 00:23:46.210
Right.
00:23:46.339 --> 00:23:46.519
Did.
00:23:46.519 --> 00:23:50.569
You start out one-on-one and move into more of a group model.
00:23:50.960 --> 00:23:51.319
Yep.
00:23:51.410 --> 00:23:52.160
Absolutely.
00:23:52.160 --> 00:23:56.569
I think that's the best place to start because that's where I really learned about my ideal clients.
00:23:57.019 --> 00:24:00.890
I did one-on-one for, I'd say for a good two to three years.
00:24:00.890 --> 00:24:10.680
I, I really loved working with the women I was working with and it just became unsustainable because I didn't have time to do other things cuz my, my, all my time was booked with clients.
00:24:11.160 --> 00:24:13.049
So I was kinda forced into grip program.
00:24:13.049 --> 00:24:17.880
It wasn't what I really wanted to do, but if you want to scale, You really do need a group program.
00:24:18.210 --> 00:24:25.109
So yeah, I did my one-to-ones for like, I, I did my time, let's say, but I, I learned an awful lot about my clients.
00:24:25.109 --> 00:24:31.259
So then creating a group program that would really help them at the same type of level of working, must be one-to-one, was easier.
00:24:31.470 --> 00:24:32.789
Cause they're really understood them.
00:24:34.170 --> 00:24:38.849
So how do you recommend that one of your clients starts to leverage?
00:24:39.210 --> 00:24:44.009
Their experiences that they are having and the, you know, the successes that they're having on the stage.
00:24:44.309 --> 00:24:50.910
You know, how do we best leverage this to get the most out of those experiences to contribute to the future growth?
00:24:52.440 --> 00:24:58.619
So do you mean specifically when you're, you, when you're, you're speaking on stage, how do you talk about your client results?
00:24:59.559 --> 00:25:02.170
I'm thinking more like I did a, I did a talk.
00:25:02.309 --> 00:25:02.730
Mm-hmm.
00:25:02.849 --> 00:25:04.630
I had an experience on the stage.
00:25:04.960 --> 00:25:06.210
What do I do with that now?
00:25:06.880 --> 00:25:11.140
How can I use that to now continue to grow my experience?
00:25:11.259 --> 00:25:11.410
Got it.
00:25:11.410 --> 00:25:11.799
Yeah.
00:25:12.369 --> 00:25:12.609
Yeah.
00:25:12.609 --> 00:25:12.970
Got it.
00:25:13.299 --> 00:25:25.450
I mean, at the time that you were speaking or you were about to get booked or afterwards, is the best time to use something like that because there's leverage in the fact that it's happening now or it's happening soon?
00:25:25.809 --> 00:25:27.400
So like, give you an example.
00:25:27.579 --> 00:25:32.755
If you were booked to speak in, let's say Vancouver, Right.
00:25:32.755 --> 00:25:50.434
Let's say the event was in Vancouver and then you know you're gonna speak there, then what I would be doing is I would be reaching out to as many groups as I could around with the same with the same target market in that same area and say, hi, I'm actually speaking for X, Y, Z on this such and such of this date, and seeing as I'm in the city.
00:25:50.434 --> 00:25:55.295
Anyway, I was wondering, would you like if I came and came along and did a presentation for your group as well?
00:25:55.295 --> 00:25:56.375
I'm in the city anyway.
00:25:56.375 --> 00:25:57.515
I just thought I'd reach out and see.
00:25:57.970 --> 00:25:59.890
So that way you're leading with authority.
00:25:59.890 --> 00:26:01.150
Somebody else has booked you.
00:26:01.359 --> 00:26:02.049
It's easy.
00:26:02.049 --> 00:26:06.279
You're already in the city, and they're like, well, maybe we should book her as well because she's already doing that.
00:26:06.519 --> 00:26:08.619
That's one thing I would do in that situation.
00:26:08.859 --> 00:26:20.380
Then going forward afterwards, I would have something in my email signature that would say that, what places that you spoke at or have a speaker page on your website, And I would have a list of those places.
00:26:20.740 --> 00:26:37.960
Or if you're asking for a place in individually, I'd be like, you're quite similar to such and such group that I spoke at last year and I was thinking that you probably have the same target market and maybe I could come along and do a si the si a similar presentation for you, and maybe share a line of a testimonial that they gave you.
00:26:39.035 --> 00:26:48.755
So you recommended that you, that we can, you know, build a presentation or build a talk and continue to deliver that same talk and, you know, for different audiences.
00:26:49.204 --> 00:26:57.125
And sometimes I, I, I wondered, you know, would, would the same audience see it over and over and over again?
00:26:57.130 --> 00:26:58.644
And how, how do I make it different?
00:27:00.049 --> 00:27:17.930
Well, first of all, I would, he, there's a great quote by Dan Kennedy and he's like one of the greatest marketers of all time, and he says that, that, that the mistake that people make is thinking that the business of speaking is the speaking and the business of speaking is actually booking the stages, right?
00:27:17.930 --> 00:27:23.539
So if you're, if you have a talk, you wanna drive the wheels off that talk.
00:27:23.914 --> 00:27:30.785
So that like everybody knows you for this talk, for this message, then you're becoming known for something.
00:27:30.785 --> 00:27:32.345
That's how you create authority.
00:27:32.615 --> 00:27:43.714
Now, if it so happens that you're going back to speak at the same, to the same group, that only then would I change it, and depending on the theme of the event or you know what the needs are, I would just tweak it.
00:27:43.714 --> 00:27:49.954
But otherwise I would be wanting to do something very similar and I would assume that the audience is probably going to be different.
00:27:50.855 --> 00:27:55.535
Now these days I can create a talk very fast so I can kinda come up with things on the fly.
00:27:55.894 --> 00:28:00.214
So it's different these days, but I'm really speaking to those people who are not already out there speaking.
00:28:00.214 --> 00:28:02.255
You wanna make it as easy as possible for you.
00:28:02.615 --> 00:28:04.204
So that's what I would do in that case.
00:28:04.714 --> 00:28:12.815
But get better at finding stages than you are at speaking, because if you get better at finding the stages, you'll inevitably get good at speaking.
00:28:13.924 --> 00:28:17.494
Yeah, I mean the more that you do something, anything.
00:28:18.244 --> 00:28:21.035
The better we're gonna and more comfortable we're gonna get at it, right?
00:28:21.575 --> 00:28:22.144
Indeed.
00:28:22.654 --> 00:28:25.234
So tell me more about you now.
00:28:25.234 --> 00:28:27.335
So are you still speaking?
00:28:27.365 --> 00:28:30.484
Are you, you know, what's the growth path for you now?
00:28:31.339 --> 00:28:42.519
Yeah, so pre covid I was speaking all over the world and I was, you know, living a freedom based lifestyle and nomadic, like all, all over the place and I was finding stages everywhere I went.
00:28:43.000 --> 00:28:46.299
And then when Covid happened, I got really focused on virtual stages.
00:28:46.539 --> 00:28:52.240
So I mostly speak on virtual stages these days and mostly my own stage is what I'm really loving at the moment.
00:28:52.240 --> 00:28:56.700
So I do trainings every month for people who wanna come learn my speaking model that I teach.
00:28:57.299 --> 00:29:13.939
And that's my real, that's my happy place at the moment is being in a room with fe, some men, mostly female entrepreneurs, I would say 80% women for like a week to really unpack everything, get to know each other, really connect and have people walk away, truly transformed.
00:29:14.000 --> 00:29:16.219
That's my stage of choice these days.
00:29:17.239 --> 00:29:19.878
I saw something on your website about secret suppers.
00:29:20.434 --> 00:29:21.244
Oh, yes.
00:29:21.244 --> 00:29:23.884
So, yeah, I did that during the pandemic actually.
00:29:24.154 --> 00:29:26.424
I created this like, like a.
00:29:27.534 --> 00:29:30.864
Networking style supper, virtual gathering.
00:29:30.864 --> 00:29:35.574
I actually was hosting those in different cities where I, I did one in Paris, I did one in Bali.
00:29:35.753 --> 00:29:39.868
And then when the virtual situation came upon us, I started hosting them virtually.
00:29:40.199 --> 00:29:43.078
And it was really just to do something different and bring people together.
00:29:43.078 --> 00:29:50.069
I don't do them as much as I did during the pandemic because everything's just different now, but but yeah, it was, it was really, really great fun.
00:29:50.069 --> 00:29:53.999
So it was, I kind of want somebody to be cooking for me though.
00:29:55.950 --> 00:30:02.700
Well, when I was hosting them live, we did have catering, so we're out of the pandemic now.
00:30:02.848 --> 00:30:08.430
And you know, some of us are back to traveling and some actually haven't gotten back to traveling.
00:30:08.430 --> 00:30:10.439
But what's, what's in the future for you?
00:30:11.279 --> 00:30:16.679
Well, what I've loved about how my business has grown is hosting the retreats for my clients.
00:30:16.679 --> 00:30:19.229
So last year we did Valencia and Morocco.
00:30:19.229 --> 00:30:23.669
Since the bio and we've initially connected, we did the retreat in Morocco.
00:30:24.089 --> 00:30:28.584
And this year, I can't say because one of my clients might listen to this and we haven't announced it.
00:30:28.584 --> 00:30:30.174
So I don't want a situation like that.
00:30:31.549 --> 00:30:34.700
But I'm equally exotic and amazing and authentic cities.
00:30:34.700 --> 00:30:36.079
That's what I look forward to really.
00:30:36.380 --> 00:30:41.359
Also, I want my clients to get a feeling of what it's like to, you know, be traveling as part of your business.
00:30:41.359 --> 00:30:51.170
So then when they do come across the pond from Canada, or from Ireland or from America, I'm encouraging them to find stages in Europe while you're here.
00:30:51.970 --> 00:30:57.878
So if you're already coming to the, to this place, then they get a feel for what it's like to be an international speaker.
00:30:58.029 --> 00:30:59.499
And that can happen pretty fast.
00:30:59.503 --> 00:31:02.169
So that's where my travel passion lies.
00:31:02.169 --> 00:31:07.278
And also I'll be going to Iceland for a friend's wedding sin, which I'm really excited about.
00:31:07.730 --> 00:31:09.894
And I've got my fingers crossed for Japan.
00:31:10.689 --> 00:31:16.719
Because the, the month the pandemic broke out, that was my trip of a lifetime to Japan.
00:31:17.048 --> 00:31:17.618
Canceled that.
00:31:17.618 --> 00:31:22.689
I had been planning for a year, so I'm really, I'm hoping that comes back on the cards really soon as well.
00:31:23.318 --> 00:31:23.979
Oh, I hope so.
00:31:23.983 --> 00:31:24.729
For you as well.
00:31:24.733 --> 00:31:31.419
I, you know, Iceland is top three for me for sure, and I'm hoping to one day, one day get there.
00:31:31.419 --> 00:31:33.038
Maybe I'll find a stage in Iceland.
00:31:33.398 --> 00:31:34.749
Yes, absolutely.
00:31:35.888 --> 00:31:40.509
I have a question that I ask all of my guests before we finish up, and I would love to hear your take on it.
00:31:40.878 --> 00:31:49.183
What's the difference between what we hear kind of out there in the online business world, out there in the business world, and what's real about building a business?
00:31:49.183 --> 00:31:49.243
I.
00:31:49.814 --> 00:31:50.683
Hmm.
00:31:51.223 --> 00:31:52.153
It's messy as hell.
00:31:54.253 --> 00:31:55.034
It's messy.
00:31:55.034 --> 00:32:00.973
And I think that, you know, people who offer perfection and things to be like easy.
00:32:00.973 --> 00:32:02.173
And it's not easy.
00:32:02.173 --> 00:32:08.804
It gets easier because we get better, but ultimately it's messy and you need to be okay with things being messy if you're gonna grow a business.
00:32:09.374 --> 00:32:22.034
And like when I, you know, today I, I was helping two clients build a talk and it just, it's the messiest thing to do because you just have to dump everything out and they're like, oh, you know, how am I gonna do this?
00:32:22.034 --> 00:32:27.913
But just, I'm like, just relax because this is gonna look really, really messy before it gets pretty.
00:32:27.919 --> 00:32:29.894
And that's what I would say about business ultimately.
00:32:30.554 --> 00:32:31.663
Yeah, it's so true.
00:32:31.663 --> 00:32:40.993
And I think that once we stop thinking we're going to arrive somewhere or there's gonna be, you know, something with a pretty bow on it that says, okay, you did it.
00:32:41.834 --> 00:32:54.013
Then, you know, we can, we can let go of that expectation and that, you know, those kinds of things that make us feel like we're constantly failing and just lean into the process because quite frankly, the process is the most fun, isn't it?
00:32:54.523 --> 00:32:55.394
It totally is.
00:32:55.394 --> 00:32:58.723
And also like we don't have markers for success.
00:32:59.909 --> 00:33:01.378
There's no business police, right?
00:33:02.019 --> 00:33:02.239
No.
00:33:02.618 --> 00:33:02.838
No.
00:33:02.878 --> 00:33:07.048
So it's like, it's whatever it is for you, but whatever it is for you, be very clear about it.
00:33:07.378 --> 00:33:11.368
Like for your friend, picking a hundred stages, that would be success for her.
00:33:11.368 --> 00:33:14.459
For me, getting to my first six figures, that was success for me.
00:33:14.459 --> 00:33:19.288
And then just understand that it's gonna change, but it won't be a walk in the park getting there.
00:33:20.098 --> 00:33:21.749
No, never, never.
00:33:22.078 --> 00:33:24.689
But that's why we surround ourselves with good people, right?
00:33:25.199 --> 00:33:26.398
Yeah, absolutely.
00:33:26.398 --> 00:33:28.919
The messiness is what really makes the greatness.
00:33:29.699 --> 00:33:29.969
Yep.
00:33:30.088 --> 00:33:31.499
It creates the experiences.
00:33:31.838 --> 00:33:35.019
Can you share with our audience how they can find you?
00:33:35.693 --> 00:33:36.384
Yeah, absolutely.
00:33:36.384 --> 00:33:43.253
So I hang out on Facebook a lot, sometimes Instagram, but Facebook is really my place and I, I go live there most days.
00:33:43.253 --> 00:33:47.394
So if anybody wants to come and hang out and do a live with me, ask me any questions, that'd be awesome.
00:33:47.723 --> 00:33:50.844
And then I do a monthly training called The Dial in Your Destiny.
00:33:50.848 --> 00:33:57.413
But Speaking challenge, I find out About six months ago that my name means destiny, Stephanie, can you imagine like four?
00:33:57.413 --> 00:33:59.423
I'm 36 now, and I just never knew.
00:33:59.423 --> 00:34:04.223
So I got a bit obsessed with this idea of building a destiny driven business through speaking.
00:34:04.913 --> 00:34:12.713
So if anybody wants to understand my frameworks and how it works and creating a high converting talk and getting booked and all that good stuff, then I do that almost every month.
00:34:12.713 --> 00:34:16.134
So yeah, stay on my radar and I'm sure there'll be an opportunity for us to connect.
00:34:16.164 --> 00:34:18.503
And let me know, you heard me on Stephanie's podcast?
00:34:18.943 --> 00:34:19.164
Yes.
00:34:19.494 --> 00:34:19.884
Yes.
00:34:19.884 --> 00:34:22.164
When this comes out, I'm sure that there will be.
00:34:22.693 --> 00:34:29.893
Many, many things that Mora is doing because she is active and she is a speaker and that is her brand, so, mm-hmm.
00:34:30.224 --> 00:34:34.724
Go and check her out and we'll put all of the links in the show notes so that everyone can find you.
00:34:35.083 --> 00:34:38.623
And I wanna thank you so much for sharing your story with us today.
00:34:38.623 --> 00:34:43.603
It's been wonderful to meet you, and I am so excited to see what you build in the future.
00:34:44.083 --> 00:34:44.954
Oh, absolutely.
00:34:44.954 --> 00:34:45.523
You too.
00:34:45.523 --> 00:34:47.293
Thank you so much for having me.
00:34:47.833 --> 00:34:50.264
Well, we're coming up on time, so we're gonna wrap it up.
00:34:50.264 --> 00:34:58.603
But I'm so happy we had the opportunity to chat with Moira today to hear more about how her business came to be, her experiences along the way and what the future of her business entails.
00:34:58.603 --> 00:35:09.943
And thank you for tuning in into this episode of This Real People Real Business show, where we get the real entrepreneurial stories and journeys that you can relate to the show notes, resources and links from this episode are available on my website and social media platforms.
00:35:10.248 --> 00:35:17.809
And if you've enjoyed today's content, I would love for you to give us a review on whatever platform you're on, as that helps us share these genuine stories with an even bigger audience.
00:35:18.079 --> 00:35:21.259
Until next time, keep building, keep dreaming and keep being real.
00:00:00.050 --> 00:00:01.939
Welcome to the Real People Real Business Show.
00:00:01.939 --> 00:00:09.259
My name is Stephanie Hayes, and I'm a business strategist who helps experience business owners design asset-based business models that set them up for growth and exit.
00:00:09.529 --> 00:00:15.800
I love to speak with like-minded entrepreneurs to share their real stories and the gritty details on how they've navigated their own way through.
00:00:16.039 --> 00:00:22.309
On this show, you won't hear about the glamorized entrepreneurship journeys that you see online, and you won't be told how to make six figures in six weeks.
00:00:22.489 --> 00:00:30.439
Instead, you can expect to hear real, vulnerable and inspiring stories you can relate to that have helped create the foundation for each of our guests businesses today.
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I am so excited to welcome Mora de Galler moira shows coaches, business leaders and service-based entrepreneurs how to build a top tier income from speaking and become a sought after authority worldwide.
00:00:42.289 --> 00:00:49.908
She went from being a youth worker, living in London, making 30 K a year to a business mentor and speaker building multiple six figures in revenue.
00:00:49.908 --> 00:01:01.820
Just two years after she discovered the power of speaking and now shows her clients how to do the same in half the time, she has captivated audiences worldwide with her powerful presentations, her retreats in Paris, New York.
00:01:01.880 --> 00:01:05.599
Valencia Dublin, and soon Morocco, which I would really like to go to.
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Sharing the outstanding success stories from her clients who have created financial independence for themselves.
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Welcome to the show, Moira.
00:01:12.469 --> 00:01:15.590
Thanks so much for being here and taking the time to share your story today.
00:01:16.188 --> 00:01:17.510
Thanks so much, Stephanie.
00:01:17.510 --> 00:01:19.099
It's brilliant to be here with you.
00:01:20.090 --> 00:01:23.929
So tell me the story, youth worker in London.
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How do did you make the transition into speaking and building the business that you have today?
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Tell us everything.
00:01:30.739 --> 00:01:32.510
Yeah, transition.
00:01:32.515 --> 00:01:38.840
It makes it sound like a nice word that maybe it all flowed, but it certainly was not the case.
00:01:40.228 --> 00:01:41.129
Not at all.
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But but yeah, I think like like many women, when they get close to 40, they start questioning their lives and what they do and who they are and how they're spending their time and their money and all that.
00:01:52.769 --> 00:01:54.060
And I, I was no different.
00:01:54.120 --> 00:02:00.000
I was approaching my 36th birthday and I just all of a sudden was overwhelmed with, is this it?
00:02:00.515 --> 00:02:03.245
Is this as good as it gets Moira, you know?
00:02:03.844 --> 00:02:14.504
And I remember like going through a whole time where I was just like really down and a little bit depressed with my life, where I'm like usually all like, let's go, let's party, let's have fun.
00:02:14.504 --> 00:02:18.134
You know, I was super energetic, so it was, it was strange for me to feel like that.
00:02:18.139 --> 00:02:19.094
I really felt it.
00:02:19.634 --> 00:02:24.275
And You know, I felt like I was looking for a sign from the universe, Stephanie, as we do.
00:02:24.634 --> 00:02:32.314
And just out of nowhere, a friend of mine who had owed me money from, you know, a long time ago, he arrived back in London.
00:02:32.314 --> 00:02:35.555
He was like, oh, hey Moira, you know, thank you so much for lending me that money.
00:02:35.560 --> 00:02:37.405
And I was like, thank you so much.
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And like, you know, the, the woman I was then or the girl.
00:02:41.250 --> 00:02:43.229
I would've said, let's go, let's party.
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Let's have a great weekend.
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And I just thought, no, maybe this is the sign.
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So I did what every girl would do in my situation.
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I bought myself a ticket on the Eurostar to Paris, and I went there to go like, I'm gonna make some decisions about my life.
00:02:55.620 --> 00:03:01.895
And in Paris, I had a moment of, you know, London is just not for me anymore.
00:03:01.985 --> 00:03:09.455
And while I was sitting in this beautiful cafe in Mummar, thinking about where else in the world I could go, cause I was living in London at the time.
00:03:09.724 --> 00:03:15.305
I had a phone call from home and there was something about the way the word home came up on the screen that day that I had this.
00:03:15.500 --> 00:03:19.009
Sense of peace wash over me and I was just like, oh my God, I wanna go home.
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So I left Ireland when I was 18 years old and this was me at 36 with the world at my fingertips.
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And I wanted to move back to this little village in the middle of nowhere and start again.
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What?
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And yeah, it was the best decision I ever made because that sparked the entrepreneurial fire in me because I literally had to come up with something to do because finding a job here wasn't really an option.
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And my first business was a travel business cuz I wanted to promote my local area.
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And then from that I learned that businesses really needed help with sales.
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So I focused on sales in the beginning and then speaking became part of the journey just a little bit down the line.
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But that's really how it happened.
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And, you know, looking back, I'm so glad I did that because I, I my mom didn't have long to live when I made that decision.
00:04:05.479 --> 00:04:10.039
And I would never have known, nobody would've known, but she only had five years to live.
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And I was just so glad that I moved back home and got to spend those five years with her living back here.
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Yeah.
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And you know, I, I am, I'm not a, a religious person, but I honestly believe there is some sort of energy in the universe that, that guides us in some direction with our intuition and who knows where that came from.
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And so you started a travel business?
00:04:32.180 --> 00:04:32.240
I.
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And what happened with that business?
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So did it continue to grow?
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Did you Yeah.
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Evolve past it?
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It was, yeah, it was really, that was really a passion project because when I moved back home, I could really see that businesses were struggling and the main industry was tourism, and I was just like, that's crazy.
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This place is amazing.
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So I just really took it upon myself to create adventures like heart led.
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Like kinda hidden gem adventures where I got all the local services together and we would put on these amazing adventures together.
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But it was from working with those individual businesses that I started to really learn about the problems that businesses were actually facing, which was really getting sales and clients.
00:05:09.685 --> 00:05:11.454
And I had spent like maybe.
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I'd say probably six years of my life working in marketing before I got into youth work.
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Cuz youth work was another, you know, like I felt like this was like my calling to do that work for a while.
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So I was able to draw on those skills I had before and start helping these people individually.
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And then that's how my coaching business started.
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And I'm not, I don't think that my business continued, but the partnerships, the JV ventures that were created among all those businesses that stayed strong and that continued to, to blossom.
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So when did you make the transition into what you're doing now, into coaching and, and sort of how did that work?
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Yeah, so how did, it was messy.
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Let's say I didn't do like a launch of a coaching business.
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I just started.
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More or less phasing something out and then just pulling in something new, which I think is really important for people to think when they're thinking about a business.
00:06:02.584 --> 00:06:07.774
Like I think they can go into this like frame of mind, oh, I need to launch and I need to do this big, whole big thing.
00:06:07.779 --> 00:06:09.274
But actually you don't.
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You just want to just start bringing something new in, just adding another layer to what you're doing.
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And then eventually the other thing.
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The other project will just phase out.
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And that's a much better way to do it cuz then you can make the mistakes when mistakes are low then and you're not like, you know, like, oh, I'm launching my new business and then nobody knows about it.
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And give yourself a ti a bit of time to actually build some relationships and build some clients.
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And that's when speaking became a thing for me because I realized after I had worked with those local businesses, there wasn't that many and I wasn't living in a very highly populated area.
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I.
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I had to travel sometimes like four or five hours to go to a networking event.
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And I was really thinking I need to find a faster way to get in front of business owners cuz I knew I had a really great message for them.
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So I literally fi stumbled upon an event locally, which is unheard of here.
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And there was a sign saying entrepreneurs, authors, leaders, all this.
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And I was like, I need to be one of those speakers.
00:07:05.620 --> 00:07:07.240
And you know, I had the voice.
00:07:07.240 --> 00:07:10.115
Like we all have, like, you know, well, who do you think you are?
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What are you gonna talk about?
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You don't speak on stages.
00:07:13.115 --> 00:07:14.605
But just swallowed my pride.
00:07:14.605 --> 00:07:22.254
Walked into the office and asked the organizers if they would consider me as a speaker, and gave them a little bit of a spiel about what I had been doing.
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And they said, yeah, we've actually seen you on social media.
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And I had had some.
00:07:26.550 --> 00:07:30.209
PR from the travel business in some national newspapers.
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So people had known of me.
00:07:32.279 --> 00:07:39.600
And yeah, I got to speak and in 30 minutes on the stage at that event, I was able to do more in terms of client enrollment in 30 minutes.
00:07:39.600 --> 00:07:45.254
That had taken me three months before, so I was like, I find a way that I can grow my business fast today.
00:07:45.464 --> 00:07:47.115
Right, right, right.
00:07:47.115 --> 00:07:52.904
And if you can get on stage and you're comfortable in it, in the stars aligned for you, it can be extremely effective.
00:07:52.904 --> 00:08:03.584
But I wanna go back to something that you said, and I think it's really relevant to this show, to the way that we work with clients to, you know, my own personal values and beliefs.
00:08:03.584 --> 00:08:06.824
And that is that you don't need to do some big.
00:08:07.264 --> 00:08:12.964
Fancy launch in order to check the checkbox that says, I've launched my business.
00:08:13.384 --> 00:08:20.795
This, this is often and normally a slow, progressive, you know, growth over time.
00:08:21.004 --> 00:08:25.894
And I like the idea of changing one small thing at a time, right?
00:08:25.899 --> 00:08:25.925
Mm-hmm.
00:08:26.314 --> 00:08:27.814
And slowly evolving.
00:08:27.814 --> 00:08:34.556
People seem to have this This idea that everything needs to be rush, rush, rush, and a big bang and, and mm-hmm.
00:08:34.745 --> 00:08:38.495
It often can, there's so much risk associated with that.
00:08:38.825 --> 00:08:44.014
And there's also so much disappointment because it takes so much to get that right.
00:08:44.345 --> 00:08:51.355
And so I think it's entirely permissible and advisable to take the route that you did.
00:08:52.075 --> 00:08:59.274
Yeah, and it's like often like they, people who do often do that, they don't have the assets for a launch.
00:08:59.649 --> 00:09:02.110
You know, they're just thinking about, you know, the front end.
00:09:02.110 --> 00:09:03.610
I've got my business, I'm gonna do this.
00:09:03.610 --> 00:09:07.809
And you're like, yeah, but where, like, what are the assets you're gonna use to actually do this?
00:09:07.809 --> 00:09:09.879
And it seems to be like the last thing people think.
00:09:10.419 --> 00:09:21.129
That's why I would really encourage people to consider speaking, because Speak speaking actually built me an audience very, very fast of people who heard my story, who got to experience my energy.
00:09:21.399 --> 00:09:26.950
And then when I, they were on my list, I built a very highly engaged list because people actually knew me.
00:09:27.225 --> 00:09:30.945
Before they joined my list or they felt they did, because that's what speaking does.
00:09:30.945 --> 00:09:34.695
You can feel like you know a speaker after like 30 minutes of listening to them speak.
00:09:35.259 --> 00:09:35.500
Yep.
00:09:35.500 --> 00:09:37.659
You create a shared experience together.
00:09:37.664 --> 00:09:54.429
And also, you know, it's a wonderful, I I, this is what I like about podcasting too, is it's a wonderful way to become known and to know others because you get to, you get to hear and you get to experience so much more than, you know, just looking at pictures or, or the written word or what have you.
00:09:54.850 --> 00:09:58.809
So how do you recommend someone goes about.
00:09:59.335 --> 00:10:10.375
Building their speaker profile and, and you know, finding those first engagements where, you know, it's like, it, I know speaking tends to be one of these things where it's like a little chicken and egg.
00:10:10.884 --> 00:10:14.965
I will start to get more speaking engagements when I have more speaking engagements too.
00:10:15.384 --> 00:10:17.754
Reference, I, I'm sure you have this question all the time.
00:10:18.615 --> 00:10:19.605
Yeah, absolutely.
00:10:19.605 --> 00:10:28.134
And you know, like if you, if there's anybody listening here and they have never spoken before please don't think that I jumped on stage and I was just like, fearless.
00:10:28.134 --> 00:10:29.215
I was shaking.
00:10:29.220 --> 00:10:37.014
You know, I went through my whole like thing of being afraid to speak, but when I, I mentioned earlier, you wanna make the mistakes when the stake are low.
00:10:37.225 --> 00:10:42.865
So find an event that's local to you that might have 10 to 15 people.
00:10:43.220 --> 00:10:53.029
And offer your services there cuz you're more likely to get booked there cuz the person knows you, likes you, trusts you, and probably wants to support you in what your, what your endeavor is.
00:10:53.034 --> 00:10:58.580
So a female business networking group a local business event, like something like that.
00:10:59.139 --> 00:10:59.830
Chamber of Commerce.
00:11:00.009 --> 00:11:01.029
A chamber of commerce.
00:11:01.029 --> 00:11:01.720
Exactly.
00:11:01.720 --> 00:11:01.779
Yeah.
00:11:01.929 --> 00:11:05.269
Just offer to do a 20, 30 minute presentation there.
00:11:05.509 --> 00:11:18.200
And if you do a good job, if you provide value and people like what they hear, not only will you get clients, but somebody else in that room will probably be able to suggest the next place you speak for you, the next place you can speak.
00:11:18.559 --> 00:11:20.360
Because stages lead to stages.
00:11:20.570 --> 00:11:28.340
And I think that if you sit down and think, oh, I need to book 12 stages this year or something, like, it can be daunting, but yet two or three.
00:11:28.725 --> 00:11:32.745
And be smart enough to use those two or three to get five or six outta that.
00:11:32.924 --> 00:11:33.825
Right, right.
00:11:33.825 --> 00:11:35.205
Yeah, yeah.
00:11:35.205 --> 00:11:35.745
I've heard that though.
00:11:35.745 --> 00:11:38.384
And what happens with that, Stephanie, is you just get better.
00:11:38.654 --> 00:11:40.274
You get better and better every time you do.
00:11:40.274 --> 00:11:45.315
And then when the big opportunity comes, which everybody wants, the big opportunity, you're ready for it.
00:11:45.495 --> 00:11:52.514
You've made all your mistakes, you've ticked all your boxes, you know you've gone through all the feels, and then you're ready for a big stage.
00:11:53.264 --> 00:11:54.674
And it's okay to start small.
00:11:55.125 --> 00:11:55.394
Totally.
00:11:56.429 --> 00:11:58.299
Small stages are gold mines.
00:11:58.350 --> 00:12:04.529
People don't realize, I think a lot of people think that they have to be on the big stages that, that that's all that matters.
00:12:04.830 --> 00:12:10.769
I remember a lady talking to me who, she's built a business around speaking as well, and she said, you know what I did?
00:12:10.774 --> 00:12:14.580
I just decided that I was gonna speak on a hundred stages.
00:12:15.304 --> 00:12:16.784
Mm, speak on under stages.
00:12:16.784 --> 00:12:29.475
I started with local and it didn't matter what they were, and she goes, at some point in time I reached this critical mass where it stopped being me asking to speak, and it started being me being asked to speak exactly.
00:12:29.684 --> 00:12:30.735
All compounded.
00:12:30.945 --> 00:12:42.524
That was a great, so I did something similar where I, I, I said I was gonna speak in every county in Ireland, so, Ireland's got 32 counties, so I was like, that's 30 th two stages.
00:12:42.644 --> 00:12:45.705
I usually get another stage booked, so that could be 60.
00:12:45.914 --> 00:12:47.235
So I was like, I'm just gonna do that.
00:12:47.235 --> 00:12:52.424
Plus I got to see my country, which was just a brilliant way to get to travel around the place.
00:12:53.159 --> 00:12:55.710
How long does it take to get from one county to another?
00:12:56.309 --> 00:12:58.200
Well, that depends.
00:12:58.200 --> 00:13:04.259
Like the county that I'm in right now, it could take me two hours to get to somebody else who's like, you know, on the other side of the county.
00:13:04.264 --> 00:13:05.580
But it's, it's fairly small.
00:13:05.580 --> 00:13:10.679
I think you Google from the top of Ireland to the bottom and about seven hours depending on Oh, okay.
00:13:10.740 --> 00:13:12.330
Waterway or something like that.
00:13:12.389 --> 00:13:13.019
Yeah, yeah.
00:13:13.019 --> 00:13:15.029
I mean, we're just, we're nothing compared to this.
00:13:15.029 --> 00:13:15.899
States, come on.
00:13:16.980 --> 00:13:17.669
Or Canada?
00:13:17.879 --> 00:13:21.450
I'm in Canada and I was thinking, gosh, I could speak in every province.
00:13:21.539 --> 00:13:27.899
I'm like, getting from one province to another on the other side of the country is a good, you know, seven hour flight.
00:13:27.899 --> 00:13:29.190
So, totally.
00:13:29.190 --> 00:13:33.759
And I, I d I actually started to plan a tour of Canada.
00:13:34.254 --> 00:13:36.715
And actually that's the year that my mother passed away.
00:13:36.715 --> 00:13:38.154
So it never came to pass.
00:13:38.455 --> 00:13:39.534
But I was gonna do that.
00:13:39.534 --> 00:13:44.215
And then I was like looking at going, oh my God, this country is ginormous.
00:13:44.215 --> 00:13:45.325
What am I thinking?
00:13:46.134 --> 00:13:48.235
It is, and there's a lot of space.
00:13:48.274 --> 00:13:48.695
Mm-hmm.
00:13:48.695 --> 00:13:49.174
Like mm-hmm.
00:13:49.434 --> 00:13:53.365
You know, you go to the States and it's, it's like town, town, town, town, town, town, town, city.
00:13:53.845 --> 00:13:57.745
Whereas in, in Canada, you'll go town.
00:13:58.509 --> 00:14:02.440
Travel, travel, travel, travel, travel, travel, travel, town, travel, travel, travel, travel.
00:14:02.440 --> 00:14:07.480
Like, there's a lot of space in between our, sort of our, our urban areas.
00:14:07.480 --> 00:14:07.570
Right.
00:14:07.840 --> 00:14:12.279
So, you know, you kind of do need to plan it out, I guess.
00:14:12.284 --> 00:14:15.580
But, you know, we're, we're a, we're, we're a different country for sure.
00:14:15.909 --> 00:14:26.169
So, you know, for, for people who are interested in speaking and making, speaking part of their visibility strategy, I know it's not for everyone, but.
00:14:26.679 --> 00:14:31.809
Can it be, I, there are people who will say, oh, I'm introverted, or I, I don't like to be on stage.
00:14:32.320 --> 00:14:34.029
What's, you know, how do you get past that?
00:14:34.990 --> 00:14:35.230
Yeah.
00:14:35.230 --> 00:14:39.399
I, I think if, if, if you're thinking about it, it's for you.
00:14:39.700 --> 00:14:56.279
So regardless of whether you're an introvert or an extrovert, because I think for introverts, and, you know, one of my one of the coaches in my program, we were talking about this with our clients today, like introverts think that, you know, they need to be like this highly energetic and, you know, all like Tony Robbins style person.
00:14:56.279 --> 00:14:59.009
And actually you don't, but you do need to have a good talk.
00:14:59.360 --> 00:15:01.580
And it's, you need one good presentation.
00:15:01.580 --> 00:15:07.580
So just think about it as one performance, and if that performance hits on the pain points of your audience, you relate to them.
00:15:07.789 --> 00:15:09.379
They like your story, they like you.
00:15:09.379 --> 00:15:13.460
You're gonna get clients regardless of whether you're an introvert or an extrovert.
00:15:14.009 --> 00:15:15.059
I don't think it matters.
00:15:15.059 --> 00:15:19.259
I think everybody's got their own style and I think everybody's style will be appreciated.
00:15:19.470 --> 00:15:21.929
And remember, we're like, I'm a firm believer.
00:15:22.200 --> 00:15:26.009
Like when I go to speak in a room, there's people in that room that are assigned to me.
00:15:26.159 --> 00:15:29.820
Like I am gonna be the person who's gonna help them take, take them to their breakthrough.
00:15:29.850 --> 00:15:34.620
I know that it might not be the entire room, but I'm never speaking to everybody.
00:15:34.620 --> 00:15:37.259
I'm only ever speaking to the people who have the problems that I solve.
00:15:38.129 --> 00:15:39.539
So that's not gonna be everybody.
00:15:40.274 --> 00:15:40.485
Yeah.
00:15:40.485 --> 00:15:42.164
And I think that's important too, right?
00:15:42.164 --> 00:15:55.365
Because we, I, I think when we, when we try to create talks, we're trying to, we're trying to make everyone happy, but it's, it's absolutely true that, that you are speaking to, to a handful, aren't you?
00:15:55.365 --> 00:15:55.634
Mm-hmm.
00:15:56.534 --> 00:15:56.865
Yeah.
00:15:57.195 --> 00:16:10.274
Because, you know, If you're solving a problem that's common in your market, like you can be sure that the people, like if you know, if it's in sales or if it's in business and making money or wealth or like, you know, something like that.
00:16:10.274 --> 00:16:14.294
There's going to be people in that audience that have the problem, but the people that don't.
00:16:14.764 --> 00:16:18.904
Maybe they don't have the problem yet, but they might remember you because they heard you speak.
00:16:19.174 --> 00:16:26.445
Maybe one of their neighbors sisters, brothers, has a business and they're like, oh my gosh, I need to introduce Moira to, to my, to my neighbor.
00:16:26.445 --> 00:16:27.434
This is what they need.
00:16:27.825 --> 00:16:31.184
Or they're just gonna enjoy it cuz they're, they're there for something else.
00:16:31.184 --> 00:16:32.595
They'll get something practical.
00:16:32.625 --> 00:16:35.144
They might pick up a tip or, or something along the way.
00:16:35.445 --> 00:16:37.424
But I think ev you're making a mistake.
00:16:37.485 --> 00:16:43.125
If you're going into a room to please everyone, I think you want to go into that room and provide value.
00:16:43.509 --> 00:16:54.340
To the best of your ability and be as engaging as you possibly can, but not to be there to please everybody, but understand that everybody will get something out of your talk, but you're there to do a job.
00:16:54.549 --> 00:16:57.759
You're there to provide breakthroughs and transformation for the people that you help.
00:16:58.000 --> 00:16:59.440
So you should go with that intention.
00:17:00.669 --> 00:17:02.049
So what makes a good topic?
00:17:03.625 --> 00:17:09.654
Well, I think that topics are really good and, and around the four key areas of people's lives.
00:17:09.924 --> 00:17:13.134
So it's gonna be like money sales business.
00:17:13.464 --> 00:17:16.464
Then it's gonna be like love, sex, relationships.
00:17:16.894 --> 00:17:21.714
Fulfillment purpose, direction, and then I guess spirituality mindset.
00:17:22.015 --> 00:17:27.115
Those are really the areas that people invest in, and those are the areas that people have big problems in.
00:17:27.355 --> 00:17:31.045
So if that's the case and that it's, you know, it's very important to remember that.
00:17:31.480 --> 00:17:36.670
The more specific your talk title can be within those areas, the more likely to get booked that you are.
00:17:36.819 --> 00:17:41.009
So I would say that that's, that would make a good anything in those categories.
00:17:41.460 --> 00:17:45.384
And then if you're an entrepreneur, your talk is basically what's your message?
00:17:46.164 --> 00:17:49.704
You know, what is the, how to solve problem without x?
00:17:49.704 --> 00:17:51.355
What is that thing that you talk about?
00:17:51.355 --> 00:17:52.765
That's really what you talk about.
00:17:52.765 --> 00:17:58.134
And I train people how to have one presentation, Stephanie, so that they get really good at that one presentation.
00:17:58.839 --> 00:18:00.309
And then they just change the audience.
00:18:00.309 --> 00:18:01.480
They don't change their talks.
00:18:01.480 --> 00:18:02.529
They don't change their stories.
00:18:02.529 --> 00:18:03.819
They just get really good at it.
00:18:04.180 --> 00:18:12.910
And if you look at all the best speakers and the famous people that we think of, like say Tony Robbins has been doing the same content in U P W for the last 40 years.
00:18:13.329 --> 00:18:13.839
That's the same.
00:18:13.839 --> 00:18:15.099
He's doing the same thing.
00:18:15.105 --> 00:18:17.319
You know, Mel Robbins talks about the same thing.
00:18:17.349 --> 00:18:19.180
Les Bryan talks about the same things.
00:18:19.359 --> 00:18:25.029
They have one presentation, they probably have a few more, but they have a key presentation that you know their content.
00:18:26.575 --> 00:18:38.805
And I, you know, one of the things I've learned in trying to create, trying to create speaker worthy content is that the emotional connection is so critical.
00:18:39.224 --> 00:18:39.255
Mm.
00:18:39.255 --> 00:18:43.724
And I remember going up there and thinking, oh, I'm just gonna teach everybody how to, you know, build a business model.
00:18:46.140 --> 00:18:46.380
Yeah.
00:18:46.890 --> 00:18:48.750
Oh, I'm sure everybody be lining up for that.
00:18:48.990 --> 00:18:54.539
But if I could, and I, you know, I've got good things to say about it, but it's not a, it's not an emotional topic.
00:18:54.539 --> 00:19:08.549
It doesn't appeal to, like, I love what you just listed off, and I wanna pin that somewhere because if it doesn't appeal to one of those, so how can I turn business models into something that appeals to us on an emotional level?
00:19:09.240 --> 00:19:12.480
How can I, so what does, what would you say a business model does for people?
00:19:13.365 --> 00:19:26.684
Well, it helps them feel connected to their business and their, them being connected to their business means that they can create a life for themselves that helps them support their families and be present for their families.
00:19:26.684 --> 00:19:31.065
And finally, you know, find that connection to their families that they couldn't when they had a job.
00:19:31.065 --> 00:19:34.545
And, you know, we work backwards from that and work backwards from that to the why.
00:19:34.994 --> 00:19:39.134
You know, the, the business model is what keeps you in that sustained.
00:19:39.575 --> 00:19:41.615
You know, lifestyle that you really want.
00:19:41.914 --> 00:19:50.884
Whereas if you don't have the right business model and you've created a business model that's in conflict with who you are as an individual, then it, that's a business that's likely to fizzle, right?
00:19:50.914 --> 00:19:51.184
Mm-hmm.
00:19:51.634 --> 00:19:55.684
So I wouldn't, I would, I would base it around how to build a business.
00:19:56.049 --> 00:20:02.079
Without whatever emotion they have, without the frustration that will last, that will create wealth for a lifetime.
00:20:02.319 --> 00:20:09.190
So I would kinda like play around with something like that, and I wouldn't get too much into the business model because they don't care.
00:20:09.190 --> 00:20:14.589
But when you talk about business, then you say, and the way that you do that is you need to create a model.
00:20:14.650 --> 00:20:16.960
And then you have, you talk about it within that.
00:20:16.960 --> 00:20:21.400
But I don't think I would go down that route with the talk because it might be like, oh, what's that with the talk title?
00:20:21.400 --> 00:20:22.240
Be like, what's that?
00:20:22.305 --> 00:20:27.884
Exactly, but how to build existence without frustration that lasts a lifetime and creates wealth and legacy for my family.
00:20:28.005 --> 00:20:29.115
I wanna know about that.
00:20:29.984 --> 00:20:32.835
Well, I'll tell you what it ended up as well.
00:20:33.494 --> 00:20:38.325
It ended up as a talk that was called Reluctantly Feminine.
00:20:39.105 --> 00:20:39.434
Okay.
00:20:41.204 --> 00:20:43.244
And it just, you know, it was part of a process.
00:20:43.335 --> 00:20:48.525
And I imagine that you have a process similar that you are taking your clients through.
00:20:48.525 --> 00:20:51.055
So tell me a little bit more about how you work with your clients.
00:20:52.095 --> 00:20:57.315
Yeah, I think the first thing that every entrepreneur needs to CL get clarity on is like, who?
00:20:57.404 --> 00:20:58.365
Who are your people?
00:20:59.055 --> 00:21:00.285
What are their problems?
00:21:00.315 --> 00:21:03.555
And what is the big outcome that only you can offer them?
00:21:03.555 --> 00:21:06.045
So we start off with identifying the big problem.
00:21:07.259 --> 00:21:08.609
And then what's the pay?
00:21:08.609 --> 00:21:16.890
What's the big payoff that they get if they solve that big problem, and what's the path and process, the unique path and process that they can only get through you?
00:21:17.400 --> 00:21:24.869
And then from there, we turn that into a signature presentation with a built-in offer so that every time you speak, you gather leads.
00:21:24.930 --> 00:21:28.140
And those leads will turn into high, high ticket sales on the backend.
00:21:28.500 --> 00:21:33.839
And if you've got a 20 K offer, or let's just say a 10 K offer, and you get two clients every time you speak.
00:21:34.380 --> 00:21:38.369
Well, that means you're getting 20,000 in revenue every time you speak.
00:21:38.369 --> 00:21:45.089
If you do that once a month for six months, you're on your path to a six figure business or do it twice a month, you're on the path to a multiple six figure business.
00:21:46.230 --> 00:21:48.930
And that's, you know, provided that you're finding an audience.
00:21:49.470 --> 00:22:01.440
Yeah, well, finding the audience is key, like I was saying before, but I think if you can find your first two or three and you have a good message and a good talk title, and you're actually able to deliver value, you'll get invited to speak.
00:22:02.214 --> 00:22:02.414
Yeah.
00:22:02.420 --> 00:22:17.924
That stage that I told you that I shared earlier where I was able to do more in 30 minutes, one of the things that happened at that stage was I was approached by a national event host, and she was, she was there just networking, whatever, and she was like, I loved your story.
00:22:17.930 --> 00:22:20.894
Would you come and speak at our event in the, in the summer?
00:22:20.894 --> 00:22:22.694
And I was just like, well, how many people will be there?
00:22:22.694 --> 00:22:24.464
And she was like, oh, it'll be 200 people.
00:22:24.884 --> 00:22:28.835
And there was me in a room with like 30 people and I was just like, Wow.
00:22:29.075 --> 00:22:41.404
So I, and also I had almost six months to prepare for that event, which I think is another thing that stops entrepreneurs like saying yes and getting or asking for stages cuz they're like, I'm not ready yet.
00:22:41.855 --> 00:22:44.105
Always remember if you get booked, you're gonna have a.
00:22:44.204 --> 00:22:46.545
Specific timeframe to get ready.
00:22:46.694 --> 00:22:52.454
And if you know you're going on that stage, you will be practicing and you'll be preparing for sure.
00:22:52.634 --> 00:22:58.944
But if there is no stage to get ready for, you're getting ready to be ready for something and you know nothing about it, so it won't happen.
00:23:00.240 --> 00:23:00.779
Yes.
00:23:00.900 --> 00:23:01.410
Yes.
00:23:01.769 --> 00:23:08.309
And so when you're working with your clients, are you working with them, you know, in sort of a container?
00:23:08.309 --> 00:23:11.529
Or is it, you know a longer term engagement?
00:23:11.769 --> 00:23:14.710
You know, if I came to you and I said, okay, ma, Mario, let's do this.
00:23:15.400 --> 00:23:15.849
Yeah.
00:23:16.150 --> 00:23:17.140
It would be where do we start?
00:23:17.559 --> 00:23:17.740
Yeah.
00:23:17.740 --> 00:23:22.930
It would really depend on what it is that you need specifically and how fast you want to get it done.
00:23:23.740 --> 00:23:26.170
Yeah, so there's different levels of working with me.
00:23:26.349 --> 00:23:28.930
I don't do so much one-to-one, Stephanie these days.
00:23:28.930 --> 00:23:32.859
I do more group, but I do work with some v I P clients from time to time.
00:23:32.859 --> 00:23:37.299
Especially if somebody come, like, somebody came to me last week and they're like, I have a talk in April.
00:23:37.420 --> 00:23:38.349
I've paid for it.
00:23:38.349 --> 00:23:39.700
I really need to make a return.
00:23:39.704 --> 00:23:41.140
So I was like, yeah, totally.
00:23:41.140 --> 00:23:41.619
I can do that.
00:23:41.619 --> 00:23:45.190
Cuz my group program would be a longer would take longer to get results from there.
00:23:45.880 --> 00:23:46.210
Right.
00:23:46.339 --> 00:23:46.519
Did.
00:23:46.519 --> 00:23:50.569
You start out one-on-one and move into more of a group model.
00:23:50.960 --> 00:23:51.319
Yep.
00:23:51.410 --> 00:23:52.160
Absolutely.
00:23:52.160 --> 00:23:56.569
I think that's the best place to start because that's where I really learned about my ideal clients.
00:23:57.019 --> 00:24:00.890
I did one-on-one for, I'd say for a good two to three years.
00:24:00.890 --> 00:24:10.680
I, I really loved working with the women I was working with and it just became unsustainable because I didn't have time to do other things cuz my, my, all my time was booked with clients.
00:24:11.160 --> 00:24:13.049
So I was kinda forced into grip program.
00:24:13.049 --> 00:24:17.880
It wasn't what I really wanted to do, but if you want to scale, You really do need a group program.
00:24:18.210 --> 00:24:25.109
So yeah, I did my one-to-ones for like, I, I did my time, let's say, but I, I learned an awful lot about my clients.
00:24:25.109 --> 00:24:31.259
So then creating a group program that would really help them at the same type of level of working, must be one-to-one, was easier.
00:24:31.470 --> 00:24:32.789
Cause they're really understood them.
00:24:34.170 --> 00:24:38.849
So how do you recommend that one of your clients starts to leverage?
00:24:39.210 --> 00:24:44.009
Their experiences that they are having and the, you know, the successes that they're having on the stage.
00:24:44.309 --> 00:24:50.910
You know, how do we best leverage this to get the most out of those experiences to contribute to the future growth?
00:24:52.440 --> 00:24:58.619
So do you mean specifically when you're, you, when you're, you're speaking on stage, how do you talk about your client results?
00:24:59.559 --> 00:25:02.170
I'm thinking more like I did a, I did a talk.
00:25:02.309 --> 00:25:02.730
Mm-hmm.
00:25:02.849 --> 00:25:04.630
I had an experience on the stage.
00:25:04.960 --> 00:25:06.210
What do I do with that now?
00:25:06.880 --> 00:25:11.140
How can I use that to now continue to grow my experience?
00:25:11.259 --> 00:25:11.410
Got it.
00:25:11.410 --> 00:25:11.799
Yeah.
00:25:12.369 --> 00:25:12.609
Yeah.
00:25:12.609 --> 00:25:12.970
Got it.
00:25:13.299 --> 00:25:25.450
I mean, at the time that you were speaking or you were about to get booked or afterwards, is the best time to use something like that because there's leverage in the fact that it's happening now or it's happening soon?
00:25:25.809 --> 00:25:27.400
So like, give you an example.
00:25:27.579 --> 00:25:32.755
If you were booked to speak in, let's say Vancouver, Right.
00:25:32.755 --> 00:25:50.434
Let's say the event was in Vancouver and then you know you're gonna speak there, then what I would be doing is I would be reaching out to as many groups as I could around with the same with the same target market in that same area and say, hi, I'm actually speaking for X, Y, Z on this such and such of this date, and seeing as I'm in the city.
00:25:50.434 --> 00:25:55.295
Anyway, I was wondering, would you like if I came and came along and did a presentation for your group as well?
00:25:55.295 --> 00:25:56.375
I'm in the city anyway.
00:25:56.375 --> 00:25:57.515
I just thought I'd reach out and see.
00:25:57.970 --> 00:25:59.890
So that way you're leading with authority.
00:25:59.890 --> 00:26:01.150
Somebody else has booked you.
00:26:01.359 --> 00:26:02.049
It's easy.
00:26:02.049 --> 00:26:06.279
You're already in the city, and they're like, well, maybe we should book her as well because she's already doing that.
00:26:06.519 --> 00:26:08.619
That's one thing I would do in that situation.
00:26:08.859 --> 00:26:20.380
Then going forward afterwards, I would have something in my email signature that would say that, what places that you spoke at or have a speaker page on your website, And I would have a list of those places.
00:26:20.740 --> 00:26:37.960
Or if you're asking for a place in individually, I'd be like, you're quite similar to such and such group that I spoke at last year and I was thinking that you probably have the same target market and maybe I could come along and do a si the si a similar presentation for you, and maybe share a line of a testimonial that they gave you.
00:26:39.035 --> 00:26:48.755
So you recommended that you, that we can, you know, build a presentation or build a talk and continue to deliver that same talk and, you know, for different audiences.
00:26:49.204 --> 00:26:57.125
And sometimes I, I, I wondered, you know, would, would the same audience see it over and over and over again?
00:26:57.130 --> 00:26:58.644
And how, how do I make it different?
00:27:00.049 --> 00:27:17.930
Well, first of all, I would, he, there's a great quote by Dan Kennedy and he's like one of the greatest marketers of all time, and he says that, that, that the mistake that people make is thinking that the business of speaking is the speaking and the business of speaking is actually booking the stages, right?
00:27:17.930 --> 00:27:23.539
So if you're, if you have a talk, you wanna drive the wheels off that talk.
00:27:23.914 --> 00:27:30.785
So that like everybody knows you for this talk, for this message, then you're becoming known for something.
00:27:30.785 --> 00:27:32.345
That's how you create authority.
00:27:32.615 --> 00:27:43.714
Now, if it so happens that you're going back to speak at the same, to the same group, that only then would I change it, and depending on the theme of the event or you know what the needs are, I would just tweak it.
00:27:43.714 --> 00:27:49.954
But otherwise I would be wanting to do something very similar and I would assume that the audience is probably going to be different.
00:27:50.855 --> 00:27:55.535
Now these days I can create a talk very fast so I can kinda come up with things on the fly.
00:27:55.894 --> 00:28:00.214
So it's different these days, but I'm really speaking to those people who are not already out there speaking.
00:28:00.214 --> 00:28:02.255
You wanna make it as easy as possible for you.
00:28:02.615 --> 00:28:04.204
So that's what I would do in that case.
00:28:04.714 --> 00:28:12.815
But get better at finding stages than you are at speaking, because if you get better at finding the stages, you'll inevitably get good at speaking.
00:28:13.924 --> 00:28:17.494
Yeah, I mean the more that you do something, anything.
00:28:18.244 --> 00:28:21.035
The better we're gonna and more comfortable we're gonna get at it, right?
00:28:21.575 --> 00:28:22.144
Indeed.
00:28:22.654 --> 00:28:25.234
So tell me more about you now.
00:28:25.234 --> 00:28:27.335
So are you still speaking?
00:28:27.365 --> 00:28:30.484
Are you, you know, what's the growth path for you now?
00:28:31.339 --> 00:28:42.519
Yeah, so pre covid I was speaking all over the world and I was, you know, living a freedom based lifestyle and nomadic, like all, all over the place and I was finding stages everywhere I went.
00:28:43.000 --> 00:28:46.299
And then when Covid happened, I got really focused on virtual stages.
00:28:46.539 --> 00:28:52.240
So I mostly speak on virtual stages these days and mostly my own stage is what I'm really loving at the moment.
00:28:52.240 --> 00:28:56.700
So I do trainings every month for people who wanna come learn my speaking model that I teach.
00:28:57.299 --> 00:29:13.939
And that's my real, that's my happy place at the moment is being in a room with fe, some men, mostly female entrepreneurs, I would say 80% women for like a week to really unpack everything, get to know each other, really connect and have people walk away, truly transformed.
00:29:14.000 --> 00:29:16.219
That's my stage of choice these days.
00:29:17.239 --> 00:29:19.878
I saw something on your website about secret suppers.
00:29:20.434 --> 00:29:21.244
Oh, yes.
00:29:21.244 --> 00:29:23.884
So, yeah, I did that during the pandemic actually.
00:29:24.154 --> 00:29:26.424
I created this like, like a.
00:29:27.534 --> 00:29:30.864
Networking style supper, virtual gathering.
00:29:30.864 --> 00:29:35.574
I actually was hosting those in different cities where I, I did one in Paris, I did one in Bali.
00:29:35.753 --> 00:29:39.868
And then when the virtual situation came upon us, I started hosting them virtually.
00:29:40.199 --> 00:29:43.078
And it was really just to do something different and bring people together.
00:29:43.078 --> 00:29:50.069
I don't do them as much as I did during the pandemic because everything's just different now, but but yeah, it was, it was really, really great fun.
00:29:50.069 --> 00:29:53.999
So it was, I kind of want somebody to be cooking for me though.
00:29:55.950 --> 00:30:02.700
Well, when I was hosting them live, we did have catering, so we're out of the pandemic now.
00:30:02.848 --> 00:30:08.430
And you know, some of us are back to traveling and some actually haven't gotten back to traveling.
00:30:08.430 --> 00:30:10.439
But what's, what's in the future for you?
00:30:11.279 --> 00:30:16.679
Well, what I've loved about how my business has grown is hosting the retreats for my clients.
00:30:16.679 --> 00:30:19.229
So last year we did Valencia and Morocco.
00:30:19.229 --> 00:30:23.669
Since the bio and we've initially connected, we did the retreat in Morocco.
00:30:24.089 --> 00:30:28.584
And this year, I can't say because one of my clients might listen to this and we haven't announced it.
00:30:28.584 --> 00:30:30.174
So I don't want a situation like that.
00:30:31.549 --> 00:30:34.700
But I'm equally exotic and amazing and authentic cities.
00:30:34.700 --> 00:30:36.079
That's what I look forward to really.
00:30:36.380 --> 00:30:41.359
Also, I want my clients to get a feeling of what it's like to, you know, be traveling as part of your business.
00:30:41.359 --> 00:30:51.170
So then when they do come across the pond from Canada, or from Ireland or from America, I'm encouraging them to find stages in Europe while you're here.
00:30:51.970 --> 00:30:57.878
So if you're already coming to the, to this place, then they get a feel for what it's like to be an international speaker.
00:30:58.029 --> 00:30:59.499
And that can happen pretty fast.
00:30:59.503 --> 00:31:02.169
So that's where my travel passion lies.
00:31:02.169 --> 00:31:07.278
And also I'll be going to Iceland for a friend's wedding sin, which I'm really excited about.
00:31:07.730 --> 00:31:09.894
And I've got my fingers crossed for Japan.
00:31:10.689 --> 00:31:16.719
Because the, the month the pandemic broke out, that was my trip of a lifetime to Japan.
00:31:17.048 --> 00:31:17.618
Canceled that.
00:31:17.618 --> 00:31:22.689
I had been planning for a year, so I'm really, I'm hoping that comes back on the cards really soon as well.
00:31:23.318 --> 00:31:23.979
Oh, I hope so.
00:31:23.983 --> 00:31:24.729
For you as well.
00:31:24.733 --> 00:31:31.419
I, you know, Iceland is top three for me for sure, and I'm hoping to one day, one day get there.
00:31:31.419 --> 00:31:33.038
Maybe I'll find a stage in Iceland.
00:31:33.398 --> 00:31:34.749
Yes, absolutely.
00:31:35.888 --> 00:31:40.509
I have a question that I ask all of my guests before we finish up, and I would love to hear your take on it.
00:31:40.878 --> 00:31:49.183
What's the difference between what we hear kind of out there in the online business world, out there in the business world, and what's real about building a business?
00:31:49.183 --> 00:31:49.243
I.
00:31:49.814 --> 00:31:50.683
Hmm.
00:31:51.223 --> 00:31:52.153
It's messy as hell.
00:31:54.253 --> 00:31:55.034
It's messy.
00:31:55.034 --> 00:32:00.973
And I think that, you know, people who offer perfection and things to be like easy.
00:32:00.973 --> 00:32:02.173
And it's not easy.
00:32:02.173 --> 00:32:08.804
It gets easier because we get better, but ultimately it's messy and you need to be okay with things being messy if you're gonna grow a business.
00:32:09.374 --> 00:32:22.034
And like when I, you know, today I, I was helping two clients build a talk and it just, it's the messiest thing to do because you just have to dump everything out and they're like, oh, you know, how am I gonna do this?
00:32:22.034 --> 00:32:27.913
But just, I'm like, just relax because this is gonna look really, really messy before it gets pretty.
00:32:27.919 --> 00:32:29.894
And that's what I would say about business ultimately.
00:32:30.554 --> 00:32:31.663
Yeah, it's so true.
00:32:31.663 --> 00:32:40.993
And I think that once we stop thinking we're going to arrive somewhere or there's gonna be, you know, something with a pretty bow on it that says, okay, you did it.
00:32:41.834 --> 00:32:54.013
Then, you know, we can, we can let go of that expectation and that, you know, those kinds of things that make us feel like we're constantly failing and just lean into the process because quite frankly, the process is the most fun, isn't it?
00:32:54.523 --> 00:32:55.394
It totally is.
00:32:55.394 --> 00:32:58.723
And also like we don't have markers for success.
00:32:59.909 --> 00:33:01.378
There's no business police, right?
00:33:02.019 --> 00:33:02.239
No.
00:33:02.618 --> 00:33:02.838
No.
00:33:02.878 --> 00:33:07.048
So it's like, it's whatever it is for you, but whatever it is for you, be very clear about it.
00:33:07.378 --> 00:33:11.368
Like for your friend, picking a hundred stages, that would be success for her.
00:33:11.368 --> 00:33:14.459
For me, getting to my first six figures, that was success for me.
00:33:14.459 --> 00:33:19.288
And then just understand that it's gonna change, but it won't be a walk in the park getting there.
00:33:20.098 --> 00:33:21.749
No, never, never.
00:33:22.078 --> 00:33:24.689
But that's why we surround ourselves with good people, right?
00:33:25.199 --> 00:33:26.398
Yeah, absolutely.
00:33:26.398 --> 00:33:28.919
The messiness is what really makes the greatness.
00:33:29.699 --> 00:33:29.969
Yep.
00:33:30.088 --> 00:33:31.499
It creates the experiences.
00:33:31.838 --> 00:33:35.019
Can you share with our audience how they can find you?
00:33:35.693 --> 00:33:36.384
Yeah, absolutely.
00:33:36.384 --> 00:33:43.253
So I hang out on Facebook a lot, sometimes Instagram, but Facebook is really my place and I, I go live there most days.
00:33:43.253 --> 00:33:47.394
So if anybody wants to come and hang out and do a live with me, ask me any questions, that'd be awesome.
00:33:47.723 --> 00:33:50.844
And then I do a monthly training called The Dial in Your Destiny.
00:33:50.848 --> 00:33:57.413
But Speaking challenge, I find out About six months ago that my name means destiny, Stephanie, can you imagine like four?
00:33:57.413 --> 00:33:59.423
I'm 36 now, and I just never knew.
00:33:59.423 --> 00:34:04.223
So I got a bit obsessed with this idea of building a destiny driven business through speaking.
00:34:04.913 --> 00:34:12.713
So if anybody wants to understand my frameworks and how it works and creating a high converting talk and getting booked and all that good stuff, then I do that almost every month.
00:34:12.713 --> 00:34:16.134
So yeah, stay on my radar and I'm sure there'll be an opportunity for us to connect.
00:34:16.164 --> 00:34:18.503
And let me know, you heard me on Stephanie's podcast?
00:34:18.943 --> 00:34:19.164
Yes.
00:34:19.494 --> 00:34:19.884
Yes.
00:34:19.884 --> 00:34:22.164
When this comes out, I'm sure that there will be.
00:34:22.693 --> 00:34:29.893
Many, many things that Mora is doing because she is active and she is a speaker and that is her brand, so, mm-hmm.
00:34:30.224 --> 00:34:34.724
Go and check her out and we'll put all of the links in the show notes so that everyone can find you.
00:34:35.083 --> 00:34:38.623
And I wanna thank you so much for sharing your story with us today.
00:34:38.623 --> 00:34:43.603
It's been wonderful to meet you, and I am so excited to see what you build in the future.
00:34:44.083 --> 00:34:44.954
Oh, absolutely.
00:34:44.954 --> 00:34:45.523
You too.
00:34:45.523 --> 00:34:47.293
Thank you so much for having me.
00:34:47.833 --> 00:34:50.264
Well, we're coming up on time, so we're gonna wrap it up.
00:34:50.264 --> 00:34:58.603
But I'm so happy we had the opportunity to chat with Moira today to hear more about how her business came to be, her experiences along the way and what the future of her business entails.
00:34:58.603 --> 00:35:09.943
And thank you for tuning in into this episode of This Real People Real Business show, where we get the real entrepreneurial stories and journeys that you can relate to the show notes, resources and links from this episode are available on my website and social media platforms.
00:35:10.248 --> 00:35:17.809
And if you've enjoyed today's content, I would love for you to give us a review on whatever platform you're on, as that helps us share these genuine stories with an even bigger audience.
00:35:18.079 --> 00:35:21.259
Until next time, keep building, keep dreaming and keep being real.
