One Last Thought

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► Tell us about you and your podcast

My Name is Ido Singer (One Last Thought Podcast) and I am a husband, father, college basketball coach, leader, and podcaster. My podcast was created with the hopes of inspiring and motivating people, and hopefully even more importantly, young people to become better through the advice of others. My podcast is aimed at answering one simple question: If you could give one piece of advice to future generations - what would it be? I then take an answer from a man and a woman (roughly speaking about the same subject) and I weave their answers together to create a back and forth conversation. I truly believe that his genre of podcasting is unique and perhaps never been done before. I am so proud of this show! My listeners seem to be almost split down the middle between men and women who are between the ages of 20 and 50.

► Why & how did you start this podcast? 

I started this podcast because I knew I had a great idea to share and a platform that would be enticing to many great leaders and thinkers to share through. To date, that are more than 800 people involved with recording their thoughts for this show and I am humbled by this number growing every day. I am a huge fan of podcasts and listen to many others. I probably listen more than 2 hours a day. I started the show back in July of 2019 with the hopes of sharing great inspiration and advice with others. My biggest motivation is to share. My biggest passion is to create. I am so glad I found podcasting, as it allows these two to connect seamlessly. From inception to release, the whole process took about 3 months. I wanted to have 20 episodes done and ready to release, so that I would never miss a scheduled release. I am pleased to say that episode 44 is up next and I have not missed a release yet.

► How'd you find the time and funding to do this podcast?

The name came from a social media campaign I ran prior to coming up with the show. I was my "One Last Thought" each night for 30 nights, right before I go to bed. I shared a notion, a thought, a picture or quote that moved me and added my own take on it. That was the inspiration for the name. I release an episode every Sunday. My format being what it is, and not needing to schedule an interview with my guests (they send in a self-recording of their answer to my one and only question), I simply needed to create the foundation for my process, and send it out there. Editing takes a bit of time, but the process is easy and streamlined at this point, as well as sustainable for a long period of time. I spend about $5 a month on my website. $20 for the year on my domain. Everything else I do myself - marketing, promotion, social media, and so on. I rely on word of mouth and social media a lot.

► What do you gain from podcasting?        

I would like to take on some sponsors, of course! This podcast generates no revenue to date and was not conceived with as a goal, but it sure would be nice to have some sponsors! I find podcasting to be extremely beneficial in the sense that I get to leave something behind me that will surely reach a global audience (already has) and will make an impact on people worldwide.

► How does your podcasting process look like? 

I find most of my guests on LinkedIn, but use other social media as a means to connect and pitch. I also built into my post-show process a way for my guests to recommend and refer me to someone they think would be a good fit for the show. I do not interview my guests, as they self-record an answer to the one question I ask. This eliminates timing and scheduling from being an issue. I use Audacity to edit audio, Headliner for my short video clips, Canva for graphics, LATER to schedule my posts on social media, Calendly if anyone wants to schedule a chat to get to know more about the show, Google Forms for the post-show survey, and Google Voice as a phone number listeners can call into and leave their feedback. Most episodes are done weeks in advance, but the prep is simple - I get the short audio from my guests, I match a man and a woman based on their speaking topics, I then cut sound-bites from each recording and weave them together between the two.

► How do you market your show?

I use my website, onelastthoughtpod.com as well as social media (graphics, short video, links and a show page on Twitter, Insta and Facebook, as well as guests promoting their own episodes. I do not currently have such a breakdown. I find LinkedIn and Instagram most useful for promotion to existing listeners, Facebook most useful for new listeners, and Twitter most useful form newsletter additions.

► What advice would you share with aspiring (new) podcasters?

The biggest thing I have learned (and heard from others who struggled) was to make sure you have at least 2-months worth of shows ready to go at all times. Life is unpredictable at times (COVID_19 anyone?), and being able to maintain your posting schedule is second only to show quality. I have learned that expecting to make money from podcasting isn't realistic and that this should be a true passion if you want to take on this line of work, otherwise your show will end as soon as hardship falls (and it will). Be realistic about your expectations and do not get too bothered by the number of downloads. Put out a quality product on time and your show will grow. Podnews is a great newsletter, as far as podcasts to listen to - The Side Hustle show has tons of value, as well as Step Uo Your Social, which has great, quick tips on leveling up on your social media success. Podcraft is another good podcast.

► Where can we learn more about you & your podcasts?

onelastthoughtpod.com is the place to go. All of my social accounts, as well as places to listen to the show, are on there! I also have a Patreon page that you can find at: patreon.com/onelastthought?fan_landing=true