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CTV has no shortage of promise. The harder question is what actually makes it work.
In Part 2 of this Curation Conversations episode David Nyurenberg, SVP of Digital at InterMedia Advertising, explores the practical side of CTV, including creative, user behavior, measurement, first-party data and personalization.
The conversation examines the realities behind performance in CTV, the limitations of current measurement approaches, and why the industry still has work to do when it comes to transparency, infrastructure, and execution.
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