32. How calculating ROI, understanding finance and the right level of data empowers marketers with Simon Dell

In today’s show Louisa interviews Simon Dell, Managing Director of Paper Planes talking about his learnings after running multiple agencies, opportunities for marketers and ROI.

Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe.

If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you.

In this episode, Louisa and Simon discuss some of the mistakes marketers make and the opportunities in the industry, whilst discussing lessons and learnings along the way.

Here are three things you’re going to learn:

1. The rule of thumb for calculating ROI that Simon uses
2. Why every marketer needs to understand finance
3. Simon’s 3 big learnings he’s implementing in his current business (which came from earlier career mistakes)

Links: Simon Dell LinkedIn  Paper Planes 

Loom (video screen recording) 

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