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Is Canada the smartest—and most overlooked—gateway into North America for Amazon brands?
In this episode of Marketplace Masters, Paul Sonneveld is joined by Sebastien Masson, Founder of Account as a Service (AAAS), explored why Canada offers a compelling opportunity for brands expanding internationally. They discussed the advantages of lower competition, cheaper Amazon CPCs, stronger review generation, and how a 2P/Account as a Service model can simplify market entry while reducing operational complexity.
Topics Covered:
- Why Amazon Canada is an attractive expansion market
- Canada vs. US: competition, profitability, and CPCs
- 1P vs. 2P vs. 3P explained
- How the Account as a Service (AAAS) model works
- Managing bilingual requirements and Canadian compliance
- Building momentum before expanding into the US
- Common mistakes brands make when entering Canada
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