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When Julia Boorstin finished her B.A. in history at Princeton and was headed to the London School of Economics, she decided to take a detour and work at Fortune magazine for a year to indulge her “hobby" of journalism. Two decades later, she is a key reporter for CNBC covering media, social media and technology, as well as the author of a new book, “When Women Lead."
Hired as a business reporter based on her college journalism experience, Boorstin said she received a great education at Fortune that continues to inform her reporting at CNBC.
“I was fortunate to have these amazing mentors who taught me not only how to tell a great story, but how to use the lens of a business story to tell the most important stories that were happening in the world," said Boorstin.
When Boorstin started as a media reporter and then added social media and technology as additional subjects, each of those subjects were siloed, she said. Today, all three topics converge, and her role is to help viewers keep up with the pace of change driven by technology.
Boorstin recently joined City National Bank's CEO, Kelly Coffey, for a conversation about being at the forefront of reporting on social media, the impact of technology and the lessons to be learned from women leaders.
