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Cynthia Chen is the General Manager for RB, the global consumer health and hygiene company whose brands include well known household brands such as Dettol, Lysol and Durex. Throughout her career Cynthia has boomeranged between China and North America, giving her a solid view of those two major markets and their very different consumers. A career which has taken her from marketing cookies to KY and everything in between.
As a healthcare company in the midst of a pandemic, RB's role as a critical helper has never been more urgent. When you're one of the companies whose products are in such high demand, how do you quickly provide those products and also stem the tide of panic buying and fear that's emerging? And as all routes to commerce become digital, how do you quickly adjust your sales and marketing teams to accommodate the new digital reset?
