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How to pitch and win in 2026 with Robin and Steve Boehler, Founders @ Mercer Island Group
Robin and Steve Boehler have seen the good, bad, and ugly in countless pitches for culture-shaping brands like Starbucks, Microsoft, Abbott, and Nintendo. Lucky for us, they wrote a book on how agencies can shift the pitch spotlight from core capabilities and humble brags to solving your prospect's problems. Cause that's how you win.
In this episode of Question Everything, we cover major insights every agency needs to hear from the Boehlers' new book, It's Not About You: Winning New Business In A Crowded Agency World. You'll learn what a prospect-friendly pitch looks like, how to get to the root of a prospect's problem quickly, and how to seal the deal before leaving the boardroom.
What you'll learn in this episode:
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Why agencies need to stop talking about themselves in the pitch
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The five slides that agencies can use for every pitch deck
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The types of questions agencies need to ask during a Q&A session
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Making the most out of a 60-minute presentation
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Uncovering the prospect's problem, quickly
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What needs to be true to be invited to pitch
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Unconventional ways to sound like a genius in the room
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How agencies should think about scope
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What clients are looking for from agencies in 2026
Resources:
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Connect with Robin on LinkedIn
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Connect with Steve on LinkedIn
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Learn more about Mercer Island Group on their website
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Get a copy of It's Not About You: Winning New Business In A Crowded Agency World
