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Joel Gale is a Toronto commercial photographer and the owner of Joel Gale Imaging, shooting corporate headshots, events, product work and video since 2016, alongside the musician portraits, album covers and live shows he started with. In this episode of MAKE // BREAK with host Lance Marwood, Joel traces the distance between the studio career his photography program promised and the $200-a-day product shoots he actually got, the pandemic pivot to headshots that became his bread and butter, the Amazon job he turned down, and a decade of work built entirely on word of mouth. A frank look at surviving as an independent freelancer when budgets keep dropping and AI keeps coming.
In this episode:
• The studio dream vs nine-hour days shooting products on white for $200
• Losing a part-time contract and being thrown into full-time freelance with no plan
• The pandemic pivot to corporate headshots, and how a 200-person shoot day runs
• Turning down Amazon twice, and the clients he keeps out of his portfolio
• Ten years of work with zero self-promotion, a near-bankruptcy in 2024 and a best year in 2025
• Why both of them think community is where creative work goes next
Guest links:
→ https://www.joelgaleimaging.com
→ https://www.instagram.com/joelgale.imaging/
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