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Tom Pridmore, HR Director at BDO UK, shares how the firm transformed a clunky, top-down "Instant Awards" scheme - slow, opaque, and costing £1 million a year - into Reflex, a democratised, peer-to-peer recognition platform where every employee gets a small monthly budget to say thank you to anyone, instantly and visibly.
The results speak for themselves: recognitions jumped from 25-40% of staff engaging under the old scheme to 55% in Reflex's first month alone, growing to over 28,000 recognitions within six months.
Tom's core message is refreshingly simple - recognition isn't a reward programme, it's a cultural habit, and the humble "thank you" might be the most underused tool in the workplace.
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