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What happens when you’re an expert… but nobody in your new industry knows who you are?
In this episode of LinkedIn Riches, I sit down with Eric Ward, a former SaaS founder and CTO who exited after 24 years and decided to build an entirely new consulting business from scratch - in an industry where he had zero LinkedIn connections.
Eric didn’t try to “look busy” on LinkedIn. He didn’t spray cold pitches. And he didn’t rely on hope.
Instead, we used a focused LinkedIn strategy to help him build credibility, start real conversations, and land his first client in under 60 days - all while learning exactly what his new market wanted.
If you’re a consultant, coach, or small business owner trying to break into a new niche (or feeling invisible on LinkedIn), this conversation will hit close to home.
WHAT YOU'LL DISCOVER:
03:20 - Why Eric chose to niche down after exiting a SaaS company
10:12 - The 19-hour airport delay that changed his business direction
15:34 - How we positioned Eric's LinkedIn profile to attract his ideal prospects
18:22 - Why story-driven content builds trust faster than authority posts
22:52 - What Eric learned from his first booked LinkedIn sales calls
26:48 - How continuous improvement beats "set-it-and-forget-it" outreach
29:34 - Why LinkedIn success feels like pushing a snowball at first
This episode is a real-world LinkedIn case study - not theory, not hype - showing how patient, intentional LinkedIn lead generation actually works when you’re starting from zero.
(Note: You can also watch this episode as a video here. 📺)
Connect with Eric Ward on LinkedIn: https://www.linkedin.com/in/eric-ward-greenville/
ADDITIONAL RESOURCES
🎁 Free LinkedIn Lead Generation Tips & Resources
📝 Sign Up for the "LinkedIn Lead Generation Tips" Newsletter
🤝 Connect with John Nemo on LinkedIn
🎯 "Done For You" LinkedIn Lead Generation Services
In this episode of LinkedIn Riches, I sit down with Eric Ward, a former SaaS founder and CTO who exited after 24 years and decided to build an entirely new consulting business from scratch - in an industry where he had zero LinkedIn connections.
Eric didn’t try to “look busy” on LinkedIn. He didn’t spray cold pitches. And he didn’t rely on hope.
Instead, we used a focused LinkedIn strategy to help him build credibility, start real conversations, and land his first client in under 60 days - all while learning exactly what his new market wanted.
If you’re a consultant, coach, or small business owner trying to break into a new niche (or feeling invisible on LinkedIn), this conversation will hit close to home.
WHAT YOU'LL DISCOVER:
03:20 - Why Eric chose to niche down after exiting a SaaS company
10:12 - The 19-hour airport delay that changed his business direction
15:34 - How we positioned Eric's LinkedIn profile to attract his ideal prospects
18:22 - Why story-driven content builds trust faster than authority posts
22:52 - What Eric learned from his first booked LinkedIn sales calls
26:48 - How continuous improvement beats "set-it-and-forget-it" outreach
29:34 - Why LinkedIn success feels like pushing a snowball at first
This episode is a real-world LinkedIn case study - not theory, not hype - showing how patient, intentional LinkedIn lead generation actually works when you’re starting from zero.
(Note: You can also watch this episode as a video here. 📺)
Connect with Eric Ward on LinkedIn: https://www.linkedin.com/in/eric-ward-greenville/
ADDITIONAL RESOURCES
🎁 Free LinkedIn Lead Generation Tips & Resources
📝 Sign Up for the "LinkedIn Lead Generation Tips" Newsletter
🤝 Connect with John Nemo on LinkedIn
🎯 "Done For You" LinkedIn Lead Generation Services
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