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In this episode of Between Two Pixels, co-CEOs Bryan Owen and Josh Peters cut through the AI hype and talk honestly about what artificial intelligence actually means for agencies, in-house teams, and content creators.
Instead of doom-and-gloom “AI will take your job” takes, they unpack how AI can act like a creative contractor or co-pilot—powerful, but only if you know how to direct it.
You’ll hear them break down:
Why “if we’re not innovating with AI, we can be replaced by AI”—and what that really means for agencies. How to use AI like a contractor: giving it clear direction, checking its work, and treating yourself as the director
Where AI fits in the full marketing workflow: research, ideation, scripting, production, and problem-solving. How to keep authenticity and credibility when AI can generate content that looks and sounds “good enough”
Why the psychology of influence hasn’t changed—people still trust people, not bots They also share real, behind-the-scenes use cases from their own work at Between Pixels:
Rebuilding a lost on-camera segment from a shoot in Greece using AI video + voice, without reshooting
Saving a once-in-a-lifetime groundbreaking ceremony whose audio was destroyed, by cloning speakers’ voices
Using AI tools to remove excuses, fix mistakes, and deliver better work faster—without cutting humans out of the process
Finally, Bryan and Josh dig into culture:
How to get your team to embrace AI instead of fearing it. Why AI adoption has to be bottom-up, not just a mandate from the C-suite. Why “this is the worst AI you’ll ever use” should make you more curious, not more afraid
If you lead an agency, run a content or social team, or you’re just trying to figure out how to use AI without losing your brand’s soul, this episode will give you a practical roadmap—not just more AI buzzwords.
00:00 Introduction to AI in Content Creation
00:39 Welcome to Between Two Pixels Podcast
01:04 The Buzz Around AI
02:33 AI's Role in Content Creation and Marketing
03:27 AI as an Enhancement Tool, Not a Replacement
04:25 AI's Impact on Client Relationships
08:31 AI in the Production Process
17:57 Practical Use Cases of AI in Content Creation
23:10 AI's Role in Solving Audio Issues
24:05 The Art and Science of Content Creation with AI
25:00 Challenges and Best Practices in Using AI Tools
26:49 The Future of AI in Content Creation
27:49 Adapting to AI in the Workplace
28:32 The Importance of Innovation with AI
30:22 Legislation and Ethical Considerations in AI
33:17 Generational Perspectives on AI
34:48 Encouraging AI Adoption in Company Culture
40:01 Final Thoughts on AI in Content Marketing
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