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In this episode of Franchise Marketing Radio, host Lee Kantor speaks with Melissa Telsrow, president and co-founder of Hiper, about solving the complexities of digital marketing for franchise and multi-location brands. Melissa explains how Hiper helps franchisors balance centralized brand control with local flexibility. Many franchise systems struggle with inconsistent messaging when individual locations manage […]
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In this episode of Franchise Marketing Radio, Lee Kantor interviews Jeff Salter, founder and CEO of Caring Senior Service. Jeff shares how he launched the non-medical home care business in 1991 in West Texas, eventually expanding to 62 locations across 23 states through franchising. He discusses th…
In this episode of Franchise Marketing Radio, Lee interviews Daniel McCarty, founder and CEO of JunkStart, the first pay-by-weight junk removal company in the U.S. Daniel explains how he disrupted the traditional volume-based pricing model by charging customers per pound instead, bringing transpare…
In this episode of Franchise Marketing Radio, Lee interviews Matt Ross, CEO and founder of One River School, a modern art education franchise with 15 locations across six states. Drawing from his experience scaling School of Rock, Matt built One River to fill a gap in relevant, contemporary art edu…
In this episode of Franchise Marketing Radio, Lee Kantor interviews Steve Buors, CEO of Reshift Media, a franchise-focused digital marketing agency. Steve shares how his team helps franchise systems scale marketing across locations while balancing brand consistency with local flexibility. He explai…
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