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Posting on social media is easy. Understanding what you're signing isn't. This week on Dentistry Unmasked, Pam continues her conversation with Irene Iancu, diving into the business side of social media and the contracts that come with content creation and brand partnerships.Not all collaborations are created equal. Irene breaks down the critical differences between being a content creator, an influencer, an educator, and a key opinion leader (KOL) and why each role requires different expectations, deliverables, and contract language. From ownership of your photos and videos to usage rights, exclusivity, licensing, and compensation, she explains the clauses every dental professional should understand before saying "yes" to a partnership. Whether you're creating your first sponsored post or building a personal brand online, this episode will help you recognize your value, ask the right questions, and protect your content before you hit "sign." If social media is part of your career, or you want it to be, don't miss this eye-opening conversation!
