Inside the Spec - Episode 9: Winning The Spec Game Early

Caitlin Brady, Architect and host of the Architectette Podcast, joins Megan Kacvinsky and Vardhan Mehta on Inside the Spec to share her path into architecture and why early engagement in the design process is critical. The conversation explores how manufacturers can better connect with architects—through social media, events, and personal relationships—before the construction phase begins. Caitlin highlights the value of BIM, the importance of accessible technical data, and what architects really look for in a product partner. From navigating value engineering to building trust and prioritizing sustainability, this episode offers practical insights into how manufacturers can support—and stay top of mind with—design professionals.