معلومات عن هذه الحلقة
Latane Conant, the Chief Revenue Officer for 6sense, a Revenue Intelligence Platform is joining us on the podcast for a conversation on how AI is reshaping go-to-market strategy, transforming SDR and RevOps roles, and redefining what it means to lead a revenue team.
This isn’t about surface-level automation—it's a deep dive into how AI is challenging long-held assumptions, introducing new risks, and creating new opportunities for creativity, accountability, and trust in the sales and marketing engine.
Key Points of the Discussion:
About Latane
Latané Conant, Chief Revenue Officer of 6sense, is a trailblazing leader in revenue technology known for her innovative vision and strategic expertise. With a wealth of experience across all revenue functions, she propels business growth through operational excellence and oversees marketing, sales, customer success, partnerships, and professional services. Her pioneering go-to-market approach has driven remarkable success for 6sense, contributing to its exponential growth, industry-leading net revenue retention, and impressive valuation.
As the author of the best-selling book, No Forms. No Spam. No Cold Calls., Latané has provided a comprehensive guide for building a modern sales and marketing engine. She is a passionate advocate for empowering revenue leaders and has founded vibrant communities like CMO Coffee Talk and the Empowered CMO Network, fostering connections, collaboration, and leadership development for B2B marketing professionals.
Where You Can Find Latane
Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast
This isn’t about surface-level automation—it's a deep dive into how AI is challenging long-held assumptions, introducing new risks, and creating new opportunities for creativity, accountability, and trust in the sales and marketing engine.
Key Points of the Discussion:
- How sales and marketing leaders are using AI to reframe strategy and optimize tactics.
- Why Revenue teams are unlearning old playbooks
- How autonomous agents are both promising and polarizing
- The new skillsets emerging across RevOps and GTM
About Latane
Latané Conant, Chief Revenue Officer of 6sense, is a trailblazing leader in revenue technology known for her innovative vision and strategic expertise. With a wealth of experience across all revenue functions, she propels business growth through operational excellence and oversees marketing, sales, customer success, partnerships, and professional services. Her pioneering go-to-market approach has driven remarkable success for 6sense, contributing to its exponential growth, industry-leading net revenue retention, and impressive valuation.
As the author of the best-selling book, No Forms. No Spam. No Cold Calls., Latané has provided a comprehensive guide for building a modern sales and marketing engine. She is a passionate advocate for empowering revenue leaders and has founded vibrant communities like CMO Coffee Talk and the Empowered CMO Network, fostering connections, collaboration, and leadership development for B2B marketing professionals.
Where You Can Find Latane
- LinkedIn: Latané Conant (she/her) | LinkedIn
- CMO Coffee Talk Community: CMO Coffee Talk: Connect with Fellow CMOs | 6sense
Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast
الإنجليزية
الولايات المتحدة
في هذه الحلقة
النص 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
البحث في الحلقات الماضية
البحث في الحلقات السابقة من Content Matters.
حلقات أخرى في هذا البودكاست
Long-time content architect Larry Swanson joined us on the Content Matters podcast to help content strategists learn how to navigate the evolving landscape of AI. He talked about how to effectively work with generative AI and showed pathways into another corner of the AI world - the semantic techno…
We sat down with Amber Swope, Founder of DITA Strategies, to explore the critical role of information architecture (IA) in technical and product documentation. Amber shared insights on how a strong IA foundation enhances intelligent authoring, supports structured content strategies, and evolves wit…
Content management systems have been the backbone of digital publishing and enterprise content strategies for decades. But as AI becomes embedded in business systems, a big question emerges: If AI is rewriting how businesses work, what does that mean for the system we’ve relied on for decades to ma…
Noz Urbina, a content strategist and founder of Urbina Consulting, joined us to explore how AI, content modeling, and knowledge graphs can work together to deliver smarter, more human-centered content experiences. We covered:
Why generative AI needs structured content and semantic models to stay …
إخلاء المسؤولية: البودكاست والأعمال الفنية المضمنة في هذه الصفحة مأخوذة من Ingeniux، وهي مملوكة لمالكها وليست تابعة لشركة Listen Notes, Inc أو معتمدة منها.
تعديل
شكراً على مساعدتنا في الحفاظ على قاعدة بيانات البودكاست مُحدَّثة.
