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Summersalt launched from a data set most brands would never attempt to build. The team scanned 10,000 women, made a swimsuit for each, and collected detailed feedback on fit. That pattern library still drives the product engine today, and swimwear brands that earn that trust historically hold 80% of wallet share going forward.
Lori Coulter, Co-Founder and CEO of Summersalt, tells Bryan how she and her co-founder went from a Chipotle lunch to a top 1% launch in under a year, why she still participates in every fitting, and where AI is actually delivering returns at Summersalt today.
Topics discussed:
Building a fit library from 10,000 digital body scans
Finding a co-founder through professional respect and shared values
Keeping all brand creative in-house from day one
Using post-season return data to improve fit by size
Testing new silhouettes in core solids before scaling
Recognizing A or D products on launch day
Where AI is delivering real efficiency gains at Summersalt
Thinking about agentic commerce as a new channel
