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Chiropractors, every ad, post, and promotion you run ends up sending people to your website. Over 80% of patients research a provider online before booking, so your website decides whether all that marketing turns into booked visits.
In this training, Nick Fischer from CHIROBASIX walks through the three jobs every chiropractic website needs to do, and the best practices behind each one.
1. Get found
→ Put your primary keyword (like "chiropractor in [city]") in the H1, and use related keywords in the headers further down the page
→ Write the way patients search, in plain language and without keyword stuffing
→ Give each service and condition its own in-depth page (headaches, sciatica, lower back pain, spinal decompression) so Google, ChatGPT, and Gemini see you as the go-to source
2. Build trust
→ Replace stock photos with real photos and video from a practice media day
→ Show your Google reviews and video testimonials throughout the site
→ Write a detailed About page with your headshot, credentials, and experience
→ Build an educational video library you can use on your site, in blog posts, on social, and in texts to current patients
3. Convert visitors into patients
→ Use high-contrast calls to action on every page, a clickable phone number, and a floating call button on mobile
→ Offer online booking, or a "request an appointment" form if you'd rather confirm each visit yourself
→ Add a chat widget, either a simple form or an AI virtual CA that answers questions around the clock
→ Keep forms short, show your new patient special, and explain what the first visit is like
Behind the scenes: a fast site, Google Analytics and Tag Manager, call tracking, and a Google Map embedded in the footer.
Quick-start roadmap: start with the quick fixes, like a clickable phone number, a call to action in your navigation, your new patient special on display, and real photos in place of stock. Then take on the bigger projects: service and condition pages and online booking. After that, keep adding reviews, current info, fresh photos, and new educational videos.
📋 Get a free website audit: https://chirobasix.com/resources/audit/
📸 Download the free Media Day Checklist: https://chirobasix.com/resources/media-day-checklist/
💻 See examples in our client website portfolio: https://chirobasix.com/services/websites/
CHIROBASIX is a full-service marketing agency that works only with chiropractors. If you need help with your website, SEO, or patient growth, reach out. This is our specialty.
#ChiropracticMarketing #ChiropracticWebsite #ChiropracticSEO
