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In this episode, Dr. Nisha Mehta is joined by Dr. Austin Chiang. Dr. Chiang is the Chief Medical Officer of Endoscopy at Medtronic as well as well known physician on social media.
They discuss:
- How his role at Medtronic in part stemmed from consistently sharing authentic interests and expertise on social media, and his 3Ps for social media success
- The role physician executives play in a med device company, how they help bridge clinical realities with business decisions, and skills they need to be effective, including communication skills, public visibility, digital fluency, and business literacy
- How what makes a medical device successful is about so much more than just good technology, and what needs to go right in marketing, distribution, timing, & more
- Navigating industry relationships ethically both on social media and clinically, and advice for physicians wanting to get involved with industry
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This episode is brought to you by the Physician Side Gigs job board. Whether you’re interested in exploring jobs with private practices owned by our physician members or hospital systems, our job board features opportunities directly with the hiring company without having to work with a third-party recruiter, allowing you to control your search under your terms. If you’re considering a move or want to list an opportunity, visit physiciansidegigs.com/job-board to learn more.
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