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In this episode, I’m joined by email marketing strategist Skye Bailey for a conversation that completely shifted how I think about email—and honestly, how I’ll be showing up in my business moving forward.
This is not a fluffy “you should probably send emails” conversation. This is about what actually works, especially if you’re a small business owner doing a lot with limited time, energy, or support.
Skye shares her journey from retail and data-driven roles into becoming an email expert, and breaks down the biggest mistakes she sees (that most of us are making 👀), along with the simplest shifts that can create real results, fast.
Inside this episode, we chat about:
✨ Why emailing your whole list might be hurting your results
✨ How to use engaged segments (and why they matter more than list size)
✨ How often you actually need to be emailing (this might surprise you)
✨ The power of waitlists—and how to turn them into real conversions
✨ How to approach launches without feeling spammy or overwhelming
✨ What to focus on if you only have 1–2 hours a week for email
✨ Lead magnets that actually convert (and why most don’t anymore)
✨ Reframing unsubscribes and what they really mean for your business
If you’ve been underutilising your email list, overthinking what to send, or quietly avoiding it… this episode will shift that.
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Sky builds email strategies for small eCommerce brands who are doing a lot with not much, limited time, lean teams, and a never-ending to do list.
Sky cares about two things, emails that are optimised to drive sales, not just look good, and making email feel doable, not like a giant project you keep putting off.
Connect with Skye:
✨ TikTok.
✨ YouTube.
✨ Website.
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