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Curious about how to make content more discoverable? Join Shawna Rodrigues in a valuable discussion with Sarah McDowell, an expert SEO Manager and host of "The SEO Mindset." This episode unpacks essential topics such as content repurposing, keyword strategy, and the often misunderstood world of Search Engine Optimization. This episode starts at the basics and builds, so if you are looking for SEO tips for beginners - start here. Shawna and Sarah also touch on other important tools for solopreneurs such as taking holidays and highlight how taking breaks can fuel creativity and productivity. Sarah offers invaluable advice on optimizing your website and shares her favorite SEO tools that can revolutionize your entrepreneurial journey. Don't miss out on this blend of expert insights and personal anecdotes designed to make maximum use of your time as a solopreneur and amplify your reach to grow your business and create client connections without draining more of your time and energy.
Learn about Sarah McDowell:
Sarah McDowell is a seasoned digital marketing professional with over a decade of expertise in search engine optimization (SEO). Currently she is a freelance consultant offering digital marketing and podcasting services, she also launched her own recording studio in the heart of Worcester, in the UK. A dynamic force in the podcasting world, Sarah is an accomplished podcaster and international speaker. Her podcasting journey includes four successful shows, beginning with the SEO SAS podcast in 2019 and most recently launching The SEO Mindset in 2022.
Her speaking engagements have taken her to prominent industry events including Podcast Movement in Dallas and BrightonSEO, where she shares her insights on various digital marketing topics. Adding to her impressive portfolio, Sarah has expanded into book authorship and serves as an industry judge. In 2023, she co-founded the West Midlands Podcast Club, creating a vibrant community where podcasters can learn, connect, and enhance their podcasting skills.
Connect with Sarah McDowell:
Websites: https://theseomindset.co.uk/ and https://lyrebirdstudios.com/
Twitter: @SarahMcDUK
LinkedIn: https://www.linkedin.com/in/sarahmcduk/
Instagram: https://www.instagram.com/sarahmcduk/
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