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The British Olympic Association's Scott Field on building engagement for the biggest sporting event on earth

00:44:23
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Scott is the Director responsible for communications, marketing and digital at the British Olympic Association, more commonly known as Team GB.


Here are some of the topics we covered in our chat:


The 24/7 demands of football comms versus the event-driven nature of the Olympics 

Planning for the greatest sporting event on earth.

The BOA’s relationship with athletes

Telling stories of ordinary people and their extraordinary abilities

Putting lesser-known sports in the spotlight

Team GB’s diversity

Dealing with politics, pandemics and drug scandals

Working closely with the BOA’s CEO and Chairman

The role of the Olympic charter and the BOA’s relationship with other countries’ Committees


Subscribe to the podcast at deletedeleteengage.substack.com



Hosted on Acast. See acast.com/privacy for more information.

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