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In this episode of Data Planet, host Emma Davis interviews Rick Huebner, Chief Executive Officer of VISTECH.
They explore what it takes to build and sustain a technology business through decades of constant change, from the early days of software development to today’s AI-driven landscape.
Rick shares why businesses should define their processes and problems before adopting new technology, arguing that AI is ultimately a business process implementation rather than simply a technology upgrade. He also explains how VISTECH has grown through client retention, referrals, and long-term partnerships rather than relying solely on traditional sales funnels, and how the company expanded from custom software development into SolSuite CPQ, a SaaS platform designed to automate complex product configuration, pricing, quoting, and order workflows.
Rick discusses the challenges of selling a niche enterprise software product, the importance of building around core competencies, and why surrounding your business with specialists can create a stronger foundation for long-term growth.
VISTECH website: https://www.vistech.com/
