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Iain Morrison has spent 35 years leading large-scale concerts, festivals, and public events across four continents. His take? The event industry doesn't have a hustle problem it has a systems problem.
In this episode, Iain breaks down:
— Why event managers are trained to react instead of lead
— The frameworks borrowed from emergency services and the military that actually work on live sites
— How digital twins catch problems before anyone steps foot on site
— What a debrief that changes behaviour looks like vs. one that's just venting
— Why normalising chaos might be the industry's biggest blind spot
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