WEBVTT
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Welcome to Drilling into Crypto. I'm your host, Mohammed al Masridi.
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Every week I speak to the leaders that are driving
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the global financial revolution. Drilling into Crypto puts the spotlight
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on the importance of crypto assets, on energy markets and
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on global monetary policy.
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Welcome.
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Today's guest is blat Pvnev, the CEO of Karta, dot
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Io and agency helping Web three and IT projects grows
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since twenty seventeen. Among the clients are ton, top cryptocurrency exchanges,
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defive protocols, major aggregators such as one Echine, dozens of
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technology companies worldwide. Vlad is a frequent speaker at meetups, podcasts, interviews,
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and is featured in leading Web three media. Please welcome
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vlat Pvnev.
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Thank you Muhammed for the invitation.
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Tell us about yourself, what you were doing before Koda
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and how you ventured into Web three.
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Yeah sure, I'm Latpionef. I'm CEO of Ikuoda and Rindgency.
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We help Web three and eighty companies to grow. Among
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our clients, let's say torn Telegram, top cryptocurrency exchanges like Baybittan, others,
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DeFi protocols, major aggregators like one Ancient to be honest,
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like dozens of others. So in terms of that journey,
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since twenty seventeen, were in this market. But I would
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say that when I was young, when I was I
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don't know, eighteen, I've decided to be an entrepreneur. For now,
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It's funny because it was like, you know, it wasn't
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a business or something like this, but I've decided to
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sell a perfume. And when I created a lensing page
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I decided to it was the December two thousand, if
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I'm not mistaken, two thousand ten, so it was a December.
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I've decided to be a company which selves perfume. I've
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created a lensing page. But the next step, so I
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realized that I need to find some marketing, marketing tools,
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marketing source of traffic to get some traffic. And so
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it was, you know, like my first journey into marketing.
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And since twenty ten, I completely in marketing stuff. So
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that's why, like in twenty seventeen, we realize that there
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is a big demand in crypta for any marketing solutions.
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So and today's like twenty twenty five, we've survived in
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If I'm not mistaken two or three beer market. So
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I would say that I saw different crypt markets, you know,
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like positive negative. But for now, you know, like we're here,
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today's twenty twenty five maybe with its pros and cons.
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I mean in terms of the market. I think you
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know about the current crash which happened. I don't know
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one week ago, two weeks ago. So yeah, And to add,
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so I hope that today we are going to talk
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about AI as well. We help companies as well with
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AI traffic, with AI visibility. And it may be you
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Mohammed also use some LM systems like Judge, PT, Jimmini
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and others. So and it may be you try to
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get some advices when you want to buy something. So
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to ask, let's say, CHUDGEPT about some advice. Is what
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is the best option to buy and so on. So
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and luckily we help businesses and brands to be visible
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and ANI for commercial requests.
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Interesting, No, that's really cool, glad.
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So you came basically from a marketing background, right or
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or your thought and marketing because of your Perfume venture,
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which is amazing, and then and then journeyed into crypto
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and made your mark on the marketing side.
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Of Web three native companies, which is amazing. And uh, yeah,
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you mentioned about the market cycle. I mean correctly.
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I believe you know, the market is correcting itself, and
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you know, weekends will get eliminated from the market and
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diamond hands will continue to stick around, and that'll just
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keep the market more institutionalized and it'll come back stronger
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as it always does. That my personal opinion. But also
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you mentioned about getting Web three companies visible in AI
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search engines. Right, So now there's this thing called se
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O or AI s e O search engine optimization using AI.
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So is that where your focus is on? And and
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how do you support Web three companies in that space?
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So?
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And and also I mean after you answer that, maybe
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tell me how you see the marketing activity and priorities
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of Web three companies now with with AI being part
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of our lives and businesses.
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Okay, So.
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I would start muhammed with the point and that that
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traffic from CHGPT, Domini and others. It's not that top
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one priority today, but I believe that it will be
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priority in one year, in two years, because you know,
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like more than sixty percent of gen Z and millennials
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now use AI search tools regularly, and especially when they
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want to make a purchase, when to make to get
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some advices, and you know, like it seems that it's
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fundamentally changes how purchasing decisions are made. And this year
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Google's share of general information searches fell from seventy three
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percent to it was in February twenty twenty five to
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sixty six percent in August twenty twenty five. It's the
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biggest six months decline in years for Google, while you know,
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Liket's share of general search it's like tripled. So and
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you know, even my six years old son say sometimes
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like Daddy, can you ask CHGBT about this?
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About that? Not Google?
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You know, like even even my son he asked, he
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asks about yeah.
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Growing within So that's why I'm not going to use
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Google as we used to. The probably going to start
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using Gemini right and chat CHIPPT and the like. Yeah,
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and yeah, I've been getting getting your buying decisions from AI.
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I think it's it's a good guidance. But do you
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see that these h these you know, what we call
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llms right or large language models are becoming the new
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entry point to the Internet. But you know, in our case,
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more specifically would they be the entry point to, for example,
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someone trying to venture into a three year crypto.
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I would say yes because I believe that many Web
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three projects they built on trust. And for now, what
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we see that users trust Jim and I, JGBT and
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other SOLA lms. What does it mean. So we have
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a case for a crypto exchanger where the traffic from
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JGBT has sixty forty six percent of conversion rates, almost
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fifty percent. What does it mean. It means that that
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every second user which came from CHTPT make a transaction
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on this cryptic changer, like every second user. You know,
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if you have a cryptic changer, you have traffic from Google.
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I don't know Google Search, Google Ads from I don't
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know other platforms. So it could be I don't know,
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one percent, it could be three percent, five okay if
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you're lucky, but not fifty. And from these cases we
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see that people trust and you know, like at the
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end of the day, when we want to find a
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suggestion or advice or answer, we don't need the list
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of twenty lines in Google, you know, like we don't
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need it. We need just one right answer for our question.
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So that's why as I mentioned before, for web three
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in crypto companies, for now it may be not top
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one priority. But for companies who want to survive in
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this market, want to be presented in JIM and I HGPT,
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they definitely need to think about it how to be
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visible there.
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And you know that the approach of.
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LLLMS and traditional search engines it's different in simple terms.
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For Google, Let's say I don't know, I want to
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buy an iPhone, okay, and if I have on my
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website the title.
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Like I phone seventeen pro.
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So Google just matched this title with this picture with
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the US request and it shows the answer. So in
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LLLMS it's different, and I would say that it includes
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a part of traditional search engine optimization, a part of
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PR so llm's like when your brand is mentioned in
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different PR they look at the social media in forums
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like ready, Quora and others. They look at your reputation
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because if if you are presented in media, if you
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have I don't know, everything is okay with search engine.
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If you if you are mentioned on forums but you
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have a negative reputation.
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LLLMS, they they likely will not.
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Show you because they are afraid that the user can
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face some problems with you and we had some cases
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when JGBT said, Okay, this is the top companies you're
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looking for, and there are some two of them, but
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please be careful because they have some you know, like
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toxic information in the internet.
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And two sum up.
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So if you are a web through company, let's say
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I don't know, you're a cryptic change. It's not enough
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just to I don't know, to do PR for example,
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you need to think about your brand, how it's presented
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in the public, and you need to care about your
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brand in many ways. But if you do it, you
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will get a lot of users from all sources, from forums,
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social media, PR, traditional Google, from llms, from reviews platform
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and so on.
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That's amazing the uh, the fact that we're going to
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rely on these ems to tell us which companies are
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the best or the most suitable based.
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On how visible they are online or how.
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They have how much you know, quality information they can
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provide on the Internet and through these l elms, you know,
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so then it becomes a race to who's going to
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put out the most Is it a race to who's
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going through out the most amount of content? Uh in
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the shortest period of time? Or is it a race
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towards UH who's going to have the most? Is it
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quality or quantity? Is what I'm trying to ask. And also,
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you know, relying on lms seems to be a worrying
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aspect of life in general. Most of us are going
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to start to rely on AI for a lot lot
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of answers and h yeah, throughout our lives. Even some
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people are using it for mentorship and some people are
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using it to fight mental health issues as well, and
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I've read stories about that which they don't always end
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up well because of the answers UH these lms provide,
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whether it's Chatti or Gemini or whatnot. So you know,
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why would each of these lms provide different answers with
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with similar questions from from different users or even the
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same users. But also, you know, how important would it
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be for a company, for example, or a brand to
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to maintain UH presence online but also be as aggressive
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as possible with content Because it seems like if we're
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going to rely on AI for sure, AI is going
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to give us, you know, the.
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Top of top right, and.
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Startups have less chance to compete because you're competing with
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massive amounts of resources and media capability right, So one
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is you know, why would why why would lms provide
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different answers for similar questions? And how reliable are they
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if they're providing different answers for similar questions? And two
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is how competitive can a startup be if they don't
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have all the resources in the world to compete for
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l M recommendations.
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You know, so good questions, Mohammed.
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So let's start with the point that you're absolutely right
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that it's pretty competitive, and efllms provide you like I
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don't know five companies for your request, So it means
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that for you as a user, there are only these
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five companies and there are not any others, and it
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could be I don't know one hundred more companies, but
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you if LLLM doesn't mention you, so it means that
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your business doesn't exist for a user. And the question
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how startups could be mentioned there? There is only one
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way is to choose the right audience, the right segment
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and focus on them.
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Let's say that you're a new crypto exchange.
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Okay, you can't beat Binance in LLLM answer and say
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that you are better than Binance, so it's not the truth,
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but at the same time, you can say, okay, I'm
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the best crypto exchange for mana region. Okay, and because
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I have localization, because I have I don't know local
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currency providers and many other stuff.
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So and then you start to do your.
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Positioning for lms, for the public, for the Internet, that
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you are the best in manner and in this case
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as a startup, you can do it. But if you
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want to be as big as binance, I think that
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you need to spend the same amount of content and
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money as bin screaming.
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But that's a really good answer that I think it
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comes back to the point where it's all about quality,
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proper positioning of your company and your services and really
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communicating your your your your value proposition. And a lot
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of startups and founders when they're starting off, they're they're
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all over the place trying to simplify their messaging and positions,
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and this this is the art of I think what
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you do is being able to simplify the messaging and
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strengthen the positioning by providing, uh like, the niche focused
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content so that ELM could pick it up. Otherwise you're
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too generic and you're you're you're fighting with the giants.
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That's yes, yeh, and regetting how we can try this information. Uh,
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it's a pity, but I would say that it's all
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these ll ms. They are centralized. And you know, there
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is a one interesting case when about Deep Sick Chinese LM. Yeah,
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when journalists from the Guardian, they tested the chat, bought
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diep sick, and when they asked questions such as what
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happened in Man's Quay in nineteen eighty eight, what are
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the complaints about CZPIN, the bot sponded with answers something
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like that's beyond my competence, let's talk about something else,
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and didn't provide any effects, you know. But at the
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same time it wrote in detail about other countries like
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United States presidents and so on. And the funny moment
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that for some testers from the Guardian Deep seek. Firstly,
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they you know, like it's provided. Firstly, it provided honest
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answer about about czping, protests and so on, and then
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immediately deletes its text and in the chat, you know,
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and replaced it with something natural. So that's why it's
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clear that especially for god government, it's centralized and we
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can't rely on the LM's answer in one But at
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the same time. For example, in China for doctors, for
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all doctors they want to introduce they want to implement
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for every doctor in China when they finalize the diagness
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diagnosis for people that they have the second AI generated
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opinion for this diagnes. So it means that when you
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come to a doctor, you have a decision made by
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doctor and the second one decision made by AI made
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by l l M and they want to know. I'm
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not sure, but if I'm not mistaken, the next year
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they will integrate it. It means that every doctors should
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do it, and they do it. As for me, it
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makes sense because I believe that not all doctors are
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the best one in the world. Some of them can
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make mistakes as well, so and it's a good option
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and I believe that it helps to to make decisions
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for doctors.
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Make it more right, I would say.
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Yeah, I think we.
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Said something really interesting that happened, which is having we
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are facing right now an era of centralized elelements, right, and.
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It's like information is still governed and controlled.
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So what what what the elms are telling you or
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are based on what they've been they've been fed, right
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in terms of data and you, you technically could omit
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certain data that the LM learns. You ask the LM
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to learn history, you can specify what history you wanted
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to learn and what history you don't want it to learn,
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So it could it could technically delete certain parts of
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history right for future knowledge. So upcoming generation when they're
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trying to learn history using lllms, they're probably not you know,
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going to have everything they need in terms of the
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history books that are actually available. So you know, this
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comes back to the notion of Web three and decentralization,
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so that I'm not sure if you know of groups
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organizations that are building decentralized lms that are not controlled
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or centralized by specific organizations or institutions.
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Actually it draws some players in the market who do
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decentralized AA. And you know, like I mentioned that, people
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believe llms and I hope that it so it will
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be the same in one year, in two years, and
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three years, but it could change as well. But at
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the same time, I caally understand that decentralized AI it
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could be changed, but it's difficult to predict will it
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be successful or not, because you.
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Know, it's.
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00:23:40.680 --> 00:23:48.039
It's as I see, like Google open AI perplexity. It's
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a war of big companies, you know.
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Yeah, so we'll see. So it's difficult to predict. Right now,
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it's clear that.
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The final for me as a user, it's more beneficial
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to have decentralized. Yeah, definitely, So, but we'll see, you know, like,
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let's imagine Mohammed that you're you're Elon Musk, yeah, and
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you control XCOMB and Donald Trump came to came to
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you and say say, so, Elon Musk, Mohammed, please help
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00:24:27.480 --> 00:24:31.240
me to promote me as a president in XCOMB. So
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and uh, I didn't know, but it maybe it happened before,
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you know, like before Donald Trump elections. So but it
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may be we will see the same in l MS.
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Maybe I don't know, but it's it's clear that if
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Sam Altman or other they control GPT, it means that
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Donald Trump and other governments can come to them and say, okay,
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please help me to do this up, especially you know,
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in politics. I'm not sure about the commercial request well,
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because it seems that it does not make sense I
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mean for businesses, but for politics that maybe you know,
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and here definitely decentralized the a company they can help
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just you know, like only time can answer this question,
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is it possible or not? Will they survive or not?
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Because it's from my point of view, it's tough time
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for any company which want to enter AI market. It's
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definitely for the enormous companies, for the biggest companies to
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get this niche Yeah.
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It seems like anyone that's building in AI is on
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a smaller scale or the medium to small to medium
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scale are actually you know, using existing technology from large
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or big tech, right, whether it's open Ai, Google or
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others and i've i've, it seems it seems like, you know,
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most of it is agentic AI or software subscriptions that
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use APIs consisting technology. It's it's very challenging to see
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anyone actually building AI infrastructure from the ground up, whether
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it's on the compute infrastructure, hardware, full stack deployments, even
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even the software that no one's actually building the infrastructure.
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They're using existing infrastructure from big tech and and and
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the institutions and software and institutions. So you know, this
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this AI game today that we live in, the era
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that we live in, or the era that AI is
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in today seems to be uh, you know, a fight
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over digital software to right by by massive corporations and
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governments in different parts of the world.
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But the technology itself is.
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Majority of it is coming from a single place, uh,
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you know, and and that's where the technology is built,
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whether it's on the hardware or software site. And and
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that that race towards uh digital sovereignty.
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I'm not sure to what extent that sovereignty.
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Is is applicable when you're using external technology or when
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you're importing technology and know how and and infrastructure.
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To different regions of the world.
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So that's why I think, you know, there's a lot
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of technical infrastructure that is being built right now, but
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I'm not sure to what extent that all of these
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announcements are actually realistic or going to come into fruition
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00:28:03.240 --> 00:28:07.000
by various governments and and and big tech around the
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00:28:07.000 --> 00:28:10.079
world that are exporting you know, mainly it's US big
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tech exporting their knowledge.
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And technology two different people, right.
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So yeah, I mean the race for AI is something extraordinary.
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The worry is probably that you know, we're going to
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have a new generation, you know, our kids and their
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kids that are going to grow in relying on l
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ll ms and AI and robotics technology to run their
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day to day lives and make day to day decisions
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and taking away from critical thinking and creativity and infinite
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knowledge that we all have that you can only tap
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00:28:50.559 --> 00:28:54.079
into if you actually tap into your your creative self.
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Right.
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00:28:54.839 --> 00:28:56.599
So unfortunately, even for.
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Me at this point in time, it's like it's been
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some time where the creativit, the creative mind that I
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00:29:03.440 --> 00:29:06.480
embody hasn't been as active as it used to be
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00:29:06.559 --> 00:29:10.559
when I was, you know, back in university. Right, So
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00:29:11.200 --> 00:29:13.640
these these are different times for sure, and you have
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to learn how to maneuver and maintain your sanity and
384
00:29:18.359 --> 00:29:22.440
actually live, you know, and and and make mistakes and
385
00:29:22.519 --> 00:29:26.359
learn from them and not always ask chat GPT what
386
00:29:26.400 --> 00:29:30.000
your next move should be, you know, because then you
387
00:29:30.000 --> 00:29:33.920
don't learn much ultimately just giving being given the answers.
388
00:29:34.319 --> 00:29:37.119
Most people get the answers from chat GPT, but they
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00:29:37.119 --> 00:29:40.440
don't execute on these plans that chat GPT gives them
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00:29:40.440 --> 00:29:43.039
because you don't have the experience and the knowledge and
391
00:29:43.039 --> 00:29:45.480
you haven't done the mistakes or gone through some of
392
00:29:45.519 --> 00:29:48.519
the failures in order to learn how to execute whatever
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00:29:48.640 --> 00:29:51.119
plan chat GIPT is going to give you, you know what
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I mean. So there's still that human trait that is
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00:29:55.839 --> 00:29:59.319
required in life. But I appreciate the time that you've
396
00:29:59.319 --> 00:30:01.839
given us to learn learn about AI and LMS and
397
00:30:01.880 --> 00:30:06.319
how it works and understanding how LLMS work is the
398
00:30:06.359 --> 00:30:09.039
most important thing we can do right now for people
399
00:30:10.000 --> 00:30:14.759
so that they know where to position themselves in the
400
00:30:14.799 --> 00:30:19.880
next era of this digital economy or global digital economy
401
00:30:19.880 --> 00:30:24.680
that we live in, so they're not singled out by globalization, right,
402
00:30:25.079 --> 00:30:29.039
and that is really important people like you that I
403
00:30:29.079 --> 00:30:32.039
really appreciate that come out and give these insights and
404
00:30:32.160 --> 00:30:36.240
educate the people about AI and LLLMS, because whether we
405
00:30:36.359 --> 00:30:39.160
like it or not, this is where it's going. And
406
00:30:39.640 --> 00:30:42.720
understanding how it works will allow you to understand how
407
00:30:42.720 --> 00:30:45.319
to position yourself so that you always have work.
408
00:30:45.920 --> 00:30:46.200
Right.
409
00:30:48.279 --> 00:30:52.519
Yeah, but somehow haven't thank you for the invitation and
410
00:30:52.640 --> 00:30:56.880
just just the lst sentence. You know, Like I believe
411
00:30:56.960 --> 00:30:59.400
that if you have a company, you need to usually
412
00:30:59.440 --> 00:31:02.000
you need in account and which can help you with
413
00:31:02.039 --> 00:31:05.599
some financial stuff and so on. And let's imagine that
414
00:31:05.960 --> 00:31:09.440
an accountant come to you and say, okay, I'm an accountant,
415
00:31:09.440 --> 00:31:12.039
but I don't use PC, I don't use a computer.
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00:31:12.720 --> 00:31:17.799
I just use either a paper and appendens itself so
417
00:31:17.960 --> 00:31:22.359
I think it's not it's not okay for this time,
418
00:31:22.359 --> 00:31:24.359
for today. And I believe that in one year, in
419
00:31:24.400 --> 00:31:29.799
two years, every person which can't use l ALMS it
420
00:31:29.880 --> 00:31:34.920
will be you know, like an accountant without PC something
421
00:31:35.039 --> 00:31:40.480
like this because like everyone today uses PC, Okay, mobile
422
00:31:40.519 --> 00:31:41.279
phones and so on.
423
00:31:41.480 --> 00:31:43.079
And I believe that in one.
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00:31:42.920 --> 00:31:45.480
Two, three years it will be the same for any
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00:31:45.480 --> 00:31:46.960
specialists because.
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00:31:48.119 --> 00:31:50.559
Like in every niche.
427
00:31:50.200 --> 00:31:55.200
You can be you can become much more, much better
428
00:31:55.720 --> 00:31:57.680
with with this.
429
00:31:58.440 --> 00:32:03.400
Tool flag my quota. Thank you again and thank you.
430
00:32:04.200 --> 00:32:04.920
We'll be in touch.
431
00:32:05.079 --> 00:32:07.599
Thanks for drilling into crypto with us. If you enjoyed
432
00:32:07.599 --> 00:32:10.039
our discussion, please give us a like on your podcast
433
00:32:10.079 --> 00:32:13.400
app or social media and don't forget to subscribe. Join
434
00:32:13.519 --> 00:32:17.039
us next time when we will deliver more perspectives on crypto,
435
00:32:17.039 --> 00:32:20.680
asset mining, energy markets, and the global financial revolution
1
00:00:00.120 --> 00:00:03.640
Welcome to Drilling into Crypto. I'm your host, Mohammed al Masridi.
2
00:00:03.919 --> 00:00:06.040
Every week I speak to the leaders that are driving
3
00:00:06.040 --> 00:00:09.960
the global financial revolution. Drilling into Crypto puts the spotlight
4
00:00:10.000 --> 00:00:13.359
on the importance of crypto assets, on energy markets and
5
00:00:13.400 --> 00:00:15.119
on global monetary policy.
6
00:00:16.839 --> 00:00:17.280
Welcome.
7
00:00:17.480 --> 00:00:21.199
Today's guest is blat Pvnev, the CEO of Karta, dot
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00:00:21.239 --> 00:00:24.559
Io and agency helping Web three and IT projects grows
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00:00:24.519 --> 00:00:29.640
since twenty seventeen. Among the clients are ton, top cryptocurrency exchanges,
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00:00:29.719 --> 00:00:33.880
defive protocols, major aggregators such as one Echine, dozens of
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00:00:33.960 --> 00:00:39.960
technology companies worldwide. Vlad is a frequent speaker at meetups, podcasts, interviews,
12
00:00:39.960 --> 00:00:43.119
and is featured in leading Web three media. Please welcome
13
00:00:43.439 --> 00:00:44.240
vlat Pvnev.
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00:00:45.000 --> 00:00:46.439
Thank you Muhammed for the invitation.
15
00:00:47.159 --> 00:00:51.439
Tell us about yourself, what you were doing before Koda
16
00:00:51.840 --> 00:00:53.840
and how you ventured into Web three.
17
00:00:54.240 --> 00:01:00.359
Yeah sure, I'm Latpionef. I'm CEO of Ikuoda and Rindgency.
18
00:01:00.560 --> 00:01:06.359
We help Web three and eighty companies to grow. Among
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00:01:06.719 --> 00:01:13.599
our clients, let's say torn Telegram, top cryptocurrency exchanges like Baybittan, others,
20
00:01:15.200 --> 00:01:19.400
DeFi protocols, major aggregators like one Ancient to be honest,
21
00:01:19.560 --> 00:01:24.280
like dozens of others. So in terms of that journey,
22
00:01:24.680 --> 00:01:32.760
since twenty seventeen, were in this market. But I would
23
00:01:32.799 --> 00:01:35.879
say that when I was young, when I was I
24
00:01:35.879 --> 00:01:43.120
don't know, eighteen, I've decided to be an entrepreneur. For now,
25
00:01:43.159 --> 00:01:46.920
It's funny because it was like, you know, it wasn't
26
00:01:48.480 --> 00:01:50.719
a business or something like this, but I've decided to
27
00:01:50.760 --> 00:01:57.040
sell a perfume. And when I created a lensing page
28
00:01:57.280 --> 00:02:01.319
I decided to it was the December two thousand, if
29
00:02:01.359 --> 00:02:05.879
I'm not mistaken, two thousand ten, so it was a December.
30
00:02:05.879 --> 00:02:09.800
I've decided to be a company which selves perfume. I've
31
00:02:09.840 --> 00:02:15.080
created a lensing page. But the next step, so I
32
00:02:15.159 --> 00:02:19.039
realized that I need to find some marketing, marketing tools,
33
00:02:19.159 --> 00:02:24.960
marketing source of traffic to get some traffic. And so
34
00:02:25.400 --> 00:02:28.599
it was, you know, like my first journey into marketing.
35
00:02:28.800 --> 00:02:36.159
And since twenty ten, I completely in marketing stuff. So
36
00:02:36.199 --> 00:02:39.199
that's why, like in twenty seventeen, we realize that there
37
00:02:39.280 --> 00:02:44.680
is a big demand in crypta for any marketing solutions.
38
00:02:45.240 --> 00:02:49.120
So and today's like twenty twenty five, we've survived in
39
00:02:50.280 --> 00:02:54.639
If I'm not mistaken two or three beer market. So
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00:02:55.800 --> 00:03:00.680
I would say that I saw different crypt markets, you know,
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00:03:00.759 --> 00:03:05.240
like positive negative. But for now, you know, like we're here,
42
00:03:05.560 --> 00:03:11.280
today's twenty twenty five maybe with its pros and cons.
43
00:03:11.439 --> 00:03:13.240
I mean in terms of the market. I think you
44
00:03:13.280 --> 00:03:18.400
know about the current crash which happened. I don't know
45
00:03:18.639 --> 00:03:25.599
one week ago, two weeks ago. So yeah, And to add,
46
00:03:26.159 --> 00:03:28.439
so I hope that today we are going to talk
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00:03:28.479 --> 00:03:32.599
about AI as well. We help companies as well with
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00:03:33.439 --> 00:03:38.639
AI traffic, with AI visibility. And it may be you
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00:03:38.759 --> 00:03:43.840
Mohammed also use some LM systems like Judge, PT, Jimmini
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and others. So and it may be you try to
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get some advices when you want to buy something. So
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to ask, let's say, CHUDGEPT about some advice. Is what
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is the best option to buy and so on. So
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and luckily we help businesses and brands to be visible
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and ANI for commercial requests.
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Interesting, No, that's really cool, glad.
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So you came basically from a marketing background, right or
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or your thought and marketing because of your Perfume venture,
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which is amazing, and then and then journeyed into crypto
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and made your mark on the marketing side.
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Of Web three native companies, which is amazing. And uh, yeah,
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you mentioned about the market cycle. I mean correctly.
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I believe you know, the market is correcting itself, and
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you know, weekends will get eliminated from the market and
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diamond hands will continue to stick around, and that'll just
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keep the market more institutionalized and it'll come back stronger
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as it always does. That my personal opinion. But also
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you mentioned about getting Web three companies visible in AI
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search engines. Right, So now there's this thing called se
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O or AI s e O search engine optimization using AI.
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So is that where your focus is on? And and
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how do you support Web three companies in that space?
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So?
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And and also I mean after you answer that, maybe
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tell me how you see the marketing activity and priorities
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of Web three companies now with with AI being part
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of our lives and businesses.
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Okay, So.
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I would start muhammed with the point and that that
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traffic from CHGPT, Domini and others. It's not that top
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one priority today, but I believe that it will be
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priority in one year, in two years, because you know,
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like more than sixty percent of gen Z and millennials
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now use AI search tools regularly, and especially when they
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want to make a purchase, when to make to get
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some advices, and you know, like it seems that it's
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fundamentally changes how purchasing decisions are made. And this year
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Google's share of general information searches fell from seventy three
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percent to it was in February twenty twenty five to
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sixty six percent in August twenty twenty five. It's the
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biggest six months decline in years for Google, while you know,
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Liket's share of general search it's like tripled. So and
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you know, even my six years old son say sometimes
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like Daddy, can you ask CHGBT about this?
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About that? Not Google?
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You know, like even even my son he asked, he
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asks about yeah.
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Growing within So that's why I'm not going to use
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Google as we used to. The probably going to start
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using Gemini right and chat CHIPPT and the like. Yeah,
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and yeah, I've been getting getting your buying decisions from AI.
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I think it's it's a good guidance. But do you
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see that these h these you know, what we call
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llms right or large language models are becoming the new
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entry point to the Internet. But you know, in our case,
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more specifically would they be the entry point to, for example,
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someone trying to venture into a three year crypto.
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I would say yes because I believe that many Web
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three projects they built on trust. And for now, what
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we see that users trust Jim and I, JGBT and
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other SOLA lms. What does it mean. So we have
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a case for a crypto exchanger where the traffic from
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JGBT has sixty forty six percent of conversion rates, almost
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fifty percent. What does it mean. It means that that
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every second user which came from CHTPT make a transaction
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on this cryptic changer, like every second user. You know,
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if you have a cryptic changer, you have traffic from Google.
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I don't know Google Search, Google Ads from I don't
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know other platforms. So it could be I don't know,
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one percent, it could be three percent, five okay if
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you're lucky, but not fifty. And from these cases we
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see that people trust and you know, like at the
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end of the day, when we want to find a
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suggestion or advice or answer, we don't need the list
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of twenty lines in Google, you know, like we don't
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need it. We need just one right answer for our question.
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So that's why as I mentioned before, for web three
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in crypto companies, for now it may be not top
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one priority. But for companies who want to survive in
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this market, want to be presented in JIM and I HGPT,
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they definitely need to think about it how to be
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visible there.
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And you know that the approach of.
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LLLMS and traditional search engines it's different in simple terms.
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For Google, Let's say I don't know, I want to
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buy an iPhone, okay, and if I have on my
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website the title.
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Like I phone seventeen pro.
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So Google just matched this title with this picture with
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the US request and it shows the answer. So in
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LLLMS it's different, and I would say that it includes
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a part of traditional search engine optimization, a part of
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PR so llm's like when your brand is mentioned in
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different PR they look at the social media in forums
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like ready, Quora and others. They look at your reputation
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because if if you are presented in media, if you
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have I don't know, everything is okay with search engine.
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If you if you are mentioned on forums but you
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have a negative reputation.
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LLLMS, they they likely will not.
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Show you because they are afraid that the user can
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face some problems with you and we had some cases
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when JGBT said, Okay, this is the top companies you're
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looking for, and there are some two of them, but
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please be careful because they have some you know, like
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toxic information in the internet.
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And two sum up.
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So if you are a web through company, let's say
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I don't know, you're a cryptic change. It's not enough
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just to I don't know, to do PR for example,
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you need to think about your brand, how it's presented
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in the public, and you need to care about your
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brand in many ways. But if you do it, you
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will get a lot of users from all sources, from forums,
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social media, PR, traditional Google, from llms, from reviews platform
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and so on.
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That's amazing the uh, the fact that we're going to
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rely on these ems to tell us which companies are
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the best or the most suitable based.
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On how visible they are online or how.
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They have how much you know, quality information they can
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provide on the Internet and through these l elms, you know,
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so then it becomes a race to who's going to
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put out the most Is it a race to who's
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going through out the most amount of content? Uh in
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the shortest period of time? Or is it a race
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towards UH who's going to have the most? Is it
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quality or quantity? Is what I'm trying to ask. And also,
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you know, relying on lms seems to be a worrying
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aspect of life in general. Most of us are going
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to start to rely on AI for a lot lot
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of answers and h yeah, throughout our lives. Even some
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people are using it for mentorship and some people are
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using it to fight mental health issues as well, and
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I've read stories about that which they don't always end
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up well because of the answers UH these lms provide,
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whether it's Chatti or Gemini or whatnot. So you know,
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why would each of these lms provide different answers with
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with similar questions from from different users or even the
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same users. But also, you know, how important would it
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be for a company, for example, or a brand to
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to maintain UH presence online but also be as aggressive
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as possible with content Because it seems like if we're
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going to rely on AI for sure, AI is going
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to give us, you know, the.
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Top of top right, and.
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Startups have less chance to compete because you're competing with
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massive amounts of resources and media capability right, So one
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is you know, why would why why would lms provide
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different answers for similar questions? And how reliable are they
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if they're providing different answers for similar questions? And two
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is how competitive can a startup be if they don't
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have all the resources in the world to compete for
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l M recommendations.
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You know, so good questions, Mohammed.
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So let's start with the point that you're absolutely right
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that it's pretty competitive, and efllms provide you like I
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don't know five companies for your request, So it means
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that for you as a user, there are only these
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five companies and there are not any others, and it
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could be I don't know one hundred more companies, but
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you if LLLM doesn't mention you, so it means that
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your business doesn't exist for a user. And the question
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how startups could be mentioned there? There is only one
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way is to choose the right audience, the right segment
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and focus on them.
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Let's say that you're a new crypto exchange.
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Okay, you can't beat Binance in LLLM answer and say
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that you are better than Binance, so it's not the truth,
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but at the same time, you can say, okay, I'm
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the best crypto exchange for mana region. Okay, and because
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I have localization, because I have I don't know local
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currency providers and many other stuff.
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So and then you start to do your.
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Positioning for lms, for the public, for the Internet, that
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you are the best in manner and in this case
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as a startup, you can do it. But if you
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want to be as big as binance, I think that
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you need to spend the same amount of content and
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money as bin screaming.
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But that's a really good answer that I think it
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comes back to the point where it's all about quality,
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proper positioning of your company and your services and really
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communicating your your your your value proposition. And a lot
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of startups and founders when they're starting off, they're they're
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all over the place trying to simplify their messaging and positions,
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and this this is the art of I think what
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you do is being able to simplify the messaging and
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strengthen the positioning by providing, uh like, the niche focused
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content so that ELM could pick it up. Otherwise you're
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too generic and you're you're you're fighting with the giants.
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That's yes, yeh, and regetting how we can try this information. Uh,
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it's a pity, but I would say that it's all
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these ll ms. They are centralized. And you know, there
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is a one interesting case when about Deep Sick Chinese LM. Yeah,
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when journalists from the Guardian, they tested the chat, bought
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diep sick, and when they asked questions such as what
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happened in Man's Quay in nineteen eighty eight, what are
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the complaints about CZPIN, the bot sponded with answers something
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like that's beyond my competence, let's talk about something else,
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and didn't provide any effects, you know. But at the
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same time it wrote in detail about other countries like
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United States presidents and so on. And the funny moment
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that for some testers from the Guardian Deep seek. Firstly,
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they you know, like it's provided. Firstly, it provided honest
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answer about about czping, protests and so on, and then
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immediately deletes its text and in the chat, you know,
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and replaced it with something natural. So that's why it's
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clear that especially for god government, it's centralized and we
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can't rely on the LM's answer in one But at
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the same time. For example, in China for doctors, for
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all doctors they want to introduce they want to implement
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for every doctor in China when they finalize the diagness
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diagnosis for people that they have the second AI generated
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opinion for this diagnes. So it means that when you
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come to a doctor, you have a decision made by
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doctor and the second one decision made by AI made
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by l l M and they want to know. I'm
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not sure, but if I'm not mistaken, the next year
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they will integrate it. It means that every doctors should
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do it, and they do it. As for me, it
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makes sense because I believe that not all doctors are
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the best one in the world. Some of them can
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make mistakes as well, so and it's a good option
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and I believe that it helps to to make decisions
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for doctors.
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Make it more right, I would say.
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Yeah, I think we.
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Said something really interesting that happened, which is having we
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are facing right now an era of centralized elelements, right, and.
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It's like information is still governed and controlled.
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So what what what the elms are telling you or
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are based on what they've been they've been fed, right
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in terms of data and you, you technically could omit
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certain data that the LM learns. You ask the LM
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to learn history, you can specify what history you wanted
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to learn and what history you don't want it to learn,
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So it could it could technically delete certain parts of
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history right for future knowledge. So upcoming generation when they're
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trying to learn history using lllms, they're probably not you know,
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going to have everything they need in terms of the
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history books that are actually available. So you know, this
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comes back to the notion of Web three and decentralization,
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so that I'm not sure if you know of groups
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organizations that are building decentralized lms that are not controlled
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or centralized by specific organizations or institutions.
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Actually it draws some players in the market who do
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decentralized AA. And you know, like I mentioned that, people
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believe llms and I hope that it so it will
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be the same in one year, in two years, and
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three years, but it could change as well. But at
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the same time, I caally understand that decentralized AI it
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could be changed, but it's difficult to predict will it
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be successful or not, because you.
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Know, it's.
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It's as I see, like Google open AI perplexity. It's
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a war of big companies, you know.
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Yeah, so we'll see. So it's difficult to predict. Right now,
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it's clear that.
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The final for me as a user, it's more beneficial
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to have decentralized. Yeah, definitely, So, but we'll see, you know, like,
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let's imagine Mohammed that you're you're Elon Musk, yeah, and
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you control XCOMB and Donald Trump came to came to
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you and say say, so, Elon Musk, Mohammed, please help
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me to promote me as a president in XCOMB. So
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and uh, I didn't know, but it maybe it happened before,
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you know, like before Donald Trump elections. So but it
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may be we will see the same in l MS.
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Maybe I don't know, but it's it's clear that if
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Sam Altman or other they control GPT, it means that
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Donald Trump and other governments can come to them and say, okay,
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please help me to do this up, especially you know,
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in politics. I'm not sure about the commercial request well,
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because it seems that it does not make sense I
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mean for businesses, but for politics that maybe you know,
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and here definitely decentralized the a company they can help
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just you know, like only time can answer this question,
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is it possible or not? Will they survive or not?
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Because it's from my point of view, it's tough time
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for any company which want to enter AI market. It's
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definitely for the enormous companies, for the biggest companies to
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get this niche Yeah.
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It seems like anyone that's building in AI is on
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a smaller scale or the medium to small to medium
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scale are actually you know, using existing technology from large
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or big tech, right, whether it's open Ai, Google or
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others and i've i've, it seems it seems like, you know,
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most of it is agentic AI or software subscriptions that
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use APIs consisting technology. It's it's very challenging to see
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anyone actually building AI infrastructure from the ground up, whether
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it's on the compute infrastructure, hardware, full stack deployments, even
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even the software that no one's actually building the infrastructure.
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They're using existing infrastructure from big tech and and and
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the institutions and software and institutions. So you know, this
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this AI game today that we live in, the era
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that we live in, or the era that AI is
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in today seems to be uh, you know, a fight
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over digital software to right by by massive corporations and
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governments in different parts of the world.
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But the technology itself is.
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Majority of it is coming from a single place, uh,
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you know, and and that's where the technology is built,
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whether it's on the hardware or software site. And and
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that that race towards uh digital sovereignty.
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I'm not sure to what extent that sovereignty.
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Is is applicable when you're using external technology or when
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you're importing technology and know how and and infrastructure.
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To different regions of the world.
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So that's why I think, you know, there's a lot
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of technical infrastructure that is being built right now, but
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I'm not sure to what extent that all of these
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announcements are actually realistic or going to come into fruition
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00:28:03.240 --> 00:28:07.000
by various governments and and and big tech around the
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00:28:07.000 --> 00:28:10.079
world that are exporting you know, mainly it's US big
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tech exporting their knowledge.
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And technology two different people, right.
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So yeah, I mean the race for AI is something extraordinary.
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The worry is probably that you know, we're going to
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have a new generation, you know, our kids and their
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kids that are going to grow in relying on l
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ll ms and AI and robotics technology to run their
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day to day lives and make day to day decisions
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and taking away from critical thinking and creativity and infinite
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knowledge that we all have that you can only tap
375
00:28:50.559 --> 00:28:54.079
into if you actually tap into your your creative self.
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Right.
377
00:28:54.839 --> 00:28:56.599
So unfortunately, even for.
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Me at this point in time, it's like it's been
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some time where the creativit, the creative mind that I
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00:29:03.440 --> 00:29:06.480
embody hasn't been as active as it used to be
381
00:29:06.559 --> 00:29:10.559
when I was, you know, back in university. Right, So
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00:29:11.200 --> 00:29:13.640
these these are different times for sure, and you have
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to learn how to maneuver and maintain your sanity and
384
00:29:18.359 --> 00:29:22.440
actually live, you know, and and and make mistakes and
385
00:29:22.519 --> 00:29:26.359
learn from them and not always ask chat GPT what
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00:29:26.400 --> 00:29:30.000
your next move should be, you know, because then you
387
00:29:30.000 --> 00:29:33.920
don't learn much ultimately just giving being given the answers.
388
00:29:34.319 --> 00:29:37.119
Most people get the answers from chat GPT, but they
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00:29:37.119 --> 00:29:40.440
don't execute on these plans that chat GPT gives them
390
00:29:40.440 --> 00:29:43.039
because you don't have the experience and the knowledge and
391
00:29:43.039 --> 00:29:45.480
you haven't done the mistakes or gone through some of
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00:29:45.519 --> 00:29:48.519
the failures in order to learn how to execute whatever
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00:29:48.640 --> 00:29:51.119
plan chat GIPT is going to give you, you know what
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I mean. So there's still that human trait that is
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00:29:55.839 --> 00:29:59.319
required in life. But I appreciate the time that you've
396
00:29:59.319 --> 00:30:01.839
given us to learn learn about AI and LMS and
397
00:30:01.880 --> 00:30:06.319
how it works and understanding how LLMS work is the
398
00:30:06.359 --> 00:30:09.039
most important thing we can do right now for people
399
00:30:10.000 --> 00:30:14.759
so that they know where to position themselves in the
400
00:30:14.799 --> 00:30:19.880
next era of this digital economy or global digital economy
401
00:30:19.880 --> 00:30:24.680
that we live in, so they're not singled out by globalization, right,
402
00:30:25.079 --> 00:30:29.039
and that is really important people like you that I
403
00:30:29.079 --> 00:30:32.039
really appreciate that come out and give these insights and
404
00:30:32.160 --> 00:30:36.240
educate the people about AI and LLLMS, because whether we
405
00:30:36.359 --> 00:30:39.160
like it or not, this is where it's going. And
406
00:30:39.640 --> 00:30:42.720
understanding how it works will allow you to understand how
407
00:30:42.720 --> 00:30:45.319
to position yourself so that you always have work.
408
00:30:45.920 --> 00:30:46.200
Right.
409
00:30:48.279 --> 00:30:52.519
Yeah, but somehow haven't thank you for the invitation and
410
00:30:52.640 --> 00:30:56.880
just just the lst sentence. You know, Like I believe
411
00:30:56.960 --> 00:30:59.400
that if you have a company, you need to usually
412
00:30:59.440 --> 00:31:02.000
you need in account and which can help you with
413
00:31:02.039 --> 00:31:05.599
some financial stuff and so on. And let's imagine that
414
00:31:05.960 --> 00:31:09.440
an accountant come to you and say, okay, I'm an accountant,
415
00:31:09.440 --> 00:31:12.039
but I don't use PC, I don't use a computer.
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00:31:12.720 --> 00:31:17.799
I just use either a paper and appendens itself so
417
00:31:17.960 --> 00:31:22.359
I think it's not it's not okay for this time,
418
00:31:22.359 --> 00:31:24.359
for today. And I believe that in one year, in
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00:31:24.400 --> 00:31:29.799
two years, every person which can't use l ALMS it
420
00:31:29.880 --> 00:31:34.920
will be you know, like an accountant without PC something
421
00:31:35.039 --> 00:31:40.480
like this because like everyone today uses PC, Okay, mobile
422
00:31:40.519 --> 00:31:41.279
phones and so on.
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00:31:41.480 --> 00:31:43.079
And I believe that in one.
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00:31:42.920 --> 00:31:45.480
Two, three years it will be the same for any
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00:31:45.480 --> 00:31:46.960
specialists because.
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00:31:48.119 --> 00:31:50.559
Like in every niche.
427
00:31:50.200 --> 00:31:55.200
You can be you can become much more, much better
428
00:31:55.720 --> 00:31:57.680
with with this.
429
00:31:58.440 --> 00:32:03.400
Tool flag my quota. Thank you again and thank you.
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00:32:04.200 --> 00:32:04.920
We'll be in touch.
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00:32:05.079 --> 00:32:07.599
Thanks for drilling into crypto with us. If you enjoyed
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00:32:07.599 --> 00:32:10.039
our discussion, please give us a like on your podcast
433
00:32:10.079 --> 00:32:13.400
app or social media and don't forget to subscribe. Join
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00:32:13.519 --> 00:32:17.039
us next time when we will deliver more perspectives on crypto,
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00:32:17.039 --> 00:32:20.680
asset mining, energy markets, and the global financial revolution