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Jullian Androkae: No matter how open and interconnected RSS is, we are always dependent on how much a platform like Apple Podcasts or Spotify like the show. Like, if they like it, then our listenership goes up.
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Andreea Coscai: Being able to have that interaction directly on the app, I think is very valuable. And I also think it's very interesting what you said, that it's also a matter of educating the users to use it and that it's not typically just in their habits.
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Sam Sethi: So we want to get creators to understand all these new features that make it better to interact with their fans. I want to be able to sell premium content. I want to co chat and listen with my audience. I want to be able to recommend other podcasts. Those functions have to first be understood by creators.
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Claire Waite Brown: Welcome to Creators from TrueFans, the podcast that, like TrueFans itself, showcases and supports independent podcasting. I'm Claire Waite Brown, Head of Community at TrueFans.
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Sam Sethi: And I'm Sam Sethi, the CEO of
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Claire Waite Brown: TrueFans Download the TrueFans app to not only listen to podcasts from around the world, but interact with their creators and start paying the shows you value.
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Sam Sethi: Click on the big purple Become a Fan button to be notified or emailed when new episodes of this podcast podcast
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Claire Waite Brown: are released and follow on Instagram or threads to be kept up to date on all the latest TrueFans features designed to improve discovery, interactivity, and monetization opportunities for podcasts and their creators.
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Sam Sethi: Hi, Claire.
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Claire Waite Brown: Hi, Sam. How are you doing?
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Sam Sethi: I'm good. Good, good. Claire, who are we featuring on this week's episode?
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Claire Waite Brown: Today we are chatting with Andreea and Jullian from PodVision. This time I am here with Andreea Coscai and Jullian. I've forgotten it already Jullian, what was it? Androkae.
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Jullian Androkae: Exactly.
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Claire Waite Brown: Oh, Julian, Androkae. Hi, both of you. How are you?
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Andreea Coscai: Hi. It's so good to finally talk. Thank you so much for having us on the podcast. And we're.
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Jullian Androkae: We're thrilled, super excited to be here.
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Claire Waite Brown: Thank you. You're very welcome. So I'm going to start by sounding a bit rude, because often I speak with independent podcasters about their podcasts, but that's not why I'm talking to you today. So who are you and why are you here? By which I mean tell us about your involvement in podcasting and in particular, in support of independent podcasting.
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Andreea Coscai: Yeah, absolutely. Okay, I'll get us going here a little bit in the hot seat. We are not podcasters ourselves, like you said, but we have been working in podcasting for almost 10 years at this point. So you could also say we are not podcasters because we know how much work goes into a show. As you know, there's so many podcasters who start out with a few episodes and then they just drop it because they realize it is a big commitment. I have a background in marketing. Julian will share a little bit about himself, but he is whiz of all skills. I started out working with marketing agency that was specializing in podcasts. Shout out to Tink Media, which is they're doing a wonderful, wonderful job. They're a great team. So I was there for three years. And then slowly, Julian and I, because he also has a bit of a background in production, we just realized how well we complement each other and what we can do for podcasters long term. As opposed to doing a few months of you're launching a season, let's do some buzz building and then kind of letting them be on their own. That's kind of how it got started. That's what we've been doing so far, working with independent creators. So very excited to get into, into all the topics and mostly helping them either launch a podcast or if they feel like they're in a little bit of a slump, maybe plateauing, helping them rebrand and refresh.
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Jullian Androkae: Thank you for introducing me a little bit there. My name is Julian and as my co founder, we founded Partition together, as she said, by coming to PodVision and the way that we support our clients from the lens of production. A lot of the stuff that I do is I create the actual episodes for. I think right now we are running four shows and we create the episodes, we create video episodes for them, we edit them, we do the entire post production pipeline, edit the audio, make sure that it sounds great, make a lot of creative decisions when it comes to how can we make some of these shows very interesting for their specific niche audience. And that really leads into the work that we do together, which is about that creative direction. We also do a ton of assets for the shows. So basically, like, what can we take away in terms of time dedication that like, okay, every creator these days needs to have, like, oh, you need to have a social media, you need to have thumbnails, you need to have all of this packaging around your show. We try to take as much of that away from them as possible. And we've gone as far as even managing the channels that our clients have. So like, we'll manage their RSS feed, will manage their YouTube channel, we'll manage their social media, like, allow them to take back time and like partner with us. A little bit more on the more creative angles that we explore with them.
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Andreea Coscai: Yeah. Time and the joy as well, because of how much it takes to be an independent creator, to have the goal of monetizing and really be going through all the. All the motions to make, again, your work sustainable. We just want to make sure that, okay, we're handling the things that are making you stressed, that are not making you happy, the things that we're good at. We're leveraging our network to promote your show so you can really focus on creating and enjoying that process again, which truly gets lost for a lot of podcasters.
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Claire Waite Brown: Yeah, I mean, it's something I hear a lot when I speak with independent podcasters for this show is the time element. And what you want to do is create the creation that you've got the idea of this show and that's what you want to make. And then you realize there's so much more surrounding it. When somebody comes to you and says, I need help, will you say, right, we've got this package, or will you talk with them and figure out what you can do so they can pick and choose? Like, how does it actually logistically work?
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Jullian Androkae: This is, I think, one of the biggest topics that we have. Like, every week when we have a meeting, one big thing is, like, what's our menu of services? Because we, like, we've both worked at agencies that are somewhat similar to what we're running now, and, like, sometimes they're like, here's a package and here's what we do. And that simplifies a lot of things on our end. But on the other end, like, that rarely fits most people's needs. So it's like, can we make it an actual, like, pick and choose thing? How granular do we need to get our approach, I think, has been so far, and, like, all of this is super organic. We're sort of figuring it out with the discovery call, and we oftentimes get started with some consulting that we do for them. It's just like, can we sit together and spend some time thinking about the vision for your show and, like, what it looks like for you to run a show that makes you happy? A show that also, like, resonates with your audience, of course. But if you really like to have creative direction, take editorial decisions on your show, we're not going to try and, like, fight you over that, but we're going to focus on something else. But some other people are like, hey, yes, please take editorial decisions. You guys are pros. And then, like, we can also work in a different room with those people. So there's this whole side of our business, I think, where it's these conversations that we have with clients that allow us to set proper prices, and that doesn't always work. I think some people really prefer to sort of shop around and be like, okay, what are these services I'm looking for costing left and right? And we try to offer that, like, hey, here. Here's what it's going to be like for producing an episode, but I think for other podcasters that we really love to work with, and I think that's kind of how we ended up having mainly independent podcasters as clients, is because we can actually show up and be like a partner for creativity, a partner for accountability. Like, just in a lot of other ways that you might not get with, like, oh, yes, I'm outsourcing my podcast production to an agency.
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Andreea Coscai: Yeah. And one more thing that's so important is we have clients that have worked with agencies before where, let's say, they also have a YouTube version. And instead of really strategizing and seeing how can we improve the content, how can we make your podcast in a video format actually engaging? Because that's such a debate in the podcasting industry. I'm personally biased because I come from the audio world. I'm just so in love with that. I think it's what makes podcasting so unique. Julian is biased on the other side, so we compliment each other well in that sense, too. He's like a pro with video. And so instead of strategizing in that way, they would just maybe spend $5, $10, $20 on ads on YouTube. It looks great. You have thousands of views. You're a creator that's really growing. But once you stop doing that, previously there was no engagement anyway, and right now, there's just no more actual growth. We're not about that at all. We understand podcasting, too. We're passionate about it. We listen to podcasts. We actually care about what we're doing. So that's what we're trying to. That's why we're trying to be like a cheerleader for the podcasters we work with.
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Claire Waite Brown: Tell me about the aims that some of the podcasters who have come to you have, because you might have a person that is a coach, and they want the podcast to share their knowledge, but also to bring people into their coaching business. Or people have different reasons for doing that, therefore their aims will be different and what they see as valuable will be different. So can you give a couple of examples of the types of shows that you've worked on.
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Andreea Coscai: Yeah, I can start us off with. With a couple. So the first one that we worked on end to end and that we are still actively working on is a podcast called what's yous Therapist Thinks. It's a mental health podcast. It's under besttherapist.com and it's co hosted by Christy and Felicia. They're great. They're lovely co hosts. It's great working with them. And they came to us with a concept. They knew what they wanted to do each episode. Licensed therapists unpacking a mental health topic. And then the second part of the episode is looking at Reddit stories, which also brings in a little fun, entertaining element, but keeps it educational. Our job was we have to do the branding, which Julian did an amazing job. They have a gorgeous cover art and just all the branding elements are also true to their goals and their mission. At the same time, we had to do the buzz building that I was talking about earlier. Right. So we're launching the season. Let's make sure that everybody in the podcasting industry knows. Let's make sure that you guys get reviews. Let's make sure that we just put it up everywhere so that people can't look away. And pitching to the listening apps as well, of course, finding partnerships for Cross Prom. So the whole. The whole package, right. Producing the video assets that JoLynn was talking about as well. And this was really a success. And it's amazing because it was and it is our first end to end creators that we're working with. And they reached 500,000 plays in their first season. And the main reason for that is because Apple featured them countless times. Because I obviously I pitched them through the form that's available to everyone and it was in new shows and it got to number one in mental health and the number one in health and fitness. So just mind blowing. And obviously they have invested a lot in the first season. Now they're wrapping up the second season. So the goal has sort of become from take this concept that's really good, really make sure it shines. It's high quality to make this sustainable, which is kind of the natural course of every. Every independent creator. So we've been exploring different avenues. While we're trying to grow on social media as well, we're talking about paid subscriptions from listeners, which is always really a great way to monetize. And another really important thing is looking at marketplaces and what kind of partnerships they can set up in that sense. Because starting out, especially in the beginning, even though you have these 500,000 plays, is difficult for an independent creator. So making sure that you rely on those networks and that you definitely have multiple streams of income to make it sustainable is really important. So it obviously always changes to the goal.
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Jullian Androkae: I think we have two types of clients. I mean, you identify that really well, Claire. Like, we have the coaches or the people who have this sort of almost B2B aspiration, and then you've got the B2C or, like, people who are trying to build their personal brands, they are trying to become creators or want to really reach people, and they just have very different goals. I think that a lot of the hurdles and a lot of the big things that they have to lift when they make a podcast end up being the same. Even though the coach might not care as much about, okay, how many downloads am I getting? They might care more about whether it's fitting well into their newsletter or their other media content, media pool. While somebody who's really trying to just be like, hey, I want to be this person for this niche or for this audience is really looking at that. And once we have taken away a lot of the heavy lifting that comes with production, a lot of the challenge I'm seeing for the second group of podcasters is how do you actually reach your audience? Make they trust you, make them trust you. I mean, make them want to hear more about you. And also make them feel like there is this relationship. Build that relationship with them of, hey, I'm going to be listening to this podcast every Saturday because this is what I'm getting out of it. And I know that if I maybe leave a comment now that Podcasting 2.0 has added comments and other things, they're going to be answering. If I become a paid subscriber, I'm going to be getting something else out of it. Like, there's a lot of big questions that come after you're like, okay, now we have a podcast that is a huge sort of hurdle that we are still working with most people, I think, because you can have a great idea and you're like, oh, this makes so much sense. But then it requires a sort of death by a thousand cuts type of situation where, okay, oh, now every other day you have to be on social or like, once a week you have to go live and do something for your paid subscriber. Like, there's just so many things that now come up from that. Because I guess building community online is really hard and just a lot of work.
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Claire Waite Brown: Yeah, absolutely. All that extra stuff around it. I'm going to ask both of you to give me one thing that frustrates you about podcasting. The podcasting world, whatever it may be. Let's go. Frustrating first and exciting second. I'm going to start with you, Julian.
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Jullian Androkae: We have been able to step away from a lot of the frustrations creators get by not becoming creators. And like, I mean, I have my own ideas, I have my own podcast I could be making, but this is what we're doing. So my frustrations are a little bit different. I think the frustration in this past year is the dependence on third parties. No matter how open and interconnected RSS is, I can really see how much we are always dependent on how well behaved the YouTube algorithm is. How much a platform like Apple Podcasts or Spotify like the show. Like, if they like it, then our listenership goes up. It's not just because the listeners liked it. They did the people that ended up getting featured. And I think this is a lot of Anda's work that she does so well is like working with these systems and with also the other people in the PR world to make sure that this podcast get to the right listeners. I would say, as a creative, this has been my experience my whole life. Like, you could be putting a thousand hours into a project, getting to a point where you're like, oh, this is pretty much perfect, and you get it out there and something in the grand scheme of things doesn't like it enough, and it just doesn't land on any ears. Something I'm very excited about is how that actually could be changing. I mean, I'm seeing things left and right about how, you know, newsletters have made a comeback, about how in the debate about podcasting going video or not, I think what people have been looking at is that people actually want more podcasters that they can interact with. They don't want to step away from social media creators a little bit and go into, you know, I want to listen to podcasters instead, which is also why, like, podcasters are being pulled into video, because they are wanted in some ways. And that's something that excites me because, like, there's all of these things about in person connections. There's all these things about direct listener exchange where you can talk to them, you can get supported by them, you can just have a direct thing with them without depending on all these platforms.
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Claire Waite Brown: Brilliant. Well, I'm going to say brownie points for that as well, because you have covered discovery and interactivity, which is two of Our TrueFans kind of pillars. So thank you for that. Andrea, what about you? Frustrations and excitement.
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Andreea Coscai: Frustrations. One thing I haven't mentioned in my podcasting journey is that I'm also the creator and the writer of a newsletter talking about newsletters, which is. Is called Eurowaves. And it is the only, to date, sadly, European podcasting newsletter. So that's been running for about a year and a half, and it's been very exciting to get it going. There is a lot of interest, but there is still frustration because a lot of people are kind of in their local markets, whatever industry it is. But I think what's so special about podcasting is that we are all so, so open to creating these connections, to building partnerships. We don't like to gatekeep. It's that kind of industry. Right. But there are still some people in their local industries that don't necessarily want to look at what happens somewhere else. And it's such a shame because when we're talking about trends, when we're talking about monetizing, when we're talking about the business of podcasting, whatever it is, marketing too, there's just so much to learn from different areas. For example, Nordic countries in Europe are very used to paid subscription models. France has a great history of radio, and so the transition to podcasting was smooth. Whereas in Romania, where we are right now, and where I'm from, that's not the case. We turn on the radio to listen to music. If we just took a second to look beyond where we are and also to collaborate, to talk, to find ways to tell stories together, this is, again, I'm audio biased. I love audio journalism. Anything that's narrative. Those stories are so meaningful. And there are people really doing that kind of work. They're doing multilingual podcasts. There are networks that are trying to build these bridges. So I would just encourage more of that. And when it comes to something exciting, it's really the fact that we get to work with these podcasters and they have the power in their hands to first put their voices out there, their stories out there, and then second of all, be able to make this a sustainable, not just side hustle, passion project, but actual a business, whatever they want to make it into. It's amazing. And I think, like Julian was saying, audience engagement is a huge part of that. Paid subscriptions. And the fact that TrueFans is really pushing for that to, to be at the forefront of what creators are able to do is wonderful. That's how this industry is, is thriving.
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Claire Waite Brown: Brilliant. And you know, Andrea, that I very much like the recommendations that come through on Eurowaves, because Sam and I are working on the home page and what gets featured there. And we off. We want it to be independent, but I want it to be from around the world, not just the US and the uk. So I'm featuring shows that you recommend. I go and have a little listen, start featuring those. And we're building that more in now. And I'm getting the same thing from, you know, African countries, from Latin American countries, from Asian countries. I want those to be in front of everybody. And also because of the way TrueFans runs, we don't organize our home page by chart. We organize by new episodes. So you can go into the TrueFans home page at any time and see something that you didn't see yesterday. You've been talking about interactivity, you've been talking about comments, and Julian mentioned Podcasting 2.0 as well. Tell me about what you know, what excites you about it, what you like about it, what you don't know anything. Hit me.
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Jullian Androkae: Podcasting 2.0, we are pretty familiar with, like, I think a lot of the metadata improvements that it has brought that has come fairly naturally, it seems. Chapters, transcripts, comments. I think where there has been a block for us and our clients to get into is a lot more of the interactions that you are mentioning. I don't think any of our clients has even been able to because their hosts don't allow it to put the like support button for the RSS feed. So they're going to substack, they're going to Patreon, they're going to all these places. In some ways, those places are still easier for people to, you know, because people already have their credit card information in. In substack. They already have it on Patreon. That just makes it a little bit easier for everyone. Right now, there's some difficulty there. The Live feature, super interesting to me. It seems like every platform that goes live just does it on their own servers, even though that exists now. So it's very interesting how some of those just have much higher effort to get into into them.
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Claire Waite Brown: Yeah. And I think part of it is a mindset from the podcaster and actually the listener, but the mindset from the podcaster is that, well, we know about Patreon and my listeners know about Patreon, so we'll do that. If you don't want to do the extra work. If you don't want to do the extra episodes or something. Listener Support is like you're always asking someone to give you a donation or something. What we're aiming for and what the initial kind of podcast in 2.0 general idea was that you could do everything from the podcast app that you're listening on. And that's what SAT wants to be able to do with TrueFans and is building that all the time. So there is the support mechanism within TrueFans itself, or it links to your own one, if you can put that in your hosting company, but you can put it in in TrueFans and things like actually having a merch store connected to your podcast page on TrueFans and having your events, you can put your events in there. What we do want to do is to have one place that you send someone and they can do everything. And then it's about training the listener where you want them to go. And yeah, it's not always easy to do that.
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Andreea Coscai: I mean, you said something earlier, which is, I think, a big key to this, that podcasters, a lot of them are reluctant to changing their hosts, even though some of them are just so bad. Some of the platforms, the data they shared, what they allow you to do. But if you're just used to it, some podcasters just choose that. Others, others are open. I can say from my end, less so. On the technical side, Julian is the. Is the guy for that. But for me, it's very exciting to know that you can recommend other podcasts when it comes to supporting each other in the industry. That's all that it's about. So it even makes cross promos that much easier and it adds a layer to them. And when it comes to monetizing, I mean, on Apple you can subscribe to the New York Times, but independent creators do not have the choice to do that. So I really like that they're. It kind of equalizes the ground for creators, which is very much needed. And on top of that, podcasting is kind of a lonely endeavor. You're just in your room recording, and then you just put it out there into the world and you hope that you get some feedback. And sometimes you get reviews, sometimes you get people following you on your socials. But being able to have that interaction directly on the app, I think is very valuable. And I also think it's very interesting what you said, that it's also a matter of educating the users to use it and that it's not typically just in their habits, but the fact that they're able to do it in the first place is great for the Creators as well. And it's so, it's so needed that fuel to keep going.
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Claire Waite Brown: Yeah, it's gotta be a good first step, hasn't it, to make it as easy as possible for someone to do and for me as a podcast to say all you have to do is this. Lovely Jubly. It's been fabulous speaking with you both today. Tell me how people can contact you both as PodVision and Eurowaves.
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Andreea Coscai: Well, thank you so much again for having us. We really enjoyed this conversation, especially the podcasting. 2.0 is a very, very interesting thing that we don't get to talk about as much. So you can find us at PodVision, that is our website, and you can see the work that we've done so far and a little bit more about ourselves. You can find us on LinkedIn too, if you want to connect, or on Instagram. Andreea Koskay and Julian Androkaye. You can see in the show notes exactly how both of our names are spelled out. And you can follow Euroways as well. Yeah, from anywhere. You don't have to be from Europe or from any particular place, but if you're just interested in this cross border international aspects of podcasting, then Eurowaves on Substack.
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Jullian Androkae: Yeah, she's covered it.
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Claire Waite Brown: Brilliant. And I will put the link in the chapters as well because of course I'll be doing my 2.0 chapters with a nice picture of you guys, no doubt. Thank you so much.
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Jullian Androkae: Thank you for having us.
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Andreea Coscai: Thank you so much.
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Claire Waite Brown: We talked in that interview about training the listener out of their usual habits. For example, to try listening on a different app, such as TrueFans, of course, and interacting with the podcast through commenting, which you can of course do on TrueFans. So last week I added a pre roll to my Creativity Found podcast for anyone who doesn't know what that means. It's an audio piece that gets automatically inserted at the start of every episode of that podc. And with my pre roll, I suggested that listeners can enhance their listening by using TrueFans and writing comments that other listeners can read and start building a community that way. Sam, do you have thoughts on any other ways that we can gently cajole our audiences into trying out TrueFans instead of their usual app to see if they like it and could get more out of it for their podcast experience?
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Sam Sethi: I think it's actually cajoling and training the creators more than the fans. Bear with me. So we have so many enhanced features that creators don't have on other platforms. Podroll is a good example and the idea of having creators understand the feature and function. So premium content being another example. So we want to get creators to understand all these new features that make it better to interact with their fans. I want to be able to sell premium content. I want to co chat and listen with my audience. I want to be able to recommend other podcasts. Those functions have to first be understood by creators. They in the audio of their show can then say, hey, you know what? I'm now hosted with TrueFans, or I've got this working on TrueFans. Why don't you pop over to TrueFans and have a look at my Podroll? It's the recommendations of all the podcasts. Or on this week's show I added new premium content. You can go and get blah, blah, blah. So I think it's teaching the creators first to add the features and then within their own audio, they can then encourage the fan base to come over and try us. And it is a try. It's very hard, we know, to get people to come out of their comfort zone. You know, default Apple, maybe they just use Spotify only. And it's. It is a hard sell. We understand that. But we have to provide the better feature and function set that really brings someone over. And I think the other thing is some podcast hosts with TrueFans, there is an incentive. We also do not charge you for your hosting. If your fans listen on TrueFans, if they listen on Fountain or Apple or Spotify, then I'm paying for my hosting. But if that user is listening on TrueFans, it doesn't cost me anything. So again, I think to answer your question, it's about teaching and training the creators who can then in turn train their fans.
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Claire Waite Brown: Yeah, brilliant. Makes absolute sense. Just to add to that point about not paying when someone's listening on TrueFans, that is relevant because we refund you if you do not use all of your data. So for all of those people that you're not being charged for, that payment will come back to you and you can use it for your next month's hosting, for example.
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Sam Sethi: Exactly.
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Claire Waite Brown: If you'd like to chat with us about your indie podcast or how you can help independent podcasters send a comment or super comment in TrueFans to any creator's episode by clicking on the speech bubble icon or on the comments tab.
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Sam Sethi: Claire, have we had any messages since our last episode?
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Claire Waite Brown: Well, yes and no. Okay, I shall explain. I noticed a comment on the TrueFans blog page. So not specifically the creator's blog blog, but the overall one for TrueFans news and updates. So that's where you and I post new stuff that you can do on TrueFans or articles that we think explain stuff that you can do on TrueFans. The blog post that I noticed this comment on was called Elevating the Independent Voice, TrueFans's New Era of Strategic Partnerships. So it was about our partnerships with Podcast on, with the Feminist Podcasters Collective, with the Independent Podcast Awards and with Independent Podcasters Day. And then I had a comment from Tim Venus and this comment reads, supporting independent voices is essential for diverse perspectives and meaningful conversations. Platforms that encourage original content help creators connect with wider audiences. The comment continues likewise, comparing Property Management companies. Madison Wi helps people make informed decisions and find services that best suit their needs. WWW Good Property Management Companies. Whatever, whatever, whatever. So they've taken this relevant comment and then turned it into Property management companies.
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Sam Sethi: Spam, I think is the word you're looking for. Spam. This is the challenge of all comments sections. Whether it's on a blog or in your podcast page, people spam. Go onto YouTube and look in the comments. You know you'll find that as well. The good thing is as the creator of the blog or the creator of the podcast, you can go into the comments section in your dashboard and you can just delete this. Sorry Tim, nice try, but no, you're just sending spam.
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Claire Waite Brown: Sorry Tim, but it did make me laugh. Onto what's happening in the podcasting world in general now. I noticed on Monday you popping up in relation to Andrea and Euro. So what's happening there?
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Sam Sethi: Andrea has very kindly put together an advisory board and invited me and James along with some other people as well that you may know. I guess as Eurowaves evolves and they start to put on events or they start to do other things, they will ask James, I and the other advisors about our opinion. I mean, that's where I think the advisory board sits. Yeah, it's great that they're doing it and I'm really excited that Eurowaves, having watched it grow from its embryonic day, has evolved to do what it said it would do, which is to cover in more depth the European market. Because as much as we try not to on Podnews Weekly, my other podcast with James, invariably we're covering the US market. Invariably we're covering the English language speaking markets of England, Canada, Australia and countries like France, Italy, Spain, Portugal miss out. And it's nice that Eurowaves is dedicated or focused on that. So congratulations to the guys over there.
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Claire Waite Brown: And don't forget, if you are one of those European podcasters in particular a lovely independent podcast, do fill in the submission form for an opportunity to be featured on the TrueFans home page. There is a link in the show notes and I will add one to this chapter.
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Sam Sethi: And that's it for this week. Claire, if you've claimed your own podcast with TrueFrans, you can request to promote that show on our feed here at Creators. On the Episodes page you will see a banner showing what your feature could look like. All you need to do is click on the Ask button and choose your duration and how much you'd like to pay for that duration. It's an offer basically from you to us and Claire will then look at your offer and decide whether she's going to be thumbs up, thumbs down, accept or reject. So she has the power.
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Claire Waite Brown: Yeah, Brilliant. Love to hear from you on the TrueFans app, click on the purple button and become a fan of this podcast.
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Sam Sethi: You'll get a notification so you'll know when the next episode's out. Claire, we might even go video or live soon. What do you think?
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Claire Waite Brown: Oh yes, Sam, that sounds very exciting for me. I love video. I will do it for the greater good of showing what we can do at TrueFans.
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Sam Sethi: Okay, that's on the to do list I think. Our audio is recorded on Riverside, edited by you and we're hosted by TrueFans.
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Claire Waite Brown: You can find out more about how to use the features of the TrueFans platform by listening to our sister podcast Fanzone. And very, very soon we will start releasing the second series which all about what you can do as a creator on TrueFans. We would love to have you follow us on Instagram or threadsrufans fm.
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Sam Sethi: You can also support us by streaming sats from your TrueFans wallet. Click on the currency or bitcoin icon under the Play button or leave us a super comment by clicking on the speech bubble icon.
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Jullian Androkae: No matter how open and interconnected RSS is, we are always dependent on how much a platform like Apple Podcasts or Spotify like the show. Like, if they like it, then our listenership goes up.
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Andreea Coscai: Being able to have that interaction directly on the app, I think is very valuable. And I also think it's very interesting what you said, that it's also a matter of educating the users to use it and that it's not typically just in their habits.
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Sam Sethi: So we want to get creators to understand all these new features that make it better to interact with their fans. I want to be able to sell premium content. I want to co chat and listen with my audience. I want to be able to recommend other podcasts. Those functions have to first be understood by creators.
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Claire Waite Brown: Welcome to Creators from TrueFans, the podcast that, like TrueFans itself, showcases and supports independent podcasting. I'm Claire Waite Brown, Head of Community at TrueFans.
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Sam Sethi: And I'm Sam Sethi, the CEO of
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Claire Waite Brown: TrueFans Download the TrueFans app to not only listen to podcasts from around the world, but interact with their creators and start paying the shows you value.
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Sam Sethi: Click on the big purple Become a Fan button to be notified or emailed when new episodes of this podcast podcast
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Claire Waite Brown: are released and follow on Instagram or threads to be kept up to date on all the latest TrueFans features designed to improve discovery, interactivity, and monetization opportunities for podcasts and their creators.
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Sam Sethi: Hi, Claire.
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Claire Waite Brown: Hi, Sam. How are you doing?
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Sam Sethi: I'm good. Good, good. Claire, who are we featuring on this week's episode?
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Claire Waite Brown: Today we are chatting with Andreea and Jullian from PodVision. This time I am here with Andreea Coscai and Jullian. I've forgotten it already Jullian, what was it? Androkae.
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Jullian Androkae: Exactly.
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Claire Waite Brown: Oh, Julian, Androkae. Hi, both of you. How are you?
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Andreea Coscai: Hi. It's so good to finally talk. Thank you so much for having us on the podcast. And we're.
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Jullian Androkae: We're thrilled, super excited to be here.
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Claire Waite Brown: Thank you. You're very welcome. So I'm going to start by sounding a bit rude, because often I speak with independent podcasters about their podcasts, but that's not why I'm talking to you today. So who are you and why are you here? By which I mean tell us about your involvement in podcasting and in particular, in support of independent podcasting.
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Andreea Coscai: Yeah, absolutely. Okay, I'll get us going here a little bit in the hot seat. We are not podcasters ourselves, like you said, but we have been working in podcasting for almost 10 years at this point. So you could also say we are not podcasters because we know how much work goes into a show. As you know, there's so many podcasters who start out with a few episodes and then they just drop it because they realize it is a big commitment. I have a background in marketing. Julian will share a little bit about himself, but he is whiz of all skills. I started out working with marketing agency that was specializing in podcasts. Shout out to Tink Media, which is they're doing a wonderful, wonderful job. They're a great team. So I was there for three years. And then slowly, Julian and I, because he also has a bit of a background in production, we just realized how well we complement each other and what we can do for podcasters long term. As opposed to doing a few months of you're launching a season, let's do some buzz building and then kind of letting them be on their own. That's kind of how it got started. That's what we've been doing so far, working with independent creators. So very excited to get into, into all the topics and mostly helping them either launch a podcast or if they feel like they're in a little bit of a slump, maybe plateauing, helping them rebrand and refresh.
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Jullian Androkae: Thank you for introducing me a little bit there. My name is Julian and as my co founder, we founded Partition together, as she said, by coming to PodVision and the way that we support our clients from the lens of production. A lot of the stuff that I do is I create the actual episodes for. I think right now we are running four shows and we create the episodes, we create video episodes for them, we edit them, we do the entire post production pipeline, edit the audio, make sure that it sounds great, make a lot of creative decisions when it comes to how can we make some of these shows very interesting for their specific niche audience. And that really leads into the work that we do together, which is about that creative direction. We also do a ton of assets for the shows. So basically, like, what can we take away in terms of time dedication that like, okay, every creator these days needs to have, like, oh, you need to have a social media, you need to have thumbnails, you need to have all of this packaging around your show. We try to take as much of that away from them as possible. And we've gone as far as even managing the channels that our clients have. So like, we'll manage their RSS feed, will manage their YouTube channel, we'll manage their social media, like, allow them to take back time and like partner with us. A little bit more on the more creative angles that we explore with them.
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Andreea Coscai: Yeah. Time and the joy as well, because of how much it takes to be an independent creator, to have the goal of monetizing and really be going through all the. All the motions to make, again, your work sustainable. We just want to make sure that, okay, we're handling the things that are making you stressed, that are not making you happy, the things that we're good at. We're leveraging our network to promote your show so you can really focus on creating and enjoying that process again, which truly gets lost for a lot of podcasters.
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Claire Waite Brown: Yeah, I mean, it's something I hear a lot when I speak with independent podcasters for this show is the time element. And what you want to do is create the creation that you've got the idea of this show and that's what you want to make. And then you realize there's so much more surrounding it. When somebody comes to you and says, I need help, will you say, right, we've got this package, or will you talk with them and figure out what you can do so they can pick and choose? Like, how does it actually logistically work?
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Jullian Androkae: This is, I think, one of the biggest topics that we have. Like, every week when we have a meeting, one big thing is, like, what's our menu of services? Because we, like, we've both worked at agencies that are somewhat similar to what we're running now, and, like, sometimes they're like, here's a package and here's what we do. And that simplifies a lot of things on our end. But on the other end, like, that rarely fits most people's needs. So it's like, can we make it an actual, like, pick and choose thing? How granular do we need to get our approach, I think, has been so far, and, like, all of this is super organic. We're sort of figuring it out with the discovery call, and we oftentimes get started with some consulting that we do for them. It's just like, can we sit together and spend some time thinking about the vision for your show and, like, what it looks like for you to run a show that makes you happy? A show that also, like, resonates with your audience, of course. But if you really like to have creative direction, take editorial decisions on your show, we're not going to try and, like, fight you over that, but we're going to focus on something else. But some other people are like, hey, yes, please take editorial decisions. You guys are pros. And then, like, we can also work in a different room with those people. So there's this whole side of our business, I think, where it's these conversations that we have with clients that allow us to set proper prices, and that doesn't always work. I think some people really prefer to sort of shop around and be like, okay, what are these services I'm looking for costing left and right? And we try to offer that, like, hey, here. Here's what it's going to be like for producing an episode, but I think for other podcasters that we really love to work with, and I think that's kind of how we ended up having mainly independent podcasters as clients, is because we can actually show up and be like a partner for creativity, a partner for accountability. Like, just in a lot of other ways that you might not get with, like, oh, yes, I'm outsourcing my podcast production to an agency.
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Andreea Coscai: Yeah. And one more thing that's so important is we have clients that have worked with agencies before where, let's say, they also have a YouTube version. And instead of really strategizing and seeing how can we improve the content, how can we make your podcast in a video format actually engaging? Because that's such a debate in the podcasting industry. I'm personally biased because I come from the audio world. I'm just so in love with that. I think it's what makes podcasting so unique. Julian is biased on the other side, so we compliment each other well in that sense, too. He's like a pro with video. And so instead of strategizing in that way, they would just maybe spend $5, $10, $20 on ads on YouTube. It looks great. You have thousands of views. You're a creator that's really growing. But once you stop doing that, previously there was no engagement anyway, and right now, there's just no more actual growth. We're not about that at all. We understand podcasting, too. We're passionate about it. We listen to podcasts. We actually care about what we're doing. So that's what we're trying to. That's why we're trying to be like a cheerleader for the podcasters we work with.
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Claire Waite Brown: Tell me about the aims that some of the podcasters who have come to you have, because you might have a person that is a coach, and they want the podcast to share their knowledge, but also to bring people into their coaching business. Or people have different reasons for doing that, therefore their aims will be different and what they see as valuable will be different. So can you give a couple of examples of the types of shows that you've worked on.
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Andreea Coscai: Yeah, I can start us off with. With a couple. So the first one that we worked on end to end and that we are still actively working on is a podcast called what's yous Therapist Thinks. It's a mental health podcast. It's under besttherapist.com and it's co hosted by Christy and Felicia. They're great. They're lovely co hosts. It's great working with them. And they came to us with a concept. They knew what they wanted to do each episode. Licensed therapists unpacking a mental health topic. And then the second part of the episode is looking at Reddit stories, which also brings in a little fun, entertaining element, but keeps it educational. Our job was we have to do the branding, which Julian did an amazing job. They have a gorgeous cover art and just all the branding elements are also true to their goals and their mission. At the same time, we had to do the buzz building that I was talking about earlier. Right. So we're launching the season. Let's make sure that everybody in the podcasting industry knows. Let's make sure that you guys get reviews. Let's make sure that we just put it up everywhere so that people can't look away. And pitching to the listening apps as well, of course, finding partnerships for Cross Prom. So the whole. The whole package, right. Producing the video assets that JoLynn was talking about as well. And this was really a success. And it's amazing because it was and it is our first end to end creators that we're working with. And they reached 500,000 plays in their first season. And the main reason for that is because Apple featured them countless times. Because I obviously I pitched them through the form that's available to everyone and it was in new shows and it got to number one in mental health and the number one in health and fitness. So just mind blowing. And obviously they have invested a lot in the first season. Now they're wrapping up the second season. So the goal has sort of become from take this concept that's really good, really make sure it shines. It's high quality to make this sustainable, which is kind of the natural course of every. Every independent creator. So we've been exploring different avenues. While we're trying to grow on social media as well, we're talking about paid subscriptions from listeners, which is always really a great way to monetize. And another really important thing is looking at marketplaces and what kind of partnerships they can set up in that sense. Because starting out, especially in the beginning, even though you have these 500,000 plays, is difficult for an independent creator. So making sure that you rely on those networks and that you definitely have multiple streams of income to make it sustainable is really important. So it obviously always changes to the goal.
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Jullian Androkae: I think we have two types of clients. I mean, you identify that really well, Claire. Like, we have the coaches or the people who have this sort of almost B2B aspiration, and then you've got the B2C or, like, people who are trying to build their personal brands, they are trying to become creators or want to really reach people, and they just have very different goals. I think that a lot of the hurdles and a lot of the big things that they have to lift when they make a podcast end up being the same. Even though the coach might not care as much about, okay, how many downloads am I getting? They might care more about whether it's fitting well into their newsletter or their other media content, media pool. While somebody who's really trying to just be like, hey, I want to be this person for this niche or for this audience is really looking at that. And once we have taken away a lot of the heavy lifting that comes with production, a lot of the challenge I'm seeing for the second group of podcasters is how do you actually reach your audience? Make they trust you, make them trust you. I mean, make them want to hear more about you. And also make them feel like there is this relationship. Build that relationship with them of, hey, I'm going to be listening to this podcast every Saturday because this is what I'm getting out of it. And I know that if I maybe leave a comment now that Podcasting 2.0 has added comments and other things, they're going to be answering. If I become a paid subscriber, I'm going to be getting something else out of it. Like, there's a lot of big questions that come after you're like, okay, now we have a podcast that is a huge sort of hurdle that we are still working with most people, I think, because you can have a great idea and you're like, oh, this makes so much sense. But then it requires a sort of death by a thousand cuts type of situation where, okay, oh, now every other day you have to be on social or like, once a week you have to go live and do something for your paid subscriber. Like, there's just so many things that now come up from that. Because I guess building community online is really hard and just a lot of work.
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Claire Waite Brown: Yeah, absolutely. All that extra stuff around it. I'm going to ask both of you to give me one thing that frustrates you about podcasting. The podcasting world, whatever it may be. Let's go. Frustrating first and exciting second. I'm going to start with you, Julian.
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Jullian Androkae: We have been able to step away from a lot of the frustrations creators get by not becoming creators. And like, I mean, I have my own ideas, I have my own podcast I could be making, but this is what we're doing. So my frustrations are a little bit different. I think the frustration in this past year is the dependence on third parties. No matter how open and interconnected RSS is, I can really see how much we are always dependent on how well behaved the YouTube algorithm is. How much a platform like Apple Podcasts or Spotify like the show. Like, if they like it, then our listenership goes up. It's not just because the listeners liked it. They did the people that ended up getting featured. And I think this is a lot of Anda's work that she does so well is like working with these systems and with also the other people in the PR world to make sure that this podcast get to the right listeners. I would say, as a creative, this has been my experience my whole life. Like, you could be putting a thousand hours into a project, getting to a point where you're like, oh, this is pretty much perfect, and you get it out there and something in the grand scheme of things doesn't like it enough, and it just doesn't land on any ears. Something I'm very excited about is how that actually could be changing. I mean, I'm seeing things left and right about how, you know, newsletters have made a comeback, about how in the debate about podcasting going video or not, I think what people have been looking at is that people actually want more podcasters that they can interact with. They don't want to step away from social media creators a little bit and go into, you know, I want to listen to podcasters instead, which is also why, like, podcasters are being pulled into video, because they are wanted in some ways. And that's something that excites me because, like, there's all of these things about in person connections. There's all these things about direct listener exchange where you can talk to them, you can get supported by them, you can just have a direct thing with them without depending on all these platforms.
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Claire Waite Brown: Brilliant. Well, I'm going to say brownie points for that as well, because you have covered discovery and interactivity, which is two of Our TrueFans kind of pillars. So thank you for that. Andrea, what about you? Frustrations and excitement.
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Andreea Coscai: Frustrations. One thing I haven't mentioned in my podcasting journey is that I'm also the creator and the writer of a newsletter talking about newsletters, which is. Is called Eurowaves. And it is the only, to date, sadly, European podcasting newsletter. So that's been running for about a year and a half, and it's been very exciting to get it going. There is a lot of interest, but there is still frustration because a lot of people are kind of in their local markets, whatever industry it is. But I think what's so special about podcasting is that we are all so, so open to creating these connections, to building partnerships. We don't like to gatekeep. It's that kind of industry. Right. But there are still some people in their local industries that don't necessarily want to look at what happens somewhere else. And it's such a shame because when we're talking about trends, when we're talking about monetizing, when we're talking about the business of podcasting, whatever it is, marketing too, there's just so much to learn from different areas. For example, Nordic countries in Europe are very used to paid subscription models. France has a great history of radio, and so the transition to podcasting was smooth. Whereas in Romania, where we are right now, and where I'm from, that's not the case. We turn on the radio to listen to music. If we just took a second to look beyond where we are and also to collaborate, to talk, to find ways to tell stories together, this is, again, I'm audio biased. I love audio journalism. Anything that's narrative. Those stories are so meaningful. And there are people really doing that kind of work. They're doing multilingual podcasts. There are networks that are trying to build these bridges. So I would just encourage more of that. And when it comes to something exciting, it's really the fact that we get to work with these podcasters and they have the power in their hands to first put their voices out there, their stories out there, and then second of all, be able to make this a sustainable, not just side hustle, passion project, but actual a business, whatever they want to make it into. It's amazing. And I think, like Julian was saying, audience engagement is a huge part of that. Paid subscriptions. And the fact that TrueFans is really pushing for that to, to be at the forefront of what creators are able to do is wonderful. That's how this industry is, is thriving.
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Claire Waite Brown: Brilliant. And you know, Andrea, that I very much like the recommendations that come through on Eurowaves, because Sam and I are working on the home page and what gets featured there. And we off. We want it to be independent, but I want it to be from around the world, not just the US and the uk. So I'm featuring shows that you recommend. I go and have a little listen, start featuring those. And we're building that more in now. And I'm getting the same thing from, you know, African countries, from Latin American countries, from Asian countries. I want those to be in front of everybody. And also because of the way TrueFans runs, we don't organize our home page by chart. We organize by new episodes. So you can go into the TrueFans home page at any time and see something that you didn't see yesterday. You've been talking about interactivity, you've been talking about comments, and Julian mentioned Podcasting 2.0 as well. Tell me about what you know, what excites you about it, what you like about it, what you don't know anything. Hit me.
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Jullian Androkae: Podcasting 2.0, we are pretty familiar with, like, I think a lot of the metadata improvements that it has brought that has come fairly naturally, it seems. Chapters, transcripts, comments. I think where there has been a block for us and our clients to get into is a lot more of the interactions that you are mentioning. I don't think any of our clients has even been able to because their hosts don't allow it to put the like support button for the RSS feed. So they're going to substack, they're going to Patreon, they're going to all these places. In some ways, those places are still easier for people to, you know, because people already have their credit card information in. In substack. They already have it on Patreon. That just makes it a little bit easier for everyone. Right now, there's some difficulty there. The Live feature, super interesting to me. It seems like every platform that goes live just does it on their own servers, even though that exists now. So it's very interesting how some of those just have much higher effort to get into into them.
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Claire Waite Brown: Yeah. And I think part of it is a mindset from the podcaster and actually the listener, but the mindset from the podcaster is that, well, we know about Patreon and my listeners know about Patreon, so we'll do that. If you don't want to do the extra work. If you don't want to do the extra episodes or something. Listener Support is like you're always asking someone to give you a donation or something. What we're aiming for and what the initial kind of podcast in 2.0 general idea was that you could do everything from the podcast app that you're listening on. And that's what SAT wants to be able to do with TrueFans and is building that all the time. So there is the support mechanism within TrueFans itself, or it links to your own one, if you can put that in your hosting company, but you can put it in in TrueFans and things like actually having a merch store connected to your podcast page on TrueFans and having your events, you can put your events in there. What we do want to do is to have one place that you send someone and they can do everything. And then it's about training the listener where you want them to go. And yeah, it's not always easy to do that.
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Andreea Coscai: I mean, you said something earlier, which is, I think, a big key to this, that podcasters, a lot of them are reluctant to changing their hosts, even though some of them are just so bad. Some of the platforms, the data they shared, what they allow you to do. But if you're just used to it, some podcasters just choose that. Others, others are open. I can say from my end, less so. On the technical side, Julian is the. Is the guy for that. But for me, it's very exciting to know that you can recommend other podcasts when it comes to supporting each other in the industry. That's all that it's about. So it even makes cross promos that much easier and it adds a layer to them. And when it comes to monetizing, I mean, on Apple you can subscribe to the New York Times, but independent creators do not have the choice to do that. So I really like that they're. It kind of equalizes the ground for creators, which is very much needed. And on top of that, podcasting is kind of a lonely endeavor. You're just in your room recording, and then you just put it out there into the world and you hope that you get some feedback. And sometimes you get reviews, sometimes you get people following you on your socials. But being able to have that interaction directly on the app, I think is very valuable. And I also think it's very interesting what you said, that it's also a matter of educating the users to use it and that it's not typically just in their habits, but the fact that they're able to do it in the first place is great for the Creators as well. And it's so, it's so needed that fuel to keep going.
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Claire Waite Brown: Yeah, it's gotta be a good first step, hasn't it, to make it as easy as possible for someone to do and for me as a podcast to say all you have to do is this. Lovely Jubly. It's been fabulous speaking with you both today. Tell me how people can contact you both as PodVision and Eurowaves.
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Andreea Coscai: Well, thank you so much again for having us. We really enjoyed this conversation, especially the podcasting. 2.0 is a very, very interesting thing that we don't get to talk about as much. So you can find us at PodVision, that is our website, and you can see the work that we've done so far and a little bit more about ourselves. You can find us on LinkedIn too, if you want to connect, or on Instagram. Andreea Koskay and Julian Androkaye. You can see in the show notes exactly how both of our names are spelled out. And you can follow Euroways as well. Yeah, from anywhere. You don't have to be from Europe or from any particular place, but if you're just interested in this cross border international aspects of podcasting, then Eurowaves on Substack.
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Jullian Androkae: Yeah, she's covered it.
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Claire Waite Brown: Brilliant. And I will put the link in the chapters as well because of course I'll be doing my 2.0 chapters with a nice picture of you guys, no doubt. Thank you so much.
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Jullian Androkae: Thank you for having us.
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Andreea Coscai: Thank you so much.
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Claire Waite Brown: We talked in that interview about training the listener out of their usual habits. For example, to try listening on a different app, such as TrueFans, of course, and interacting with the podcast through commenting, which you can of course do on TrueFans. So last week I added a pre roll to my Creativity Found podcast for anyone who doesn't know what that means. It's an audio piece that gets automatically inserted at the start of every episode of that podc. And with my pre roll, I suggested that listeners can enhance their listening by using TrueFans and writing comments that other listeners can read and start building a community that way. Sam, do you have thoughts on any other ways that we can gently cajole our audiences into trying out TrueFans instead of their usual app to see if they like it and could get more out of it for their podcast experience?
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Sam Sethi: I think it's actually cajoling and training the creators more than the fans. Bear with me. So we have so many enhanced features that creators don't have on other platforms. Podroll is a good example and the idea of having creators understand the feature and function. So premium content being another example. So we want to get creators to understand all these new features that make it better to interact with their fans. I want to be able to sell premium content. I want to co chat and listen with my audience. I want to be able to recommend other podcasts. Those functions have to first be understood by creators. They in the audio of their show can then say, hey, you know what? I'm now hosted with TrueFans, or I've got this working on TrueFans. Why don't you pop over to TrueFans and have a look at my Podroll? It's the recommendations of all the podcasts. Or on this week's show I added new premium content. You can go and get blah, blah, blah. So I think it's teaching the creators first to add the features and then within their own audio, they can then encourage the fan base to come over and try us. And it is a try. It's very hard, we know, to get people to come out of their comfort zone. You know, default Apple, maybe they just use Spotify only. And it's. It is a hard sell. We understand that. But we have to provide the better feature and function set that really brings someone over. And I think the other thing is some podcast hosts with TrueFans, there is an incentive. We also do not charge you for your hosting. If your fans listen on TrueFans, if they listen on Fountain or Apple or Spotify, then I'm paying for my hosting. But if that user is listening on TrueFans, it doesn't cost me anything. So again, I think to answer your question, it's about teaching and training the creators who can then in turn train their fans.
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Claire Waite Brown: Yeah, brilliant. Makes absolute sense. Just to add to that point about not paying when someone's listening on TrueFans, that is relevant because we refund you if you do not use all of your data. So for all of those people that you're not being charged for, that payment will come back to you and you can use it for your next month's hosting, for example.
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Sam Sethi: Exactly.
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Claire Waite Brown: If you'd like to chat with us about your indie podcast or how you can help independent podcasters send a comment or super comment in TrueFans to any creator's episode by clicking on the speech bubble icon or on the comments tab.
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Sam Sethi: Claire, have we had any messages since our last episode?
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Claire Waite Brown: Well, yes and no. Okay, I shall explain. I noticed a comment on the TrueFans blog page. So not specifically the creator's blog blog, but the overall one for TrueFans news and updates. So that's where you and I post new stuff that you can do on TrueFans or articles that we think explain stuff that you can do on TrueFans. The blog post that I noticed this comment on was called Elevating the Independent Voice, TrueFans's New Era of Strategic Partnerships. So it was about our partnerships with Podcast on, with the Feminist Podcasters Collective, with the Independent Podcast Awards and with Independent Podcasters Day. And then I had a comment from Tim Venus and this comment reads, supporting independent voices is essential for diverse perspectives and meaningful conversations. Platforms that encourage original content help creators connect with wider audiences. The comment continues likewise, comparing Property Management companies. Madison Wi helps people make informed decisions and find services that best suit their needs. WWW Good Property Management Companies. Whatever, whatever, whatever. So they've taken this relevant comment and then turned it into Property management companies.
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Sam Sethi: Spam, I think is the word you're looking for. Spam. This is the challenge of all comments sections. Whether it's on a blog or in your podcast page, people spam. Go onto YouTube and look in the comments. You know you'll find that as well. The good thing is as the creator of the blog or the creator of the podcast, you can go into the comments section in your dashboard and you can just delete this. Sorry Tim, nice try, but no, you're just sending spam.
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Claire Waite Brown: Sorry Tim, but it did make me laugh. Onto what's happening in the podcasting world in general now. I noticed on Monday you popping up in relation to Andrea and Euro. So what's happening there?
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Sam Sethi: Andrea has very kindly put together an advisory board and invited me and James along with some other people as well that you may know. I guess as Eurowaves evolves and they start to put on events or they start to do other things, they will ask James, I and the other advisors about our opinion. I mean, that's where I think the advisory board sits. Yeah, it's great that they're doing it and I'm really excited that Eurowaves, having watched it grow from its embryonic day, has evolved to do what it said it would do, which is to cover in more depth the European market. Because as much as we try not to on Podnews Weekly, my other podcast with James, invariably we're covering the US market. Invariably we're covering the English language speaking markets of England, Canada, Australia and countries like France, Italy, Spain, Portugal miss out. And it's nice that Eurowaves is dedicated or focused on that. So congratulations to the guys over there.
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Claire Waite Brown: And don't forget, if you are one of those European podcasters in particular a lovely independent podcast, do fill in the submission form for an opportunity to be featured on the TrueFans home page. There is a link in the show notes and I will add one to this chapter.
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Sam Sethi: And that's it for this week. Claire, if you've claimed your own podcast with TrueFrans, you can request to promote that show on our feed here at Creators. On the Episodes page you will see a banner showing what your feature could look like. All you need to do is click on the Ask button and choose your duration and how much you'd like to pay for that duration. It's an offer basically from you to us and Claire will then look at your offer and decide whether she's going to be thumbs up, thumbs down, accept or reject. So she has the power.
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Claire Waite Brown: Yeah, Brilliant. Love to hear from you on the TrueFans app, click on the purple button and become a fan of this podcast.
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Sam Sethi: You'll get a notification so you'll know when the next episode's out. Claire, we might even go video or live soon. What do you think?
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Claire Waite Brown: Oh yes, Sam, that sounds very exciting for me. I love video. I will do it for the greater good of showing what we can do at TrueFans.
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Sam Sethi: Okay, that's on the to do list I think. Our audio is recorded on Riverside, edited by you and we're hosted by TrueFans.
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Claire Waite Brown: You can find out more about how to use the features of the TrueFans platform by listening to our sister podcast Fanzone. And very, very soon we will start releasing the second series which all about what you can do as a creator on TrueFans. We would love to have you follow us on Instagram or threadsrufans fm.
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Sam Sethi: You can also support us by streaming sats from your TrueFans wallet. Click on the currency or bitcoin icon under the Play button or leave us a super comment by clicking on the speech bubble icon.
