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This week, David Wright sits down with Louise Doorn, CEO and Founder of CoachNova, to discuss how AI is reshaping the executive coaching industry. Louise shares the vision behind CoachNova, a platform designed to augment human coaches with AI — capturing coaching signatures from session transcriptions, extending client relationships beyond scheduled hours and building a privacy-first infrastructure under the EU AI Act.
Key Takeaways:
00:00 Introduction.
02:30 Why Louise believes agentic AI and digital knowledge gardens are a game-changer for leaders who cannot scale themselves.
05:10 How inner development and stepping away from the day-to-day have driven Louise's biggest breakthroughs.
11:20 The moment a failed IPO led Louise to a year of exploration — and ultimately to entrepreneurship.
22:05 How CoachNova built its MVP within two months following an AI and coaching conference at Columbia.
23:06 How the platform uses prompt engineering and ICF and EMCC accreditation standards to generate session notes.
24:45 Why CoachNova built on EU infrastructure to comply with GDPR and the EU AI Act — and what that means for data security in coaching.
25:09 How pattern recognition across coaching sessions measures coach efficacy by client type for corporate sponsor programs.
27:30 How 80% of a coach's signature is captured from transcriptions — and what fills the remaining 20%.
31:15 Why static digital twins fall short and how CoachNova's dynamic model continues to develop alongside the coach and coachee.
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Resources Mentioned:
Still Human:
https://www.coachnova.ai/still-human
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