speaker-1: You are the Founder and Publisher of something called Inside Climate News three of the reports. ⁓
speaker-2: Publisher of
speaker-0: Yeah.
speaker-2: supporters won the Pulitzer Prize.
speaker-0: A little later, we'll talk to my co-host Jake Bolster, who has been on assignment in California. So let's get started with our very first interview on Inside Climate. David, thank you so much for joining us for the very first podcast episode. So there's a reason that we asked to have you on first, and that's because you have been here since the beginning. Can you take me back those nearly 20 years ago and talk a bit about what it was like to get ICN started?
speaker-1: So great to be here. Sure. Two thousand seven. It was another world, right? It was in two thousand six that Facebook and Twitter launched. It was in two thousand seven that the iPhone launched. And it was a time when blogging was exploding. So ⁓ I became interested in the climate issue. I had been doing a lot of ⁓ contract writing and learning about climate change. And I went to the cop in Montreal in two thousand four and I wanted to be useful as a journalist and a graduate of Columbia Journalism and trying to figure out how to do that. It was also a time when the corporate world was bragging about reducing emissions because it saved money. And the Thrust in Washington was that we were heading toward ⁓ federal climate legislation. Both parties were pushing toward that. So to me, it also looked like the biggest business story in the world. The transformation of the global energy economy. Here we go. And I really wasn't coming at it from a green point of view. I was coming at it from this is the biggest story on the planet right now. ⁓ and so that's where we started and ⁓ that's how we got going.
speaker-0: So can you walk back to like what those first few years were like getting things off the ground and how many reporters you had and where they were based, especially given how many reporters we have now?
speaker-1: Gosh, there were very few of us. And initially we started with blogging, so I wouldn't exactly call us reporters. We were derivative. ⁓ and where we've ended up now is the most difficult, expensive kinds of projects you could imagine. So it's been quite an arc. In twenty thirteen when we won the Pulitzer Prize for National Reporting for a project we did the year before, I think we were six people on staff. Yeah.
speaker-0: So six people doing impactful work like that just blows my mind. Maybe you can talk to me a little bit about when you knew that you had something special that you were creating.
speaker-1: I'm not sure I had a sense we had something special. I felt like we had something necessary. Especially when you saw the Obama administration not talking about climate at all. And the atmosphere after Waxman Markey died in twenty ten, the federal bill that I thought we were headed toward when we started in two thousand seven, that disappeared. And the Climate became a four letter word for a while. So that made me feel like it's more necessary than ever to be doing this, but I'm not sure we had a sense that we could do a lot about it because we were so small.
speaker-0: What did it feel like when ICN won the Pulitzer? And maybe you could give a little window into the behind the scenes of everything that came before that big moment.
speaker-1: One of the people who was mentoring me was Dick Tofel at ProPublica. And he suggested that because we had so few resources, he said, You wanna do a story and you wanna own it. You need to find something that will show what you can do. It was very general advice and soon enough a story came along which was Keystone XL and this massive pipeline that TransCanada wanted to build carrying the densest, dirtiest kind of oil from the tar sands or oil sands of Alberta. People were afraid of what would happen if there was a spill. So Lisa Song, who was working here at the time, she's now at ProPublica, said, Well, let me go find the science of what we what is known about how this heavy kind of oil reacts in water. And it turned out there was no science. And ⁓ we found out that the an oil spill that had happened in Kalamazoo, Michigan, was actually oil from the tar sands. It was an enormous oil spill into a river. And we figured that out. The oil didn't sit on the surface of the water, it sank to the bottom. It was really hard to clean up. And and so we developed a project with Susan White, who was our executive editor at the time to look at what happened and also look at pipeline safety, where the pipelines that you know we had in place at the time, could they handle this kind of oil safely? And so that was the revelatory work that we did that year that gained the attention of the Pulitzer Committee. So you want to know what it was like to win the Pulitzer it was really being struck by lightning in a certain way. I really had no preparation for the attention it would bring ⁓ to our small operation. like I said, we were six people and we became the headline of that year's awards. The attention we got was enormous all over the world. We even had crews coming from Korea in Japan to interview me in my office. And my office, you have to understand, was a room I was renting in a small law firm. and so it was all very shocking. And and then I was invited by Stephen Colbert to go on a Colbert report. And that got as much attention as the Pulitzer Prize win, you know, that happened a month later. and that was one of the most terrifying experiences of my
speaker-0: David, you need to share more about your experience on Colbert talking about climate change.
speaker-1: So we go to the studio and walk into the green room and my wife came with me and Colbert comes into the room and I'm getting nervous, of course, because I'm about to go on camera, I don't know what to expect. So he finally turns to me and he says to me, The character I play is an idiot. And you have to disabuse me of my idiocy. And I didn't you know, okay. And they put makeup on me and they spray my hair and I'm seeing the show on the monitors, and they finally put me right on the edge of the stage, and I almost fled out the back door. My mind went blank really in that moment. And then they brought me out and they seated me at a table. And he's finishing up his bit over there and he's gonna come over to where I am and I look out at the front row and there is my wife.
speaker-0: So you nailed it.
speaker-1: Yeah. So I was home and Yeah, it was pretty unforgettable. Why do we have to talk about it? If you ignore the environment, if we ignore the environment, won't it just go away?
speaker-0: ICN has grown so much, including me being able to join the team, which I'm really grateful for. And now we are restarting this podcast. So how do you feel about where things are now and yeah, this level of growth?
speaker-1: Yeah, now I'm on your show. Right? So there is a step that ⁓ is important to highlight, which is that in twenty eighteen we opened our first local bureau in Louisville, Kentucky. ⁓ James Bruggers opened it for us and we got started going local and trying to figure out how to do that well. And then COVID happened. And so on. So there was a whole you know, I look at it as the first ten years was building a national news organization. Small as we were, we had earned the respect of our peers and had done some really good work and won some great prizes. And then since then, the second ten years, we're gonna be twenty next year, really is about the local story, about building our local bureaus. And that story really wouldn't have happened without Vernon. when he came. And I said, How do we do this? And we tried all ⁓ all kinds of things and we've gotten to the point now where we know that with just one reporter or two reporters in a state that we can change the conversation around environmental news, in many cases bringing consistent coverage that didn't exist at all or that had been skewed or ⁓ you know, surrounded with misinformation or whatever. So I think we're onto something really important. The other the other backdrop here is that the industry around us has been collapsing. So many layoffs, so many closures, environmental journalism is ⁓ suffering also, you know. So for us to be able to make a contribution like this to the whole media ecosystem and and ⁓ create, you know, what do we have, forty two people in our organization now, that's that's forty two new jobs and the trend is going the other way. We started with two. So it's enormously gratifying.
speaker-0: And where do you hope the Inside Climate podcast fits into this?
speaker-1: Well, I think we are a newsroom that is very s ⁓ heavily leans into print and depth. And we know that the consumption of news is moving away from that. So I see the podcast that we're doing as a way for us to take the work we do with depth and with a lot of words and put it in a different format. We're not gonna stop, right? We're not gonna stop doing what we do because we do it well and it's needed. But it needs to find new bodies, new forms, new ways of ⁓ letting people access the important topics we cover that are existential.
speaker-0: David, what do you feel like are the biggest challenges that inside climate news faces right now?
speaker-1: There are lot. I I don't I won't talk about AI. I'm sure you'll do many programs about that. ⁓ I think ⁓ you know the context of the denigration of science and the dismantling of environmental protection that made America the envy of the world. Together with that comes ⁓ enormous investments in misinformation of different kinds. And so we're gonna keep doing what we do, but we're being surrounded by technologies and propaganda and destruction of things that are helpful, you know, to the to the health and well being of everybody. So that that is I think that is the the biggest challenge.
speaker-0: Yeah, so you mentioned that we're going next year is the big two zero for ICN, twenty years of the publication. I'm gonna ask you a hard question. What do you hope out of the next twenty years?
speaker-1: Twenty's hard. Let me give you the next five. Fair enough. I think the next five is that we want to fill out some desks and start new ones that cover topics that are undercovered. our approach is to cover the full complexity and depth of the climate issue, which touches everything. ⁓ and energy. So if we do that, what happens? We you know, we we didn't talk about the collaborative model that we have. which is that in a world of scarce resources, we don't think ⁓ a nonprofit like ours should do anything but collaborate. Let readers have free access, let other newsrooms use our work to reach their audiences because they may not have an environment reporter. So we're able to reach all kinds of audiences right now, at least in print, pretty soon with a podcast and many other things, right? ⁓ and so imagine that every community is informed about what is going on in their own backyards to their air and their water and their land, and they're holding their regulators and policy makers accountable and they're armed with the best science and the best information and that's accurate and fair. And ⁓ you know, establishing ⁓ an environmental conversation like this country has never had in the media. You know? And it's a it's a fundamental piece of civic and social infrastructure that we need and that we're building, not just by ourselves, right? We have hundreds of media partners. That's what we need to do to strengthen a free press and do the work we need to do.
speaker-0: Well, David, I have learned so much just from this conversation. and I'm a reporter here, so I'm so excited to be part of this journey for our listeners to hear more about ICN and some of the work that we're doing. ⁓ thank you so much for being our first guest here. we can't wait to have you back, hopefully, at some point. but yeah, thank you for joining.
speaker-1: Thank you for honoring me that way and ⁓ having me on your show.
speaker-0: Jake, it's so great to see you. ⁓ I am so excited to be co-hosting Inside Climate, this new podcast with you. ⁓ I know you've been really busy the past few weeks though, so maybe you could start by telling us what you've been working on.
speaker-2: Sure. Last week I was up in Siskiyou County, California doing some reporting on a topic you and I have actually covered before, which is wolves and their reintroduction and some of the reactions from rural communities. ⁓ so i f for inside climate news, I cover the West. Typically that means I'm out in Wyoming or Colorado or Montana. This was actually my first time in California for ICN, but I'm regularly traveling out there and reporting on All things climate and the environment. but yeah, then at the the back end of that trip was actually really exciting. ⁓ my girlfriend joined me and we got engaged at the end of the trip out in the redwood forests. And it was just a magical place. If if you haven't been there, you you absolutely have to go. The trees are stunning and the the beach is beautiful and and we had a really good time. So it was a great trip. Yeah, yeah. But I'm I'm happy to be back. Yeah, very busy. And I know I missed a lot, ⁓ while I was gone, so maybe you can catch me up on some of the things you've been working on.
speaker-0: Yeah, well, so many congratulations to you and your new fiance. Thank you. yes, I've also been busy, but I'm based here in New York. ⁓ right now most of my reporting has been digital. but it's been incredibly busy because my wonderful colleague Katie Surma and I recently published an investigation about a facility in Florida that was importing dozens of sloths for a planned tourist attraction. ⁓ it turns out that a lot of those sloths were dying. and the facility never opened actually. After our piece published, there was a lot of fallout, a lot of pushback from the community and also policymakers who have flagged that, you know, there are gaps in the system. ⁓ I cover conservation and wildlife for ICN. So that kind of story is right up my alley. we're gonna be reporting more on the global wildlife trade, which is massive. ⁓ but beyond that, I also write our today's climate newsletter, which is about all sorts of things across the board. ⁓ for example, this week I wrote about extreme heat and how that affects wildlife and this new forecasting tool that's aiming to help with that. ⁓ so as you can imagine, this summer is gonna be a lot of extreme heat coverage at ICN, I think. but yeah, I I'm so excited to be adding to my plate ⁓ this Inside Climate podcast. ⁓ how are you feeling about it?
speaker-2: I'm I'm really looking forward to it. You know, before I became a journalist, I was all over the map. I was doing a bunch of different odd jobs. And one of the things I was doing was acting, ⁓ not so successfully, but I was trying. And ⁓ you know, the the the thing I really enjoyed about acting, ⁓ as an undergrad, I was a theater and literature major, but it it felt like, you know, you had this loosely planned conversation with somebody and and obviously there was all this dramatic scaffolding built around it, but that that conversation is really what drove the action. And ⁓ journalism, oddly enough, feels similar in that you're going out, you're meeting people, you're having these unplanned, loosely structured conversations, and you need to show up and have, to a certain degree, you know, be able to match people's energy. And ⁓ I think hosting this podcast is going to be even more like that. And ⁓ I I'm I'm just I'm just really thrilled to be back in kind of a creative space that way. But ⁓ I know you have a little more experience in this sort of thing than I do. How are you how are you feeling about ⁓ the podcast?
speaker-0: I'm so excited. I actually come from a really different space prior to journalism. I started my career in a lab. ⁓ so I was doing ecology and biology research ⁓ when I was an undergrad. And I decided to pick up a journalism class because I really wanted to get better at communicating my research, ⁓ partially to get more grant funding. ⁓ but once I did take that class, I just completely fell in love with it and saw the value. Of being able to bridge that gap between science and the general public. ⁓ because I think it be can be really tough to understand some of these incredibly complex topics that people spend their entire career studying. ⁓ so it's great to learn something new every day. ⁓ I'm a really curious person, as most journalists are, so I feel really lucky to be in this job. ⁓ eventually, though, I got my master's degree in science journalism. ⁓ which I didn't know was a thing until I started looking more into it. ⁓ while I was there, I started podcasting more because I saw that as another way to reach new audiences. And I actually did a few different wildlife podcasts while I was there, ⁓ including one about orcas ramming into boats, which became a huge thing in the past few years. ⁓ I was kind of looking into like, why is that happening? and I got to interview one of the sailors who had experienced that. So that's how I got the podcasting bug. ⁓ I'm really excited to be doing this again. ⁓ so yeah, that's that's where I'm coming at it from.
speaker-2: ⁓ awesome. Great. Well, I'll let you run here. I don't I don't wanna impede. I missed I missed David's conversation. I gotta I still gotta unpack my tent. So I gotta I gotta run. But this is this is gonna be awesome. I mean, I can't wait.
speaker-0: Yeah, I can't wait to be co-hosting this with you. You and I have worked together a lot on stories, and we're kind of always doing brainstorming, so it's cool to be doing it in this audio way as well. I'm really happy to be co-hosting with you, and I'm really excited to see your first interview on Inside Climate. Thank you so much for listening to Inside Climate. For more of our reporting, please visit insideclimatenews.org and sign up for our newsletters, all of which are free to read.
speaker-2: Yeah, it'll be fun.
speaker-0: Because we want to make our work available to anyone, wherever they are. You can also follow us on your favorite social platforms and share our podcast with others. If you love what you read, see, and hear, please consider donating to support our nonprofit newsroom, because we rely on the support of our audience to make our reporting and this podcast possible. We'll be back in two weeks with more climate stories from our reporters all across the world.