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In this episode of Better in Bucharest, we sit down with Dr. George Lucas—co-author of The One Minute Negotiator, bestselling author, and international expert in sales, leadership, and negotiation. With warmth and insight, George shares life lessons from his childhood in Kansas City, his academic journey, and over 25 years of experience helping organizations navigate complex negotiations.
We explore what negotiation really is (and isn’t), why so many people fear it, and how to prepare mentally and strategically for success—both in business and everyday life. George breaks down the four types of negotiation strategies, highlights the dangers of compromise, and emphasizes the importance of active listening, preparation, and integrity.
Whether you’re a student, a young professional, or someone looking to improve your personal or professional relationships, this conversation is packed with practical wisdom, memorable stories, and timeless values.
