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This is the second article in a series that focuses on a quick list of prerequisites companies should consider before figuring out their monetization approach.
The goal of this series is to look more deeply into the topic of tech partnerships, building on a series of conversations Allan Adler had with Avanish Sahai on Tidemark’s The Platform Journey podcast: Part 1 - Monetizing Technology Partner Ecosystems.
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حلقات أخرى في هذا البودكاست
Scrolling through LinkedIn, it's hard not to see Gong and its well-positioned brand.
What I saw this time though had a bit of a twist: Gong’s “Partner Month.” I immediately thought to myself: “Well, that’s interesting… a whole month? Just for partners? Heck yeah!”
To find out more, I spoke wi…
If trust is the economy of partnerships, referrals are the currency.
What is the point of building trust if it never results in a business outcome 🤷♀️?
That business outcome should be revenue. Sourced revenue is just another way of saying a referral that resulted in a sale.
While referral programs…
Today, let’s dig in and explore additional dimensions of co-selling and what we believe to be the most important job to be done by partner teams, namely, driving co-sell orchestration.
We’ll start with an overview of the different co-sell motions, each of which is unique.
Then, we’ll look at the t…
When it comes to event planning - don’t make the mistake of going at it alone.
Why would you spend 100% and get 100% returns, when you could spend 50% and get 200% returns?
Everyone is striving to be unique while cutting costs, and the stress of delivering is real. 🤯 But it doesn’t have to be that…
When it comes to event planning - don’t make the mistake of going at it alone.
Why would you spend 100% and get 100% returns when you could spend 50% and get 200% returns?
Everyone is striving to be unique while cutting costs, and the stress of delivering is real.
But it doesn’t have to be that w…
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