معلومات عن هذه الحلقة
Yazan Kakish is the Director of Marketing & Communications at East Texas A&M University, with 14+ years of international experience across hospitality, education, aviation, finance, and tech, including leadership roles at Marriott International, Ogilvy, and BBDO.
In this episode, Yazan explains why the same core marketing principles hold across every industry he's worked in, why segmentation fails when it stops at demographics, and why marketers who treat their role as a finishing department are already too late.
You will hear:
- How the hospitality mindset of creating evangelists translates directly into higher education marketing
- Why cross-functional collaboration is what separates campaigns that land from campaigns that stall
- What empathetic marketing actually means in practice—and how to teach it to the next generation
Learn how a marketer who has built brands across five continents and multiple industries thinks about storytelling, segmentation, and the human truth behind every campaign.
=== Connect with Yazan:
- LinkedIn: https://www.linkedin.com/in/yazzankakish/
- Website: https://www.etamu.edu/
=== About the Everything Clicks podcast:
Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.
📣 Subscribe now for more insights on creating digital experiences that convert.
📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/
🌐 Smart Panda Labs: www.smartpandalabs.com
