S1:E21 Hilton's Tech Bet: Why Graphene Could Change Everything

Ainsley Adair: Welcome back to the Hilton True Wealth Podcast, the show where we explore the ideas, strategies, and conversations that help people build meaningful, lasting wealth, not just financially, but in life. I'm Mark Miller, manager of the Hilton Family Office and CEO of Hilton Tax and Wealth. Today we're joined again by my partner, Jay Bradley Hilton. He's the grandson of Conrad Hilton, the famed hotelier and philanthropist. He's following his grandfather's footsteps, both in business and as a visionary. He's not only been my partner, but a trusted friend for well over a decade. Today's conversation with Jay Bradley centers on Hilton's investment in cutting edge technology, a topic he knows a lot about. So let's jump right in. So, Brad, good to talk to you again. I know we've had quite a few conversations, and I hope everybody's getting some real benefit and learning some things throughout the conversations we've had. but I wanna ask you, so obviously you're very involved in the Hilton family office and we're doing a lot of different things together. But what are the some some of the opportunities that you're working on personally in relate relating to technology? Sure. No, thanks for that question. So technology wise, you know, I I've got my hands on a lot of different projects, but technology is, you know, a big passion of mine. So let's start with graphene. Right. So that's that's a big game changer for humanity and and I've got my finger on the pulse of what's going on with that. So graphene comes from graphite. It's a one atom thick layer of graphite that's a perfect hexagonal lattice of carbon atoms, just pure carbon atoms. And with that, just this one atom thick layer is two hundred and fifty times stronger than steel. It's basically almost superconductive, it can be transparent, it's clear as a diamond, it can be, you know, strong as a diamond and it's bendable, flexible, stretchable. It's about almost five to ten different properties all in one material. And it's known as a two-dimensional material, whereas all the materials that we use today that have got us here are all one dimensional materials. So imagine a a glass pane being bulletproof but also simultaneously being a solar panel. you know so It can have these multiple properties and be super lightweight. It's the most lightweight, you know, past carbon fiber, all those things, and the strongest. So it's been really expensive to produce up to this point, but we've got some technologies and patents to to bring that down and and simplify it and and make graphene from biomass, creating a circular economy for the globe, to create this next generation of material. Now this material will be the replacement of silicone, not for everything, but especially in technology, in that the properties of graphene will be anywhere from a hundred to a thousand times what we can do with silicone. And so we're entering into a new age, right? So we live in the silicone era right now, and every new age is defined by a new material, or most of the time. And so this next age will be the graphene age. And so we're headed in there now. So it's very important. it's very exciting. And this is really the year it starts to take off. It's been under development from its discovery about twenty years ago. And it's finally getting ready to be scalable. But now we need to be able to mass produce it and bring the price down. It's super expensive, way more than gold and platinum and those kind of things right now, just because of the expensive, you know, cost to make it. but we've got plans to make it about cost close as close as we can to graphite, which is a commodity out there right now. Yeah. That's that's one of the things and I think the analogies you gave me was like right now they have the Kevlar to to stop the bullets to to protect, but tell the the listeners what graphing could do to even like help that technology. Sure. You know, so Kevlar is is heavy, right? It's a very durable material and it, you know, has these fibers that you know, trap a bullet when it's coming in. what graphene does, if you put a a one atom thick layer of graphene on the front end of that, you can use a lot less Kevlar, so making it lighter weight. But the graphene, what it will do is disperse the energy of the bullet when it hits and diff disperse that energy sideways. Right. So it'll deform the the graphene, but it's really, really hard to puncture through it. although the it'll bend and stretch into it so it could still kill you if it was just, you know, graphene, but by having the Kavlar there, it's more the pad, you I I guess you would say, instead of the catcher. And so basically you could end up with much lighter weight armor. And, you know, this material could be used to put around airplanes and things of that nature, you know, for military use and things of that nature to help make the planes more bulletproof. And you know, so that's just wow. one area that it could be applied. others are for police forces. You you you know, we've I've seen some things that people are working on using graphene, such as a it almost looks like an umbrella, but it's more of a shield, that you could origami packet into like your wrist and it would be like your Captain America where you'd hit a button and you could pop up a shield that can block bullets that's super lightweight, you would hardly even know it's there. And so I've I've seen that, I've touched it, I've felt it, and some other armor plating, you know. it's just amazing how lightweight it is because it never feels like you're picking up anything almost. Wow, that's that's pretty cool. And you can make thread, you know, graphene threads out of this. So what it'll mean for the textile industry just to have more, you know, material that you can work with in a technology way in all sorts of ways. So imagine your jacket that you're wearing being, you know, potentially partway bulletproof, but also you could heat it or cool it on demand, right? with with little energy. so that kind of technology can, you know, go into clothing. So that's on the material level and on other levels, and I'm sure, you know, like myself, there's a lot of people that are into AI, blockchain, those type of technologies. So I'm going heavy on those areas as well. And you know, that that field is changing almost daily. Yeah, you mentioned something about with graphene to me about a car. yeah. About being able to make a car out of graphene. Yeah, I'm involved with a the next generation car company, right? This is I hope I can say this out loud, but FedEx is taking on this car company for to replace their entire fleet and it's their way of going electric, but in a way that's gonna work. Right now, with the current way the cars are built, manufactured, the you know, the way they drive and the infrastructure to charge them, everything is def you know, not sufficient enough for a replacement for FedEx. And so this vehicle will be that. And what it is, and it's really cool. Let me just describe it to you real fast. So imagine a car, it's pretty much the same as the first cars they made. It still has an axle, a transmission, tires, a steering wheel. All those, you know, parts of suspension, well, we got rid of most of that, right? We we kept the tires and the wheels, but we got rid of everything else. The the all the drivetrain, the transmission, the axle, the suspension is and the motor are all now crammed into the wheel. And we made a smart wheel, an AI enabled smart wheel. And what this smart wheel has is five degrees of motion. that each one's independent, but they sync up and they're controlled. But imagine manufacturing a car now is really just putting together the body, the frame, the battery, and the computer. And then the real heart of the car, the engine, the suspension, the thing that makes the car go, are just packed into the wheel now. And the wheel's smart. So you can't feel bumps in it. you can't roll it over. It can sense, you know, a rollover scenario and move that center of gravity and adjust the wheels to where it's stuck to the ground. it can crawl its way out of situations like if you spin out your tires into mud or in sand. instead of just spinning, it'll actually put one wheel in front of the other and crawl out. This this all just blows my mind because it sounds like you're literally describing a science fiction movie. You would think so. Yeah. And the nice thing is, since we got rid of all the heavy parts and made the motor, you know, very flat, we got rid of all the magnets and so we were able to miniaturize it basically to fit it into the wheel. Five hundred and fifty foot pounds of torque per wheel that it'll go in. These are made right now for a business to business model. for like a FedEx or like a Uber, DoorDash, those will be our first customers, you know, that entire industry while we build out the infrastructure for our charging technology, which is also revolutionary, right? So right now, you could maybe charge two or three cars on one, you know, basic circuit. we have the ability to do that at a hundred at a time. So we could charge 100 cars at a time off of one circuit. And then we have a different way that we're charging the cells of these batteries in that we're able to collect the data and and manage each cell cell by cell. So not only do we have a better, more efficient, faster, easier way to charge, we also collect all the data for every cell that's in that battery bank. So so it'll be very data driven. So the smart wheel technology is second to none, but it also lowers the price of the vehicle because you got rid of all these heavy weight parts. All the ancillary stuff have a lot of logistics associated to them and manufacturing and things of that nature. So at the end of the day it helps lower it. Now where graphene comes in is gonna be a solid state graphene battery, which we already have the technology to do, it's but it's marrying those two together. To where you can go a thousand miles on a twenty minute charge with a battery that can't catch on fire or blow up. you know, it it basically takes care of every problem that's currently a concern with the current battery technologies that we use. And so it's a lot safer of an alternative, it's more powerful. so there's that. Then there's, you know, the frame, the body, the tires, the windshield. You can make all those components out of graphene. Right now it'd be super expensive to do, but once we're able to lower the price, this is something that we really want to do. We want to come up with the And usually as technology advances, the the price comes down. Yeah, the price comes down. You know, we need to have this materials price come down. As soon as it is on par with other materials, we basically want to build the fastest, strongest, smartest, most fun car that's that's possible. And so we want a pure graphene car. And if we had a purographing car, you could probably pick it up with one hand from the back. Yeah. but it's a car that that won't break, you know, it'll be so rigid and and solid that you know you couldn't dip it. And it sounds like light too. It would be very Yeah. my gosh. Well, yeah. So it's it's just amazing. So I the the key is gonna be get it keeping it stuck to the ground. Yeah. When you when you first told me about graphene and it kind of makes me I still I just can't really grasp it one hundred percent. I invite everybody to go go online and and do some research on it. But I I I was like, okay, I didn't really one hundred percent grasp it, and then I went through the car wash. Yeah. And it says powered by graphene. And I was like, well, okay, that's one of the uses. Well, coatings and paints are definitely one of the first things that the world will benefit from regarding graphene. So imagine a a color changing paint that you can, you know, dial up whatever color you want it to be, but it's also self-healing and potentially in the future be solarized or it could be providing, you know, the energy for the car, you know, from the outside while you're driving it, just to make it that much more efficient. All those things are possible. Or if you wanted to make something bulletproof, like a wall, you could just spray on kind of a a texture coating to it and, you know, make it very rigid and and and solid and to where, you know, it's impenetrable. But and much better technology than we have now for any of those types of things. Yeah, and those are just a few things. We've identified probably fifty-five thousand different products that will be embedded with Everyday products. It'll make everything better, lighter, stronger, faster, and electrified all at the same time. Yeah, that's exciting. And so I know also you've been doing a lot of things in the health space, which happens to be an area that I'm very interested in, a lot of longevity things. I'm kind of a little nut about a I just had a birthday, man. I get it. Yeah, yeah. When you get to a certain age, when I got about fifty, Brad, I started Thinking, okay, wait a second. Now I I need to get a little smarter about my health. I don't know how much longer I'm gonna be here. I wanna live, I wanna see my kids graduate from college, I wanna see my grandkids maybe graduate from college. We'll see. But you but you start thinking about these things. So it's an area, and I know that you have a passion about longevity too, and kind of the latest technologies that are out there right now. I do. so I'm also coming up with a my play into hospitality since you know I come from a hospitality background is creating an experiential company that we're going to call the Jay Bradley Experience. And so that's going to be patch packaging, you know, world class experiences for people, you know, and basically creating memories they'll never forget. You know, that's kind of the mission of the company is that side of it. And as part of it, we'll have the Jay Bradley health and wellness model. And in that model, here's what you get. health and an experiential health and wellness center. So it's something ninety-nine point nine percent of people have never seen before. It is is gonna be really amazing. Just the spaces that you walk into and and the environment and the kind of hospitality that we want to deliver. but when it comes to the actual treatments and and devices that we'll use in this health and wellness environment, I'm gonna talk about our scanner first. so there's a new scanner coming. it's a CAT scan, an MRI, and an X-ray, all in one. It's a single sensor camera that's you know doing this imaging. And so you can get image your entire body in 18 seconds. I can have a full image of your body in color. I can see down to the nerves in your brain. I can remove down skin, fascia, muscle, down to your your bones, and and be able to see the marrow in your bones. And so It's just fascinating in that it can be so fast. And the the data that you get with this is pure, meaning every pixel counts. with MRIs and things of that nature, they're doing it in slices. So think of those slices as pixels. And the in-between layers, it's made up data. You know, they're just interpolating what should be there based on the two frames before it, or the one before and after it. And so that half the data in these in these images are made up. Ours is 100% sh you know pure and that's why ours is so fast because we're just doing a single image rather than slices. And so our resolution is sixteen thousand times that of of these other devices. And it's fast. 18 seconds and you're scanned. within 40 more seconds I have you completely rendered meaning I can now show you in an augmented reality way your body and we can go do a tour on the inside and look for problems. Right. And the cool thing is if you find a problem, we can mark it. We can put a marker on it. And once we're done with that, and I tell you, well, Mark, sorry, you got this mass on your lung. It's not cancerous. It's probably a lymphoma or something, but we need to take it out. you can immediately do a practice surgery on the person to where you actually have a scalpel in your augmented reality. You slice in the the gap opens up and you're looking for the best surgery pathway to get to where the problem is to take it out. Wow. So all this can be performed in a doctor's office. We don't need the helium. We don't need the energy that current, you know, CAT scans take. doesn't require special technicians. And so it doesn't have the long wait time, you know, the reason they have wait times is because they can only do so many scans a day. if they could do a lot more they would with our machine. It's pretty much unlimited. the other good news is our business model is we don't want to compete with all the other ones. And we don't want hospitals and stuff to throw the old equipment out. They can just supplement what they already have and we'll give it to these hospitals that can at least use I think it's we might change this in our business model, but right now I think it's about ten scans a day. Yeah. we can give it away for free because the data is so valuable, right? The other part that we want. You know, we'll get to this subject probably in another podcast, but is data privacy and things of that nature. We really want to turn that over to people and have people choose what they want to share. And if they do, you get paid for it. Right. So we want people to benefit from their sharing of information versus the Googles and the Facebooks of the world. So so that's one piece of what we have, which is just amazing. It seems like it comes straight out of Star Trek. another thing we have, this is more of a treatment. It's not a drug. it's a way to recalibrate your pancreas to beat that of a 17-year-old. That alone takes care of your entire biomechanical system. and when I say everything, it was designed to eliminate diabetes in people because the doctor that invented it lost his daughter to diabetes and spent, you know, his life looking for a cure. And along his path, he was definitely with the device he has, it's a micro dosing device that basically microdoses insulin into you. He thought there might be something with microdosing it versus giving people mass doses that would be, you know, more have a a better healing effect. what he found while adjusting the equipment while he was doing it, that every time he made an adjustment, the pancreas would react to the adjustment. And it gave him a thought. He's like, every time I make this adjustment on here, the pancreas is reacting to it. What if I went and got a picture of the perfect pancreas? You know, it's like EKG signals and fed that to the device and had it pulse the insulin into you with a pulse and rhythm that's that of a 17 year old or maybe a baby's pancreas. And basically your pancreas wakes up to it and dances with it. So it's like music for it. And so we're able to train your pancreas to get back to what it was when you were seventeen. Well, what does that do for you? Everything. It reestablishes your metabolism. Where you can metabolize. Turns out, you know, I'm not I'm not a doctor, but I, you know, understand this that, you know, once you get to the point in your life where you can't process the carbs that you're consuming, your system gets gummed up. And hence you get diseases over time and everybody's a little different. and one thing leads to another and your your whole metabolism or your whole metabolic system gets out of sync. And that can be generated directly from the pancreas then. That's the the pancreas is the ultimate entire body synchronizer. And so what it does is once it starts, you know, beating in a that of a younger pancreas, it starts producing, you know, well it it it basically breaks through your insulin resistance, right? Which all older people are are getting that and it's really hard to lose weight and You know, it's an you know, sucks your energy out and women especially are affected by this and you get the belly and and and and it's just really tough. I have that, you know, a little bit myself and you know, I'm I'm a borderline diabetic myself and I'm about to go under treatment. I forewent my treatment and my partner's going under the treatment right now. And so I monitored him from week to week. He needed a little bit more than I did right now. And it's just amazing to see the results that he's had and It yes. Funny that you say that about the pancrease because I don't think I think there's a reading when you said I mean it's so important in your body is like when you hear about somebody that gets pancreatic cancer. Yeah. It's not a good thing. Not a good thing. Because it's attacking such an abortion. And so the very first thing that happens after your insulin resistant gets busted through, which could be in the first or second treatment. Yeah. And these are three hour treatments and you just do like two per week, you know, for maybe ten weeks, everybody's a little different and depends what you're trying to fix. but in wound care, you know, at some point we'll show the audience some pictures. I can show you a picture of a half missing foot that basically regrows in 16 weeks without a stitch, without a drug, just by reactivating the pancreas and having your body self-heal. That's what it does. But it not only does it for a a case like this and these severe diabetic wound things, but it also affects your brain in that same kind of way. So any kind of diseases that you may have picked up, and we're talking Parkinson's, Alzheimer's, autism, potentially even mental illness, drug addiction, those kind of things. They're all brain chemistry oriented. Well this reorients all your chemistries. It improves your nerves and your neuroplasticity and your your awareness, your energy, everything goes up. So as soon as your liver it fixes your liver first, even if you have a cirrhosis liver, we're talking it completely repairs that. But once your liver starts producing the right enzymes and they go throughout your body, the ultimate result of that is it fixes your liver, fixes your kidneys, everything starts working better. It starts healing things that are broken. And the, you know, ultimate thing that it does is lights up your mitochondria with oxygen. And what that does is improve your inner cellular health and boosts it to almost a hundred percent. And that's what gives you the self-healing capabilities, all from the simple treatment. It's not hard. It's not hard to understand. we've treated thousands and thousands of patients where the doctor has. And it's gone through six clinical trials, 100% effectiveness rate, no side effects. Wow. So yeah, it's a game changer. And I'm fortunate enough to have come in contact with him and been tracking with him over the last 10 years. And everything's ready to go. We just want to redesign the machine. Right now, you know, the machines cost about $10,000 a piece. We want them to cost around $500 a piece because we want to get this out there in masses. And so how that relates to the Jay Bradley experience health and wellness model is when you come to visit us, you're gonna walk out a new person. absolutely. And and we'll talk about the Jay Bradley experience here in a second. And so don't by the way, just want to make a caveat here. We're not giving any medical advice. let me ask you about that therapy you were talking about for the pancreas and everything. Is that some something that might be if you get Parkinson's or Alzheimer's or something? Is it someone something that could possibly reverse that? Yes. Or is it more really? Well, at least improve it, right? Yes, improve it. but it can dramatically improve, let's put it that way. So, you know, the one Parkinson's patient, and I I heard the voice recording of this, so it was interesting. the doctor had, you know, they were just Trying it on a Parkinson patient for the first time. And he was really bad. He he all he could do was stutter, could hardly spit out a word, would take him five minutes to say a sentence. So he's just struggling. And you know, that's like jail for people. That's like your own internal jail hell that you can't communicate. And you're trying to get the words out, but they won't they won't come out of your mouth. I can understand why that would be so frustrating for those people. And so two days after this treatment. after the first treatment. the guy calls the doctor and he can't shut up 'cause he's able to say words now and they're not trapped anymore and he's crying and laughing and you know, it's just really amazing to to witness, you know, that even just through a recording and it kinda hits me in the heart right now, even just expressing it and talking about it because of the difference it made in his life and he was expressing it. I you know It's amazing it also has impact on cancer, you know, and I'm not claiming that this cures cancer. It hasn't been tried as a standalone for cancer. But along other alongside other treatments that aren't working, such as radiation, chemo, you know, they've treated cancer patients that, you know, are stage four and it's spreading to their heart. And you you know, you can see it in their body that, you know, they they have a very limited time. They're not gonna make it through the year kind of And so the doctors were pretty much, you know, writing them off and decided, well, since our treatments aren't working, let's try this treatment alongside it. And she's now two years in remission. And she does this every two weeks just because she never wants to see that side of herself again. So you don't have to get it done through your lifetime that much. you just wanna figure out what your pancreas needs to do to stand that seventeen year old beat. And so, you know, it my guess is that, you know, every two, three, six months, you know, you'll wanna get a three hour booster on this to keep that pancreas going. but if we can turn healthcare into just managing just that, that's gonna have an impact on insurance, on on doctors' visits, hospitalizations. Not that we want to put people out of business. We want healthy, thriving people that can live a disease free life. Sure. Now the other side of this coin is I'm we've we've been talking about all the patients that can help that are already in despair and and and have deep problems. So imagine g giving this to a healthy young person. You know, let's say their metabolism, you know, let's just say they hit twenty, twenty-five years old, they haven't ever had any serious diseases, but you know, your your pancreas is going to slow down a little bit. So your metabolism's not going to work as good. And you know, you're going to start building up to that insulin resistant. And bottom line, just not being able to process your carbs as efficient as efficiently as you used to. But if we could maintain it and start giving you know, somebody a treatment then we're talking about serious longevity. Right? And so if we get while you're young, and and we only know this through, you know, expert doctors that have looked at this, they're thinking what's gonna happen is, you know, people could potentially live 150, 200 years old. You know, I don't know that to be a fact, but that's what I'm being told. No medical advice is yeah. Because this does what it does and it's affecting people in this way and it's able to heal the diseases. This helps you prevent you from getting a disease in the first place. If you get it while you're young, it's gonna affect how you age, right? So my guess is by the time you're a hundred, you'll look like you're fifty. Yeah. What's incredible is Do people want to live that long? Well, I don't know. Well, young people think that they do right now. because I I I go around and ask people. There's a certain age where people are ready to go. they don't want to reverse time, they don't want to extend it, they're just ready to go. And once somebody's ready to check out, there's Yeah, but if somebody gets turning that around. Yeah, th the whole thing and I kinda used to follow a doctor that was about, hey, all the long longevity stuff that you do is really about your is is really about when you when you look at it about the last ten years of your life. Yeah. Do you want to spend it in and out of hospitals or do you want to have a good quality life for that last ten years? And when you get to that period of time, that ten years can be extremely exhaustive. If you're just in and out of the hospital the whole time. So longevity. Well, and not just for the patient either. We're talking whole family units are affected by family members' illnesses. So it's a whole ecosystem. Yeah, it is. And you know, hospitals can't be innovative because they're under the guise of insurance and insurance models and corporate directions. So they're pretty much locked into only being able to do what's in the book. and not very outside of that. And so Health and wellness clinics that are outside of the system that can provide these treatments even without insurance and make it very affordable, is great. You know, I'm targeting the luxury experience based model, so mine's gonna be a little bit more expensive to receive these, but we'll you know, we'll we'll give them in a in less and less clinical kind of environment to where it's very relaxed. What's what's so cool about we're investing in all of these things in Hilton. And these are cutting edge technologies. Yeah. So talk a little bit about kind of wrapping things up here a little bit, talk a little bit about the Jay Bradley experience a little bit more. You've talked about the health and wellness, but what are going to be some of the other possible experiencing experiences in the Jay Bradley experience? Yeah, yeah well just coming from the hospitality industry and kind of really understanding what drives people and and what makes a difference in somebody's stay, right? That's what it comes down to. And here in America we've lost hospitality altogether almost, right? There's a few little spots here and there where you'll find it, but you, you know, rarely get to experience it here anymore from the way it used to be when I grew up. You know, I my address on my birth certificate was from The Shamrock Hilton. So I was born into the not just the hotel business, but in a hotel. In a hotel. And so my experience as a little kid. You had no choice, but I had no choice at some point. Yeah. But when I started being able to walk and and things like that, I just wanted to explore. But I got to explore things where everything was at a grand scale because I'm only like three feet tall, you know. And so my memories are of this big scale of things. And I really enjoy thinking about things of that nature. But it was really the people that I was watching and their happiness like the Shamark Hilton had the world's biggest pool, right? it was so big you could have skiers, like five skiers skiing behind a boat and they'd put on these shows. Had a ten meter diving board. The the deep end was twenty five feet deep. It it was it was enormous. Were you born in that pool or just some checkings? No, but I did finally work up the nerve to jump off the five meter board at one time. Yeah, man, that was scary. but it you know, just going around growing up in that environment or, you know, my early portions of my life before we moved to our house, was really interesting because I got to see people coming through that front door, seeing them interact with our bellman, the front desk and just kind of watching people and how they interact and And the smiling and you know, everybody was always thrilled to go, you know, see the pool and the positive side of hospital. The positive side there was a lot of traffic there. I mean, it was it was an environment. And I I really liked it. You know, just, you know, I I knew something that was there was happening was special. Even though I didn't really recognize it at the time as I got into the hospitality business, I saw it. But one of the things I learned is that there's, you know, in the hotel business in particular, there's sixteen and a half times per day that you can make somebody's day. Any employee can say something to a guest that, you know, gives them a memory that they're going to repeat, a positive one, a fun one, whatever it might be, as long as they repeat it and tell somebody else, there's a good chance they might tell that story over and over again for a long time. Sure. And there were studies done on this, right? So guest experience came down to one, you have this this opportunity 16 and a half times a day that 99% of the time gets missed, right? people just don't know how to generate, I guess, the experience for the guest to give them that that boost, right? So everything has to be spawned by the guest, whether it's going to be positive or negative. And I'll give you an example. if you come down to the front desk and you tell me that, you know, this charge shouldn't be on your bill, and I tell you I'm not gonna remove it, I think it's really yours, and argue with you about it and make your experience really bad and not satisfy you. you're gonna tell all your friends not to stay at Hilton, they ripped me off, they did this, they did that. Well, if they are persistent about it and upset about it, that upset can last twenty years and they're just spreading that information and that can cost you over a ten year period of time ten million dollars per person that has that negative experience on a on a corporation like Hilton. And this was when Hilton was smaller, a lot smaller. now on the positive side it's the opposite. You know, you make somebody's day, which an example of that, somebody calling down for a a wake up call. You know, if you figured out a special way to wake up that person outside the, you know, a computer calling you, telling you to wake up. you took a personal interest in them, found out what their favorite song was, and wake them up with that, it's a memory they'll never forget. And they'll tell that story over and over again, which is actually an experience that happened that I learned about. You know, that kind of thing, you know. from a behind the scenes marketing perspective results in a ten million dollar uplift. So is that what you're you're wanting to install in the Jay Bradley experience? Yes. so with the Jay Bradley experience, we want to create everlasting memories for our guests. And it's not a hotel, it's more of us packaging experiences of wide varieties, for people to go out on adventures and or and or corporate retreats or a family vacation, but they want it to be extra special. And so we'll have the ability to customize things. But you know, let's say on the luxury side you might need a yacht, a private jet, a Michelin star, you know, chef to serve you and then, you know, your limos and transportation. We wanna take care of that and, you know, just really provide all those service as a top notch thing and look for those opportunities to add to their experience from a human standpoint that can make that difference of creating that memory. Right. So that guest, that hospitality and how it's done and how you follow up and treat the guest are all gonna be so it's a high touch point business. Let's just put it that way. Very high touch point. And so that's what we're developing. And and then, you know, of course we want to steer all these people that are interested in longevity or health and wellness to our, you know, that part of the model. 'Cause we want to get to as many people in our health and wellness models we can because we truly believe that we can live in a disease free world. In a world that, you know, everybody breathes fresh air all the time. You know, hence graphene and the different things that we can do with it. So that's what I'm really after is those things. And it's all driven by an education curriculum that that I made a promise to get to the world from a from an amazing teacher, you know, like a Ted Tot type teacher, but you know, this is more of a Pope Top type type teacher, meaning she goes out to the Vatican and meets with the Pope about this curriculum and she developed it over forty years. Wow. And she assigned me to get it out to the world. And I looked at it and I couldn't believe she picked me to do this. But I said, yes, I will do this. but what I'll need to do it, the technology and everything else doesn't exist yet. So I'll have to wait until it's here before I can really do it. So right now I seed it in the brains of everybody who's interested and that matters to help make that a reality. so it could be three, five, ten years before I really can begin figuring out how we're really gonna roll this out. I've got an idea about how to do it. but it makes little children into geniuses, gives them that universal wisdom access. And it only happens between the time you're born and seven and a half years old. After you're seven and a half years old, you just lose that ability. Sure. And she cracked the code on however that's done. And now it's my responsibility to to get that to the world. And so the world is changing, right? In all sorts of ways, all at the same time. In this next generation, there's something really interesting happened. And we're so happy to work with you and partner with you to be able to help you continue and further your vision. And it's just exciting. It's exciting times for sure. I'm I'm glad to have you as a partner, you know, the things that we've been able to do up to here. It's all been kind of part of all the puzzle pieces to get to here. Absolutely. Right. And these are game changing moments, not just for us personally and and what's gonna happen, but even outside of us, the amount of technologies and good things that are coming, you know, in health and wellness and all these areas is fantastic. But, you know, as a human species we've gotta adjust our thinking too. Yeah. We're too consumed with screens and things of that nature. Absolutely. It's keeping our time away from what really matters, which is connecting with one another. Keeping our time away from the real vision and that's ultimately To change the world through prosperity. It is. I actually have a you you nailed it on the head. I I've got a mission for, you know, the Hilton Family Office, which is World Peace Through Prosperity. Absolutely. And that's it. That's the bottom line. That's what the mission is here. So let me give you some to wrap up. Let's give me some rapid fire questions. Are you ready? Give it to me. Okay. AI or blockchain, which will have a bigger impact? Well, they'll both have a giant impact. They both go hand in hand. that they can benefit from each other, but AI. AI will keep increasing its intelligence where blockchain will just remain blockchain. great, excellent. And biggest mistake mistake entrepreneurs make? Not knowing when to pivot. I'd say that's probably the big one. not establishing the re reputation and relationships necessary to set yourself up to have access to the capital you're gonna need to grow your business. That's excellent. That's very good. One book every entrepreneur should read. You know, I'm going to take this one personally just because I know the impact it's had on certain people's life, and that's my grandfather's books, and it's called Be My Guest. Used to be available in every hotel and every drawer, everywhere, and you could take it with you. they don't do that anymore, but you can still get that book. Sure. But it's so inspirational, especially for an entrepreneur to understand his story and how he developed Tilton Hotels. I have not read that book yet, and I feel bad. Yeah. People people almost treat it like a Bible. They carry it with them. And I've seen tattered versions of it that like, you know, just can't understand why somebody would actually carry it around, but they actually do. You actually know one of them. That's awesome. That is awesome. one technology that will change the world. Well, the one I just talked about. there's there's a couple, but one that's in hand is this one, you know, for the health and wellness that can, you know, handle the entire metabolic system. I think that is the big game changer because even if I told you technology is going to change something and it's going to make you wealthy and all those kind of things, it's not going to mean anything unless you're healthy. And so the health side, I'd have to benefit that. on the technology side, of course, it's going to be AI. Okay. Awesome. And then last, one leadership lesson that we can learn from the Hilton family. Wow. You know, I'm my my I I go by a lot of what my grandfather said. And it it's what our foundation's driven by is that, you know, don't let anybody, you know, wander and destitute, you know, always be there for your brother and help them out. And so we believe that, you know, purely, but I would say just to to kind of sum it up is is go out of your way to connect with one another because that's what we're here for. It's not about the technology, it's not about the money. The real wealth is in the heart and It's about expression and the words that you use and the meaning that you provide in those words. It's what adds meaning to life. Phenomenal, and that well said, well said.