WEBVTT
1
00:00:00.530 --> 00:00:04.389
Welcome to Influencer Confidential by Sidewalker Daily. My name is
2
00:00:04.429 --> 00:00:07.669
Nina Zeta and I will be your host. I love
3
00:00:07.750 --> 00:00:11.220
working with brands and influencers on all things business strategy.
4
00:00:11.640 --> 00:00:13.519
Are you ready to learn what it takes to work
5
00:00:13.660 --> 00:00:16.879
in this influencer industry and see behind the curtain? Well,
6
00:00:16.899 --> 00:00:24.280
let's jump in. If you're as excited about Substack as
7
00:00:24.500 --> 00:00:27.000
I am, then you're going to love today's video because
8
00:00:27.100 --> 00:00:29.480
I'm gonna share with you guys some new updates that
9
00:00:29.550 --> 00:00:32.950
Substack has released to help you as a creator make
10
00:00:33.270 --> 00:00:38.250
more money but also build your community out. Now, really quickly, definitionally,
11
00:00:38.429 --> 00:00:42.630
Substack is a platform that allows you to basically have
12
00:00:42.810 --> 00:00:46.409
a monetized newsletter. The way Substack works is that it
13
00:00:46.509 --> 00:00:50.049
basically has like an interface, almost like a blog, where
14
00:00:50.070 --> 00:00:52.630
you as a writer or a creator can publish articles.
15
00:00:52.950 --> 00:00:56.140
And then these articles will then go to your email
16
00:00:56.200 --> 00:00:58.759
newsletter community. So it sends it to them directly if
17
00:00:58.799 --> 00:01:01.280
that's what you want. And of course, my favorite part
18
00:01:01.399 --> 00:01:04.769
is the monetization piece. So you can have paid articles
19
00:01:04.980 --> 00:01:08.150
and free articles. Substack is a really big priority here
20
00:01:08.209 --> 00:01:10.269
at Sidewalker Daily. It's something we're investing a lot of
21
00:01:10.310 --> 00:01:12.329
time in and energy. And what I wanna do is
22
00:01:12.409 --> 00:01:14.370
share with you some of the research that we have found,
23
00:01:14.409 --> 00:01:16.530
some of the new updates, so that y'all could also
24
00:01:16.709 --> 00:01:20.769
implement this into your Substack strategy. So the first thing
25
00:01:20.829 --> 00:01:23.670
I'm really excited about, the major update that's coming to
26
00:01:23.709 --> 00:01:26.230
Substack to help you make more money is the announcements
27
00:01:26.519 --> 00:01:30.019
of sponsorships native on Substack. This just goes to show
28
00:01:30.060 --> 00:01:33.269
that brand deals are where it's at, And Substack knows this.
29
00:01:33.349 --> 00:01:37.349
I've been teaching brand deals and monetization forever here at
30
00:01:37.370 --> 00:01:40.310
our community. And I've always said, you guys should be
31
00:01:40.349 --> 00:01:43.950
monetizing your newsletters and getting sponsors inside of your newsletter.
32
00:01:44.299 --> 00:01:47.099
So I love to see that Substack has incorporated this. Now,
33
00:01:47.439 --> 00:01:49.599
here's how it works. Basically, you either have to be
34
00:01:49.620 --> 00:01:54.819
a bestseller on Substack or have at least 100 paid subscribers.
35
00:01:54.920 --> 00:01:57.620
If you have 100 people paying you monthly, you're going
36
00:01:57.640 --> 00:02:00.030
to get access to this feature. Now, I have access
37
00:02:00.049 --> 00:02:01.549
to this feature online. So I'm going to go ahead
38
00:02:01.590 --> 00:02:03.650
and show you guys what it looks like. But before
39
00:02:03.689 --> 00:02:05.549
I do, I just want to quickly mention the reason
40
00:02:05.590 --> 00:02:07.849
it's called Creator Kit is because they look at it
41
00:02:07.950 --> 00:02:10.689
as like a media kit, which is not our version
42
00:02:10.729 --> 00:02:12.409
of a media kit, okay? But they look at it
43
00:02:12.469 --> 00:02:14.590
as a media kit that they're going to let their
44
00:02:14.729 --> 00:02:17.990
sponsors have access to. So let me show you what
45
00:02:18.030 --> 00:02:20.150
this looks like so y'all can take a look. Okay,
46
00:02:20.189 --> 00:02:22.889
so once you're in your Substack dashboard, ours is here,
47
00:02:22.909 --> 00:02:24.650
the paid creator, you're going to go ahead and hover
48
00:02:24.729 --> 00:02:28.030
under sponsorships. Now there's two things that are happening and
49
00:02:28.060 --> 00:02:30.060
I'm going to go ahead and kind of clearly show
50
00:02:30.080 --> 00:02:33.400
you guys. We have early access because we are a bestseller,
51
00:02:33.560 --> 00:02:36.169
but you're basically going to be able to create your
52
00:02:36.830 --> 00:02:40.770
creator kit right inside of it. So ours is live
53
00:02:40.810 --> 00:02:44.599
for brands. It's showing us our open rate, it's going
54
00:02:44.620 --> 00:02:47.780
to show our subscribers. Now what's interesting is like all
55
00:02:47.819 --> 00:02:51.319
of this stuff, you can go in and edit this yourself.
56
00:02:51.360 --> 00:02:53.219
So this is what they think a good media kit
57
00:02:53.240 --> 00:02:54.810
looks like. We're not going to tell them what a
58
00:02:54.819 --> 00:02:57.270
really strong media kit looks like. But they're keeping it
59
00:02:57.310 --> 00:03:00.449
really simple. They're going in and showing their readers interests,
60
00:03:01.289 --> 00:03:04.530
the top countries, And here we can put in our partnerships.
61
00:03:04.569 --> 00:03:06.509
So we're able to put in logos of brands that
62
00:03:06.530 --> 00:03:09.659
we've partnered with. We can really clearly say what we
63
00:03:09.680 --> 00:03:11.419
want to avoid. So I don't want to do any
64
00:03:11.460 --> 00:03:15.650
partnerships with gambling or crypto or MLMs, tobacco, all of that.
65
00:03:15.689 --> 00:03:18.250
That's not for me. You can go in here and
66
00:03:18.310 --> 00:03:21.050
see like what subscribers are saying, what people are saying,
67
00:03:21.550 --> 00:03:24.960
audience sentiment. So it's really a visually like it does
68
00:03:25.020 --> 00:03:28.080
the job in terms of like being very clear. And
69
00:03:28.180 --> 00:03:31.219
this is something that is like available. So we could
70
00:03:31.240 --> 00:03:33.219
go in here. We can add different things. We could
71
00:03:33.340 --> 00:03:36.979
edit information out, whatever we want, featured posts. But this
72
00:03:37.020 --> 00:03:41.000
lets brands see our kit right off the get. So
73
00:03:41.310 --> 00:03:43.509
this is going to be something that is available right
74
00:03:43.550 --> 00:03:47.349
off the bat within your sponsorship section. inside of Substack.
75
00:03:47.379 --> 00:03:51.139
So this is very exciting. This is a big, big signal,
76
00:03:51.180 --> 00:03:53.719
you guys, that there is serious money to be made
77
00:03:53.960 --> 00:03:56.539
on Substack. And actually, y'all, let's take this as a
78
00:03:56.560 --> 00:03:59.400
minute to be a little bit self-promoting. If you haven't
79
00:03:59.439 --> 00:04:01.840
subscribed to my Substack already, go ahead and check out
80
00:04:01.879 --> 00:04:04.400
the link. There's a free option that you can still
81
00:04:04.419 --> 00:04:07.120
get opportunities sent to your inbox. And then there is
82
00:04:07.259 --> 00:04:09.620
a paid option where you'll get the access to the
83
00:04:09.680 --> 00:04:13.229
contacts names, the emails of the brands, and opportunities that
84
00:04:13.250 --> 00:04:17.069
you can apply to for brand deals, y'all, monetization. So
85
00:04:17.089 --> 00:04:19.149
go ahead and click the link below, the paid creator
86
00:04:19.209 --> 00:04:21.790
on Substack, and check us out. The second thing I
87
00:04:21.850 --> 00:04:24.529
am very excited about, and since I'm sharing my screen,
88
00:04:24.569 --> 00:04:25.889
I'm just going to go ahead and show y'all here,
89
00:04:25.910 --> 00:04:28.910
a new monetization effort that they have built out are
90
00:04:28.970 --> 00:04:32.470
subscriber perks. So right here on the top of my toolbar,
91
00:04:32.569 --> 00:04:35.509
I have something called perks, and these are perks that
92
00:04:35.670 --> 00:04:38.350
I can give to my paid subscribers. So one of
93
00:04:38.389 --> 00:04:41.889
my perks is a discount code. Anyone that comes through
94
00:04:42.040 --> 00:04:43.839
and is a paid subscriber, they're gonna be able to
95
00:04:43.860 --> 00:04:46.480
get a discount. You can only unlock it if you
96
00:04:46.560 --> 00:04:49.879
are a paid subscriber. I have an entire PDF on
97
00:04:50.000 --> 00:04:54.040
questions to ask before you hire your influencer manager. This
98
00:04:54.100 --> 00:04:57.509
is a very robust questionnaire because a lot of times
99
00:04:57.550 --> 00:05:01.089
creators hire managers without thinking. We put content ideas and
100
00:05:01.129 --> 00:05:04.769
some affirmation. So these are PDFs that we have not
101
00:05:04.810 --> 00:05:09.339
made available But if you are within our world, you
102
00:05:09.399 --> 00:05:12.680
have subscriber perks. And I really love it. It is
103
00:05:12.899 --> 00:05:15.939
super exciting and something that we can definitely add to.
104
00:05:16.000 --> 00:05:18.959
Like we just have these perks up for now. But
105
00:05:19.000 --> 00:05:21.360
in the future, I think it's something we can absolutely
106
00:05:21.620 --> 00:05:24.459
add more perks as we go. So I actually just
107
00:05:24.480 --> 00:05:26.579
want to quickly show you guys how you would get there.
108
00:05:26.660 --> 00:05:29.810
So you would go to settings. You would go under payments.
109
00:05:30.529 --> 00:05:34.050
And let's just go ahead and click perks here. Subscriber perks.
110
00:05:34.350 --> 00:05:37.360
Click manage. And now you can add these perks. These
111
00:05:37.399 --> 00:05:39.220
are the ones that we have added. We also put
112
00:05:39.240 --> 00:05:42.509
these up last night. And we should probably let our
113
00:05:42.589 --> 00:05:45.629
people know that they're available. That's something. But here you
114
00:05:45.670 --> 00:05:47.569
can create a perk. And these are the types of perks.
115
00:05:48.089 --> 00:05:50.629
A discount code only for your audience to get. A
116
00:05:50.689 --> 00:05:54.629
digital download. A PDF. A community invite. Access to a
117
00:05:54.689 --> 00:05:58.399
private space. Discord server. Group chat. Forum. This is like
118
00:05:58.439 --> 00:06:00.860
you get invited to a private something if you are
119
00:06:00.879 --> 00:06:03.959
a paid subscriber. a link. Maybe it's a link to
120
00:06:03.980 --> 00:06:07.629
an online resource or a private video. Who knows? Substack
121
00:06:07.689 --> 00:06:11.290
live video, unlock a scheduled live video for your paid subscribers.
122
00:06:11.410 --> 00:06:14.449
So again, it is in Substack's interest to do these
123
00:06:14.509 --> 00:06:17.089
perks because the way it works for Substack to make
124
00:06:17.129 --> 00:06:19.350
money is you have to make money. So they're going
125
00:06:19.389 --> 00:06:21.350
to put a lot of effort into the ways that
126
00:06:21.449 --> 00:06:24.480
we can monetize as a community. So I love that.
127
00:06:24.689 --> 00:06:26.240
There's skin in the game for them and there's skin
128
00:06:26.279 --> 00:06:29.009
in the game for us. So perks is Really exciting.
129
00:06:29.069 --> 00:06:32.170
And it's all being done in the setting sections under payments.
130
00:06:32.209 --> 00:06:34.129
That's where you're going to go ahead and find that. Now,
131
00:06:34.269 --> 00:06:36.230
another thing that I wanted to show you guys that
132
00:06:36.250 --> 00:06:38.269
they've set up that I think is really cool is
133
00:06:38.370 --> 00:06:41.149
QR codes. I just put control F and typing the
134
00:06:41.170 --> 00:06:44.129
word QR to find it. Use this QR to share
135
00:06:44.180 --> 00:06:47.240
your publication. So right here, they literally have a QR
136
00:06:47.279 --> 00:06:50.259
code available for me to share. You know, if I'm
137
00:06:50.279 --> 00:06:52.620
trying to grow my sub stock, which I am by
138
00:06:52.660 --> 00:06:54.180
the way, and I have included a link to our
139
00:06:54.199 --> 00:06:56.550
sub stock below. Our sub stack, what I think makes
140
00:06:56.629 --> 00:06:58.689
us so special, we're more like a job board. So
141
00:06:58.730 --> 00:07:02.269
we are sending out emails to our community with jobs.
142
00:07:02.529 --> 00:07:05.689
I think actually even today, we send out emails literally
143
00:07:05.889 --> 00:07:07.970
three times a day. But like, look at this one
144
00:07:08.089 --> 00:07:12.250
that came out today at the thousand dollar opportunity. There
145
00:07:12.290 --> 00:07:17.079
was a $ 700 Instagram real opportunity that our creators just
146
00:07:17.100 --> 00:07:21.339
got for pet brand. They have a $ 700 budget. They
147
00:07:21.420 --> 00:07:24.899
asked for Instagram. These are the locations, ages. And they
148
00:07:24.939 --> 00:07:27.660
have a deadline. So this is our sub stack is
149
00:07:27.699 --> 00:07:29.579
all about pay. It's called the paid creator. So obviously
150
00:07:29.620 --> 00:07:32.100
we're sending out paid creator opportunities for the cost of
151
00:07:32.120 --> 00:07:34.500
a coffee. So a lot of people are finding a
152
00:07:34.519 --> 00:07:37.180
lot of value in it. Another update we're seeing a
153
00:07:37.259 --> 00:07:39.490
lot more of guys are people are doing a lot
154
00:07:39.529 --> 00:07:42.290
more sub stack lives, but again, they're doing it for
155
00:07:42.350 --> 00:07:45.769
their paid community as an incentive to like get access
156
00:07:45.810 --> 00:07:47.649
to you because a lot of the articles and the
157
00:07:47.689 --> 00:07:50.550
content is written in But adding this live element is
158
00:07:50.579 --> 00:07:53.110
something we are absolutely going to be testing out more
159
00:07:53.170 --> 00:07:55.470
and more of, like doing more subsec lives. I can
160
00:07:55.490 --> 00:07:57.430
just imagine if I was to be doing a live
161
00:07:57.490 --> 00:08:01.189
on subsec, I would be getting more people to access
162
00:08:01.209 --> 00:08:03.310
those lives and pay for them. And again, pricing and
163
00:08:03.350 --> 00:08:06.800
subsec is so important. Like our monthly pricing is $ 8
164
00:08:06.740 --> 00:08:09.939
a month or 80 for the year. So if I
165
00:08:09.980 --> 00:08:12.360
imagine I'm giving you the brand's email, I'm giving you
166
00:08:12.439 --> 00:08:15.600
who to pitch, like you're getting opportunities, you're getting lives,
167
00:08:15.620 --> 00:08:18.259
like you're making it so valuable for your community that
168
00:08:18.649 --> 00:08:22.089
that they're going to want to subscribe to you. And
169
00:08:22.110 --> 00:08:25.110
I do think that live shopping in general is a
170
00:08:25.310 --> 00:08:28.129
big thing. So even if you don't do your subsec
171
00:08:28.170 --> 00:08:30.689
lives only to your paid group, but you make them available,
172
00:08:30.930 --> 00:08:33.490
I think it will definitely help with conversions. Anyways, these
173
00:08:33.509 --> 00:08:36.129
are some of the updates we're excited about. There's so
174
00:08:36.149 --> 00:08:37.759
many more, but I just wanted to share some of
175
00:08:37.820 --> 00:08:40.960
my favorite updates that I'm seeing on the platform so
176
00:08:41.000 --> 00:08:43.299
that y'all can use these to make more money in
177
00:08:43.320 --> 00:08:45.629
your creator business. Until next time.
1
00:00:00.530 --> 00:00:04.389
Welcome to Influencer Confidential by Sidewalker Daily. My name is
2
00:00:04.429 --> 00:00:07.669
Nina Zeta and I will be your host. I love
3
00:00:07.750 --> 00:00:11.220
working with brands and influencers on all things business strategy.
4
00:00:11.640 --> 00:00:13.519
Are you ready to learn what it takes to work
5
00:00:13.660 --> 00:00:16.879
in this influencer industry and see behind the curtain? Well,
6
00:00:16.899 --> 00:00:24.280
let's jump in. If you're as excited about Substack as
7
00:00:24.500 --> 00:00:27.000
I am, then you're going to love today's video because
8
00:00:27.100 --> 00:00:29.480
I'm gonna share with you guys some new updates that
9
00:00:29.550 --> 00:00:32.950
Substack has released to help you as a creator make
10
00:00:33.270 --> 00:00:38.250
more money but also build your community out. Now, really quickly, definitionally,
11
00:00:38.429 --> 00:00:42.630
Substack is a platform that allows you to basically have
12
00:00:42.810 --> 00:00:46.409
a monetized newsletter. The way Substack works is that it
13
00:00:46.509 --> 00:00:50.049
basically has like an interface, almost like a blog, where
14
00:00:50.070 --> 00:00:52.630
you as a writer or a creator can publish articles.
15
00:00:52.950 --> 00:00:56.140
And then these articles will then go to your email
16
00:00:56.200 --> 00:00:58.759
newsletter community. So it sends it to them directly if
17
00:00:58.799 --> 00:01:01.280
that's what you want. And of course, my favorite part
18
00:01:01.399 --> 00:01:04.769
is the monetization piece. So you can have paid articles
19
00:01:04.980 --> 00:01:08.150
and free articles. Substack is a really big priority here
20
00:01:08.209 --> 00:01:10.269
at Sidewalker Daily. It's something we're investing a lot of
21
00:01:10.310 --> 00:01:12.329
time in and energy. And what I wanna do is
22
00:01:12.409 --> 00:01:14.370
share with you some of the research that we have found,
23
00:01:14.409 --> 00:01:16.530
some of the new updates, so that y'all could also
24
00:01:16.709 --> 00:01:20.769
implement this into your Substack strategy. So the first thing
25
00:01:20.829 --> 00:01:23.670
I'm really excited about, the major update that's coming to
26
00:01:23.709 --> 00:01:26.230
Substack to help you make more money is the announcements
27
00:01:26.519 --> 00:01:30.019
of sponsorships native on Substack. This just goes to show
28
00:01:30.060 --> 00:01:33.269
that brand deals are where it's at, And Substack knows this.
29
00:01:33.349 --> 00:01:37.349
I've been teaching brand deals and monetization forever here at
30
00:01:37.370 --> 00:01:40.310
our community. And I've always said, you guys should be
31
00:01:40.349 --> 00:01:43.950
monetizing your newsletters and getting sponsors inside of your newsletter.
32
00:01:44.299 --> 00:01:47.099
So I love to see that Substack has incorporated this. Now,
33
00:01:47.439 --> 00:01:49.599
here's how it works. Basically, you either have to be
34
00:01:49.620 --> 00:01:54.819
a bestseller on Substack or have at least 100 paid subscribers.
35
00:01:54.920 --> 00:01:57.620
If you have 100 people paying you monthly, you're going
36
00:01:57.640 --> 00:02:00.030
to get access to this feature. Now, I have access
37
00:02:00.049 --> 00:02:01.549
to this feature online. So I'm going to go ahead
38
00:02:01.590 --> 00:02:03.650
and show you guys what it looks like. But before
39
00:02:03.689 --> 00:02:05.549
I do, I just want to quickly mention the reason
40
00:02:05.590 --> 00:02:07.849
it's called Creator Kit is because they look at it
41
00:02:07.950 --> 00:02:10.689
as like a media kit, which is not our version
42
00:02:10.729 --> 00:02:12.409
of a media kit, okay? But they look at it
43
00:02:12.469 --> 00:02:14.590
as a media kit that they're going to let their
44
00:02:14.729 --> 00:02:17.990
sponsors have access to. So let me show you what
45
00:02:18.030 --> 00:02:20.150
this looks like so y'all can take a look. Okay,
46
00:02:20.189 --> 00:02:22.889
so once you're in your Substack dashboard, ours is here,
47
00:02:22.909 --> 00:02:24.650
the paid creator, you're going to go ahead and hover
48
00:02:24.729 --> 00:02:28.030
under sponsorships. Now there's two things that are happening and
49
00:02:28.060 --> 00:02:30.060
I'm going to go ahead and kind of clearly show
50
00:02:30.080 --> 00:02:33.400
you guys. We have early access because we are a bestseller,
51
00:02:33.560 --> 00:02:36.169
but you're basically going to be able to create your
52
00:02:36.830 --> 00:02:40.770
creator kit right inside of it. So ours is live
53
00:02:40.810 --> 00:02:44.599
for brands. It's showing us our open rate, it's going
54
00:02:44.620 --> 00:02:47.780
to show our subscribers. Now what's interesting is like all
55
00:02:47.819 --> 00:02:51.319
of this stuff, you can go in and edit this yourself.
56
00:02:51.360 --> 00:02:53.219
So this is what they think a good media kit
57
00:02:53.240 --> 00:02:54.810
looks like. We're not going to tell them what a
58
00:02:54.819 --> 00:02:57.270
really strong media kit looks like. But they're keeping it
59
00:02:57.310 --> 00:03:00.449
really simple. They're going in and showing their readers interests,
60
00:03:01.289 --> 00:03:04.530
the top countries, And here we can put in our partnerships.
61
00:03:04.569 --> 00:03:06.509
So we're able to put in logos of brands that
62
00:03:06.530 --> 00:03:09.659
we've partnered with. We can really clearly say what we
63
00:03:09.680 --> 00:03:11.419
want to avoid. So I don't want to do any
64
00:03:11.460 --> 00:03:15.650
partnerships with gambling or crypto or MLMs, tobacco, all of that.
65
00:03:15.689 --> 00:03:18.250
That's not for me. You can go in here and
66
00:03:18.310 --> 00:03:21.050
see like what subscribers are saying, what people are saying,
67
00:03:21.550 --> 00:03:24.960
audience sentiment. So it's really a visually like it does
68
00:03:25.020 --> 00:03:28.080
the job in terms of like being very clear. And
69
00:03:28.180 --> 00:03:31.219
this is something that is like available. So we could
70
00:03:31.240 --> 00:03:33.219
go in here. We can add different things. We could
71
00:03:33.340 --> 00:03:36.979
edit information out, whatever we want, featured posts. But this
72
00:03:37.020 --> 00:03:41.000
lets brands see our kit right off the get. So
73
00:03:41.310 --> 00:03:43.509
this is going to be something that is available right
74
00:03:43.550 --> 00:03:47.349
off the bat within your sponsorship section. inside of Substack.
75
00:03:47.379 --> 00:03:51.139
So this is very exciting. This is a big, big signal,
76
00:03:51.180 --> 00:03:53.719
you guys, that there is serious money to be made
77
00:03:53.960 --> 00:03:56.539
on Substack. And actually, y'all, let's take this as a
78
00:03:56.560 --> 00:03:59.400
minute to be a little bit self-promoting. If you haven't
79
00:03:59.439 --> 00:04:01.840
subscribed to my Substack already, go ahead and check out
80
00:04:01.879 --> 00:04:04.400
the link. There's a free option that you can still
81
00:04:04.419 --> 00:04:07.120
get opportunities sent to your inbox. And then there is
82
00:04:07.259 --> 00:04:09.620
a paid option where you'll get the access to the
83
00:04:09.680 --> 00:04:13.229
contacts names, the emails of the brands, and opportunities that
84
00:04:13.250 --> 00:04:17.069
you can apply to for brand deals, y'all, monetization. So
85
00:04:17.089 --> 00:04:19.149
go ahead and click the link below, the paid creator
86
00:04:19.209 --> 00:04:21.790
on Substack, and check us out. The second thing I
87
00:04:21.850 --> 00:04:24.529
am very excited about, and since I'm sharing my screen,
88
00:04:24.569 --> 00:04:25.889
I'm just going to go ahead and show y'all here,
89
00:04:25.910 --> 00:04:28.910
a new monetization effort that they have built out are
90
00:04:28.970 --> 00:04:32.470
subscriber perks. So right here on the top of my toolbar,
91
00:04:32.569 --> 00:04:35.509
I have something called perks, and these are perks that
92
00:04:35.670 --> 00:04:38.350
I can give to my paid subscribers. So one of
93
00:04:38.389 --> 00:04:41.889
my perks is a discount code. Anyone that comes through
94
00:04:42.040 --> 00:04:43.839
and is a paid subscriber, they're gonna be able to
95
00:04:43.860 --> 00:04:46.480
get a discount. You can only unlock it if you
96
00:04:46.560 --> 00:04:49.879
are a paid subscriber. I have an entire PDF on
97
00:04:50.000 --> 00:04:54.040
questions to ask before you hire your influencer manager. This
98
00:04:54.100 --> 00:04:57.509
is a very robust questionnaire because a lot of times
99
00:04:57.550 --> 00:05:01.089
creators hire managers without thinking. We put content ideas and
100
00:05:01.129 --> 00:05:04.769
some affirmation. So these are PDFs that we have not
101
00:05:04.810 --> 00:05:09.339
made available But if you are within our world, you
102
00:05:09.399 --> 00:05:12.680
have subscriber perks. And I really love it. It is
103
00:05:12.899 --> 00:05:15.939
super exciting and something that we can definitely add to.
104
00:05:16.000 --> 00:05:18.959
Like we just have these perks up for now. But
105
00:05:19.000 --> 00:05:21.360
in the future, I think it's something we can absolutely
106
00:05:21.620 --> 00:05:24.459
add more perks as we go. So I actually just
107
00:05:24.480 --> 00:05:26.579
want to quickly show you guys how you would get there.
108
00:05:26.660 --> 00:05:29.810
So you would go to settings. You would go under payments.
109
00:05:30.529 --> 00:05:34.050
And let's just go ahead and click perks here. Subscriber perks.
110
00:05:34.350 --> 00:05:37.360
Click manage. And now you can add these perks. These
111
00:05:37.399 --> 00:05:39.220
are the ones that we have added. We also put
112
00:05:39.240 --> 00:05:42.509
these up last night. And we should probably let our
113
00:05:42.589 --> 00:05:45.629
people know that they're available. That's something. But here you
114
00:05:45.670 --> 00:05:47.569
can create a perk. And these are the types of perks.
115
00:05:48.089 --> 00:05:50.629
A discount code only for your audience to get. A
116
00:05:50.689 --> 00:05:54.629
digital download. A PDF. A community invite. Access to a
117
00:05:54.689 --> 00:05:58.399
private space. Discord server. Group chat. Forum. This is like
118
00:05:58.439 --> 00:06:00.860
you get invited to a private something if you are
119
00:06:00.879 --> 00:06:03.959
a paid subscriber. a link. Maybe it's a link to
120
00:06:03.980 --> 00:06:07.629
an online resource or a private video. Who knows? Substack
121
00:06:07.689 --> 00:06:11.290
live video, unlock a scheduled live video for your paid subscribers.
122
00:06:11.410 --> 00:06:14.449
So again, it is in Substack's interest to do these
123
00:06:14.509 --> 00:06:17.089
perks because the way it works for Substack to make
124
00:06:17.129 --> 00:06:19.350
money is you have to make money. So they're going
125
00:06:19.389 --> 00:06:21.350
to put a lot of effort into the ways that
126
00:06:21.449 --> 00:06:24.480
we can monetize as a community. So I love that.
127
00:06:24.689 --> 00:06:26.240
There's skin in the game for them and there's skin
128
00:06:26.279 --> 00:06:29.009
in the game for us. So perks is Really exciting.
129
00:06:29.069 --> 00:06:32.170
And it's all being done in the setting sections under payments.
130
00:06:32.209 --> 00:06:34.129
That's where you're going to go ahead and find that. Now,
131
00:06:34.269 --> 00:06:36.230
another thing that I wanted to show you guys that
132
00:06:36.250 --> 00:06:38.269
they've set up that I think is really cool is
133
00:06:38.370 --> 00:06:41.149
QR codes. I just put control F and typing the
134
00:06:41.170 --> 00:06:44.129
word QR to find it. Use this QR to share
135
00:06:44.180 --> 00:06:47.240
your publication. So right here, they literally have a QR
136
00:06:47.279 --> 00:06:50.259
code available for me to share. You know, if I'm
137
00:06:50.279 --> 00:06:52.620
trying to grow my sub stock, which I am by
138
00:06:52.660 --> 00:06:54.180
the way, and I have included a link to our
139
00:06:54.199 --> 00:06:56.550
sub stock below. Our sub stack, what I think makes
140
00:06:56.629 --> 00:06:58.689
us so special, we're more like a job board. So
141
00:06:58.730 --> 00:07:02.269
we are sending out emails to our community with jobs.
142
00:07:02.529 --> 00:07:05.689
I think actually even today, we send out emails literally
143
00:07:05.889 --> 00:07:07.970
three times a day. But like, look at this one
144
00:07:08.089 --> 00:07:12.250
that came out today at the thousand dollar opportunity. There
145
00:07:12.290 --> 00:07:17.079
was a $ 700 Instagram real opportunity that our creators just
146
00:07:17.100 --> 00:07:21.339
got for pet brand. They have a $ 700 budget. They
147
00:07:21.420 --> 00:07:24.899
asked for Instagram. These are the locations, ages. And they
148
00:07:24.939 --> 00:07:27.660
have a deadline. So this is our sub stack is
149
00:07:27.699 --> 00:07:29.579
all about pay. It's called the paid creator. So obviously
150
00:07:29.620 --> 00:07:32.100
we're sending out paid creator opportunities for the cost of
151
00:07:32.120 --> 00:07:34.500
a coffee. So a lot of people are finding a
152
00:07:34.519 --> 00:07:37.180
lot of value in it. Another update we're seeing a
153
00:07:37.259 --> 00:07:39.490
lot more of guys are people are doing a lot
154
00:07:39.529 --> 00:07:42.290
more sub stack lives, but again, they're doing it for
155
00:07:42.350 --> 00:07:45.769
their paid community as an incentive to like get access
156
00:07:45.810 --> 00:07:47.649
to you because a lot of the articles and the
157
00:07:47.689 --> 00:07:50.550
content is written in But adding this live element is
158
00:07:50.579 --> 00:07:53.110
something we are absolutely going to be testing out more
159
00:07:53.170 --> 00:07:55.470
and more of, like doing more subsec lives. I can
160
00:07:55.490 --> 00:07:57.430
just imagine if I was to be doing a live
161
00:07:57.490 --> 00:08:01.189
on subsec, I would be getting more people to access
162
00:08:01.209 --> 00:08:03.310
those lives and pay for them. And again, pricing and
163
00:08:03.350 --> 00:08:06.800
subsec is so important. Like our monthly pricing is $ 8
164
00:08:06.740 --> 00:08:09.939
a month or 80 for the year. So if I
165
00:08:09.980 --> 00:08:12.360
imagine I'm giving you the brand's email, I'm giving you
166
00:08:12.439 --> 00:08:15.600
who to pitch, like you're getting opportunities, you're getting lives,
167
00:08:15.620 --> 00:08:18.259
like you're making it so valuable for your community that
168
00:08:18.649 --> 00:08:22.089
that they're going to want to subscribe to you. And
169
00:08:22.110 --> 00:08:25.110
I do think that live shopping in general is a
170
00:08:25.310 --> 00:08:28.129
big thing. So even if you don't do your subsec
171
00:08:28.170 --> 00:08:30.689
lives only to your paid group, but you make them available,
172
00:08:30.930 --> 00:08:33.490
I think it will definitely help with conversions. Anyways, these
173
00:08:33.509 --> 00:08:36.129
are some of the updates we're excited about. There's so
174
00:08:36.149 --> 00:08:37.759
many more, but I just wanted to share some of
175
00:08:37.820 --> 00:08:40.960
my favorite updates that I'm seeing on the platform so
176
00:08:41.000 --> 00:08:43.299
that y'all can use these to make more money in
177
00:08:43.320 --> 00:08:45.629
your creator business. Until next time.
