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Scotland is a land of breathtaking beauty — from its rugged coasts and misty glens to its rich biodiversity and wild spaces. But like all places we love, it needs care, commitment and community to keep it that way.
In this episode, we’re joined by Barry Fisher, Chief Executive of Keep Scotland Beautiful, the environmental charity on a mission to inspire action for a clean, green, sustainable Scotland.
Together we explore what makes Scotland so special — especially for wildlife — and why it can’t be taken for granted. Barry shares the charity’s current strategy, how they work with partners across government, schools, businesses and communities, and how they’re tackling issues like biodiversity loss, climate change, and waste.
We also explore Barry’s personal journey — from youth development to leading a national charity — and what it’s really like to be a CEO in the conservation space. He reflects on the challenges and rewards of leadership, what success looks like for him, and the pivotal career moments that shaped his path.
Whether you’re based in Scotland or just love the idea of community-powered environmental action, this conversation offers insight, inspiration, and real-world examples of conservation in action.
It’s a reflective, practical, and optimistic episode.
Enjoy.
